The Goderich Signal-Star, 1975-04-17, Page 9•
L
31 Dec. 1-0 9, 81 '1 . 6 5 4
Public Libxcary, ,
52 Mp treat St.',
Goder .C. , Qnt. N7At 2G4
ane
0
oaericry
1
BY SHIRLEY J. K LLER
There's a new saying w ''re all going
to be hearing a great d al of 'in the
months ahead. That catchy phrase is:
Mix, ' a little thinking • With your
drinking.
The Ontario government through the
Ministry of Health has just Iauched
what Minister Frank S. Miller terms
"the m'ost comprehensive alcohol
education program ever .undertaken in
the province".
No, it doesn't preach total abstinence
as some people would perhaps prefer.
It is a reasonable, health -oriented
„approach, designed to reach the
average consumer; not the problem
drinker or the alcoholic.
"More people in -Ontario are drinking,
more alcohol than ever before," said
Mr. Miller. "They are drinking in
greater variety, on more occasions, in
more situations and at a younger age •
thaw at any--prevloos time CA" our
And the government for the .Province
of Ontario is concerned...re II
cerned.
HEALTH
• As the per capita consumption goes
up, so does the number of people who
drink enough to cause damage.to their
health, according to Hon. Frank
Miller. ,
One, of the brochures produced by the
Ontario government is entitled "Make
Mine a Double". It starts out by stating
simply and correctly: Alcohol is .a
drug. •
It continues: "It (alcohol) acts as a
general anesthetic, going straight to
the "blood stream and causing; theebra in
to Malfunction."
There's a description of a person who
is enjoying an evening out on the town
with booze as the principal en-
tertainment. .. '
First there is the dizziness after, a
"little more than their limit Next
there's th slurred speech; the1blu-rred.
vision. T re, follows a certain amount
, of co' dination and muscle control
losses.
People became disoriented,, con-
fused, unreasonably elated. or
depressed. Then staggering., loss- of
balance, double vision. If they. drink
too much, they get sick or their brain
shuts off and they pass .out.
Itis a medical fact that, recurrent
evenings of immoderate drinking cane
inflict a lot .of abuse on. the, brain.
• What's more„,�drinking too much too
often can cause considerable bodily
harm and perhaps even .permanent
damage.
- Habitual heavy drinking over a long
period of time can sneak up on you,
slowly harming you in several ways
simultaneously. First it can
deteriorate your health -heavy drinkers,
can suffer loss of appetite, vitamin
deficiencies, stomach inflammation,.
skin problems; infections and sexual
�,,
impotence. Over an extended period,
some heavy drinkers also develop
deterioration of "the nervous system,
liver damage, disorders of the heart '
and blood vessels and, in very severe
cases, mental confusion and_,,loss of
memory.
In Ontario today, '300,000 people_of all
ages drink alcohol every day in suf-
ficient quantity to endanger. their
health.
Oh yes...and there's the Morning
--- after the night before. The day after a'
---""bout of heavy drinking, the victim may
no longer feel impaired, but the effects
can still be measured scientifically. •
Judgement and on-the-job per-
formance can suffer, and often does.
Most everyone has heard' about the
SIGN
e
•
"hair of the dog" .for hangovers. There
are as many recipes for hangovers as
there are for sure -fine aphrodisiacs but
regrettably, , none. of4,them work.
Things tike lining the stbmach with
milk, drinking coffee, eating raw eggs
may help the dairy industry; Brazil
and the poultry producers, but. they do
little to prevent or cure hangovers.
Ample food in the stomach, either
before or immediately after drinking,
will help to slow down the rate of -ab-
sorption of alcohol into the 'blood-
stream, but the only proven way to
eliminate a hangover is to drink in
moderation.
TEENAGE DRINKING
Parents in and around Goderich are
• wel I 'acquainted with teenage drinking
problems. Any parents who believe
their children are not experimenting
with liquor or other intoxicants are
either very lucky .or very dumb From
time to time, people come into myA
office to discuss problems of varying
a y con- intensity involy inq .young people.
Many, many want to talk about the
growing numbers of teenagers whoare-
not
renot only drinking, but are encountering
problems of controlling their drinking.
The provincial government
researchers have discovered what
many people suspected: the over-
whelming majority of young people
who use alcohol started because their
friends did.
These youngsters - these non-
conformist youthful citizens - give into
the pressure of their group to "have a
drink" because they didn't want to feel
deft out. Whether or not they felt good.
about it,' or whether or hot they wanted
tp repeat the experience didn't matter.
The pressure of their friends won out.
And the provincial government
found something else that is no sur-
prise to most observant parents - once
started, drinking can become a rule
rather than an exception at youthful
gatherings for teenagers of all ages, all
intelligence; all backgrounds.
But there are other reasons too why
youthful drinking is becoming more
and more of a problem.
Boredom- is a prime fac
tor...boredom for lack of things,t'o"do.
Young people have more and more
,time on their hands...there'shours of
time to spend after classes, after the
part-time job, after homework, after
household chores, after the hockey
game.
What's to do for teenagers who like
their parents, are caught up in a busy,
pressure -filled, hectic society? What
kind of entertainment is: available?
What deviation from regular school
and work activities? What's to see?
What's to do?
Goderich parents need only ask their
young people these questions. Some of
the answers will be downright
shocking. A good many movies. shown
in the theatres today are pure and,plain
trash. Most dances and other events
are geared strictly to adults,. You can -
'only do so much walking and reading
and listening. Too often, about the only
thing for Goderich and area teenagers
to do on a Saturday night is to drink
themse.lyes"'into'a' state of some sort of
satisfaction.
And of course, many young people
see their parents drinking from time to
time, with no apparent ill effect. For
parents .too entertain regu.iarly with a
bottle of booze and conversation...or a
'bottle of booze and bridge...or a battle
of booze and music...or a bottle of
booze and bowling...or a.,bottle of booze 71
and food.
Parents are even happy to see their
children drinking in some. instances.
What about you, your family and your friends? Have your
drinkjng..pattern . changed in the past few year:? Are you
dr ,eking more liquor, more wine or more beer? Are you
*inking more often? Do you no longer confine your drinking
to special occdtsions? And how's your health?
-STAR
128 -YEAR -1-6,
•
THURSDAY, APRIL 1 7, 1975
SECOND SECTION
ofmod�rn 11
•
Many believe alcohol is safer than
other drugs, maybe because .it is
legal...and socially acceptable.
That socially acceptable bit is the
most irritating. Noone frowns or
worries when the TV or movie hero
splashes scotch over the rocks at his
custom-made bar. In fact, there seems.
to be an air of maturity and.
sophistication that surrounds the
enjoyment of a well-prepared social
• drink.
-
COST -LY HABIT
Who 'can. afford alcoholic beverages
these. days? Virtually everyone.
Alcohol is less expensive,, in relation to
income, than it has ever- been before,
according to the provincial govern-
ment.
And the old belief that people who •
drink beer anal wine cannot become
alcbholics is wrong...dead wrong.
Many poorer drinkers can afford only
beer and wine; but both can easily
provide enough alcohol to produce
dependency.
• A government brochure rentit!ed
"This round's Won -me" tells just how
expensive drinking can be': It states:
• "Consider a family of moderate -to-
heavy drinkers. They frequently have
a couple of •drinks before dinner to'
unwind; beer or 'a bottle of wine with
dinner; an after7,dinner drink or two;
and nightcaps. •
"They enjoy a brew - or two or three -
after golf or skiing or,bowling. 'Drinks
as part of business lunches:. They buy
rounds for their friends. ' 'And , their
parties and social gatherings have one
thing in common - drinking.
"How much do they spend , on
alcohol? Likely they don't know.
Because they've never stopped to
°figure if` fatJt. We have. .
"Chances are this family could be
spending as much as $20 or $30 a week
on alcoholic bev ages. That's $85 to
$130 a month. Or tween $1,000 and
$1,500 a year. Multip that yearly cost
Ontario has become more 'civilized' in its drinking habits,
by adopting 'European' drinking patterns. That is, drinking
throughb'ut the day, drinking more wine, alta' drinking more
often with meals Unfortunately, -this drinking pa(tern is
• being superimposed over Canadian drinking habits, causing
a dangerous 'stacking effect' of increased, continual and
cumulative alcohol consumption.
.!T
•
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by the average adult life expectancy of
50 Years, and it adds up to, $50,000 or
$75,000.
"No matter how you look at it, that's
a lot of money. It could pair a Targe p'art
of your weekly grocery bill, It could
make a sizeable dint in your monthly
rent or mortgage payments. It could
help buy.you a new car every year or
two. Or, if saved and invested wisely, it
could' pay all the costs of university
education for your children - with
enough left over to give you. a sub-
stantial additional income in
retirement."
SALESMANSHII?
You know that familiar question ins,
diningrooms and certain restaurants
these days. "Can I get you something
from the bar?" .
One of the brochures put out by the
government 'points-out--that--the waiter
is "purposet assuming ,
Y g .you want
drihks - before' with and after your
meal".
u that's . only one way the
population is pressured into drinking.
How.often ,do people say "ComeAn
over for a drink" instead of "Come on
over for a visit"?
•. How often do.you take a few drinks to
be sociable when you really don't
particularly want them?
How often do you influence the
people 'you know to drink when they
really might prefer not to? ,
Consider the . host or hostess who
seems to think that parties„ aren't a
success ,unless all the guests are en-
ticed to drink. To them, it is being
hospitable. They don't stop - to .think
that they might be doing damage- to
.their friends - especially if those
friends have to drive home, Their
hospitality could put some of their-,
guests in' hospital. Or worse.
Maybe hostesses should offer
alternatives for that "one for the
road". Like fruit -juices or soft drinks
or tea or coffee. '
Here's ah idea. Why not set up a bar
before your next party. Then when
your guests arrive, tell them: "Help
yourself when youwant something to
drink." It might surprise you how
much less they drink. And how much
more they enjoy your hospitality.
41
ALTERNATIVES
Speaking of alternatives, one of the
most .effective posters put out by the
government in this campaign is en-
titled "Can You Get High On The Real
Things?" It .,shows people walking,
canoeing,' playing chess, playing
Y� g
music, high jumping, cycling, -water
skiing, birdwatch.ing and just plain
enjoying nature's beauty.
One brochure points .out that tension,
stress and pressure are "increasingly
a part of our lives'. More and more
people seem to be turning to alcohol to
relieve them to unwind after a tough
day.
"We'd like people fo :consider the
alternatives," the .brochure says.
"Like playing sports or getting in-
volved.in a physical fitness program.
Spending more time on hobbies or
family outings. Reading more, or going
to the theatre or Movies. Getting more
involved in community affairs or social
issues. Or other healthy, creative
pastimes that use your time ,more
productively.' '
And,. what about those parties you
attend where booze is the principal
entertainment?
Half tile, driver fatalities in this country involve alcohol.
That means in (Vie out of every two highway death's,
someone, somewhere, had been drinking too much. And
..drinking -driving offenses among ydung people are ?n-
creaasing. .
bM\
•
"Try drinking a little differently at
your next social gathering, the
brochure suggests. "Using twice as
much mix as usual, for instance. Or
making every second drink a straight
. ginger ale or soda or cola. Or limiting
yourself to an average of one drink an
hour. Or carefully measuring so that
each of your drinks has' only one ounce
of liquor in it. We think you might enjoy
the party more that way. And that
other people -might enjoy your,, corn-
pany more. What do you think?"
MIX -DRINKING WITH THINKING
Over and over in the materials put
out by. the Ontario government, you'll
read something like this: _"Don't
misunderstand. We're not aga'nst
'drinking. If people want to drink 's
up to them. But we'd like people o
'consider the; alternatives.','- .. _._..
Or his: "Drinking is " an adult.
pleasure, It's accepted in our society
and it's enjoyable; providing . it's
handled with intelligence and
moderation. It can be part of your
lifestyle if you wish. it shouldn't be all
your life. To enjoy the pleasures of
drinking is up to' you. A little self-
discipline will make a good scotch, a
fine wine and a cool"""beer well worth
savouring."
Or this: "We're not against drinking.
If people want to drink it's up to them.
But we think everyone should be aware
of the health hazards 'involved in
drinking, too much, too- often. There's
.no dou't about it. People who drink.
moderately, on special occasions only,
or not at all, are healthier people,"
Good sound advice, "i'd say, for
anyone, anytime, anywhere.
WHAT'S BEING DONE
Radio ' and television commercials
contain messages aimed at,increasing,
knowledge, awareness. and un-
derstanding otthe effects of alcohol, as
well as the role of the individual ana of
society in promoting healthy drinking
patterns.
Three film's were prepared as part of
the ;program. The first, entitled
"Drinking Occasions,." focuses in an
entertaining and engaging way on the
individual's ability to alter the trend
toward increased per. capita con-
sumption -bf alcohol.
Second production' is titled. "Here's
Looking at You."' Those doing the
looking are the teenage sons of two
quite different suburban families.
What they see relates to the objective
of the 'film: increasing people's
awareness of ' the extent 4o which '
outside forces can influence an in-
.:dividua-rs drinking habits
The third production, entitled' "This
Year's Hero," shows the immediate
and long-term effects of alcohol
misused, and how the individual can
alter the trend.
Development of the program in-
cluded
pre-test i ng. • of. all
,components, with . technical advice
,from the Addiction Research Foun-
dation acrd the Ministry of Education.
The first phase of what Is to be an
ongoing program will be introduced in
selected communities around ,the
province later this month.
Hats off to' the provincial govern-
ment for this fine . educational
program. It is to be hoped all of us
respond positively. Let's mix thi-rikipg
withEour. drinking. It -really is worth a
lot more to drink a bit less.
The problem with drinking is simply too much drinking.
When. chinking ceasesta-be a stn'ial.grace it becomes a social
disease. In our society this can happen ,very easily.
41.
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