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Clinton News-Record, 1984-10-31, Page 3News and feutior s CLINTON N ''WS -RF.. , CQRJ , WEP + ...P Y, OCTQBER, 31,1984-.-PAQF 3 Chapter of Hart Foundation benefits from marketing procedures By James Friel CLINTON - Madison Avenue developed the benchmark marketing procedures to persuade consumers to part with their hard earned dollars during the late '50s and '60s and now during the '80s, various charitable organizations have started to develop tac- tics to persuade people to part with their valuable time. Suzanne Lawson, Director of Field Se, vices for the Heart and Stroke Foundation, spoke at the annual meeting of the Huron County Chapter of the foundation on volunteerism in the 1980s, The Oct. 24 meeting was held at Huronview. She laid down some groundwork for her later remarks on the subject by asking peo- ple why they became and remained volunteers and by offering her definition of a, volunteer: a volunteer gives time and/or skills without receiving compensation. Individuals variously answered they became volunteers because they "had a heart condition" or "because Bruce (chapter past -president Bruce Shaw) talked us into it." People stayed as volunteers because of "the challenge of competition" and "I hate to quit before achieving something." "There's always a pay off," concluded the director. Mrs. Lawson outlined her hunches, which have been backedup by Gallup polls since she developed them, about some of the general trends in volunteerism. More people are volunteering and that takes into account the natural increase in population, and. more kinds of people are giving up time for organizations. The traditional "Lady Bountiful", the white gloved, tea pouring image of volunteers past now has the company of working men and women, all age groups, and many who were never considered volunteer types: ethic groups, the unemployed and the handicapped. "The scope of volunteering is increasing." Mrs. Lawson feels this is a result of the democratization of organizations and the swelling ranks of those who feel "We, as People, want to be heard." She also noted the development of some charitable organizations into large scale enterprises has resulted in the addition of professionals to- handle administrative tasks. The director called them "leading volunteers" whose positions are "firmly based on common sense and personal ex- perience" and said grass roots volunteers should not be intimidated by these profes- sionals. Experiment is humane By James Friel CLINTON - Dr. Malcolm Silver of London addressed the Huron Chapter of the Heart and Stroke Foundation of Ontario at the an- nual meeting Oct. 24 on the recent con- troversy concerning a yellow baboon, a sub- ject of an experiment the charity is conduc- ting. The animal is the subject of a cholesterol experiment at the University of Western On- tario and is confined to a chair which restrains movement. Tubes have been in- serted into the baboon and the chair minimizes the . risk of the tubes becoming disengaged due to movement. Several government groups and the media have been invited in by the.founda- tion to look at the animal and assure themselves of proper treatment. Contrary to reports by animal rights pro- ponents, Dr. Silver said, following his in- spection of the experiment Oct. 23, the ba- boon appeared to be comfortable, "even though media members were milling around." ' • The doctor told the group of about 75 peo- ple, that several methods of restraining ex perimental animals had been investigated, including tethering the animals, but the chair had proved safest for both the animal and the experiment. A baboon has been selected by those con- ducting the experiment because its anatomy and metabolismare closest to man's,. said Dr. uSilver. . A human being cannot be used because ethics restrict the scientists from any ex- treme project. For example, the baboon will be dissected following the experiment, cer- tainly a step researchers would not be able to complete with a human subject. It was also noted that, "We can't use man in long term dietary studies." The London doctor explained that people can very rarely restrict themselves to a diet for six months, the length of the baboon project. Finally, the doctor said experiments con- ducted at the university are vetted by a committee before any are sanctioned. "They are as tough as anyone in Ontario, and Canada," said Dr. Silver. More groups are demanding time from volunteers. Formerly, a person's church, service club or school received extra time whereas groups with larger -scopes, such as the Heart and Stroke Foundation, are enter- ing into the competition for time. People are more inclined to volunteer for grassroots neighborhood and self-help groups and for shorter periods of time, said Mrs. Lawson. Therefore, she decided to focus on recruitment, an aspect of volunteerism which "bugs us all." Some of the "primitive" ways of signing on members were listed. The old snow jobs like "there's nothing to it," or "I phoned everyone and you're the last on the list" were mentioned. Others include tackling "the first warm body through the door" and the "Buffalo.. Bill" teehni ue in which. "thee dumb one who leaves the herd get* shot. So don't go to the bathrooinwhen• a,job has to be given out." According to the speaker, these methods don't work any more because of the com- Aetition and the quality of a volunteer cor- nered into a job. "Put yourself in the position of the recruiter," suggested Mrs. Lawson. All the Dr. Malcolm Silver Membership drive lanned by federation HURON ; At their October 25 meeting the Directors of the Huron County Federation of Agriculture discussed plans for their up- coming membership drive. The drive will be held throughout Huron County during the week of November 12. The object of the drive is to invite all farmers in the county to join the Ontario Federation of Agriculture. By being a member farmers . support he work bf the largest genesa` o NYS" No smoking rule made CLINTON - Unless special permission is granted; a no smoking rule will be strictly observed at the Town Hall Auditorium. - Clinton council has approved the no smok- ing ruling, recommended by the .town hall steering committee. Council added to the original motion that smoking would be allowed if a -necial smoking permit had been applied for from the town recreation cornittee. - • • TCie exception to the • rule was included after council decided that j,h'e, smoking ban would be impossible to enforce at private functions, particularly those with a liquor licence. 6 Councillor Charlie Burgess introduced concerns about smoking when the auditorium is booked for parties and licenc- ed for a special occasion permit. Councillor John Deeves said he supported the original motion, but noted, "it will be diffcult to enforce." He .voted in favor of the addition.' Mayor Archibald noted his objection to having liquor licencing available at all, but reluctantly said he understood that offering this type of service seems to be necessary. . (c) C ONC 01111 PRESENTING CONCORD CRAFTED BY HAND IN SWITZERLAND �. •Thinnest watches of Y4 kt. gold •Swiss hand -made technology •Quartz movement for precision aqd durability •Layaway now for Christmas Gift-GiVing •See Concord at STETT JEWELLERS 8 Albert St CLINTON 284 Main St. EXETER 28 Main St. South SEAFORTH 135 Oueen St East ST. MARYS 203 Durham Sf. E WALKERTON tion in Ontario. In addition they can benefit from a number of programs available to Federation members such as the Ontario Farm Machinery Agency and Federation , Farmer Insurance..:; Special events dhring the (rl're will }in- • elude the kick off night being held in Clinton . on November 8. Q rdon Hill, former OFA President, will exp in how he s' new members in t accomplishments highlighted for th a farmers utking on the membership,, rive. On Noveiber 15 OFA Presiden arry Pelis$e o,, wt11 be a guest on CKN` open fine will -Bill Thomp- son. Mr. Pelissero will be talking about OFA's recent activities and answering ques- tions from callers. Tony McQuail, Membership Drive Chair- man explained that -everyone who came to the kick off night would get a folder of infor- , rriatiOn for the drive and an OFA hat. Blaine Stephenson, OFA Fieldman; told the Direc- tors that Fieldmen from. other Counties were coming to help with the Drive. During the drive farmers interested in OFA should contact Tony McQuail or their local Federa- tion Directors. past two nd bene 25 , Suzanne Lawson questions a potential volunteer may ask must already be =WA out. Answers to how Many hours are involved, what is the nature of the jab, who will the volunteer work with and what kind of budget does the organization have must all be readied to market the job. And the rewards of the job the hook to get the individual into the organization, must be determined. Responsibility to the community, team- work, a chance to meet people and a chance to put the area on the reap were all sug- gested as possible enticements to the uncer- tain volunteer. The type of volunteer should be targetted. Will anyone be acceptable for certain jobs or is a select group needed? All ' the preliminaries must be done to learn as much as possible aboutthe job to be marketed, then the pitch can be made. The best recruiting is done one to one, volunteer to potential volunteer. The recruiter has to allow the person some time to think about the proposal before asking for a decision and the person must be allowed to say no. An upbeat tone should be used and the recruiter should be prepared to be flexible and listen -to the recruit's ideas of which job might be most suitable. Support and train- ing should also be offered. Mrs. Lawson closed her remarks on volunteerism saying that the foundation would have to meet the competition from other volunteer organizations with creative thinking to improve the group's number two rating. More workshops should be held and the various chapters should pool their resources to develop a unified and strong outlook. "We have to work harder," she said. She praised the Huron County` Chapter calling it the model for others in the two years it has been operating. She had earlier said the local chapter was held up to others as an example. "When people say we can't raise our drives 100 per cent, or over 100 per cent, we say Huron County did it." "I want you all to go out with swelled heads", she smiled. 3OAYS OF SAVINGS Thursday, Friday, Saturday November 1 - 2 - 3 ALL JAe1 SUITS - SPORT COATS iiMpbcII MAIN CORNER CLINTON 482-9732 rs • Youl save like never before »,f onIy�„'Ihis Saturday from '7 a r>rr:. F R :COMPLETE''SALE DETAILS SEEPAGE 18 Et 1 "Sunrise Sale" at these Clinton Stores •GROVES TmV. & APPLIANCES • BALL & MUTCH FINE FURNITURE • RADIANT LIFE CENTRE • EVERYTHING GOOD •CLINTON PRO HARDWARE • HERMAN'S MEN'S WEAR SHOP IN PERSON ONLY NO TELEPHONE INQUIRIES PLEASE • MY FAIR LADY • WUERTH SHOES • SHIRAL DEPT. ' STORE • MACLEAN SPORTS • VERREEIC'S FARM & GARDEN CENTRE • AIKEN'S SPONSORED BY , CLINTON )3.1,,A;