The Wingham Advance Times, 1929-05-09, Page 3'}At�Hfll4'.
Gorrle Vidette and
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THE TOWN. ,DOCTOR
(The Doctor of Towns)
Says
MOTOR TRAFFIC versus FACTORY PAY ROLL
There is, no denying the value of factories to any community,
New industries and more industries should be constantly ,strived for
but many cities overlook or fail: to recognize the real value of auto-
mobile traffic.
'!'hereare thousands of cities and towns with a population of
from ,10,000 to 40,000 with an average of 25,000: tourist cars per
week (cars more than 100 miles away from their home garage), The
Potential cash value of 25,000 such automobiles per week amounts
- to an average'. of $26,000,00 per town, regardless of the side of that
town... The business secured from this.mode of traffic is good busi-
ness; the'lnoney is good -money. Merchandise purchased by those
comprising the rnotor ,traffic is always a cash transaction; goods
once purchased are seldom,' if ever, returned or exchanged,', and
fEI is less,over-head per individual sale. But it is not only the
amount of business or the amount of money that is to be considered
when a comparison is made with a factory pay roll.
Thirty per cent, of a factory pay roll is spent outside of the
town through purchases' made by mail; going to the next nearest
large town to purchase, and other known practises: that keep the
earnedcash out of local circulation. It has been stated that a dollar
of outside money is worth one dollar and ten cents of inside money.
Therefore, a town located on a highway, or highways that carry'
an average weekly traffic of 25,000 cars, has in that traffic a cash.
�
asset equivalent to a factory in the town with a pay roll ofapprox-
imately $2,000,000.00 annually.
It is true that factories bring new people to a town, but so do
highways; in 'fact, 20 per cent. of the motoring public is in the mar-
ket for or can be sold a new location: The publicity value obtainable
from the average factory that can be secured is nothing compared to
the publicity and good will that can be obtaained through the
motorists.
In the past, cities, communities and towns Have offered all
sorts of concessions and inducements to obtain new' factories and
no doubt there will be many towns that will continue to do so. There
are many communities who lay claim to the fact that they will not
offer concessions, but in most cases, the temptation is too great,
it seems, and when it conies to the point 'that some other town in
the immediate locality offers a bonus to secure a new industry,other
towns do likewise; in some towns it is the purchase of stock, others
the furnishing of a free, factory site, free light, water or power, but
in practically all cases, there is some inducement of a bonus nature
that is offered.
There is a town in one of the central states that recently raised
$100,000 and donated it -to a shoe manufacturer as a bonus for 'the
locating.: in their town; of a factory with a pay roll of $1,000,000.00
in ten years. Figure the percentage paid for the business, with no
guarantee that the business of this particular concern would not
slump, . the. factory thereby being closed, or that any of a dozen
other things might and could happen.
This same town had a motor -traffic the value of''which, on a
comparative basis exceeded this ten-year pay roll every year. Yet,
there never had been any attempt to capitalize on it -business which
was at their very door—a virtual gold mine that required' only init-
iative and exercise of, the nand to be turned into a reality.
Every city andtown has diligently worked, connived and man-
euvered to get hard roads, but after getting them, many are sitting
back with their hands folded 'across their laps, apparently blind to
the "acres of diamonds". that these roads have made possible. This
may be likened to a merchant working over -time for weeks to pre-
pare for a gigantic sale, expending thousands of dollais in advertising
to induce the people to come to the store on a specified day, and
then failing to open up on the morning of the day designated.
If your town is not 'getting its share of this busieess, the rea-
son lies within your town -it may lie with you. If your community
is not getting more than its share, it is because you and your town
are not going after it.
Business from motor traffic is not hard to get. Apply the
sante principles that a modern merchandiser applies to getting .busi-
ness for his store and the results will be satisfactory. It is a .problem'
of modern business, and modern business is a problem of selling.
Your town may eat have a traffic of 25,000 cars per week, but
half -even one-fourth of 25,000 cars, is traffic enough to make it.
• well worth your while to clo something to get it. Get sold on the
place where you live and then sell it to every motorist that travels
through your community.
Copyright 1929, A. D. Stine. Reproduction prohibited in whole
or in part.
This 'Totiht Doctor Article is published by the. Advance -Times in
co-operaatioai with the Lions' Cluii.
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THE , NEW IMPROVED
G1 PRO 0..e
Greaten
Structural
Strength
Takes Any
Decoration
. For Salo By
,Rae & Thorniason -y
Buchanan ;T dwe. Company,
R. J. Htitoskolrlt
Wingharn, O]ret,
W'irtghan .; Ont.
Gor'rie; Ont.
WROXETER
Mrs. twamisou and niece, of Tor-
onto, spent the week -end with Mr.
and Mrs, VanVeisor.
Mrs. Hazlewood; who suffered` a
stroke last Friday still remains very
low.
The sale last Saturday of the late
Mr. Edmunson's house -hold effects,
was well attended. Prices were fair.
•'rhe property was sold to Mr. E. Jack -
lin:
Dr. Hazlewood, of Oshawa, arrived
in town Saturday night owing to the
serious illness of his mother.
Mr, Lorne Kaake returned home
Saturday fromeSaskatchewan, where
he spent the winter.
Mrs. Dr. McLeod and Miss Mary
Barris are visiting friends in Toronto.
The Young People of the United
a n
Church held their last meeting of the
season. on Monday, when a Social Ev-
ening took: the place of the regular
meeting.
There was no service in the Angli-
can church Sunday 'evening owing to
a member of the Rector's family hav-
ing mumps. Service will be held next
Sunday.
Quite a number of people are nurs-
ing sore arms, owing to being vac-
cinated
accinated as a prevention against what
mild
appears to be a t •r d epidemic of
small pox through the township. So
far no cases have been reported in
the village.
WALTON POSTMAST-
• ERSHIP DISCUSSED.
Me Spotton: T' intend to take up
only a few moments of the time of
the house; but I have been asked by
friends or by people who were friends,
of the government for particulars re-
garding the Walton Post Office. I
gave the Postmaster General notice
that 1 would be asking for these par-
ticulars, and I desire to know why a
returned soldier was passed over and
the post office given to a civilian who
had just moved into the riding a few
months before and had purchased .a
store there. This is not a case where
the Postmaster General disapproved
of the action of the Civil Service
Commission—I am not laying that
charge at all—but if the Postmaster
General's sympathy is as great as he
says it is for the returned soldier, this
is a case which he might have held
up until he went into the matter. Let
me quote—I will be very brief—from
a letter of the district superintendent
dated November 23, 1928, as follows:
"The applicants given in order: of
merit from a postal service stand-
point, irrespective of military ,or resi-
dential qualifications, are as follows:
William Clarence Bennett
• John McLeod
Richard Wright Hoy
Carl William Oakley”
John McLeod had just moved into.
the riding and purchased a store
there. He seemed to .have the good
offices of themember for North Per,
th (ivlr. Hay) and consequently re-
ceived the appointment. It may be
said that Mr. Bennett was not re-
siding within the village, but 1 find
a letter on the file from W. J. May,
the district superintendent, dated
December 1, as 'follows:
"Having reference to his report of
the 23rd: ultimo, on the applicants for
the position of postmaster at the
above mentioned office, • the district
superintendent now begs to advise
that he has been informed'by Mr: W.
C, Bennett, one of the applicants for
the position that he has now Purchase-
ed the Co-operative store in 'Walton
in which the Walton post office would
he conducted were he to receive the
appointment. to this event Mr. Ben-
nett should now be placed in Claes 13 ”
l: niny say that while the post of-
fice is in South Huron, it is just on
the boundary line. to the riding of
Scinth;_Htiron there is just. this store
o which the post office has 'been lo-
rated for• Vtnany, years; and three or
four houses. Tete' village, consistim
of a few hundred people' is entirely,
in my constitrunc of North Huron
as is all the rest of the business sec-
tion; anti the United haruiels'
el hive store 'wouldbe very central,
1 am malting no :attack on the Lost-
master General;, 1- have' no
that he has in any way interfered with
the Civil Service Commission,:, bit
this, seems to be a case, where 'for
settle . reason or another a returned
soldier was passed over who, ninety-
nine per cent of the people of the dis-
trict believe, should riot have been
'passed''over ; If he was riot a resi-
dent there for the fell, length :of time,
he was a resident there ort December
1 and bad a store and this matter
could very well have been left in ab
cyeecc .for a whsle until be had the
necessary length of I asideti<le. 5 have
Wroxeter
Thursday, May 9th 1929
been asked to bring this matter to
the attention of the Postmaster. Gen -
eral: I am making no 'attack upon
his. administration in the matter, but
it seenxs. to be a case where the ,Civil
Service Commission passed over a re
turned soldier and where the ,Post-
master. General might very well have
used his influence. •
5 should be glad if at. some time
the Postmaster' General would give'
the house a concise .statement of what
the air mail service has cost the Do-
minion of Canada toethe present date,
and what revenue we are deriving
from it., This matter of "keeping up,
with the Joneses" and .trying to have
an air mail service equaleto that of
a country with a population of 120,-
000,000, 'isvery fine, but I have to
struggle'to get mail boxes for a few
fe rmer8 and I cannot get them on ac-
count tof the cost, while at the same
time we are placing an item of $800,-
000
800,000 additional in the 'estimates for a
play -toy running between. Toronto and
Montreal which the Postmaster Gen-
eral says very few appreciate and very
few are patronizing. I' would plead
with the Postmaster General to get
away from the big interests and the
moneyed classes and get his :ear to
the ground. Let him listen to the
hon. member froirt Skeena and other
members and grant rant some of rite re-
quests of those who are. rolling back
the map• of this Dominion. Let him.
listen to 'those in far-flung parts of
Canada and to bona fide farmers et oe
have to go a mile or a mile and a
tenth for their mail. Let him get'.
down and serve the masses before he
spends millions, more each year in the
interests of the classes, and in trying
to "keep up with the Joneses" with
this play -toy, the air -mail service. As
regards the air mail service between
Montreal and Toronto, I really think
it is a joke where there are three
fast trains a day each way with an. ex-
cellent mail service. Canada has leo-
spered wonderfully under the old sy-
stem and I arra sure, if the question
is one of an order coming in, it does
not take long when you have three
fast trains a day, and if it a dunner
that is coining in, the slower it is the
better.
I would ask the Postmaster Gen.
real, since I have brought the matter
to his deputy's attention, to give me
some little explanation for our peo-
ple in the village of Walton, if he 'tas
it at hand.
Mr. Veniot: I have no explanation
A Baking Expert says:
"For light cakes .that keep
moist for days, use 1 table-
spoon lesspercop ofpurityif
your recipe calls for ordinary
pastry or soft wheat' flour."
Still the Best for Bread
Send 30c in stamps for the famous
Purity Flour Cook Book.
Western Canada Pions Mills Co.
Limited.' Toronto: 94
at all to give if the Civil Seevice'Com-
mission—
Mr.Spotton: Some future time will
be all right,
MORRIS COUNCIL
Minutes of the meeting held in the
Township Hall, on Monday, April 15
1929:—Members all present, the Reeve
pcsiding. The minutes - of the last
meeting were react and approved.
The:, By -Law on the Jermyn imp-
rovement was read and left over for
further consideration of rates, on re-
quest from ratepayers in the hamlet.
of Bluevale.
The Council passed a resolution
asking the Hydro Electric ` Power
Commission to furnish estimates of
cost of street lights for. Bluevale.
The following accounts were paid:
Collector's Salary $170.00, Postage
$8.40; F. R. Smith, Formaidehyde$2.-
66; Geo. Kelly,' patrol., $33.00; Frank
Burnes, "patrol., $25:45; E Johnston,
patrol., $12.10; R. D. Golley, ,patrol,,
$29.75; Stewart. Procter, patrol., $22.-
93; James Anderson, patrol, $31,60;
W. C. Thiuell, patrol., $31.64; Russel
Sundercock, patrol., $23.50; Wm. Mc-
Murray, patrol., $13.50; John Craig,
patrol., $28.95; Chas. Workman, pat-
rol., sol.,. $46.50; John McCarter, patching
roof, .75, roadway, Y
r
, $
• r � a .5:00.
Next meeting May 20th.
A. MacEwen, Clerk.
Certified
Potatoe&
For Sale
Green Mountain and Irish Cob-
blers, Extra No. 1 Government
graded, each bag tagged with
Dept. of Agriculture Stamp on
it, at $1.550 per bag
Also Ontario Grade A Potatoes
at ' $1,00 per bag
Only a limited quantity of
certified ones. This is an op-
portunity for farmers, to get
started with certified steed po-
tatoes,
We handle Rose Brand Chick'
Feed and Chick Mash, either in
sack lots or small quantities,
Highest Prices paid', for Eggs
delivered at our store.
DAVEY' t S1'ORE
W1OXETER«
Auctioneers Must Be Licensed
Last Friday Magistrate Walker
dealt with charges against two men
who conducted auction sales, not be-
ing licensed. H. Parr of Arthur, in
court here, was fined $20 and costs
of $5 for doing so at Teeswater, while
the same day, at Kincardine, McLean
Young was assessed $20, with costs
amounting to $10, for a similar of-
fence.—Walkerton Telescope.
Wanted A Thriller.
A couple of Walkerton boys wanted
a thriller, such as Hollywood pro
duces on the screen, so they pla..ed
some planks on a C. N. R. crossing,
just before a passenger train was due.
Fortunately some aectionmen saw the
boys, and removed the obstruction.
Now officials are investigating and
the boys may be placed across a pair
of knees, with a strap rising and fall-
ing with some precision.
Rev. W. J. Taylor, of Belinore
United Church, has resigned to accept
a charge in Rockwood.
Brussels has switched back to the
Thursday half -holiday, after a heated
discussion at the Chamber of Coan-
merce meeting.
BELMORE
THE FLOOD OF 1929
We thought we lived in fairy land,
But now we've changed our mind,
wind and strain swept o'er our
land,
hind
ISiece
awreck behind.
And left such
The fences alt were lying flat,
Trough to drive one crazy,
Anel when they're all in shape again
Who Clare say this ,generation's lazy.
Some lost the roof from off their
house
!'heir barn was blown dl:nvn.
Itut those who suffered most of all,
Were the folks who lived in town.
The water rose so very high,
And washed the dams away,
It leaped and gambolled through the
town
Tike children at their play,
The rich and poor were all alike,
With a bath -room in the cellar
And the man who lived on the side
of the road
Could laugh at the other feller.
He never- hacl so much light wood
For 40 years or more, and
l e didn't have to pay a cent
Ti came right to his door,
Now.11 there: cornea it (load again
We'll try and; .build an ark,
We'll
gather all the shingles tip
'1'o use insiencl u[ `baric.
When walking;. down ::tile street one
clay,
I mat- uty old friend Pat,
"What, did tate wind sterni do for you"
"Oh, I lost my Sunday hal,"
la's
,an ill -wind that Meows no goon,
And the man that wields the haul-
rater,
My won't his pocket=bock bulge out,
It would almost snake yott stammer.
In repairing all those 'dams again
That the water washed away,
And building all those bridges tip,
No kitchen work—No cooking—Just pour
milk over it
A delicious, nourishing breakfast on which to work or play—
A well balanced ration for any meal and so easily preared,
The paper inserts in each package contain a surprise for the kiddies..
9
t
et it -es
'1.
I
ay
HEN you plan that trip, be sure to plan your tires.
'� % You can't enjoyyourself if you're worrying - about
V'Vy
blowouts all the time.
Drive around here and let us equip your car with Do-
minion Royal Cords or Royal Masters. They are a
sound foundation for a carefree holiday.
We have absolute confidence in these Dominion Tires.
We have.watched them in service and we know they
wiJ1 deliver the mileage.
Dominion Royal Cords are the standard by which tire�
are judged Royal Masters are in a class by themselves,
We have Dominion Tires for every car at popular
prices.
VialISGH Tel Wm. Ingham
G ORRIS.
J. A. Young
R. H. Carson and Son.
There'll bt work for many a clay.
Ilrit listen to the I„or chap
Who has to pay the taxes,
He thinks he'll quit the dear old farm
And make a living grinding axes.
direct
to oL7
BENS
Salve do g' Powis otos 110 X)orttefdxatt n Stores Tens
The finest tens that the gardens produce, imported direct by, us, skilfully blend-
ed by experts --such is the quality teas offered in Otis great Dominion Stores
Sale.
D.S.G. (Bulk), Rete. 55c 1 ft..39e Golden Tip, Reg. 85e ......1' ib. 79c
Vs -lb. 2Se t/, -ib. 40e
Domino Blend, Reg. 6Se. it ib. 30c594 cD 1 ine Japan G t , Re • 5 , 25z
Riclitonello $letnd, Reg: 1$c 1 lb. 69c Ms -lb. 35c
t?ew Season's Pure Quebec
"duple Ssrs'up i 4o uu@ 3e
Large Bottle ... 59c
Nio. 50 Tin, 132 ozs: . $1.69
Crowe or i§eehve
COPIA syrup s-tb. Tin 164.
5,1b. l ...,.......350`
Patted Rime a Pkg. 17e
1,coancvty Quality a
Shrink/WS Tin 21,e
Kellogg's
,sole llkelspies no, 25e,
PdcG
Soap,10 )tnas 39c
Libby's Mtatwich
Spread
Canned French
mushll°f6l,ll flaa`No. T Nn 33e
thieke
fsonefoae
Texas Shirtless
11!`'ig s,
Tin IV
39c
seal° %9e
a,adrd'ee Cali ior^mula
a�t
8 -oz. Tin, 41alve, or Shoed
1110. 2 TINS
23e Special
B$iffik'tlE$11�e
TIN
4,9a
C1n iris ?ed Castle
tl
x045
Gioia: este Ill nide
�. r'1,;;O
Tanner I7rcdu.,......... tb. 194
Crssiat Creed 1Cepptreabies 6. 104
%brit ,»encs Swint« • 11', Ott
WYtadei'n rare Aa atitil 05.se`oWnn lh. Ste
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