Clinton News-Record, 1987-05-13, Page 4Page 4--CLINTON NEWS -RECORD, WEDNESDAY, MAY 13, 1987
The Clinton News -Record 1s published each
Wednesday et P.O. Bos 34. Clinton. Ontario.
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theHuron News -Record, founded In 1881.
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ShIIy McPhee Ilais,t
Incorporating
(TIIL BLYTH STANDARD)
ANNE NAREJKO - Editor
FREDA McLEOD - Office Manager
SHELLEY McPHEE HAIST - Reporter
DAVID EMSLIE - Reporter
JANICE GIBSON - Advertising
LAUREL MITCHELL - Circulation/Classified
GARY HAIST - General Manager
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Better businesses means
a better community
A renewed interest in locating business in the area and the success of
existing businesses is looking very promising this year.
When a new business starts in town or when the business changes
hands, it is the policy of this paper to take a picture and accompany it
with a short story. The same applies for any major changes or additions
to a business.
Prior to the past few weeks, we have been accustom to carrying out
these duties rather infrequently, but the pace has certainly picked up.
This week the pages of the News -Record will feature three businesses -
one that has changed hands and two that have expanded their market.
Next week, a few more stories along the same lines will appear.
You may be thinking, "good for them" but what you may not realize is
that it is good for everyone.
Employees will benefit which brings more money into the other stores.
The larger and well known the stores become, the more shoppers they
will draw to town. And stores that provide products that were not
previously offered in town, will keep those who reside there, in their own
community.
The last thing this town, or any town, needs is to have stores closing its
dears. It would mean a lose of jobs and an empty building for passers by
to judge the community with.
But expanding a business does not just happen, it is through the efforts
of organized and hard working owners as well as dedicated employees
that makes this occur.
A business that is doing poorly is hardly on the top of the "wanted to
buy" list and a stagnant community will not attract new businesses.
So when a community is doing well, there are a lot of people who work
behind the scenes to keep it that way, not only for their benefit, but ours
as well. - by Anne Narejko
Music program, choral
word at CHSS are excellent
Dear lE:ditor:
On May 1. i attended the Central Huron
Secondary School Spring MusicNight. Hav-
ing been a teacher all my adult life, and a
parent of three who went through school
MUSIC programs, i have attended many
such music nights in London, Etobiocoke,
Mississauga and Goderich. Also, I have wat-
ched the .struggle of Central Huron to
establish a music program. It was
therefore, a great thrill to enjoy the fine con-
cert presented by the instrumental and
choral groups.
Over the years. 1 have become accustom-
ed to hearing good secondary school bands.
Central Huron has such bands. They are the
result of many years of hard work by Rob
Parr and others, and Hugh McGregor who
came to ('entral Huron this year. Con-
gratulations to all'
Rut something very Important must be
said about the choral work which i,ouise
McGregor has developed as an extra cur-
ricular program while she attended Univer-
Letters
city of Western Ontario and Althouse Col-
lege. The standard of performance by the
choral groups of Central Huron was far
beyond the usual fare in Huron County or
the Province of Ontario for that matter!
Tone, diction, musical phrasing, variety of
repertoire, - all of these were superior. I was
amazed to hear that this young teacher is
now waiting for a job offer. She not only has
the expertise and personality, but obviously
the energy and constitution which a good
music teacher must have. Huron County
should have a "hold" on her! Central Huron
should make a place for her on their staff.
('HSS Music - Bravo! Best wishes for your
continued success.
Yours truly,
iiia D. Stewart
Response was great
Dear Editor.
As Hayfield Team Captain, for the Clinton
Public Hospital Building Fund, i would like
to thank all those who contributed in the re-
cent house-to-house drive for funds held in
Rayfield To my 14 volunteer canvassers,
who collected $3,252.50, your time and effort
is very much appreciated.
Canvassers were - Marg Lince. Kathleen
Siertsema. Mildred Merrill, Helen i,eBeau,
Esther Wright, Aphra Van Wonderen, Ilsa
(:emeinhardt, Marg Gale, Shirley Smith.
Janet Smith, .Joyce Chilton, Lorraine
Fisher, Elsie Coombs and Irene Wilkinson.
Those wishing to still contribute, who
were unable to be contacted, or who may
have been missed, may leave their contribu-
tion with the Merrill's, Howard St. W., or
phone 565-2857 for appointment to pick it up.
Receipt will be given for cash, cheque,
pledge. or bank account withdrawal. Aga
sincere thanks to you, the residents of
Hayfield.
Ross Merrill
207 donate blood
i)ear Editor
On behalf of the Red Cross and the Kinette
Club of Clinton i would like to convey our
thanks to everyone who helped in any way to
make the Blood Donor Clinic a success. The
attendance was 207 donors. last May 5.
A special thanks to all volunteers and all
those who donated the "Gift of Life."
With sincere gratitude,
The Kinette Club
of Ontario
Use an animal alert
Dear Editor
Thousands of animals are killed annually
on Ontario roadways. Besides creating
tremendous pain and suffering for the
animals involved in these accidents (not to
mention the orphaned young 1, these animal -
vehicle mishaps can also cause injuries to
the people in the vehicle. Occasionally,
these accidents result in human fatalities.
Damage costs are also staggering with
animal -vehicle collisions resulting in
thousands of dollars damage each year.
The number of animal -vehicle accidents
could he significantly reduced if vehicles
were equipped with a simple device known
as a animal Alert. This device consists of
two small units which are attached to the
vehicle. At speeds exceedfhg 30 miles per
hour (50 kilometers per hour ), the animal
alert etnits an ultrasonic? sound in the range
of 16,000 to 20,000 hertz. This sound is tnaudii-
1
ble to the human ear, much like a dog whis-
tle, but arts as &deterrent, warning animals
in advance. Animal alerts operate by wind
power alone so wiring is not required in its
installation.
Animal alerts were developed and tested
in Europe with excellent results. A credit to
the effectiveness of these devices is that
they are being used by some bus lines and
truck drivers.
Since animal alerts are proven devices for
reducing animal -vehicle accidents, it would
make sense if insurance companies offered
a reduction in premiums for drivers who
equip their vehicles with these units.
Animal alerts may be ordered through the
Ontario Humane Society.
Sincerely,
N. Glenn Perrett
Human Education Coordinator
Satisfaction
guaranteed
At a recent Huron County Board of Educa-
tion Professional Development Day the
message that came across loud and clear
was the need for the public school system to
promote itself, to proclaim its successes, its
excellence, its exceptional quality.
The daylong seminar focussed on
marketing the school, system in an effort to
regain and maintain public support.
Keynote speaker Dick Dodds told of "The
90-7-3 Rule" that is used in his East York
School Board as a marketing strategy. He
said that 90 per cent of a good marketing
program is who you are and what you do.
Seven per cent of a marketing program is
listening to the needs and wants of the peo-
ple you are serving. Three per cent of a good
marketing program is outbound
communication.
Dodds urged his audience to "tune up your
services before you try to sell them." He
stressed the importance of first developing
a good product, before efforts are made to
promote it.
It seems that in many instances today,
more attention is paid to marketing a pro-
duct ahead of producing an exceptional
product.
We are continually bombarded with
advertisements, promotional gimmicks and
sell jobs from all directions, from all kinds
of products.
As Dodds says, "We're living in an over -
communicated society and everyone is
fighting for a piece of your brain to get their
message in your mind."
Personally, I'm tired of spending my hard
earned money on highly over rated pro-
ducts. I've spent a small fortune on cleaning
products that have not lived up to their
claims. I've thrown out umpteen bottles of
shampoo that have not made my hair a
glistening, full bodied mass of curls as I was
promised. I'm tired of spending too much
money on clothes that fall apart at the
seams on the first washing.
They just don't make things like they used
to.
Like our car - when we first bought it new
back in 1982 we were delighted to have a
brand spanking new vehicle, right off the
assembly line. Fortunately it came with an
extended warranty for it took a good year,
and many repeat trips to the garage, for the
mechanics to "iron the bugs out" of our new
car.
What really bugged me was that we spent
a goodly sum of money on a new car that did
not meet our expectations.
Too often nowadays we end up purchasing
products that cost too much money, for the
cheap materials and the shoddy workman-
ship that are used.
Too often nowadays consumers think
they're getting a better bargain if they buy
cheap, if they take the jumbo sized product
sold at the 20 per cent off price.
What ever happened to the old adage that
told us about "quality, not quantity?"
It seems that too many consumers have
compromised themselves by choosing
cheaper priced and inferior products. We've
done ourselves a real disservice. We've
practically outmarketed quality in this con-
sumer age. Gone are the days when we were
assured of getting our money's worth for our
purchase.
Sure everything comes with a guarantee
these days. There are those token guarantee
forms that come with so many limitations
and restrictions that they are practically
useless.
There are 90 day guarantees, one year
guarantees, five year guarantees. No mat-
ter, you can be sure that the day the warran-
ty expires is the day that your highly rated
product breaks.
I'm certain that every car, camera,
watch, radio, television, dish washer, iron
.... are all computer programmed to break
as soon as the warranty wears out. I im-
agine there's some demonic computer wiz-
ard sitting behind a huge panel of high-tech
machinery at control central.
"Ah ha", he gleefully anno
McPhee vaccum cleaner is a ye
about time I zapped the motor."
"Stupid vacuum," I grumble at thther
end as I watch smoke billowing fie# the
canister and listen to the weird so i;, com-
ing from within. I rummage aro,d the
household files , he instruction boy f,, the
warranty card. Woi'>: ou know ;_te
guarantee ran out last m
It's all a planned attack you n,'a con-
spiracy against the average consumer,
especially designed by huge corporate
magnates as a means to keep them in
business and their workers on the payroll.
After all, what good would it be if our cars
lasted 20 years? The automative industry
would be crippled, thousands of people
would be jobless.
It's enough to make one rather cynical
and suspicious.
Dick Dodds pointed out that according to
market research specialists, for every
negative experience a consumer has with a
product or a company, it takes some 40
positive experiences to regain their trust.
Last week I was' pleasantly surprised to
receive satisfaction from one of those giant
companies that we are so often leary of.
Last fall we outfitted Baby with a lovely
new high chair. It was sturdy, well made
and attractive too. Much to my chagrin the
vinyl seat in the high chair began splitting at
the seam only a few short months later.
Again I rummaged through the household
files. The high chair, purchased from the
Graco people, did not come with a specific
warranty, but enclosed literature promised
that they would assist with any problems.
I immediately wrote them a letter.
Last week a large box arrived in the mail.
Inside was a new seat for the high chair,
along with a new back rest.
I was delighted to receive such prompt
and efficient service. My faith in big
business and big companies has been
restored. I'm a satisfied customer and a
firm believer in Graco products.
Now that's good marketing!
, "the
Id. Lt's
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EEIRLY FILES
5 years ago
May 12, 1982
Bayfield Population Up But Clinton Drops
- Huron County's population has been grow-
ing slower than the population across On-
tario during the last five years, according to
recently released census figures from
Statistics Canada.
Hurons population in 1981 was 56,127 com-
pared to 56,007 in 1976, a growth of 120 people
or 0.2 per cent. During the same time period
the province's population rose to 8,625,107
from 8,264,465, a growth of 4.4 per cent.
Seaforth was growing at a faster rate than
the county from 1976 to 1981, 1.4 per cent
from 1,084 to 2,114.
Clinton Park Gets A New Name And A
New Tree - Clinton's newest park, between
Victoria Terrace and the Bayfield River,
will be getting a new name and a new tree on
Monday night, May 17.
Council members will be choosing a name
for the park from the more than 30 sugges-
tions that have been submitted. The winner
will receive a' $25 cash reward from the
town.
10 years ago
May 12, 1977
Grandstand Steel Up - Spring Fair of-
ficials and the Clin'teln Kinsmen Club are
keeping their fingers crossed, and are hop-
ing for continued good luck on construction
of the town's new grandstand.
The $250,000 structure is going up with few
hitches, and with co-operation from the
weather, a good deal of it could be ready by
the opening of Clinton's three day spring
fair on June 3.
Farmer's Market twilling - As the morning
sun breaks over Clinton this summer, the
Farmer's Market will be coming to life.
On June 4 the market will see its weekly
opening at 6 a.m. and will run until noon
hour. The market which will be open each
Saturday until October 24 and will feature
Huron County vendors selling their produce
at the intersection of King Street.
Clinton Cuts Road Budget - Due to
escalating costs, Clinton Council has been
forced to cut back on their road reconstruc-
tion this year.
At a special meeting of council last
Wednesday night, council decided to drop
Walker Street from their rebuilding pro-
gram when they found out that they didn't
have enough money to pave it.
The total costs of this year's projects in-
cluding sewers, and paving will be about
$96,000, with Lavis Construction getting the
rebuilding and paving contracts at a total
cost of $55,487.
25 years ago
May 16, 1962
Township Calls For $80,000 Debenture -
Goderich Township Council Monday called
tenders for an $80,000 debenture to build a
four room addition to Holmesville Public
School.
The tenders will be called on May 24 said
Clerk R.E. Thompson. The debenture has
been offered at 5 per cent.
50 years ago
May 13,1937
Cadet inspection - The annual inspection
of the local troop of cadets took place on
May 11. Captain Foster, of London, the in-
specting officer, complimented the boys on
their performance.
Competed At Stratford Festival - Bonita
Shaw, eight years old, played a piano solo at
the Stratford Musical Festival and obtained
the gold medal with 83 marks in open class
under nine years, which had 10 contestants,
and she received the silver medal in another
class obtaining 84 marks with seven
contestants.
People You Know - Isabel Beattie spent
the weekend at her home in Guelph.
75 years ago
• May 16,1912
Goderich - (Vork has been commenced
upon the new CPR flour storage building on
the docks here. The building, which will be
entirely of wood, will cost between $15,000
and $22,000.