The Goderich Signal-Star, 1986-02-26, Page 65Showcase '86, page 39
Bride's consider photographs a part of the wedding
Many couples who plan a formal wed-
ding also elect to have it recorded with
professionally taken photographs.
Ninety-seven per cent of those respon-
ding to.a survey taken by Bride's
Magazine said they arranged for
photography as part off the wedding.
The average expenditure was $485.
(Note: Prices quoted'are in U.S. funds).
The best photographs come from a
good relationship between bridal couple
and photographer," says Vicie Mal,
marketing director for Professional
Photographers of America, a trade
association of photographers. She advises
couples to shop carefully.
Most photographers offer wedding
package plans. Photo studies generally
have from three to 10 different packages
at different price points. Each package
specifies the number of hours during
which the photographer will be at the
wedding taking,. pictures, as well as the
size of the wedding album, and number of
prints included.
Typically, realistic packages start.
around $500 and range up to $1,500 or
more. The more costly package provide
for larger albums, more photographs and •
may also include portrait sittings taken
at the studio.
The wedding couple may elect to make
up their own package or to work with a
photographer who charges a set fee for
being at the wedding and then bills each
picture separately. However, Mal notes .
that as a rule, a preset package price will
work out to be more economical.
Besides a feeling of rapport with the
photographer, it's important that the cou-
ple like the stAle the photographer works
in. Visit several photo studios before
making a decision. Compare what each
offers and insist on looking at finished,
albums at each studio. Ask for and check
references, as well, she suggests.
Count on signing a contract that spells.
out what you'll be getting and how much
it will cost. Since the negatives will re-
main with the photographer and vou.
will have to order additional prints, it's
also wise to ask to see the price list for
copies.
If you decide to have your wedding
videotaped as well as photographed,
make sure both know the other will be
there. Some video cameras require
bright lights which make it impossible
for the still photographer to work.
Videotaping was rare as recently as
1981 when only one couple in 100 chose to
videotape their wedding. Nowadays,
figures indicate that one couple in 15
elects to videotape the wedding or parts
of it.
Those seeking video cameramen will
find an unusually wide price range from
a low of $150 or so to several thousand
dollars, says professional videotaper
Paul Kennamer, of Huntsville, Ala. At
the most modest prices, expect to hire an
individual who may do videotaping as a
part-time avocation and use personal
home equipment.
Going up the price'ladder, at a cost of
between $300 and $500, you'can probably
find someone with more experience who
may use professional equipment to pro-
duce an unedited tape with a single hand-
held camera.
In Kennamer's opinion, the $300 to $500
package is probably most common. When
the price is between $500 and $1,000, ex-
cept a videotape to be shot by a profes-
sional with food wedding experience who
uses professional equipment.
At $1,000 or more, you may find a
photographer who plans to use .Several
cameras, good quality professional equip-
ment and to provide editing and some
titles.
Among questions to consider: will you
receive the tape in a format you can use
on your own videotape player? Will pro-
fessional equipment be used? Ts there a
backup camera and recorder in case of
malfunction of the primary equipment?
An important issue is the question of
copyright. Some videotapers do not
copyright their work and give the client
the master tape. Others retain the right
to copyright and the master so that all
copiesmust be ordered through them.
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Bridal Registry
Ati
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You will find it a great pleasure to shop at Squires and
it will be our pleasure to serve you. Remember, we are
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If you are considering marriage now or in the future,
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To help you co-ordinate your special table settings, we
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OPEN 10-5 MON. TO SAT.
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Phone 524-7920
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