The Huron Expositor, 1951-12-28, Page 54
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. 28,.1951
Resale Price
(Continued from Page 2)
R.P.M. may provide an effective
.substitute for combines. If a group
,of distributors agreed among
.themselves or with a manufactur-
er or manufacturers to maintain
prices, that would be a combine. If
throagh trade pressure one or more
manufacturers can be induced to
adopt R.P.M., virtually the same re-
sult may be achieved within the
law, but with all the harmful ef-
fects, as far as •stifling competition
is concerned, as were •present in
the combine. Evidence heard by
the Parliamentary Committee indi-
cated that the movement. toward R.
P.M. came as often from the retail
trade as from manufacturers and
its purpose was to achieve by indi-
rect means that which, if .achieved
by horizontal price fixing, agree-
ment, would be illegal.
The supporters of R.P.M. say it
is necessary to keep the independ-
ent retailer in business. But does
it give him the protetcion that is
commonly claimed? Without it
will he really be placed ih a more
difficult position? Do not the
broader implications of uniform
1 rice fixing possess inherent dan-
gers for all concerned including
the independent retailer?
There is no convincing evidence
that the independent retailer has
been substantially affected by the
absence of. R.P.M. in the past or
will be by the removal of it now.
If anything, the independent has
the smallest share of 'business in
Great Britain where R.P.M. is most
strongly entrenched. Figures in-
dicate that where retailers operate
efficiently iii a competitive market
they are in no danger of dis-
appearing.
is-
ap•pearing.
The present - prosperous condi-
tion of retailers is not substantial-
ly a result of price maintenance,
but of the general level of econo-
mic activity. Insofar as R.P.M. has
made possible a higher markup Lai-
sale,
rrsale, it by no means follows that
this has necessarily operated to
the profit of the retailer. Profit de-
pends on turnover and margin per
unit. It would be a brave or reck-
less man who would insist that
lower prices would not lead (and
have not led in post-war years) to
a. substantial increase of turnovers
still very probably to higher profits.
Without R.P.M. prices would be
determined by competition among
distributors. and this would re-
q ire the individual retailer to
watch costs more closely and
work out selling prices on a com-
petitive basis. R.P.M. relieves the
retailer of such problems, and
hype him into a false impression
of security.
What he too often •fails to see
is that this curtailment of his
freedom to determine his own
1•riciug Policy will limit ails ability
to alter that policy as conditions
may require. R.P.M." offers nd pro-
tection against the entry of new
competitors, cutting down the
volume of trade for each retailer,
so he must compete in greater
service, steadily raising his costs,
whittling away his "security."
Profit figures show that the in-
dependent stands in a very strong
competitive position. The ,big
store. has some advantage as a buy-
er, but this is neutralized by the
greater operating efficiency of the
independent.
Operation expenses of the big
stores have increased at a -faster
rate than those of the independent
The latter, unless he is incorporat-
ed, pays no corporation tax, and,
is less affected by the increased la-
bor
abor costs, etc. In addition, many
Leople prefer to pay something ex-
tra for the local convenience and
personal service of the independ-
ent.
The use of predatory price -cut-
ting tactics with the aim of driv-
ing competitors out of business and
establishing a monopoly is contrary
to the public interest—and is il-
legal. Such cases are comparative-
ly
omparatively rare and the fears ordinarily ex-
ressed about loss -leaders appear to
contemplate something much less,
including any striking reduction in
price which is widely advertised to
attract customers to a particular
tore.
It is not certain that R.P.M. by
t rohibiting loss -leaders is more
favorable to the small merchant
!than to the large. When t` ere was
only one large store in r. commute
ity, there was some aciv::n''ge in
cutting prices to atm: t c d; 10111-
ers. Now there arc usually two or
more in a district. Ex es, ve price -
cutting as a device For i,t:ractin.g
businers. q:sickly readies the stage
of dirninish'ng returns.
There are only three ways in
-;ic•h the Prices of goods can be
"':e.; ty competition, by govern-
e::t cctt:•ol and by •private inter-
s .interests may fix
••••, 11y illegal price-fixing com-
'•e- ;r by R.P.M. R.P.M. under
r :0 •m circumstances is already
:z 1. This Bill is being intro-
uced to make it illegal under
ell its forms.
11 R.P.M. is allowed to continue
to eliminate competition• we shall
have to answer four vital ques-
timtS by consumers. Is there any
1-c. sc 1c why the independent re-
tcri1er who will not take the
'rouble to make himself reason-
,b1y efficient, should be protected
rtmder R.P.M.? Why does the little
fellow in some trades need pro-
tect'on from R.P.M. whereas in
:'rocery and hardware trades, in-
Jrpendents. when they are rea-
•nnably efficient, have kept their
•,dare of the trade and profits?
'f the government will not control
•'rices itself, is there any, reason
why wholesale and retail profit
mark-ups should be left to a
substantial extent under the priv-
Stu
Solution to High Cost of
Living
(From The News Letter of The
Canadian Chamber of
Inflation is an ahnormal increase •
in the money supply in relation to
the amount of goods and services
available. That inflation has oc-
curred in Canada as elsewhere cam
not be denied. Since 1939 there
has been a great expansion of
money in relation to goods. Ac-
cording to the Bank of Canada, the
active money supply on May 31,
1951, amounted to $4,7.54 millions,
3.5 times the comparable figure of
$1,370 millions at the end of 1939.
The current increase in the physi-
cal volume of services available to
Canadians has been, according to
the Bank of Montreal, roughly of
the order of 85 per cent. Otte of
the results of inflation has been a
rapid increase in prices --a natural
and inevitable result. The most
rapid rise in the active money sup-
ply occurred between 1939 and 1945
when the war program, requiring
at its peak over 40 per cent of the
country's gross national produc-
tion, was greater than could be met
by taxation and saving out of cur-
rent income. Since the war, the
money supply has continued to
grow but at a much slower rate
and arose largely out of an in-
crease in bank credit for industrial
and commercial purposes.
Prior to the Korean crisis,
there was evidence that inflm-
t onary pressures had been absorb -
.ed by increased production and by
'.higher prices. However, new pres-
sures were built up when consum-
ers and producers alike embarked
upon a splurge of stocking -up in
anticipation of shortages. The Gov-
ernment moved quickly to put a
brake ori inflation. Increased tax-
ation, deferred depreciation, higher
interest rates and credit restric-
tions were all aimed at reducing
the amount of money in circulation,
the demand for goods and hence,
the upward pressure on prices.
There are indications now that
ate control of manufacturers?
Should consumers tolerate R.P.M.,
whereby the distribution costs
and the prices of goods themselves
are fixed by manufacturers with-
out the safeguard of price com-
petition amongst wholesalers and
retailers?
In the Government's view the
answer to each of these questions
is "No." This Bill is to make it
an offense for a manufacturer or
dealer to prescribe fixed or mini -
muni resale prices. He may stili
prescribe and enforce maximum
resale prices. He may also 'indi-
cate resale prices as long as he
does not require or induce another
person to maintain them.
'Commerce)
these actions are having the desir-
ed effects.
Forget 1939 Prices
All this, however, is far too tech-
nical for the average Canadian.
Prices, he feels, are still high and
indications are that some prices
are going higher. The time has
come for Canadians to take a re-
alistic view of the situation and to
look at the matter of high prices
in the light of present day condi-
tions.
First of all, what is the stand-
ard by which we judge the prices
of the things, we buy? It is, we
think, generally true that we be-
lieve the price of butter or the
price of a new suit or the price of
an automobile is too high In rela-
tion to the price of the same art-
icle prior to World War II. We
do not relate the prices of these
things to our present income nor
do we think of the cost to us be-
ing a •partial payment of the cost
of winning the greatest war in his-
tory. The sooner we realize that
we cannot ever expect to go back
to the standards Of prices and wag-
es of pre-war days, the sooner we
will devote our energies to the
more im,portant task of continuing
the development of a higher stand-
ard of living.
In a completely free economy,
the law of supply and demand, op-
erating without check or hindrance
gives full flexibility to prices. We
must realize, however, that our
economy is no longer completely
free. For better or for worse, cer-
tain rigidities have been introduc-
ed which will tend to maintain
prices, of manufactured goods at
least, at levels which, from the
viewpoint of 1939, are high.
Spiralling Labor Costs
The three main factors going in-
to the cost of manufacture, are sal-
aries and wages, raw materials and
taxes. In the days of the freemar-
ket, taxes were almost negligible
and the other two factors were ex-
tremely flexible. Today, due large-
ly to the operations of organized
labor, wages and salaries to a con-
siderable extent have become in-
flexible. Almost the only adjust-
ment and changes which can be
made in this respect are upward.
Due to the demand of the public
for increased welfare services, tax-
es too are likely to remain at pre-
sent levels or to climb even higher
unless some drastic action is tak-
en. (In 1952, some $250 million
additional revenue must be found
to pay for Old Age Pensions). The
cost of raw materials consists
largely of labor and. to some ex-
m•ye A
w;i1N At; ti^,'Pr ,l
r WsYfiiu 1T
Tw
HappP
New Year
It is a pleasure to extend to
you, our customers and friends,
a most sincere wish for a Happy,
Healthy and Prosperous New
Year.
We wish, also, to say how
much we have appreciated the
loyal support of all our custom-
ers during 1951.
It is our firm resolve to try
and give even better service dur-
ing 1952.
HAPPY NEW YEAR !
STEWART BROS,
d°�w`IFe�iir�4 •N F.•a` .,r cT•A c .a: .,h i .,Ay ..v'T..N 1-T.;£ rf%•t 'T. %'T
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tent, reflects inflation in other
lands" Therefore, raw materials,
too, become an inflexible cost fat,•
tot.
With little or co "oss'bility at
the present time ,of a downward
revision in labor costs, and the
costs of raw material and taxes.
where must we look for any hope
of lower priers? Two possibilities
must be explored. The cry of the
leftist, echoed by certain elemc pts
of the labor movement, is that cur-
tailment of profit will provide the
answer to both higher wages and
lower prices. Labor Points indig-
nantly to the fact that profits be -
ARMY YEAR-END ROUNDUP
Vallaglialaiemearaaneteameaseeeseee
For the Canadian Army, the. year 1951 was filled with expansion and far-flung tictivity. Dc*cdti1-
ber, 1951. found troops scattered half -way around the world—lighting for the cause of freedom in the
F'ar Enst and standing on guard for the cause of peace in Europe. Above, (1) Canada's 25th Brigade
sailed acrnsa the Pacific for Korea and the 27th Brigade sailed across the Atlantic for Germany; (2)
Across Canada recruits flecked tothe colors as the call went out for men to serve with the Canadian
Army ih Germany; (3) In far-off Korea, Canadian Infantrymen fought the Communists almost the year
'round; (4) Also in Koren, Canadian Artillery joined United• Nations forces in laying down the heaviest
artillery barrage in battle since the Second World War; (5) General of The Army Dwight Eisenhower and
Defence Minister Brooke Claxton are teen on a reviewing stand in Rotterdam as they welcomed troops
of 27th Brigade arriving to join N,A.T,O. forces in Germaine; (6) Recruiting opened in the Canadian Wo-
men's Army Corps (13.F) for the first time since disbandment after the Second World War; (7) The
memorable visit of Princess Elizabeth and the Duke of Edinburgh was felt by the Canadian Army every-
where. In this picture the Royal Party board a white jeep •to inspect. the Europe -bound 27th Brigade
on historic Plains of Abraham; (8) Rest and relaxation in Japan Is always a highlight for battle weary
troops frtii`YI •icbrea; (9 On sh4as at sea, as well, 'rela'tation and fun le symbolic of the high morale that
sails on every troopship; (10) Troops from all United Nations fighting in Korea visited Canada in 1951.
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On Wednesday, Jan. 2, the of-
ficial opening of the Seaforth Curl-
ing Club season will be held from
2 p.m. to midnight. There will be
lunch. Please leave your ne.me
with P. Kling or J. L. Slattery.
Teams will be chosen by draw end
Fore taxes, earned by industry as!
la whole in 1950, were $2,270.000,000
mrre than in 1946 --conveniently,
forgetting that salaries, wages and
supplementary labor income in-!
creased during the same period by
$2,978,000,('(10, Actually, Canadian
manufacturers earn something less
than sev,-n ler cent on the sales.
I.r'oe of their goods and, in an ex-
panding economy, this is certainly
not too much to supply the needed
capital for expansion and develop-
ment. A drop from this levet of
profit to any marked extent would
necessitate the use of additional
credit, time adding to itlfijttionary
te;ssr
The $6"0tli) and only other means
or lowering prices is by way of in-
creased productivity and this must
';e brought about by the workers'
themselves, by management, or,
rel'erubly, •ty the co-operation of
Loth, The record of labor in the
ost-war years in the field of in-
'•reased productivity, is far from
orouraging. Production per work-
s' in the civilian labor force, in
constant dollars of 1935-1939 pur-
chasing power, dropped from $1,857
in 1946 to $1,844 in 1949.
',r skips appointed. Turn outif
at all possible.
HURON COUNTY'hROia REPORT
There would a soar:. ''be as
many cattle ,being•Itt*liedits tibia
area as in past. year% With all farm-
ers having adegtl .�,�Ssffpnlies of
both roughage4 ds 1tiid cereal
grain.s
The supply; .of ,., hielcens, ducks
and tuakeyseearaltealotal market is
fairly plentliaatailaa average prices
are: Turkeys, 69c to &5c; ducks,
49c to 51c, and chickens, 56c to &Se.
.a.
Hard Work is Answer
Lower prices then depend upon
:''e increased productivity of the
walker, made possible by his un-
derstand;ng of the Problem and his
willingness to co-operate, and upon
he efficiency of management in
making all possible technological
improvements and developing more
o f'lent methods.
Junior
Hockey
Big Opening Carrie!
WELLESLEY
vs.
SEAFORTH
SATURDAY, DEC. 29th
9 p.m.
Seaforth Community
Centre
Admission — 50r
It is time we did away with the'
constant efforts being made to shift
the blame for high prices from one
group to another, and to face the
fact that. to a large extent. what
appear to be high prices are but al
reflection of our own weak ten -I
dency to look at the past instead
of the future.
Let us face the fact that gen-'
erally speaking we are better off,
.now than we were in the "thirties"
and, at the same time" let us re-
alize that we cannot stop now, rest!
on our oars and drift to Utopia.!
Now is no time for leisure but for;
Lard* 'xork and co-operation. We;
have the twin tasks before us nfj
completing an essential defence
program and endeavoring to Ina C
prove the standard of living of all
Canadians.
Try Huron Expositor Want
Ads. Phone 41, Seaforth.
'The difference between a cutie
am an old maid is that the cutis
steps crit with the pohnnies and
the old maid stays home with the
willies.
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A lad applied for a job at a drug
store. His interviewer in filling in
the form noted his name was -
Henry Ford,
"hat's a pretty well-knovrlm
name, isn't it?"
"it ought to be," said the boy.
"I've been delivering groceries
around this neighborhood for two
$'P.a1-Q,"
The year ahead is
fraught with many
problems. It will re-
quire patience, insight, humility and hard
work to solve them.
We feel confident that they can and will
be solved if we are willing to dedicate our-
selves to the task. We hope that 1952 will
bring you and yours joy and fulfillment-
and to the world a lasting• and secure peace.
Ball - Macaulay
a 1-j, 1-i, i"i re )1a ; , 4,}r ekaaa 14
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We cannot let this Joyous Season pass without
extending to you our sincere wishes for a . . .
HAPPY NEW YEAR !
The Management and Staff
Seaforth Motors
Massey -Harris Sales & Service
Phone 141
Seaforth
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