The Goderich Signal-Star, 1978-06-22, Page 25PAGE 4A ODERICH SIGNAL -STAR, THURSDAY, JUNE 22, .1978
Mb/5 M
PROGRAM SCHEDULE
June 22 to June•,28
EXCLUSIVE TO SIGNAL -STAR PUBLISHING
MORNINGS MONDAY
TO FRIDAY
7:00 - TODAY SHOW
7:30 - TODAY SHOW
8:25 - MICHIGAN TODAY
9:00 - MARCUS WELBY
M.D.
10:00 - CARD SHARKS
10:30 - HOLLYWOOD
SQUARES
11:00 - THE NEW HIGH
ROLLERS
11:30 - WHEEL OF FOR-
TUNE
12:00 - NOON NEWS
AFTERNOONS -
MONDAY TO FRIDAY
12:30 p.m. -3:30 p.m.
12:30 - THE GONG SHOW
1:00 - FOR RICHER, FOR
POORER
1:30 - DAYS OF OUR
LIVES
2:30 - THE DOCTORS
3:00 - ANOTHER WORLD
THURSDAY, JUNE 22
AFTERNOON
4:00 MOVIE FIVE: "THE
ADVENTURES OF MARCO
POLO" Gary Cooper, Sigrid
Gurie - Biography of Marco
Polo, merchant and explorer
of the 13th century. '38
EVENING
6:00 SIX O'CLOCK NEWS
6:30 NBC NEWS
7:00 BEWITCHED
7:30 MICHIGAN LOTTERY
8:00 CHIPS
9:00 TV 5 THURSDAY
MOVIE: "THE OMEGA
MAN" Charlton Heston,
Anthony Zerbe '71 - A
medical researcher who
thinks he is the only human
being to comethrough a
world-wide bacteriological
war unharmed attempts to
preserve humanity by
developing a curative serum
from his own blood.
11:00 NEWS
11:30 TONIGHT SHOW
1:00 ALL-NIGHT MOVIES:
"ZORBA THE GREEK"
Anthony Quinn, Alan Bates
'64 B&W; "THE THREE
MUSKETEERS" Lana
Turner, Van Heflin '48
FRIDAY, JUNE 23
AFTERNOON
4:0.0 MOVIE FIVE:
"HERCULES UN-
CHAINED" Steve Reeves,
Sylva Koscina - Hercules,
while traveling with his
bride, subdues a giant and is
later imprisoned. '62
EVENING
6:00 NEWS
6:30 N.B.C. NEWS
7:00' WILD KINGDOM
7:30 THE MUPPETS
8:00 CPO SHARKEY
8:30 COLUMBO
10:00 QUINCY
11:00 NEWS
11:30 TONIGHT SHOW
1:00 TOMORROW
2:30 ALL-NIGHT MOVIES:
"FAIL SAFE" Henry
Fonda, Dan O'Herlihy B&W
'64; "FIVE DESPERATE
WOMEN" Robert Conrad,
Bradford Dillman '71;
"CHARLIE CHAN IN
DOCKS OF NEW
ORLEANS" '48 Roland
Winters, Virginia Dale B&W
SATURDAY, JUNE -24
'MORNING •
7:00 SPACE SENTINELS
7:30 LAND OF THE LOST
8:00 HONG KONG
PHOOEY
8:30 GO GO
GLOBETROTTERS
10:30 THE THINK PINK
PANTHER SHOW
11:00 BAGGY PANTS &
THE NITWITS
11:30 SOUL TRAIN
AFTERNOON
12:30 SCIENCE FICTION
THEATRE: "BELA
LUGOSI MEETS A
BROOKLYN GORILLA''
Bela Lugosi, Charlita '52
B&W '
2:00 SATURDAY AF-
TERNOON MOVIE: "TEN
TALL MEN" Burt Lan-
caster, Gilbert Roland '51 -
Adventure tale of the
Foreign Legion
5:00 WOLFMAN JACK
5:30 SFA NA NA
EVENING
6:00 SIX O'CLOCK NEWS
6:30 HEE HAW
7:30 THE GONG SHOW
8:00 ORAL ROBERTS
9:00 NBC SATURDAY
NIGHT AT THE MOVIES:
"A A SENSITIVE ,
PASSIONATE NBC MAN"
David Janssen, Angie
Dickinson
11:00 NEWS
14:30 MILLION DOLLAR
MOVIE: "UP THE DOWN
STAIRCASE" Sandy Dennis,
Eileen Heckart '67 - A young
teacher 'Ends it difficult to
reach her students, who
come from poverty-stricken,
hostile environments.
1:30 FIVE STAR
THEATRE; "IT'S A BIKINI
WORLD" Deborah Walley,
Tommy Kirk '67 - A con-
ceited surfer assumes a
double life as his own shy,
bespectacled brother when
he learns that a beautiful girl
in town considers; him a
phony.
SUNDAY, JUNE 25
MORNING
6:95 DAVEY & GOLIATH
7:00 OPEN CAMERA
7:30 CARTOON CARNIVAL
8:00 REX HUMBARD
9:00 ORAL ROBERTS
9:30 TELEVISED MASS
10:00 ABBOTT &
COSTELLO - Title TBA
11:30 DAKTARI
AFTERNOON
12:30 MEET THE PRESS
1:30 CHARLIE CHAN
THEATRE
2:30 SUNDAY AF-
TERNOON MOVIE:
"VOYAGE OF THE YES"
Desi Arnaz, Jr, Mike Evans
'73 - Two teenaged boys, one
white, the other black,
embark upon a dramatic sea
journey that finds them
battling the forces of nature
and the complexities of their
own latent prejudices.
4:00 SUNDAY SPEC-
TACULAR: "COUN-
TERPOINT" Charlton
Heston, Leslie Nielsen '68 -
While on a USO tour during
World War II, an eminent
American symbolic con-
ductor and his orchestra are
taken prisoners by the
Germans.
EVENING
6:'00 SIX. O'CLOCK NEWS
6:30 WILD, WILD WORLD
OF ANIMALS
7:00 THE WONDERFUL
WORLD OF DISNEY
8:00 PROJECT U.F.O.
9:00 BIG EVENT:
"POLICE STORY"
11:00 NEWS
11:30 CINEMA FIVE: "EYE
OF THE CAT" Michael-
Sarrazin, Eleanor Parker
'69 - Diabolical plot to usurp
an eccentric dowager's
'fortune by playing upon an
innocent go-between's abject
fear of cats.
MONDAY, JUNE 26
AFTERNOON
4:00 MOVIE FIVE: - A
week with Liz Taylor -
"CYNTHIA" Elizabeth
Taylor, Mary Astor B&W '47
- Parents' lost dreams make
them over -cautious of
daughter's health. She
decides to take a taste of life'
EVENING
6:00 "NEWS
6:30 NBC NEWS
7:00 BEWITCHED
7:30 ADAM - 12
8:00 LITTLE HOUSE ON
THE PRAIRIE
9:00 MOVIE: "THE GIRL
FROM PETROVKA"
11:00 NEWS
11:30 TONIGHT SHOW
1 :00 TOMORROW
THURSDAY, JUNE 27
AFTERNOON
4:00 MOVIE FIVE:
"RHAPSODY" Elizabeth
Taylor, Louis Calhern '54 -
Love story involving a
wealthy heiress and a gifted
pianist.
EVENING ,
6:00 NEWS
6:30 NBC NEWS
7:00 BEWITCHED
7:30 TIG}'' BASEBALL
10:00 THE UNDERSEA
WORLD OF JACQUES
COUSTEAU
11:00 NEWS -'
11:30 TONIGHT SNOW
1:00 TOMORROW
WEDNESDAY, JUNE 28
AFTERNOON
4:00 MOVIE FIVE:
"BUTTERFIELD 8"
Elizabeth Taylor, Laurence
Harvey '60 - Story of a
beautiful model whose many
affairs have made her
disillusioned about life; she
attempts to start over.
EVENING
6:00 NEWS
6:30 NBC NEWS
7:00 BEWITCHED
7:30 ADAM - 12
8:00 LIFE & TIMES OF
GRIZZLY ADAMS
9:00 HEADLINES WITH
DAVID FROST
10:00 N.B.C. REPORT:
"ESCAPE FROM MAD-
NESS"
11:00 NEWS
11:30 TONIGHT SHOW
1:00 TOMORROW
Got . something
doing? - Advertise
SALTFORD VALLEY
HALL
FOR RENT
524-9366
The Goderich Tourist Committee has been busy
with numerous ideas for promoting tourism in
Goderich this year. A Hospitality Seminar was held
last Tuesday evening in order to make people
aware of the importance of the economics of
tourism. Here, some of those present at the seminar
look over ad layouts which tell the story of Goderich
and are to appear in Rev Cif-
n0µ•Cn-1n°'r
publications. Left to right, are Bill Morgan,
manager of SWOTA, Stan Profit, town councillor
and member of the tourist committee, Howard
Aitken, tourist committee member, Mac Campbell,
chairman' of the committee and Bud. Crocker,
travel con5tiltant with the Ministry of Industry and
Tourism. (Photo by Joanne Walters)
Tourism is everybody's business
• from page lA
Seminar was just an
example of one more
effort on the part of the
tourist committee to
reveal the importance of
tourism to Goderich and
to encourage Goderich
citizens to be friendly to
tourists.
THREE SPEAKERS
EEATURED
Three speakers were
featured at the seminar.
The first, Bud Crocker,
Tourism Consultant with
the Ontario Ministry of
Industry and Tourism,
told those present that if
Canadians are to hold
their own in the in-
ternational market , of
tourism, they • must
change their ways.
Global rivalry for
tourist income is stiff and
while the challenges' of
competition in this area
are perplexing and un-
certain, there is still
room for optimism,
Crocker • encouraged.
While statistics show that
Canada is not doing as
well as it should with a 1.6
billion dollar deficit in its
tourist account, foreign
spending did rise 3.9
"p'efcent in all of Canada
;in 1977, said Crocker.
One problem, as he
sees it, is, that Canadians
are not being convinced
to stay home. About 3.6
billion dollars was spend
abroad by Canadians
travelling last year.
Crocker said that many
Canadians or Ontarians
think if advertising is
clever enough, -it will
attract the tourists and
they can relax. But, he
continued, we need more
than a one-dimensional
effort,
"We're not going to
attract tourists unless we
increase our friendliness,
honor the exchange rates
and train employer: in
food services and other
businesses to be friendly
informed and efficient,"
he told this present.
Crocker said he took
some American dollars
shopping in Goderich
before the seminar and in
one case he did not
receive exchange for this
money. He urged that
there be better com-
munications on exchange
rates.
Canadians have had an
image for years, he said,
as a friendly, hard
working people living in a
scenic, attractive
country. Social manners
changed in the 1960's and
Canadians began to look
inward. They wanted to
keep to themselves what
they felt was ,theirs and
rudeness set in. There
was a lack of cordiality
on the part of service
employees and even
management that was
quite noticeable, said
Crocker.
What Canadians must
realize is the importance
of of tourism dollars on
the economy, he said. In
Ontario alone, tourism is
the number two export
industry after auto
manufacturing.
In 1976, $4,314,000,000
was sperit by tourists in
Ontario and these tourist
dollars generated eight
billion dollars in total
income both inside and
outside the tourist in-
dustry.
Toiiriam Pmnlovs 11
percent of the total
Ontario workforce and
tourist dollars generated
405,400 directly -related
and indirectly-rlated
jobs. In 1976, tourism
accounted for 10.8 per-
cent of the Gross
Provincial Product.
In 1976, 20,853,000
visitors came from the
U.S., 9,900,000 came from
other provinces and
933,000 came from other
countries. The largest
amount of money spent
was in food and beverage
sales followed by retail
and miscellaneous sales,
service station revenue,
public transportation,
room sales and
amusement and
recreation income.
day, making the tourism
industry a larger one in
terms of profits, than
pulp and paper.
Prolonging a tourist's
stay generates more
profit and this '
prolongation can be
achieved by wearing a
smile, being friendly and
making the tourist feel
welcome. A lot is to be
gained by a good
reputation, the film
pointed out. By being
friendly to the tourist he
may not only return
himself but he may tell
his ,friends about your
community and they in
turn will visit.
In order to show the
multiplier effect or how
the tourism dollar ex-
pands, the film used the
Crocker spoke on City of Stratford as an
Ontario Hospitality and example. In Stratford,
about eight million
dollars is spent by
tourists each year. Out of
this, an extra $1,600 is
generated for each
family per year 'in
Stratford. Some people
benefit directly from
tourist dollars, such as
hotel and restaurant
owners while others
benefit through the
circulation of— tourist
dollars (the multiplier
effect.)
Bill Morgan, manager
of the Southwestern
Ontario'' Travel
Association • (SWOTA),
was introduced by
Goderich Tourist Com-
mittee member, Howard
Aitken, who said if
Goderich has a good'
tourist season so does the
whole region and vice
versa because today's
traveller is a highly
mobile person.
Morgan said he was a
firm believer that
tourism is not fully un-
derstood by people as to
its economic impact and ,
that somehow, the im-
portance of the tourism
economy must be con-
veyed to people.
There are two sources
of new money, he said,
and they are the export of
goods (such` as those
produced in the
manufacturing industry)
and the import of people
such as in the tourism
industry) .
GODERICH IS
HAPPY MIX
Goderich, described
Morgan, is in a happy
situation with a good mix
of both manufacturing
and tourism. There is a
difference in the money
produced in each of these
industries. For example,
he said, tourism_ dollars
FILM PRESENTED don't have to be "pumped
Crocker then presented back into services such as
a ten minute film entitled sewers, fire and police
SMILE. This film, as' the protection; etc. to such an
title suggests, pointed out extent as the manufac-
just how arid, why tourists turing industry dollars.
should be accepted with a The tourism dollars are
smile. more epsily retained
Tourism .isnot a one- (except in the case of
way street, the film in: building new motels,
dicated. Whether a restaurants, etc.)
tourist returns to one's He also spoke of the
area or not, depends multiplier effect of
largely on the people. One tourism dollars. The 4.3
survey revealed that as billion dollars of direct
many as 60 percent of tourism spending in
tourists said they visited Ontario generated a
certain places because of further 3.8 billion dollars
the people and the local in indirectly related
atmosphere. activities (i.e.,
The average stay of the agriculture, real estate,
tourist is one place is 2.2 etc.) for a total income of
days, said the film, andc, $8.1 billion. Every one
each person spend dollar spent in all of the
between $2O and $60 a tourism sectors
Tourism Awareness
Program designed to
ensure that visitors are
treated well by trained
personnel and to impress
th'g importance of
tourism upon Ontarians.
The Ministry of Industry
and Tourism' also has a
two year integrated.
program with the theme,
"We Treat You Royally."
"It is our belief that
this program will make
Ontarians more aware of
the importance of
tourism in our country,"
said Crocker.
John Rhodes, Minister
of Industry and Tourism
says the intensive
promotional program
will encourage everyone
coming into contact with
the travelling public to
"treat visitors royally."
It is a highly positive.
way, he said, of at-
tacking .what he thinks
has become the , most
serious problem in our
industry --the attitudes of
some people towards
visitors. It is not so much
that they are made to feel
unwelcome, he says, it is
just that so many people
whose livelihood depends
on visitors, don't seem to
care.
Eight ways listed in
which the staffs of
various tourist services
can "treat visitors
royally." are: smile,
listen, be polite, be
prompt, be helpful, be
clean, respect their
money and wish every
visitor a happy day.
Crocker's closing
remarks to those mer-
chants and business
people" present at the
Hospitality Seminar
were, "Be friendly, in-
formed and effic'i'ent.
Yoir job depends on it "
generates a total income
of $1.88.
A misconception, said
Morgan, is that tourists
must come from far away
places. Anyone 25 miles
from a town (not com-
muting back and forth to
work) and buying goods
and services in that town,
can be classified as a
tourist because they,.
bring in new money to
town, he said. For
example, even people
coming from Clinton'to a
crafts festival in
Goderich, are tourists.
"Sixty-six percent of
the total expenditures
made by all tourists in
Ontario last year, were
made by our own Ontario
residents," he said.
Speaking of his work at
SWOTA, Morgan said the
travel association
stresses the diversity of
Southwestern Ontario. In
Goderich itself, there are
many diverse things of
interest. The jail is
significant, he said,
because it is the only one
of its kind and the
greatest museum of all is
right here in Goderich
(and I tell people that, he
added.)
Frank Thompson,
director of Corporate
Motivation System, was
the third and final
speaker at the Hospitality
Seminar. As an expert in
his field, he spoke on
motivation and com-
munications after
presenting the book,
Pardon My Lunch
Bucket, from the Mayor
of Hamilton to councillor
Bob Allen representing
Goderich mayor, Deb
Shewfelt.
Thompson' said 95
percent of the people say
let them (somebody else)
do the job, we'll take the
bows later. Those who
showed up at the
seminar, proved they
really cared about
tourism in Goderich and
were willing to do
something to improve it,
he said,
He stressed positive
mental attitudes as the
most important way ,to H
achieve success. el
defined success as• the
progressive realization of
a worthy goal. He likened
the road to success to a
parade. Those in the
parade, he said, know
where they are going and
when they will ? arrive.
But, most people stand on
the sidelines watching
and wishing they were in
the parade.
Positive thinking
habits, said Thompson,
Spinners and weavers
form tri -county group
Midwestern Ontario
has acquired a new
organization. Fourteen
weavers andspinners
from Bruce, Huron and
Perth counties met
recently in Blyth to form
the "Huron Tract
Spinners and Weavers
Guild".
Ruth Knight of
Goderich, the first
president of the fledgling
organization, said that
the purpose of the guild is
to promote an increased
awareness and
knowledge of the value of
handcrafted spinning and
weaving to the public.
She said that a guild is
an excellent vehicle for
local weavers to learn
from one another. For
that reason, there are
tentative plans for
workshops, first with
guild members' talent,
but possibly later with
outside teachers.
involve wanting to be the
best at what we do.
Developing these habits
takes time, persistence
and repetition until they
sink into the subconscious
mind. The old negative
ways of thinking must be.
replaced with positive
thoughts.
"We are what we think
about most of the time,"
maintained Thompson.
Speaking on com-
munications, Thompson
told those present that
they must learn not only
how to speak to people
but how to listen and hear
too. When com-
municating with people,
keep it simple, he said.
Don't try to dazzle people
with your vocabulary or
you'll lose them quickly.
Thompson said com-
munications should be
kept personal. The
pet:son's name should be
used. Forth letters are
bad, he said, because
they take away people's
identities.
Expect to be misun-
derstood, he said, and it
will help you improve.
your communications.
Humour is important too,
he added.
Weaving is an .old craft
in the Huron Tract. One
of the best known
weavers from old is
Samuel Pentland, who
arrived in Huron County
in 1845, and whose loom is
still on display at the
Royal Ontario Museum in
Toronto.
Mrs. Knight said that
some research into the
history of weaving in the
Huron Tract may be a
future project.
Mrs. Evelyn Hardy of
Goderich was elected
vice-president. Secretary
is Mrs. Mary McLeod of
Seaforth and treasurer is
John Kerr of Belgrave.
Beginners and ex-
perienced spinners and
weavers are welcome to
attend the meetings.
Plans are being made. for
workshops to be held in
the summer and fall.
There is to be a nature -
dyeing._ workshop in
August.
For further in-
formation in the Goderich
area please call either
Mrs. Knight at 524-4578 or
Mrs. Hardy at 524-2713.
In the Clinton area call
Mrs. Mary Butt at 482-
7475. In the Lucknow area
call Mrs. Alma Gillies at
395-5244.
Ann Sprung leads
first Auxiliary meeting
Thompson told those
present at the seminar
that they had a very
remarkable product to
sell--Goderich. How it is
packaged is very im-
portant, he said.
Tourist committee
members expressed their
satisfaction with the
positive response to those
attending the seminar.
Bert Squire said it was
important to get all the
merchants to co-operate
with the tourist program
by being friendly and
making a contribution.
Gus Balkouras, by
donating the Candlelight
and free coffee for the
seminar, was a good
example of co-operation
from a service merchant,
he said.
So, remember, tourism
is big business and it's
everybody's business
right here in Goderich.
By attracting tourists to
-our town with a smile and
some friendliness, we
have nothing to lose and..
everything to gain.
HURON 78nZ
The Ladies' Legion
Auxiliary met for their
last meeting before the
summer break on June
13, The new president,
Mrs. Ann Sprung, was in
the chair and plans for a
continuing summer
program were discussed.
There were 37 members
present,.
Yesterday the
auxiliary gave a dinner to
about 40 Veterans from
Westminster Hospital
afternoon of fishing in
Goderich. On Tuesday
the Goderich auxiliary
invited the other
auxiliaries in the Zone to
join in the fun and games
evening to celebrate their
31st birthday.
The week of June 26
will be a busy one --
catering for some 275
Grade 8 school students'
The good thing about
today's music is that if
the acoustics are bad, you
don't know it.
+++
Whl3n your kid doesn't
have the last word, the
conversation isn't over
yet.
for their graduation
dinner; preparing a
rewarding snack for the
fiddlers after the Street
Dance on June 29; and
serving a smorgasbord
dinner for County Council
on June 30.
The annual tag day this
year will be on August 25
and 26.
The auxiliary„ members
hope to see more of each
other than usual during
the summer months this
year.
WELCOME
SERVICE
would like to call you with
"housewarming gifts", and
information about your
new location. The Hostess
will be glad to arrange
your subscription to the
Signal -Star.
CaII her at 524-2057
Ri
WNIE
DRIVE-IN THEATRE LTD.
BEECH ST. CLINTON
Box Office Opens at 8:00 p.m. - First Show at Dusk
THUR., FRI., SAT. — JUNE 22, 23, 24
THURS. JUNE 22 ONLY — POPCORN NIGHT
FREE POPCORN FOR CHILDREN BEFORE 9:30
Disney Feature: All Children under 12 .50'
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SUN., MON. TUE. — JUNE 25, 26, 27
It wasn't your ordinary,
run-of-the-mill war.
September 26 - 30, 1978
WARNING — Some langu•
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Theatres Branch (Nano
IIIEBOYSINCOMPANYC
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V
He doesnt get mod -he gets even
THE 'FARMER
"Don't let a chimney fire spark
a call to up"
Can you Imagine what your oven would look like, if you
never cleaned It for one to ten years? What a mood
Well the inside of your chimney probably looks the
same —a firetrap.
Give us a call, wo care about your Chimney.
TUESDAY NIGHTS ONLY — SPECIAL
$6.00 PER CARLOAD
STARTS WEDNESDAY, JUNE 28
Imagine your life hangs by a thread.
Imagine your body hangs by a wire.
Imagine you°re not imagining.
Genevieve
t3uloid
Michael
Douglas
CUMA
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