The Wingham Advance-Times, 1985-05-22, Page 220
Page 8A—Crossroads—May 22, 1985
Headlines now proclaim
that there are 1.4 million un-
employed workers in
Canada. For too long,
however, we have been
following the traditional un-
employment index as it
• came down to us over the
years. While some acknow-
ledge that it has faults, few
realize that it measures only
on thing: The number off
people in the labor force
who, if the pay were right,
the hours were right, and the
location right, might be
available for at least a little
work once in a while.
It would be politically
difficult at the present time
to get a new index accepted.
Any change would look like a
device to lower the official
unemployment count, and
thus would be fought by
labor. Unfortunately, we
have made sacred cows out
of the unemployment index,
so that now when we need
more critical data, we are
unable to obtain it.
The figures which are re-
qu•ired for a meaningful
table are employment and
unemployment, both part-
Canada's
Business
by Bruce Whit stone
time and full-time, as well as
the participation in the labor
force.
The most important and
meaningful number is the
total and proportion of
people who have jobs. Total
employment is far more im-
portant than any unemploly-
ment figure. As long as the
number of people with jobs
goes up, consumer spending
should rise, other things
being equal. If the particip-
ation rate in the labor force
increases, then the number
of unemployed could mount,
creating the appearance of
an economy weaker than
facts warrant. In fact, once
an economic recovery gets
underway, more people are
tempted to apply for work, so
the number of jobless could
leave an impression of an
economy in need of stimulus.
Failure to watch the em-
ployn'ient totals accounts for
many serious business Mis-
takes. For example, between
1974 and 1979 the number of
people in Canada who had
jobs rose by more than one
million. In the ensuing four
years when ostensibly we
were in a serious slump, the
number with jobs increased
more than 600,000. This took
place when many said we
were in "the most serious re-
cession since the Great De-
pression".
Another figure to watch is
the unemployment rate for
heads of households units.,
Here the results are not as
favorable. In 1974 the unem-
ployment rate in this
category was 4.1 per cent,
virtually full employment. In
1979 the rate was little
changed at 4.5 per cent, but
that number soared to 8.3 per
cent in 1983. Hence, while
there was no reason to be un-
duly concerned about real
unemployment in the 1970s,
the situation was very differ-
ent in 1983
The last figure to look at is
the one that newspapers
print first, the official unem-
ployment figure. It is a com-
pilation of many things, but
it fails to include discour-
aged job -seekers who have
opted out of the work force.
Politically, the traditional
unemployment figure is po-
tent. The hetergeneous
nature of the work force and
the reasons that many report
that they are looking for
work, combine to make this
total very inaccurate. In-
stead, there should be an
index that would include the
number of people seeking
work, even part-time work to
be converted into full-time
job equivalents for account-
ing purposes. There would
have to be an adjustment
made for the number who re-
gister for work only to collect
unemployment insurance,
for the nuriiber of discour-
aged job -seekers, and for
those who would work if
conditions were just right:
Pending the development
of this kind of very com-
plicated index, a quick re-
ponse to a headline about un-
employment totals would be
a strategic error.
`Judges must always be
just in their sentences,
not noticing whether a
person is poor or rich;
they must always be
perfectly fair. "Don't
gossip. Don't falsely ac-
cuse your neighbor of
some crime, for I am Je-
hovah. "Don't hate your
brother. Rebuke, anyone
who sins ; don't let him
get away with it, or you
will be equally guilty.
Don't seek vengeance.
Don't bear a grudge;
but love your neighbor
as yourself, for I am
Jehovah.
Leviticus 19:15-18
Harry Oakman runs a
business from the cluttered
basement of his bungalow on
a side street in Peter-
borough. It doesn't appear to
be much of a business, but •
Harry's Peterboro Postcard
Company is likely the largest
operation of its kind in
Canada.
There 'acre over half a
million negatives and tran-
sparencies in the small base .
ment and the photos have
been reproduced on 65 mil-
lion postcards!
The pictures are all aerial
shots, and experts have call-
ed Harry Oakman "the best
aerial photographer in the
world."
Even more surprising is
that Oakman's success story
hinged on one single picture
he took about 30 years ago.
In the early 50's Harry
eeked out a living taking
aerial pictures of tourist re-
sorts around the Kawartha
Lakes. He'd hustle the glossy
printsv to the resort owners
and hopefully get orders for
postcards.
Then one day while flying
over bush country he swoop-
eddown to get a shot of a bull
moose swimming in a lake. n The company that be
The roar of the engine came famous in 1- 00 of a se -
startled the moose and he - cond through a single shot!
headed for land. As he came The cluttered s lg e shotle t!
out of the water Harry
se -
caught the action. In 1-500 of ment office hadn't changed a
a second Harry Oakman bit.
made a fortune!
The picture postcard
which became known as
"Monarch of the Canadian
Wilds" sold in the millions,
and blowups hang in board-
rooms from London to Hong
Kong.
Harry's business boomed
after that. He had salesmen
travelling the country taking
orders, but saw no reason to
change his location. The
salesmen were on the road
most of the time and his wife
Clare, did the books. Print-
ing was farmed out so the
Peterboro Postcard Com-
pany just stayed put. ,
When I first visited the
place some years ago I had a
hard time finding it. It was
tiny and unimposing. But all
the essential equipment was
there, including three mag-
nificent custom cameras.
Harry is now in his
seventies and works when he
feels like it. The last time I
saw him, just a few weeks
ago, he was outlined in a dis-
play of his work, and high-
lights of his career.
As we wandered around
the gallery we talked about
the day he took me up in one
of his planes so I could get a
really good look at his be-
loved Kawartha Lakes coun-
try. •
Then we drove over to his
bungalow on Cameron Street
for a coffee. After a while we
went downstairs to the
Peterboro Postcard Com -
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