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Most people don't .realize. how rnuch money Vas` to be squeezed, into a tube oof
toothpaste—or.for that matter, anyn product—before it can be sold. ,
There's an enormous outlay of time and money for.product research, for consumer
testing. Then there arethe new costs of manufacturing -7. new machines, new contain-
ers, new packages. Then the consumer must be told of the advantages of the product.
The product you, eventually see in an ad has taken months,, maybe yecs, and often
millions of dollars to get there.,
Does .advertising reduce the cost -of roothpaste from $1,500,000 to 79C? Of course
not. But, without it, manufacturers could not afford to invent new products or improve
on old ones. Advertising tells,renough people:about the product to 'make. mass pro.-
duction
ro-duction possible and practical. That's why in today's manufacturing and marketing..
process, advertising is as essential as the ingredie,ntsihat go: into the product.i.n the
first place.
So if your teeth area little brighter,' and you're spending Gess money 'on dental
care than last year... that's the point we're trying to get across: Advertising helps
good things happen.