The Goderich Signal-Star, 1980-06-18, Page 4PAY}'1f4
RICHSIGNI L,-STARt'WEDNESDAY, std 18,11880
BLUE
RIBBON
AWARD
Second class
mail registration
number -0716
SINCE 1848 ..
THE NEWS PORT FOR GODERICII & DISTRICT
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PUBLISHED BY: SIGNAL -STAR PUBLISHING LIMITED
ROBERT G. SHR$ER - Pres.ident`andPublisher
SHIRLEY J. KELLER - Editor
DONALD M. HUBLCI( - Advertising Manager
DAVID SYKES - Assistant Editor
P.O. BOX 220, HUCKINS ST. 6116 aet
INDUSTRIAL PARK
GODERICH N7A 486
FOR BUSINESS OR EDITORIAL OFFICES please phone (519) 524-8331
Headline -misleading
A front page story in last week's edition of the
Signal -Star regarding the opening of a farmer's
market caused some concern.
The story stated the market opened without a
contribution from farmers but later explained that
a real evaluation of the market will begin June 21
when local farmers will have produce available for
sale.
The story was not meant to be a slight against
farmers or the market but it seems, could have
been intrepreted so. In previous stories and
editorials the Signal has heartily endorsed the
project.
Last week's story was simply meant to make
people aware of the opening of the market and the
fact that produce was not yet available there. A
little knowledge of the growing season would
substantiate that.
While farmer's produce will be available shortly_
the market also feature crafts, arts and baking to
compliment the goods of a traditional market.
If anything, the headline above the story was the
misleading factor and a proper choice of wording
could have easily clarified the situation. The Signal -
Star erred in that respect.There may have been
some truth in it but it failed to tell the entire story.
But looking ahead, and considering the agrarian
base of this area, the farmer's market can make a
significant contribution to the community. D.S.
Check it out first
The ad caught your eye as soon as you opened the
paper: "Make Big Money -- Clean up in the Office
Cleaning Business. No experience required -- small
investment 'yields large rewards!"
Further down the page there was another:
"Vending Machine Route -- Cigarettes, Candy, Soft
Drink machines -- Gold Mine for Right Person! ! "
And another : "Fantastic Franchise Opportunity -
- exclusive distribution rights available in your
area for product in daily use by every householder.
Act now and get in on the ground floor! ! !"
Well, why not, you think, your imagination fired
by the idea of telling your slave driver boss to get
some other hapless soul for your tedious, underpaid
job. Here's your chance to be the boss.
With this vision of independence and large
financial returns glowing brightly in front of you,
it's easy to let enthusiasm swamp judgement, but
before you slit open the mattress and dig out your
life savings, take a closer look at what you'll get for
your money.
Unfortunately, careful investigation is apt to
show that'promises are about all ,you're getting for
an investment which can'range from a few hundred
to many thousands of dollars.
Take the office cleaning ad, for example. In
exchange for your investment, the company agrees
to provide you with cleaning jobs worth a certain
amount of money each month. Unless you're
familiar with this kind of work (and it's not as
simple, or as easy, as you might think), you may
find that the cost of your equipment and supplies,
plus the' --number of hours you have to work _to
complete the jobs, results in your earning less per
hour than your old job paid.
If you're interested in a vending machine route,
don't just take the salesman's word that dozens of.
businesses will be delighted to have the machine on
their premises. Call on a few businesses before you
invest to see if they really would be willing'to have
the machines installed.
The condition of the machines you're buying is
important. Vending machines take a lot of punish-
ment and even new machines can break down
frequently. Repairmen are apt to be hard to find
and expensive.
Some people have ,Ir fade a lot of money with
franchises; others have lost a lot. Just because an
ad offers exclusive rights to a product in everyday
use, don't think this guarantees success. In spite of
the ad's claim, few products are truly exclusive.
There is nearly always an alternative available and
customersmay buy it instead of your product.
Usually the most successful franchises are those
which are backed with staff training and which sell
a product or service known to the public through
national.advertising.
Before you invest in any business opportunity,
check it out first, with a competent business or
financial advisor.
Nature's in control
Area farmers are wondering what else can
happen to make their lot in life more miserable.
High costs for agriculture -related supplies, low
prices for agriculturally -produced goods, and
generally decreased funding opportunities and
increased interest rates are making financial
success difficult for all but the well-established
businessman with a keen sense for making the right
decision.
But this week, farmers around derich and
throughout Ontario have had to contend with a new
headache. Near freezing temperatures most nights
and some frost in parts of the immediate district
has threatened to destroy this spring's crops and
make costly replanting necessary.
According to one sppkesman this week, good hot
weather in July -and -August ;could -still -save-local.
farmers. Most field crops would catch up under
sunny skies and the occasional warm rain.
Grains such as wheat, oats and barley will be
unhiiirt, Corn will be stunted but will likely revive if
there is plenty of warmth in the weeks ahead. White
beans, perhaps the most delicate of, -area field
crops, and of course some small vegetables, may
need to be resown. These second plantings should
do well, _farmers believe, if the weather is warm
enough for quick germination, fast growth and
early maturity.
Weather buffs though, have been predicting a
cooler than normal summer in southwestern
Ontario. That is probably adding a new dimension
of fear to the farmer's plight.
Take heart though. It has been the rare season
when area farmers did not come through with good
,yields from most crops regardless of the bleak
outlook from time to time.
That's probably because nature replenishes itself
annually, and orders the forces of the earth every
year so that the harvest is always adequate to feed
the world'.s_hungry,--Al.l-in-duesea-son-,- as -the -Bible
says, according to the will of The Maker.
Farmers then, must certainly be among the most
faithful workers. Their's is a risky business if you
look blindly to the future .... but a sure thing if you
recall faithfully the past when there was plenty for
all without fail. - SJK
DEAR.
READER
Ant's eye view
by Cath Wooden
Farewell'
Dear Editor,
I feel that I must write
to you and via the media
of your paper, to the
residents of Goderich and
surrounding area,
Unfortunately, we have
to leave this beautiful
town. Over the thrPP
years that we have lived
here, we- have grown -to
love and appreciate the
people• and the com-
munity.
Having moved here
from the city, we have
been able to enjoy a
quality of life that was not
ours before.
We arrived in Goderich
with very little ex -
Ads at fault?
We're hitting the suds folks.
peer constt iption in the province of Ontario has
gone up by 4,3 per cent in the last year to a total of
160 million gallons That's a fair bit of beer con-
sidering the population roseby a mere one per cent
in the same period.
That would indicate that Ontari-ari-ari-oo is a
place to stand, a place to grow and a place to drink. °
Those stats fueled a fire in the Ontario Liberal
camp and the provincial party wants a crackdown
on beer advertisements., At least on ads that in-
dicate drinking a special brand of the comforting
beverage will improve your sex life, athletic
abilities or contribute to youthful good looks.
The Liberals maintained that government policy
indicating that beer advertisements must not imply
that social acceptance, personal success en-
business
r
business or athletic achievement may result from
beer consumption are not in use in Ontario.
Admittedly the beer ads paint a somewhat ob-
scured vision of life or the way it should be lived. By
uncapping a certain brand no-one is likely to be
thrust onto the countryside with ballons overhead
or enjoy the company of scantily -clad young ladies
on the beach.
It doesn't happen that way and for 99 per cent of
the population it never will.
But, while the advertising could be cleaned up to
reflect a more natural and realistic approach, is it
plausible that such ads contribute to increased
consumption.
Take a look at tough interest and mortgage rates,
-a depressed -housing m r.ke.t_an_d_.s11.bs.antial.
layoffs. It's a poor excuse but it must contribute a
larger percentage to the total than those searching
for the free and easy life.
However, if you feel there's something missing in
life, according to beer ads Shangrila is "Me and the
boys and our beer." D.S. . , '
EDIT D..R
perience, and so •this
letter -must thank—all
those people who have
been patient with us, who
have helped us, taught us
and encouraged us in our
ministry.
It is difficult enough to
leave our own
congregation, but yet we
leave as well many
others, who we have
come in contact with
during our stay.
Fortunately we will be
taking a bit of Goderich
with us, as our first son
was born here. Naturally,
that will always -be -'a
source of joy and
remembrance of
Goderich.
We say thank you as
well to all those who have
supported our recent Red
Shield Campaign. This
Campaign is of immense -
importance to the local
and national Salvation
Army.
Reluctantly, we must
move on, but. _Goderich
will not be forgotten.
To our friends and
acquaintances, we say
farewell, and pray that
God's rich blessing will
be yours.
Sincerely,
Neil Watt
(Lieutenant)
The Salvation Army
18,Waterloo St. S.
Goderich, Ontario
Thanks
Dear Editor:
As June is the
mencement of a new
Legion year, Goderich
Legion Branch 109 takes
this opportunity, to thank`_
the Signal -Star for its
coverage of our Branch
activities since June '79.
Your coverage is one
major method we utilize
to keep our members and,
the general public in;
corn -
formed of the plans,
policies, - activities and
community contributions
of the Royal Canadian
Legion in this town and
district.
Yours in
Comradeship
Neil Shaw
P.R.O.
Legion Branch 109
Workshop
Dear Editor,
We are trying to
org.anize a group
discussion - weekend
workshop - local folk
school on "The Future of
the Family 'Farm". The
purpose of this gathering,
would be to examine
several questions. What
is a family farm? Is the
family farm important
for our future? Should we
preserve and promote the
family farm? How?
If you would like to
participate in a
discussion gathering on
these questions please
contact: Adrian Vos,
Blyth, 523-4294; John
VanBeers, R.R.1, Blyth,
523-4431 ; or Tony
McQuail, R.R.1,
Lucknow, 528-6542.
We are hoping to
organize such a gathering
somewhere in Huron
County and at a time
convenient to members• -of
the 'farm community. We
believe this is an im-
portant area of concern
and hope that if you share
this concern you will let
us know of your interest.
Yours sincerely,
Adrian Vos,
John Van Beers
and -Tori -y -M cQ.ua-i-1
BY SHIRLEY J. KELLER
For the last few weeks,. I have been
preparing to attend a seminar in the
United States. Part of my preparation
has involved reading and assessing
other weekly newspapers, all from the
USA. Just like Canadian publications,
there are_ some good ones and some
that are not so good.
Along with -each newspaper has come
a covering letter from the editor
defining total staff required to produce
the editions. Consistently, and to my
continuing horror, I have been con-
fronted with the fact that American
weekly newspapers are producing
more of everything with less workers.
That really shouldn't have surprised
me. I've known for quite a while that
Americans-., have a better record of
productivity than do Canadians. It has
always bothered me: - I'm not anti- I
American, but I am pro -Canadian. I'd
like to believe that Canadians can do
anything that the Americans can do -
and do it just as well. Maybe better.
But alas, it isn't true. That's why,
American-made goods is so ' corn-
petitive on the world markets. It costs.
less money to produce it. And the
quality remains high in most instances,
But when I find it is also true of the
area in which I work every day, it is a
bit huinblvng. In our business, our
workers believe they work hard. And I
think they do. But we just don't match
good -old American know-how when it
comes to getting a job done efficiently
and lfectively.
Perhaps you saw a story in Monday's
London Free Press out of Schwedt,
East Germany. That story took another
twiston the same subject.
Apparently in Schwedt, a
petrochemical company has ' been
under the watchful eye of , the East
German government for a while. The
plant is East Germany's biggest oil -
refining plant,
The Schwedt industry terminated
more than 2,000 jobs - and itis being
heralded as one of the country's most
exciting innovations. Why? Because
East Germany faces two serious
�
conomic weaknesses - overmanning
and low productivity.
It all started two years ago when the
company faced the task of finding 2,400
workers for a Japanese refining plant
being built at the northern East Ger-
man industrial centre. In a country of
zero unemployment, the labor was
simply not available.
Management realized there was no
point in hoping for a miracle, so they
Need money
Dear Editor:
During Mental
Retardation Month, The
Goderich and District
Association for the
Menally Retarded again
regtie*s your financial
support of our current
programs.
In the past year, we
have: expanded the
Workshop to cover 25
clients; opened a small
toy production and
woodworking facility;,
negotiated several new
contracts with local in-
dustries;
n-dustries; changed the
Workshop name to"ARC
Industries of Goderich";
opened our Group Home
at 200 Keays Street and
received nine residents
who have adjusted well to
a family -community
environment; in planning
stage of establishing an
apartment support
program 'for adults; in
planning 'stage of
establishing a nursery
school for handicapped
pre-schoolers.
As you were kind
enough to extend your
support last year, we
wish to again call upon
your generosity to assist
in maintenance of the
elsting operations along
with further expansion of
the Workshop and
development' of an
apartment support
program as an extension
to the Group Home.
Your donation may be
allocated, if you wish, to:
General Association
needs; Workshop sup-
port ; Group Home -
Apartment support;
Camp ($250 sponsors one
person for one week);
Corporate membership
($50 for one year).
P'rea s e-- s-e7rd yo u -r
contribution to 140
Palmerston Street,
Goderich, Ontario N7A
3E8.
Yours sincerely
Don Budnark
set out to supply the staff from within
the company's own resources.
A study of staffing levels showed that
nearly, 1,800 existing jobs and 600 of the
planned new jobs could be abolished. It
meant transfering one-fifth of the
company s entire labor force to other
jobs - and a huge retraining program -
but it worked.
And productivity skyrocketed.
This is what the Communist party
daily Newues Deutschland said about it
all: "We do not have too few workers;
we have too many jobs. It is time to
make better use of existing production
staff and to ensure every worker more
challenge and fulfillment in his job."
The Schwedt study showed that only
40 percent of the average worker's time
on the job was spent usefully. The goal
is to raise this level to 70 percent.
It hasn't been accomplished without
problems. The Schwedt situation has
resulted in many unhappy workers who
have quit their jobs be -cause they can't
cope with the new stresses and strains
of the increased objectives.
What's more, indications are that
remaining workers are resentful of the
heavy concentration of administration
staff which so far has gone untouched.
But the plant intends to do something
about that too. It will cut the proportion
of non -production staff at its plant to 48
from 53 percent within two years,
largely by replacing office workers
with computer equipment.
Many readers will see the. Schwedt
approach as self-defeating in a country
like Canada where unemployment is
already a problem - and the creation of
jobs is an ongoing occupation for
government.
But is it? If Canadian productivity
could be increased, Canadian -produced
goods would be increasingly com-
petitive on the world market. And if
that began to happen, Canada's
economy would rosier prospects.
Canadians would eventually have more
money to spend - and new jobs would
naturally be the result.
The whole concept of increased
-productivity isn't new. Canadians have
heard about it for years - but they
haven't taken .
Perhaps the it time hu arrived when
each of us must take it very seriously.
At our own individu'al work place.
Bad enough when the Americans can
put us to shame With their daily annual
work record .... but when the Com-
munists who are oppressed can do it
consistently better than those of us in
the free world, -we're in a lot of trouble.
And not just of the economic nature.