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The Goderich Signal-Star, 1982-06-23, Page 2PAGE 2 —GODERICH SIGNAL -STAR, WEpNESDAY, JUNE 23, 1982 HOME INSULATION WALLS AND Aline ADAMSON INSULATION Licensed Contractors Free Estimates LUCKNOW - 528-2113 GODENICH - 524-2032 THE OLD-FASHIONED HARDWARE STORE Cook Up A Good Deal This Summer With Our PROPANE BARBECUES Great for summer parties and special get-togethers 1 99 79. tank extra PHIL MAIN -HARDWARE 84 KINGSTON ST., GODERICH 524-9671 N. 38 HAMILTON ST. DOG CLIPPING AND GROOMING IN STOCK AT ALL TIMES BUDGIES, CANARIES, TROPICAL _ FISH,, ALL PET SUPPLIES. Retail Advertising Strategy . For Tough Times,„ WITH DAVE CRAVIT RETAIL SPECIALIST . Retailers often think that spending moreadvertis- ing. dollars in economically difficult .times is the quick cure for "slow business". • • • David Cravit; executive vice-president, creative. services of Saffer Cravit &'Freedman, one of the largest agencies in North America specializing in retailing, maintains that "in hard times retailers. have to.take a hard look at themselves. "If in the past they had no coherent merchandising -marketing program, throwing more money into advertising cannot bail them out. The key to surviving these difficult times, said Cravit; "is a. history -of consistent advertising bas- ed on an aggressive merchandising. and marketing • • strategy;'„'., _Such retailers need not alter their. overall strategy. But for retailers without an established merchan- dising and advertising program and hit hard by the current recession, Cravit suggested the following. 1. TAKE STOCK Take a hard look at your entire opera- tion — locations,"merchandising, people, resources,, competitors and your customers. At the end of stock taking; one of two conclusions will be drawn. Either you have a business which does not deserve to survive and which cannot be made competitive in the short -run; or you have pro- blefns but can identify strengths which can be used . to move your business into a more competitive posi- tion. • 2. COMPETITIVE FRAME OF MIND Put yourself into a competitive frame of mind: Pick an enemy. To survive in this economy you have to take away business from someone else. Decide who that someone else is going to be. Identi- fying a competitor forces you to narrow your focus and concentrate on your resources. 3. CATEGORY DOMINANCE Look for opportunities for category dominance: Identification of an enemy forces an assessment of your merchandising strengths and weaknesses. Your competitor will be someone you can out - merchandise in one or more categories. Make those categories the focal point of your merchandising planning and your advertising. 4. MERCHANDISING STRATEGY Let your merchandising strategy lead your adver- tising. 5. DOMINATE ONE MEDIUM Dominate one medium. Don't scatter your dollars. Concentrate your effort. 6. CREATIVE TALENTS Secure the best possible creative talents you can find. Once you've identified an enemy who is vulnerable., if you've built a strong category - dominated merchandising package, you'll have something of substance to say. How you say it is important, because if the message doesn't get through, you'll be out of business. Task force will examine feasibility �f �ellin steam of steam for heating to industries. It operates a greenhouse on 12 acres, which uses conventional cleating in anticipation of using steam. BECDC has asked for support from the government and Ontario has responded by promising $10 million through its Board of Industrial Leadership by Stephanie Levesque An Ontario Hydro task force has been established to look - into the selling of steam from the Bruce Nuclear Power Development. The task force follows closely on the heels of Hydro's board of directors' decision to take a larger role in the development of the Bruce Energy Centre. Development (BILD). The centre, formerly known as the Bruce Agri -Park Mr. • Anderson showed media representatives is being developed to use steam from BNPD which is Hydro's two-phase plan for providing steam to the cheaper than other conventional heating systems. truce Energy Centre. The first phase, now under "Hydro's decision to become more involved was made on June 14, and the forming of the task force was announced on June 17 at a media day held at BNPD. • Don Anderson, one of four Hydro employees on the task force, said up until now, Hydro has not been involved in'the marketing of steam. Bruce Energy Centre Development Corporation which now owns about 12 acres just outside of BNPD construction, will have a 24 -inch steam pipe from Bruce Bulk Steam System at BNPD to its gates. The second phase involves construction of a 48 -inch pipe, with the first pipe to be used as a returning pipe. The length of the pipe is about 16,000 feet. The taskforce had its first meeting June 21 and Mr. Anderson said planning strategy would be gone over then. He did putout a call asking for potential industry customers to come forward or for any person with has for the past several years been promoting the use • .,development proposals to bring them to Hydro. Budget means extra costs By Stephanie Levesque DUBLIN - Increased costs because of the recent provincial budget may mean a cut back in services for the Huron -Perth Separate School Board. The -board was told at its June 14 meeting, the financial impact of the May 13 budget is an estimated increased cost of $16,520. Superintendent of business and finance Jack Lane said he is not overly alarmed about the increase, but his one concern is the OHIP., premium increase which will ,mean an additional $5,657 to the board, which was, not in the budget. The effect of the sales tax on student supplies, classroom equipment and labor charges won't cost more to the board, said Mr. Lane as it is his intent to stay within the budget. Hydro opts for land preservation ... • from page 1 "the board listened." "It will mean we don't supply as many services," said Mr. Lane. Trustee Ronald Murray commented the budget had been trimmed as much as it could be, but Mr. Lane suggested that in one area - property - priorities could be set, leaving some work undone for this year, Trustee Ted Geoffrey asked if transportation costs had been considered and Mr. Lane said transportation related costs have always been taxed, except for labor costs,'but he didn't expect that to be much of a concern. A resolution from the Haldimand-Norfolk Separate School Board protesting the seven per cent sales tax on student supplies, classroom supplies and equip- ment was supported by the Huron -Perth Board. "While acknowledging that plan Ml has the potential for greater inYpact on the prime agricultural land than does plan M3, plan 'Ml em- phasizes the importance of the agricultural industry by requiring the least number of towers and only one line through the.specialty crop area located between London and Middleport," Mr. Smith states in the report. In a Monday afternoon interview, Mr. McQuail said it is "very gratifying" that the board took the suggestions ( the highway 401 right-of-way as an example) of the Foodland-Hydro committee. "We are very pleased with the report," said Mr. McQuail. He said the time farmers spent working on their submissions to the board and the actual time spent at the hearings was -well worth it", because he added, "It is one of the first times, the farm community has had such an impact and that's because we did our homework." At the hearings, Mr. McQuail said the, farm com- munity was able to make a "strong case for its modified version of M3 and that he said was due to the committee's technical expertise as well as 'an emotional plea. for agriculture. As well as being chairman of the Foodland-Hydro Committee, • Mr. McQuail is vice-president of the Huron Federation of Agriculture. • He' said the committee hopes to continue working with Ontario Hydro, but said the people in the af- fected area will be more active. The committee will offer its expertise, gathered over several years in dealing with hydro-relatedissues, and it. also has, credibility. Susan Murphy received the trophy for the top Grade 7 math student and Mary Su MacLennan and Erica Gingrich shared the trophy for the top Grade 6 student at Robertson Memorial Public School at an awards assembly last week. (Photo by Joanne Buchanan) Arts Foundation plans dance with steel band The Goderich Arts Foundation • is planning to take . part in a cultural ex- change program that will bring a steel band • from Trinidad to town for an evening dance .outside the Livery Theatre July 17. In a letter to council, executive director •of the _ Goderich Arts Foundation. Iain Bain, said the group is planning . a special 'event which involves the Canadian Cultural Exchange Program, the University of Guelph and the government of Trinidad. The foundation plans to hold an outdoor dance at the Livery featuring a steel band from Trinidad on Saturday, July. 17 from a p.m. to 1 p.m. Council endorsed . the plans as presented by the Foun- dation and will have the cultural activities corn-. mittee of the recreation board look into the possibility of offering some formal recognition of the exchange on behalf of the • town. • Council was reluctant to commit any funds to the exchange in view of a $15,000 donation to the Foundation, but believed the cultural activities committee may have funds to perhaps en- tertain the band at an evening . meal _before—the dance. The committee was given power to act on the matter. Forester lodges .celebrate annual birthday party Court Fascination L1901 of the Canadian Foresters entertained Court • .Con- stantine L1842 at a smorgasbord supper Wednesday, June 16. This, the annual birthday party of the two lodges, was held at Benmiller United Church with over 60 in at- tendance. Guests were welcomed by President Suzanne Mcllwain. Phyllis Bogie and her committee convened the supper. Isabelle Eedy, chairman of Activity 2, sold tickets on a Cravit warned that with all this advice, it's still not going to be smooth sailing. But with aggressive promotion during the recession, you'll stand to benefit eveh more when the economic tide takes an upswing. OFF ALL MEN'S & LADIES' SPORT SHIRTS DOZENS OF STYLES TO CHOOSE FROM BY SUCH FAMOUS MANUFACTURERS AS HARVEY WOODS, ADIDAS, SLAZENGER AND MORE! iimmumunimommillmilm 1 WINGHAM 247 JOSEPHINE ST., 2c7-1 150 GODERICH 4THE SQUARE, 524-2822 chair won by Helen Dickson, a beach towel won by Doreen Dolmage and a set of knives won by Alice Rodges. Door prizes were won by Janice Preszcator, Leone Rober- tson, Alma Jewitt, Betty Moore and Barb Hawkins. Laurie Paquette in- troduced the guest speaker, Rosemarie Evans, chairman of Children's Services for the Goderich Association for the Mentally Handicapped. Rosemarie outlined the work of the CPRI in Huron County and stressed the need to begin working with mentally handicapped children at as early an age as possible. Slides of childrenat the Lady Diana Nursery School at Vanastra added to the realism of the talk. Rosemarie said • any person able and willing would be welcomed at the school as a volunteer. President McIlwain thanked the speaker and, on behalf of Court Fascination, presented her with a cheque, a small aid for such a humanitarian cause. GUARDIAN IN THE SUNCOAST MALL -GODERICH SUB POST OFFICE OPEN: MON.-FRI. 10-12, 12:30-6 WEEKDAY EVENINGS 6:30 P.M. -9 P.M. SATURDAYS 10.6 CLOSED THURSDAY, JULY 1 524-2195 • CGATIPICATION AND TRAOGMSRSS OE OAUO MSOINO COMPSNT LIM1IEO TORONTO CAMEO. WE AESEEWS THE RIDNT TO LIMIT OUDNtillGs VALUE TODAY FOR A HEALTHY TOMORROW. 0 vnv‘171K \ IT! 4 LOW CALORIE SWEETENER 89 100T BOR • EQUAL METAMUCIL sA 19 , • .$7 49 340 GM. • 600 GM. N • JHIRMACK 340 ML. SHAMPOO $3 09 or 350 ML. CONDITIONER • FABERGE ORGANICS ,j ,, $2 29 Shampoo or Conditioner 450 ML. l BUTLER TRAVEL` TOOTHBRUSH $1 29 • • PLASTIC TRAVEL KITS Toothbrush holder, soap dish and $ �� 4 plastic bottles • • 7...up CASE OF 24 $559 280 ML,. CANS • NAKAMURA PHARMACY IN THE SUNCOAST MALL -GODERICH SUB POST OFFICE OPEN: MON.-FRI. 10-12, 12:30-6 WEEKDAY EVENINGS 6:30 P.M. -9 P.M. SATURDAYS 10.6 CLOSED THURSDAY, JULY 1 524-2195 • CGATIPICATION AND TRAOGMSRSS OE OAUO MSOINO COMPSNT LIM1IEO TORONTO CAMEO. WE AESEEWS THE RIDNT TO LIMIT OUDNtillGs VALUE TODAY FOR A HEALTHY TOMORROW. 0