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The Huron Expositor, 1932-09-02, Page 2Ir. • THE HURON EXPOSITOR ••. •. SEPTEMBER 2, 1932.: �ijth's New _Theatre, Modern rid up-to-date in every- detail,will open on Thursday, September 8th Theatre Will Be Fourth in Chain Owned By Mr. and Mrs. H. J. • Sutherland Others At Goderich, St. Marys and Cobourg. OLD CASE BLOCK HAS BEEN REMODELLED `When the Regent Theatre opens 0'1 Thursday next, patrons will enter a building that is as up -to -state and as modern 'as •it is possible to crake it. Mr. and Mrs. H. J. Sutherland, the owners, have spared no expense in waking the Regent the .best. Making the, fourth in a chain of talkie theatres owned by the Suther- ds, the new Seaforth theatre has Mittel rthrough lessons ailea.rned in wilding and nanraging th•e others. Those in the chain are at Goderich, • St. Marys and Celbourg. A special opierring ceremony has 'been arranged for Thursday might next et 7.30• to which the Mayor and Council and representatives of the Lions and Business' Men''s Associa- tlrave been invited. Jf is cxpaet- 'fed that Mayor •Dialy and others will speak and that the Mayor will form- ally declare the ,theatre open. The opening picture that the man- agemernt have secured is ".Palmy ;Aaiys," a hilarious Musical comedy, feataurinug Eddie Cantor. • LA special matinee will be held on 'Thursday afternoon prior to the of- feCial opening. . III The Regent Theatre Block was purchas- ed through The Jhn Rankin .Agency SEAFORTH. ON T. Real Estate, Bonds, Insurance 111 Seaforth's Fourth tri 1907 When the Star Theatre opened, citizens were introduced to moving pictures. The Star, a few years later, became the Princess, a name prominent. fifr many years in town and country. During the war the' Strand was opened and ran for some time, and noW in 1932 Seaforth has the Reg- ent, the fourth theatre in its history. FORERUNNER OF NEW THEATRE RAN HERE FOR MANY YEARS. Old Princess Theatre Open- ed in 1907 and Ran Until November of Last Year. ADMISSION WAS 5 CTS. From The Huron Expositor of November 27, 1931. After en existence of 24 years, the Princess Theatre will on Saturday of this week close its doom's. Started in September, 1907, by Messrs. Dia: and Cady, it was known as the..•Star Theatre, and was operated in t1,1e Carmichael. Block, its -present loca- tion.. The Exrie i§ for of October 4, 1907. Gays: "The Imoving picture• show of Mr. Cady, in theCarmichael Block, is doing a good business. The *ad n mission. is only 5 cents, and we are sure, we 'do not know of any -way in which a person can get so' •it ch in- struction and amusement combined ,for little money, and the people seem to appreciate this fact. The pictures are' changed twice a week,. Mondays and Thursdays." 'In `May, 1908., The" 'Star was ,pur- chased by Messrs. Jahn McKenzie and Oscar Sproat and rechristened the Princess, which name it has borne ever since.. Again we find The Ex- positor of May 16, 1908 has recorded the event: "Messrs. John 'McKenzie and Oscar Sproat havre purchased the moving picture theatre. from ' Mr. Cady and are now in possession. They. are both !bright, clever "young men popular with the public generally and should do a good business. They will maintain the gctod reputation the theatre has had in the past and will give their patrons the best that can be got in the Unloving 'picture line." In July of that year, Mr. MiaKenzie pur- chased Mar. iSproa'tfs i'rutenests and St. Marys Cement Co. Limited St. Marys, Ontario PYRAMID BRAND Cement The Cement used in the construction of the new Theatre at Seaforth, Ont., was manufactured by the St. Marys Cement Company Limited. Our agent, Mr. George D. Ferguson, will be pleased to quote you on cement requirements. Furnishings and Equipment in New Theatre the Best Procurable; Forced. Cir- culation in Heating and Ventilating. AUDITORIUM WILL HAVE SEATS' FOR ,306 As modern, as convenient, and as fireproof as time and money . calm make i't—that is Seaforth's new theatre. As one enters the ;building one is surprised that such a change could be made in such a short time for work only conim•enced the last week of June.. Formerly two stores, with an antiquated hall above, now an up- to-date theatre auditorium. - ,• Included in the ground. flobr is a ;spacious lobby, ticket office, ladies' rat room and an auditorium seating 300 people. The furnishings and decorations are simple, hut particu- larly pleasing. The nails of- the auditorium are panelled in yellow an<I the mouldings ere a light green. Seats are all air cuehioned and are finished in blue leather. The stage. about 23 feet by 16 feet, has been built at the, east end of the former building an, is of cement construction throughout. Uedcr- neath is a cellar, which may in time, be used for an auxiliary heating, plant or dressing rooms. Above the lobby is the proje_tion room and men's' rest room—all in cement. An emergency door has heen ,provided from the projection room on the south side of the build- ing. A large marquee has .been erecter? over the front entrance. The former store fronts have been filled in with cement and will' be stuccoed. The general contractors for the buildings vete J. 13. MacKenzie & 'Son, of Georgetown. Mr. S. J. 'Mac- Kenzie leas been in charge of .the work here. The heating is by hot air which will be circulated' by fans, making +his the only forced ciircrulation plant in Seaforth. The heating and vent- ilating systems were installed by P. J. Dorsey and all the sheet metal work in' connection therewith was done by Mr. Dorsey. The plumbing throughout the build ing was installed by G. A. Silas & Sons. The electrical work was. done by George Muc•kart; of Georgetown, this being• +the only contract ' that was handled by other than a�Seaforth firm. has carried on time business since. In the early days the management booked their' pictures 1>ut did not know.unrtil they arrived what the sub, jects were. 'It was a case of trust the good' taste of the producer. Dur- ing the week of 'March 12, 1911, Mr. McKenzie sihowed "The Cowboy Girls," a big feature picture, full of dash, vitality and go, as the adver- tiser nient of that date said. This was the first time that. the management knew in advance the title of the pic- tune-•they were about to show. '"Incidentally, aMr. McKenzie has been a consistent advertiser in The Expositor for over twenty years, the first ad. appearing pn March 10, 1911. It Ls peculiar to notice art that time that no stars were mentioned in the adc•ertise:ments. It was not until a number of years later that the stare assumed their peculiar,innportance, :During its long run the Princess has provided entertainment for many thousands • of persons. l4en and wo- men, long since :roved from Seaforth, remember the big thrills they trsedt to get on seeing the exciting serials that were shown at the Princess. This theatre has the unique record of hav- ing run a picture longer than any small theatre in Canada. This was "Abie's Irish Rose," which ran for nine days with matinees. Another record in connection with this theatre is the fact that Mr. J. B. Thompson has been associated with it from,the time it opened as the Star until he suffered a stroke a• few weeks ago. Mr. , McKenzie found it necessary to close because of his inability to procure silent pictures. Fixtures and Sound Equipment in Seaforth's New Theatre were installed by PUBLIC UTILITIES C OMMI :•SION, SEAFORTH. s FIXTURES CHOSEN FROM S OUR COMPLETE STOCK. • • GIVE USA CALL WHEN IN NEED ••HozvltWorks •• (By George Jenner, Manager of the ,Capital .Theatre, Goderieh, ) The erroneous idea that modern isourud pkctnrre equipmnent consists mainly of a picture projector and a synchronized phonograph is .quiekly corrected by a visit to the up-to-date projection room in the new Regent Theatre, Seaforth. While talking pictures at their in- ception were mainly reproduced by synahron'fied discs, this process has been supplanited by the highly de- veloped photo -electric eetl method. The photo, cell is a sensitive ele• meant consisting of a glass bulb with an upright terminal in its renter and a metallic deposit on the' inner side of the bulb. A direct current is con- nected Iacteoss .there teunniiinals lbut does not flow unless an intense beam of light is ,pr'oj'ected into the veli. This light beton is supplied by a high inteneilty exciting lamp and a minutely facusc d lens assembly. As the exciting lamp .beam -is interrupt- ed, a corresponding''riibration is re- produced in the epealeer element. The frequency or rapidity of these inter- ruptions governs the 'pitch of the note heard from the speaker..- These yi- .brationns our• oscillations may occue from 100 _to 10,000 times a second, according to the tone recorded. A low bass nate Wight register a frequency of 100, Whereas a 'whistle might be as high as 10,000. In talking ipi'ctua'es tke voice or music is photographed in a satceession of m licroseopic lines running lateral- ly along a 'narrow tbantd en the side of the film. 'This "sound track" is brought by the mechanism through a precise slit or aperture where it in- tercepts the exciting lamp beam, The var•iationts, thus superimposed on the photo cell current are picked up and taken through an amplifying system until a correct audibility is reached art the speaker. This speaker is lo- cated behind the porous semen, sp that the illusion of speaking charac- ters is made more perfect. The foregoing is but a brief ex- planation of the modern method of sound reproduction and does not at- tempt to elaborate on the means em- ployed to guarantee a steady, ever flow of perfectly reproduced speech. Throughout the equipment, meters are installed to assure correct cur- rent values at the essential, points and the interior of the ,projection booth is a complete model power plant in itself. Dominion Wide Service Staff" Protects all Sound Systems Against. Possible Breakdown • e Theatre Operation Guaran- teed as Vast Silent Army Guards Talkie Mechan- ism. "THE SHOW MUST GO ON" IS MOTTO 'Behind the intricate mechanism that makes talking" ,pictures talk in more than 350 theatres equippdd lyitlt Northern Electric Sound System -- the same is being installed in the Regent Theatre. Seaforth, is a vast silent army of which the average - theatre goes knows nothing. It COP - sists of , a large number of trained service engineers=4one otf whom may inspect the theatre while you are witnessing the show, without, know- ing it. These- mien are located in eleven service territories across the Doredn- ion and in Newfoundland. It is this silent staff whose motto is "The Show 'Must Go. On," that is respons= ible for the smooth, unin't'errupted operation of these equipment after installation, Behind this motion -wide servile, is a story of organization that can rank among the ds'aln'as of Canadian busi- nese building. Even before talking pictures had come to be a popularly accepted entertaimnerub the execu- tives of the Northern Electric Sound Systesn realized that even more than expert scientific development of equipment by the .BelI" Telephone Laboratories and skiilled manufacture was. necessary,, The equipment had to be assured of smooth, continuous operation to realize fully on superior development and manufacture, and maintain the interest of the public in talking pictures beyond the point of novelty. Results That Count. As a result of the policy that "The Show Must Go On," the nation-wide. service staff was organized. ft had two functions to perform: First, to forestall as far as passible, equipment trouble by .periodic inspec- tions, and Seconrlily, to remedy troulble when it did occur, in as (brief a space of time as possible. How effective the first part of the programa hal been is evidenced by statistics. Out of 2,000 performances given daily throughout Canada, the program interrurpti,ons at the present time number less than. one-tenth of one per cent. In case of emergencies there ,is a Service -man within a half hoif1'journey of 'half the Northern Electric equipped theatres in the country. Evan the most isolatea theatre has a service man within Talkies Have Twenty Million Theatre Patrons Talking pictures are estimated to have added 20,000,000 new patraiiS of motion picture theatres ,on this con- tinent. Rhear them,over the new Northern Electric Soun�Systemn at the Regent Theatre. easy reach by either 'rail; motor or airplane, The Regent Theatre, Which is in- stalling one of these' Sound Systems will participate in this thorough servicing, to assure the continuous operation of the equipment and pro- tect its Niti•o•trs against possible dis- appointment because of technycal,..iri- terruptions. HEN you step into the Theatre and you sense the soft kindly pile of the luxurious carpeting, remember these car- r pets came 'from - TEWART BROS' SEAFORTH The Home of All Good Reasonably Priced 'Floor Coverings. Heating and Ventilat- ing Equipment and Sheet Metal Work SUPPLIED D INSTALLED BY P. J. Dorsey PHONE 23 SEAFORTH Thursday, Friday .& Saturday, September 8thr9th-10th Jlnnouncing the Opening of the New Regen t Theatre Seaforth Northern Electric Sound System I The Management, with' the pick of the screen's greatest shows to choose from, takes pleasure in offering for your eritertainment, one of the best of all fun felts. - .and his cast of musical comedy specialists will give you a great eveningand send you home whistling a merry tune , in Eddie Cantor it 9, PALMY DAYS. Fun! Music! and a bit of Romance! - You will also enjoy Paramount Sound News. A Cartoon Specialty and Other Features. MATINEES THURSDAY AND _SATURDAY AT 3 P.M. ADMISSION --OPENING MATINEE AND EVENINGS Adults 35c, Children 15c. SATURDAY MATINEE—Adults 25c, Children IOc. ti • • Compliments of Norther SOUND Electric SYSTEM WNNm fleet* m 11$A • The System in use in the New Regent Theatre • J. B. MacKenzie & Son, Georgetown, Ontario Designers and General Contractors for the Regent Theatre Extend their congratula- tions to the management and wish them every success A i4