Zurich Citizens News, 1966-04-07, Page 2PAGE TWO
ZURICH CITIZENS NEWS THURSDAY, APRIL 1, 196*
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We Are Not Santa Claus
From time to time, in the newspaper
and printing business, we are asked to
donate either free advertising space, or
printed matter, to certain organization%
which either call themselves charitable
groups or are staging events with the prof-
its going to charity. Our ahswer to this
request is that if we ever start doing it
for one group, where will we draw the
line?
About half of the business We do is
for either charitable organizations or
groups raising money for charitable pur-
poses, and if we started doing all this for
nothing we would soon be out on the
street. There are rare occasions, however,
when we do go along with charity, and this
is when tragedy, such as a house fire,
should hit some unfortunate fancily and
help is needed. But in the general course
of events, there is a profit to be made on
the project, even If it is for charity.
We try to be as generous as possible
to every project which is staged, and never
refuse to attend the affair, or buy tickets,
or make donations, but we simply cannot
afford to render our services in the way
of advertising or printed material, for
nothing. After all, we have employees to
pay every week, we have hydro and heat
to pay for, we have mortgage payments
to make, just like most other people, we
have taxes to pay like, most other people;
and we must keep buying new and im-
proved items of equipment from time to
time, to keep up with modern trends.
There was a recent case in this co-
munity, when apparently because we re-
fused to offer tickets for an event free
of charge, the group chose to make the
purchase elsewhere. At the same time
we were asked to supply all the free pub-
licity for the event, for weeks ahead. How
does this help us to stay in business?
Many people today fail to realize that
there is a difference between news items
and free publicity. Whn a story tells of
some event which is going to be held in
the near future, and is not accompanied
by a certain amount of paid advertising,
we should refuse to run the article. How-
ever, in the past we have been too good-
natured to refuse this type of news. But
in the future we should probably take a
closer look at the situation.
People should remember that it takes
two things to keep a newspaper in oper-
ation. The most important is advertising,
which gives us our living, and the other
is news of the community for people to
read. But if we turn our news columns
into free advertising we will soin be out
out of business. Likewise, if we start do-
ing printing jobs free of charge, we will
soon be out of business.
While we will remain to be as gener-
ous as possible to any worthwhile cause,
we want to remind the public that we are
not Santa Claus.
OMSIP -- A Time For Action!
Despite good intentions, many people
delay doing things until the last possible
minute. This is true when it comes to
Christmas shopping and obtaining car li-
cence plates and in submitting income tax
returns. It appears there are many people
who are waiting until the last minute be-
fore applying for enrolment in the Pro-
vincial Government's new Ontario Medical
Services Insurance Plan.
True, a sizeable number of Ontario
residents have already enrolled in OMSIP
and Department of Health officials expect
to be deluged with applications in the next
few weeks. Some, however, will almost
certainly forget about the May 1 deadline.
The open enrolment period for OMSIP
began on March 1. After May 1, persons
intending to join the voluntary medical
care insurance scheme will face a longer
waiting period before they are entitled to
benefits.
OMSIP is a must for those Ontario
citizens who are not at present insured
against the cost of medical services ex-
penses which, of course, are not covered
by the hospital insurance program. The
Plan is available, at reasonable rates, to
residents of Ontario regardless of age,
state of health or financial means.
Persons receiving social assistance are
being covered at no cost to themselves,
and others in low income groups will have
their premiums paid, either in full or in
part, by the Ontario Government.
Applications forms and full informa-
tion material are available at banks, and
forms have also been sent to all house-
holds in the province. The forms are easy
to complete and no money has to be paid
at this time as subscribers will be billed
later.
Area residents intending to enrol in
OMSIP are urged to mail in their applica-
tion form as soon as possible. This will
guarantee protection for themselves and
their families when the Plan commences
on July 1.
The time to act is now, not at the
last minute.
SIGN OF SPRING
Ah, Spring,
You glorious thing,
You make me want to sing
Of marriages
And baby carriages;
And make we wan to laugh
At a new calf;
And make we want to laugh
With a trout;
And make me joy in squirrels;
And envy girls
Their poise
With boys
When the blood runs
And the sun suns,
And the fairways beckon
And the flowers reckon
It's time they put their dopey
heads
Out of the mangey flower beds,
Well, that's •about enough of
that. Hope none of my stu-
dents read it. In my day, I've
written some pretty nasty
pieces about spring, but she's
bounced back every year. That
bit of doggerel may finish her
off for good.
And what a pity that would
be. Winter puts the iron in our
souls. But the slanting yellow
rays of heat, the joyous chuc-
kle of freed water, the volup-
tuous stench of rotten earth
emerging from the shrouds of
death turn that iron, by some
magic, into pure gold.
1
From My Window
By Shirley Keller
NO CAUSE FOR ALARM
Reading the newspapers these
days is like sitting down with
a real good science fiction book
—only more thrilling because
of honest -to -goodness eye -wit-
ness accounts of Unidentified
Flying Objects.
Until last Thursday morning,
I, for one, took all these stories
about "actual sightings" with
the proverbial grain .of salt.
Basically a skeptic, I told my-
self that people who claimed
they had seen mysterious hov-
ering lights in the sky were
either highly imaginative nuts
or frightened fanatics.
But when I read that a person-
al friend of mine was listed as
one of several UFO observers
in the district, all such theo-
ries vanished in a twinkling.
Clinton's W. D. Dinnin is not
given to hysteria. If she says
she saw a "lone solitary bright
white light" in the heavens,
that's good enough for me. The
fact that 'her vision was shared
by two other Clintonians with
whom I am vaguely familiar
forces me to believe that some-
thing big may be going on in
outer space.
I'm still not ready to admit
these lights shine forth from
flying saucers piloted by little
green Martians or violet Venus-
ians . . . but I will concede
1
that if there is indeed a su-
perior civilization somewhere
up or out there, it will -deal a
severe blow to egotistical.
earthlings.
We have become a fiercely
smug race. We've learned to
glory in our achievements on
earth, in air and under sea.
We've lived to boast to one an-
other of our conquests and
grown to hate those who would
dare to outdo us. We've de-
vised means to destroy our-
selves by merely flicking a
switch. We've begun to probe
outer space in search of new
adventures, new victories. If
there is life out there, we tell
ourselves, it will be subjected
to our ways or wiped out.
As brave, fearless. astronauts
chased each other around the
fringes •of the earth's atmos-
phere while a fascinated world
watched via the wonders of tele-
vision, it now appears possible
that our scientific marvels were
seen as childish antics by a
race or races who have forgot-
ten more than we ever knew.
The hunter may be hunted.
Even at that I refuse to wor-
ry. Beings as intelligent as
our "visitors" would seem tc
be, will p r o b a b l y leave as
quietly as they arrived. It is
doubtful if they will want any
part of this vain society that
allows millions to die each year
from cold and hunger that
could be prevented, from wars
that prove nothing, from heart
disease brought on by self -
punishing greed.
Our "intruders" will •likely
wisk away in their shimmering
space ships content in the
knowledge that if we do not
annihilate ourselves in time,
we can be sent yelping like
whipped puppies from their
doorsteps before we infect our
intended victims. In any event,
the "scouts" can report earthly
habitation poses no threat to
their nation's superior intelli-
gence.
And who knows? If the peo-
ple of our planet become con-
vinced of another civilization
in the wide blue yonder, it may
be just the magical formula
we have needed to make us a
tolerant loving family working
and playing together in perfect
harmony to the benefit of all.
—0
Show -biz
Dick Williams has a sure-
fire winner on his hands. His
Wingding Show on Channel 10
is fast becoming one of the
best -produced local shows on
the air. It's good fun, fast
moving, and right up to the
minute. I well imagine that
the entire teen population is
tuning in this particular hour.
Wingding is presented every
Saturday afternoon at 4. I
should add that a good many
adults will enjoy the fun, too;
the Wilsons do!
Zurich ' ;ens News
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and Foreign; single copies ? cents.
mering coal of my spirit fanned
into something approaching a
blaze.
There was the picnic table,
bloody but unbowed, after six
months under the snow. There
was the barbecue outfit, in
three scattered pieces, succu•
lent beckoner to the charred
red steaks of July. There was
the lawn mower, reminder of
days when you wear nothing
but shorts, sweat gloriously,
and stop fora beer every 15
minutes.
Perhaps I should put them
away in the fall. But when the
ice age has deft, and I go out
and see them there, it's like
meeting old friends. Rusty and
ravaged, but familiar and dear.
Signs of spring everywhere,
Sixty black squirrels, moved
out of my attic, seeking acorns
they missed last fall. Lady next
door, who has four little ones,
hanging out washing with a
fifth imminent.
I can be as grouchy as a hat -
check girl about spring. But
today I wandered about the
estate and felt the tiny, glim-
out since November. Kids up
to their ears in mud.
Anglers and golfers bragging,
speculating about the great new
season. Housewives, coatless,
shouting nothings to neighbors.
Teachers cursing as they mark
Easter exams.
Perhaps you can, but I can't
imagine living in a country
where the cycle of the seasons
is almost unnoticeable. I like
to be where the action is. I
like spring to come like a shot
of adrenalin, not a lukewarm
cup of tea.
It is little wonder that myth
and legend, poetry and paint-
ing and music, not to mention
religion, celebrate the theme
of regeneration in the spring.
If there is such a thing as the
indomitable spirit of man,
which I firmly believe, it would
be impossible without spring.
Think of it. A year in which
the days did not lengthen, the
sun did not warm, the green
did not appear, the sould did
not expand. We would be lin-
ing up at the ends of docks,
clambering for six-shooters, and
packing the subway stations
for hurling - under trains - pur-
poses, by the first of June.
Endless chant of kids skip-
ping. Moose bellow of impa-
tient steamers in the bay, wait-
ing for break-up. Fire sirens
saluting the annual epidemic of
grass fires.
Bitter lines around mouths
turning to smiles. Overcoats
and boots hurled into closets.
Paint pots broken out. Teen-
agers standing on corners„
bounting Iike young calves.
Women's hats — goofy, exotic,
irreverent, awful. Old ladies
tippy -toeing about, first time
ride f
oat IV attetei
It's a treat they'll all love.
Our tempting foods are
carefully prepared and
beautifully served. The
atmosphere is gracious
and congenial, perfect for
family dining.
Our dining room is air
conditioned for your
comfort.
We Specialize in
STEAKS - CHICKEN - FISH
11111\ 1=1601111
ENJOY THE FINE ATMOSPHERE OF OUR ATTRACTIVE
ALPINE ROOM
Licenced under the Liquor Licence Board
Dominion Hotel
Your Hosts — Marg and Ross Johnston
DIAL 236-4371 — ZURICH
f
SAVE! SAVE!
ON INTERIOR PAINTS
SPRED
SATIN
(FLAT WALL PAINT)
AND
SPRED
LUSTRE
(SEMI -GLOSS ENAMEL)
ONE -COAT PAINTS
20 % OFF
FOR A. LIMITED TIME ONLY !
SEE US FOR YOUR SPRING NEEDS!
Vigoro, Peat Moss, Grass Seed,
Lawn Fertilizers, Etc.
Zurich
Hardware
Main Street Zurich
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Barber Shop
MAIN STREET, ZURICH
Open Tuesday and Friday Nite
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A'BBOf/
CHOW
Petroleums Limited
Gasoline 0 Diesel
HEATING OILS
Valvoline and Veedol Motoe
Oil and Greases
"Go With Arrow"
ROBERT N.
McKINLEY
AGENT:
DIAL 236-4830 — ZURICH
SPRING
IS FLOOR -COVERING TIME!
• RUGS & CARPET
SEE OUR WIDE SELECTION OF
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WALL-TO-WALL or ROOM -SIZE RUGS
WE HAVE A COMPLETE RANGE OF
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Let us give you a Free Estimate!
Westlake Furniture
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