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Thursday, February 11, 1932
W INGHAM. ADVANCE -TIMES
SHOWS .REMARKABLY SOUND
POSITION
R. 0. McCulloch, President of The
Mutual Life Assurance 'Company of
Canada, whose report for 1931 brings
out in the most clear-cut manner the
strength and soundness of the 'Com-
pany's business and financial posit-
ion, with total assets of $125,848,128.-
14, 4, and surplus and contingency re•-
serves of $12,412,836:26.
HURON OLD BOYS'
ANNUAL "AT HOME"
The 32nd Annual At -Horne and
Re -union was held in the Arcadian
Court on Friday •evening last, and,
notwithstanding the disagreeable
state of the weather, the attendance
was the largest in the history of the
association, A large contingent
from the towns of the old County
drove down by auto and "took in the
"Big Show." Mayor Craig and his
wife came down from Barrie and
augmented the ccrowd.
Luigi. Romanelli's orchestra sup-
plied. the music for the dancing and
suitable solos were rendered for the
radio by Miss Elsie Elvile King and
Mrs. Dr, Ferguson.
Large numbers indulged in Euchre
and Bridge in the gallery, the prize
winners in euchre being: Gents --1st,
Mr. J. Saul; 2nd, MIr. J,R. Causley;
ladies -1st, Miss McPherson; 2nd,
Mrs. M. Scarlett.
Under the supervision of CFCA,
the proceedings were broadcast from
10.30 to 11.30.
Notes
"Swing them around and do -se -do"
was the slogan at the old time
dances.
Luigi Romanelli has a great orch-
EC lei ill
c::tra and the Huron Old Boys know
at.
Mr.' A. G. Smith,. forinerl1y of. the
'''iinghaut "Advance," .was cjuara.ntin-
cd in his ]tome, with his fancily, and.
unable to be present, , true that no man ever snake like
MSrs. Wm. Newcombe, of North
ccnild handle a Jew so
this,"
And as he passed by, he saw a
Mee blind' front his birth. What a
teacher Was Christ!. Not , only is it
enderly s
Battleford, Sask,, was present with
her daughter, Mrs, 1-I. I7. Morris, and
took in all the program. She was, _than 'speec'h, And here He paused
formerly Miss Mary Brown of Myth,1ac:foze a roan who had been. blind
Pedagues, high and •public, were from birth, 'paused and gazed upon
: well represented some 27 being in I him, gazed „pen . him intently and'
attendance. pitifully that; though he uttered no
Doctors and dentists counted ul" to i wire, and dropped no coin into the
imploring palm, his niece look set the
Him; but His very 'silence often sug-
gested more than most men's words,
and :1• -lis looks were more eloquent
12 in the audience.
Mrs.. G. C. Young had charge o disciples thinking, and wondering,
the l3riclge players, while Mr. Stowe I and asking themselves questions too
supervised the Euchre players.r,]{•cP for them to answer.,,•
Secretary Bloody sold 120 tickets. And his disciples asked him, say
laothing succeeds like success," is
his motto.
Mrs. Edna Wells came up from
Boston, Mass., to attend the event,
She was formerly Edna Irwin, of
Gerrie.
Treasurer D. D. Wilson was a
busy man. The right man in the
right place.
".`Sec the Conquering Hurons
Come" was the fitting remark made'
by a newspaper man as the big
crowd surged into the hall'.
THE SUNDAY SCHOOL LESSON
I'
LESSON VII -FEBRUARY 14
Jesus and the Man Born Blind
John 9: 1-41
Golden Text.—I am the light of
the world; he that followeth me shall
not walk in the •darkness, but shall
have the .light of life. -John 8:12.
THE LESSON IN ITS SETTING.
The time.—October 11-28, A.D. 29,
the third year. of Christ's ministry.
THE LIGHT OF THE WORLD.
The preceding chapter closes with
the. Jews insulting Jesus. Angered
by his claim to have been before Ab-
raham was, they had taken up stones
to cast at him. It was then that Jes-
us, going through the midst of them,
passed by; and it was in passing by
that he saw the man. Would you
have had eyes for a blind beggar, do
you think, after treatment such as
Jesus got? Would youhave been
shift to benefit a Jew, when the i
Jews had hardly dropped the stones
to stone you? .It reaveals the self-
forgetfulness of Christ, that after f
this rough handling by the Jews, He
iug•, Rabbi, who sinned, thiS mien, or
his parents, that he should be born
blind? The disciples had adopted the
common view, so well illustrated
the Book of job, that physical afflic-
tions are the result of sin, but since
this man was born blind; how could
his blindness be the result of his own
sin? The disciples conjectured that
his blindness was caused either by
the sin of his parents or by some sin
of his own which God, before his
birth, foresaw that he would commit.
At any 'rate; the disciples had a true
view of the awfulness of sin, the
fearful zful nater of itsresults.
e est ts.
Jesus answered. Neither did this
ratan sin, nor his parents; but (he
was born blind) that the works of
God should be made manifest in him.
Pain is God's sentryntan standing on
the track, waving his red flag, and
warning you against a collision that
must be destructive to you.
We must work the works of him
that sent zee, while it is day. "Day"
means the time of life.• The night
(of death) cometh,'wh.en no man can
,work. "Only, only once, this splen-
did chance of using the world is giv-
en to each of us; and if the night
comes on ere yet our proper life's
work has bean, to say nothing of
its being done, it must remain un-
done forever, our life.a failure, our
soil' a wreck."
Where 1 am in the world, I am
the light of the world. A plant, shut
up in a dark cellar all winter will,
lean lovingly toward some chink or
crevice in the wall through which a
tiny ray of sunlight struggles, to kiss
is waning energies. Why does the
plant turn toward the light? Because
the sun is its life. It gladly hails its
eintest touch; without the light it
must die. So Christ is the soul's life,
ES OE
•
111011111111111111111011151
Without His light, bringing warmth
and vitality, it dies,
Ihntly, loving, weave
rays that fall from
BLIND EYES
Then let us, si-
into the soul the
Him.
()PRIVET).
'When he had thus spoken, he spat
on, the ground, and made clay of the
spittle, andanointed his eyes with
the clay, Spittle, and sometimes clay.
also, was believed in those days to
he a remedy for diseases of the eyes,.
though not, of course, for congenial
blindness.
And said unto him, Go wash in the
pool of Siloam (which is by inter-
pretation, Sent). The pool of Siloam
is in southeastern Jerusalem, south
of the temple area,
He went away therefore, and
washed, and came seeing. He did
not return to Jesus, who had gone
elsewhere (v. 12), but to his own
home. How full of marvels was that
wall:! What a rush of joy as he saw
for the first time his dear ones at
house I
The neighbors therefore, Imply-
ing that the once blind man went
directly home after his cure. And
they that saw .him afor•etime, that he
was a beggar.. He was well known
to the public for his long begging in
one place, which was thickly fre-
quented. Said, Is not this he that sat
and begged. Literally, "h.e that sits
,g,
and bc„s,„ as if he were still doing
it, so difficult is it to dissociate one's
past from one's present, however
changed the present may be.
Others said, It is he: others said,
No, but he is like him. The face
with opened eyes was so different
from the. blank face to which they
were accustomed that they could
scarcely see any resemblance.
They said therefore unto him, How
then were thine eyes opened? This
is what every one wants to know
"LORD, 1 BELIEVE.”
The man answered and said ,unto
them, Why, herein is the marvel. The
real marvel was the ignorance. of
these learned men, and not the mir-
acle wrought by Christ! The cured
man 'dares to be sarcastic. That ye
know not whence he is, anti yet he
opened thine eyes.
We know that God hcareth not
sinners.That is, if. we be not good
men, aur prayers will do us no goad;
ave shall be in the condition of them
that never pray at all.
But if any man be a worshipper of
God, and do his will, him he lieareth.
The healed -ratan regarded his won-
derful cure. as God's answer to
Christ's prayer; and Christ must have
been a goodman to receive such a
marvellous answer. The man's logic
is perfect.
Since the world began it was never
heard that any one opened the eyes
of a man born blind. - This miracle
wee more than a restoration; itwas
a ercation, giving the man what; he
had never had.
If this man were not from God,
he could do nothing, Our Lord Hime.
self had said, "By their fruits ye
shall know them.' '
And they cast him out. Not mere-
ly from the chamber, but from com-
munion.
Jesus heard that they had cast him
out. Our Lord sympathized with
11101, Excommunication was a fearful
thing to a Jew. Most Jews would
rather lose their sight than be ex-
camrnunicated. And finding him, he
said, Dost thou believe on the Son
of God? He saw him with the new,
strange, beautiful sight which He
Himself had given. And just then
Jesus steps in and questions him; not
'Are you glad and grateful?" but
froze. Christians. The. world cares lit-
tle about their opinions, but cares
or their personal experiences.
He answered, The man that is call-
ed Jesus made clay, and anointed
mine eyes, and said unto me, Go to
Siloam, and wash. He had no theory
about the Means used by the miracle
worker, whether the cure came from
the word 'of Christ, or from the clay,
or from the waters of Siloam. So I
went away and washed, and I receiv-
ed sight. The gospel, seen from the
outside, seems to be as unlikely to
save as clay on the blind eyes. But
it will become an enlightener, just
the lotion we need, if we will mix
faith, obedience and simplicity with
•it.
f
MIME CI MEE 11111
ou
¢l,
g;ts.
You know that a manufacturer includes in the selling price
of his product a percentage for press advertising -a percentage
ranging from 3 to 5 per cent—sometimes, even more—when con-
sumer -resistance is great or when the gross profit margin is very
large. So, when a manufacturer spends $50,000 a year on press ad-
vertising, it can be assumed that the total annual sales of his pro
duct amount to from $1,000,000 to $1,500,000.
Now, if you are stocking a national-
ly -advertised product -- advertised in
big city dailies and in nationally -circu-
lated
magazines, you have a right to see.
this product also being locally advertis-
ed—in this newspaper. Your total an-
nual sales of the maker's product, join-
to those of its other local distributors
tribttors
(if there are others), entitle you to de-
mand that the product be locally adver-
tised in this newspaper.
If the maker or his representative
talks to you about the advertising being
done for the product in big -city dailies
and in national magazines, tell him that
upwards of 90 per cent. of the families
in your sales territory do not subscribe
to a big -city daily or to a national mag-
azine; and that, therefore, he is putting
on your shoulders the burden of creat-
ing and maintaining sales,
Clearly, it is not right that yott
should be required to promote the sale
of a product in the territory, served by
this newspaper, without receiving from
the manufacturer the same kind and de-
gree of sales assistance which he is giv-
ing retailers resident in cities where he
is spenring a lot of money on local ad-
vertising.
Quite too often manufacturers don't
want to advertise in local weekly news-
papers, saying that it costs too much.
They forget, however, that their sales
in towns served by weekly newspapers
provide an advertising fund' which
shoud be spent locally. Why should the
contributions from local sales to the
maker's advertising fund be spent out-
side the local sales territory?
You have your business to build up,
and to the extent that you help manu-
facturers to obtain and retain sales in
this territory, to that extent you should
receive local advertising. assistance.
You've got a first-class case to put
before manufacturers who want you to
stock arid push the sales of their pro-
duct, then why not present it, either
direct, or through the maker's represen-
tative when he calls?"
N.B Cut out this advertisement, and show it to the representative of
firms whose products you are asked to stock and push.
Issued by the Canadian Weekly ltt+e*apapei<s Assotiatietr.
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LETTER FROM THE
HIGHWAY CAMP
Camp 1 J. C.
i:(enora; Ont.
Feb, 2nd, 1932
Dear Mr. Fells;
Just a line to let you know that
I ani getting on fine at present, and
so are all the other boys from Wing -
haat. Talk about the east, but this
has it beaten by miles. There are
moose, deer and white rabbits, and
I have seen seven moose since corn-
ing here. You should come up here
for a month's hunting, it woulddo
you a world of good. But with all..
this, and all the places I have seen,
give me Wingham.
I must say the Winghamboys are
a credit to the town, they have be -
hayed themselves as first-class in thifi
bunch of hoboes. ` We all . have to
thank you for what you did for us.
We are making great ,progress on
the highway and have about five
miles to walk to work. We get all
kinds of music, and we are counted
one of the best camps on the line,
Our super is French and tine camp
foreman is half French and is some-
thing awful for .swearing. We will
have to watch ourselves when we get
back in case we come out with some
big
g ones ourselves.
selves.
I guess this is all for this time, I
remain
Yours truly,
Jimmie Dolan.
"Dost thou believe on the Son of
God."
He answered and said, And who
is he, Lord, that I may believe on
him? Here is a soul all ready for
belief, and needing only the word of
his wonderful new friend.
SURPLUS EARNINGS
OF $5,463,680.00
W. H. Somerville, General Manag-
er of The Mutual Life Assurance Co.
of Canada, whose operating results
for 1931 were exceptionally favor-
able.
avorable. Surplus earnings were $5,463,-
680.00; dividends paid policy -holders,
$4,989,562.37; new assurances paid
for $53,193,505.00; assurances in
force
Decemebr 31, 1931, :$513,.79,-
937.00; lowest expense rate in C :n
parry's history; death losses ,.ell
within the expected. As a result, the
policyholders will receive in 1932 the
same liberal dividends be a e
v d rad
as
s werePat d
in 1931.
Meat Pie
The next day we made Meat Pie
with the rest of the stew which was
left after the first day's dinner. You
niay make the paste of either biscuit
dough or pastry. The chief thing to
remember in snaking" meat pie suc-
cessfully is to have the meat cold.
Pastry on hot meat is ruined.
'r.:•M1h
^`.ern ,� •',5 :.
writ
It's Just One of Several Sp knd d Means
of Advertising Good Goads.
;.is,t„q0 1
There isn't any business man who would for a moment con-
sider the idea of boarding up•his show window and stopping this
splendid means of letting all who pass by his shop know the values
and the goods he has to offer them. There is scarcely any type of
retail business that does not put a great deal of time in dressing
the windows and having them properly lighted.
And yet, not a fifth of your customers pass that show win -
down on an average of once a week. You may have a fine window
and great values and the best of goods and yet if you depend en-
tirely on that one means of reaching all your possible customers
you will fall far short of the objective. There are hundreds of busy
housewives who do not have time to go down town every day.
These housewives arrange the fancily buying. If they Can't
window shop they do their buying through the advertisements.
Even the window shoppers know they will miss excellent values
if.they fail to carefully scan the advertisements.
• VA'hen the merchant fails to use the advertising columns he
is boarding up the means of displaying and selling his goods to a
circle much larger than the display window class of shoppers. Pro-
gressive merchants like to invite all classesto their store. Most
people like to shop where the merchants display their goods and
values. The day of buying an unknown article is gone.
Every week there are hundreds of readers of . THE ADW
' ZTANCE-TIMES who are waiting for an invitation to shop at
your store. Are you boarding up the Advertising Show Window
and telling them you have nothing :for sale? They will never know
of your values if you do not remove the boards.
Invite New Customers to your Store.
Tell the told Friends You are Still in Business.
The Newspaper Columns Lead the Way.
i