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Zurich Citizens News, 1971-03-11, Page 11THURSDAY, MARCH 11, 1971 ZURICH CITIZENS NEWS PAGE ELEVEN rom my window .. 1 .17!X'' ...,... Gi. ,....,.. , . �: uS::�i�,.. ,,•.\:r ;�} :;��{: ` ,, Y ;��� ••• FASIIION - A COSTLY BUSINESS It used to be, of course, that fashion was mostly the concern of females. It isn't so any more, though. My teenage son is just as fashion -wise as his teenage sister... and some days, I would wager he worries more about how he looks to the world than his sister ever has. Working in a newspaper office, one gets plenty of opportunity to read the thoughts of well- known personalities in all fields of endeavour and just the other day, I carne across an article written for the Business Press New: by Bob Webb, the editor of Men's Wear of Canada. I don't know this man Webb, but judging from what he has written, I would say he's a fel- low with both feet on the ground and more than sawdust between his ears. "No sooner does the consumer start to become accustomed to wider ties, broader lapels and longer jackets than the men's clothing industry makes plans to kill them off and bring back skinnier widths and shorter length, says Webb. The four and a half inch neck- tie is just now beginning to be- come acceptable among middle - to -upper -bracket customers, " continues the frustrated Webb. "It hasn't even penetrated the mass market yet, But now, for spring, designers are talking about cutting back to three and a half inch blades!" "Obsolescence is fine, "notes Webb. "It has done wonders for the men's wear field. But just how rapid should it be? If manu- facturers get too greedy and keep introducing change at a stupefy- ing pace, the result could be fatal (for the goose that might have laid the golden eggs, that is)," "In neckwear, the dollar investment for the consumer might be considered incidental, " says Webb. "But when you get into suits, the story changes. The average Joe can't be discard- ing his $150 purchases every three or four months at the whim- sical dictate of fashion designers. "I'm all for obsolescence, " pleads Webb. "But keep it real- istic. Give the consumer a chance to catch his breath - and replenish his bank account. Here, Here, I chant from my vantage point just outside the Poor House. Keeping up with the fashion trends may be fine for a gal like Jackie Onassis who owns her own island, but for me, a hopeless, hapless columnist, it is purely impossible. It wasn't that expensive to go from the above-the-knee styles • to the mini skirts. It's that go- ing from the mini -length to the maxi -hem which binds on the pocketbook. We have enough ordinary prob- lems at our house - like hubby's expanding waistline and son's ever elongating legs and junior's flattening tummy and daughter's blossiming forth. We have to restock wardrobes often enough it seems without having to cope Virtually all the Ontario sites capable of producing hydro -electric power at competitive prices have now been developed. Lower Notch, the last hydraulic station in the current construction program will be brought into service on the Montreal River this year. BY SHIRLEY J. KELLER with rocket -paced fashion changes in the bargain. Take our eldest son's pants, just for one instance. It used to be that I would purchase a pair of trousers which were a little too long to begin with knowing that within a month or two taking into consideration shrinkage in the pants and growth in the son, they would be just the right len- gth. Not so now. Have any other mothers noticed that unless trousers are dragging on the ground - I mean it, trousers that touch the ground at the back of the heel - they are not stylish? It is so. Fashion dictates this now Thus it is that the kids' pants must be purchased at the proper (length and maintained at just (that length no matter what. If the kids grow or the dryer sub- tracts a quarter of an inch of the bottoms of the jeans, the pants tare tossed aside in favor of a (set that is longer. It doesn't take long to run out of pants - and money - with a style like that. I doubt that we can blame the clothing industry for this latest fad among the younger generat- ion, but surely we have to admit that the clothing manufacturers 'have clone everything in their (power to make us more and more aware of fashion - and it is robb- ing us blind. I say, "Rebel. Rise up and dare to look shoddy. But don't just purchase the "rough look" at the local clothier's. Develop your own brand by shunning fashion's every call. " Name Directors To MiIk Committee Six men were elected to fill vacant positions on the 15 -man Huron County Milk Committee at the annual meeting of Hur- on County Milk Producers last week. Five three-year memberships on the committee were up for grabs and a single year memb- ership was available because the retirement of Bob Henry, of Blyth from the dairy busin- ess left a vacancy for one year of his two year term. Fifteen men were nominated to fill the positions. Elected for three-year periods were : Art Havercamp, Goderich; Boyd Taylor; Walton; Martin Baan, Walton; Stuart Steckle, Zurich and John Boon of Bayfield. Boon raised quite a stir among the 200-300 dairymen present when he said, while accepting his nomination that he would press for a one dollar per hund- red weight raise in the price of industrial milk. Ray Cox of Clinton was elect• ed to fill the single -year term. Phyllis 1vicKague, Huron County Dairy Princess, was present and told of some of her activities since she was chosen Dairy Princess at the Clinton Spring Fair last June. In that time she met Prime Minister Trudeau, attended a training course at Alma College in preparation for the Ontario Dairy Princess Competition at the CNE, competed at the CNE, where she was eliminated in the semi-finals, and attended numerous functions in Huron County. ZURICH HARDWARE PHONE: 236-4911 MACTAC Self - Adhesive DECORATOR VINYL IRONING PAD l'. COVER SET only lc when .yqu purchase on®.for $3.98. One piece set for smooth 'contour fit combined with heavy duty teflon cover and cblorful bias bound decorator skirt. Fits all standard ironing tables. VACUUM CLEANER BAGS All sines and shapes of bogs to 16 every vaeu• um cleaner. Only 09e for the first package. The mond one costs just lc. For kitchen wall,, cabi• nets, tee rooms, etc. Wide variety of pot• terns including wood. grains. Easy to use. Just 69c yard. During aur lc sale, get an ex - Ira yard for a penny, BIG 12 oz. CAN PRO AEROSOL AIR FRESHENER ONLY WHEN YOU BUY 1 FOR Remove unpleasant odours quick and easy. Available in refreshing Mint, Lilac or Lavender scents. LIGHT BULBS 40, 60 or 100 wolf ,inns. Buy 5 for ®9c and got one more for lc, ruRCELAIN COFFEE ONLY When your purcheea 01161 for 7 c Imported from England - these highly glazed coffee mugs are double fired to insure durability. An attractive addition to every braekfaat table. Bargains like you've never seen before. Lunch oox size thermos bottle with TTLE With m� pivaa8leri triple Seel stopper and convenient at arta fait drinking cup wit handle. Guaranteed to keep beverages at e59 desired .temperatures.