Zurich Citizens News, 1970-07-16, Page 4a PAGE FOUR
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ZURICH CITIZENS NEWS
THURSDAY, JULY 16, 1970
More News, Less Advertising
One individual—and to date it has only been one
individual, although we can imagine it has been the
thought of others—complained that there should be
more news and less advertising in a weekly such as ours.
Editors all over the nation hear this admonition and it
always causes them to wonder at the flightiness of the
human race.
In the first place, without advertising there would be
no newspaper. This is a matter of simple economics. Ad-
vertising pays for the newspaper and makes it possible
for a periodical that costs many times more than the
subscription rate, to be provided to readers so cheap.
You could not count on both hands the number of
weekly newspapers that have folded in the past few
years—and some of those in communities with a pop-
ulace almost ten times as high as New Hamburg. We
in this town are fortunate that we do get good support
from our businessmen.
Newspapers need more advertising, not less. Theirs
is a day by day struggle to remain on the Canadian scene.
In this age of fast communication the advertising dollar,
once pinpointed for the newspaper, is syphoned off into
any number of outside channels.
This makes less revenue for the newspaper even
though it is the one type of news media which dotes on
local events and weekly reports everything from grass
fires and babies to school board issues.
The newspaper is about 75 percent public service.
Through its columns flow all the happenings in town,
before and after. This is all free. All manner of events,
including churches, schools, civic organizations, service
groups and social activities, show up in the weekly news-
paper—what they've done and what they are going to
do. This is all free. And the advertiser and the news-
paper make it possible.
Without the advertising you would pay for every-
thing dearly, and a newspaper subscription would cost
so much it would be prohibitive. The Independent is not
printed for $4 a year. The subscription price is a dip in
the bucket to the cost of publication. The advertising
makes it possible.
Advertising is also news. It's new to the housewife
when sales are in progress on food, clothing or drug sup-
plies. It's news to men when machinery and new cars
are available or when they can buy a new suit at a re-
duced price as advertised. What is going on in the stores
is always news for the rich who have money to spend and
the not so rich who are living on a budget.
(New Hamburg Independent)
Waste Not, Want Not
A government "snooper" was sent out to discover if,
in reality, there was much poverty in the country. There
was in fact a great deal of poverty but the man reported
that there was none. The reason he gave was that a
lot of bread was discarded in the garbage cans.
This was bringing down the question of poverty,
namely because they are wasteful.
If everyone were to examine their actions carefully
most people would find they are guilty of wasting wa.•
ter, food, clothing, paper and innumerable other items.
A dripping tap can account for a lot of wasted water.
With food bills so formidable for a large family to-
day, no child need be served with more than he will eat
and thus leave his plate clean. Outer clothing for the
family that needs frequent washing and ironing is waste-
ful with soaps and electricity, not to mention energy.
Perhaps the slogan, "Waste not, want not" should
be in the forefront of people's minds more often than it is
today. (The Nanton News)
ZURICH Citizens NEWS
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A Ba-hai W
ding at the Smiley House
You've heard of rock-and-roll
groups. But have you ever heard
of Ba-hai groups? Just when my
vife and I get everything squared
around, and look forward to a per-
iod of doddering about in peace,
somebody throws the overalk in
the chowder and we have to fish
them out.
Usually, it's one of our kids.
Sometimes, old or new friends.
This time it was a little of both.
First of all, Kim arrived home
Friday night with a car -load of
friends. They'd come for a Fire-
side. I'm sure you know as much
about Firesides as I do. They
have nothing to do with tires.
She and many of her friends
have become Ba -pais, It sounds
like something out of the music-
al South Pacific, but it isn't.
A cynical colleague of mine
asked: "Is it one of those Indian
religions that justify sitting ar-
ound on your rump and doing
nothing?" I don't think it is.
It's something new that carne
out of the Middle East about a
century ago, complete with pro-
phet, and has grown, quietly but
steadily.
A Fireside is a meeting of Ba-
hais and those interested in learn-
ing about it. People of all ages
and faiths and colors sit around
quietly at somebody's home, list-
en to those who have "declared"
themselves, pray together and
meditate. There are no churches,
taxes, and all the ills that plague
the modern church institution.
It has great appeal for the ideal•
istic young, because it contains
the best and the essence of the
world's great religions: Love of
God, neighbor and self; gentleness
honesty; abstinence. It seems to
have no political or racial over-
tones.
No good Ba-hai will touch drugs
or alcohol. Though I notice they
all smoke like fiends, and never
have any cigarettes of their own.
Anyway, here came Kim with
her friends, all set for a Fireside.
Her mother had been at one the
week before, and though a staunct
Anglican, was impressed. She
agreed to go again.
I could see the pincers closing
in (I'd been away fishing the
week before.) To my relief, a
young fellow from another world
dropped in at the crucial mom-
ent, Davie Loge, leader of Maj-
or Hoople's Boarders, just to tell
us his rock group was playing that
night at the local arena. We've
known him since he couldn't blow
his own nose.
My wife went to the Fireside.
I went to hear the Major and the
bedlam. We both arrived home
;lightly dazed, I slightly deaf.
The Ba-hais had gone back to
their lairs in the city, but the
Hooples came home with me for
ARNIM
FOCUS:
One Moment of Time
Our camera records a child's
First Smile . . . makes an
official report on the bride's
radiance . . .
Commemorates a trio posed
for Dad's birthday surprise.
Moments like these can never be
recaptured unless they are per-
fectly preserved by HADDEN'S
STUDIO.
Your family's pictorial history
should be in qualified hands.
Contact
Hadden's Studio
GODERICH
118 , St. David St. 524.70?
a cold drink, with their girl sing-
er, Gail, the tiniest girl with the
biggest voice on either side of
the Rockies.
It was interesting. Two comp-
letely different groups of young
people, about the same age. One
flat broke, spreading the gospel,
talking about establishing a com-
mune in the country. The other
flat out, with thousands of dollars
of equipment, hurtling from one
engagement to the nect, in their
own expensive rolling commune.
All of them bright and polite.
The generationap that night
didn't seem as wide as the caste
system among young people them-
selves. There was no confrontat-
ion, but the two groups had less
in common that we middle-aged
yahoos had with either of them.
And think of all the other castes
the yippies, the greasers, the
straight kids, the freak -outs and
a dozen others.
But to get back to my point, if
possible. The up -shot is that we
are commjtted to having a Ba-hai
wedding in our backyard in Oct-
ober. The bride's mother can't
afford a wedding reception. The
groom's mother offered to have
it at her place if all the blinds
were drawn.
Anybody who wants to get mar-
ried outside in October needs a
pretty strong faith. I suppose they
could roll in the leaves in some
symbolic ritual.
But the moment of truth came
when the prospective groom infor-
med us joyously that a rock group
agreed to play at the wedding.
I've heard them. Clearly. From
three blocks away.
I have a feeling I'm going to
put my foot down.
li
A PRETTY MAJORETTE
Dozens of pretty girls in the
costumes of Majorettes took part
in the parade at the Band Tattoc
last Wednesday night. This one
is Lynn Paterson, of Kitchener.
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