The Goderich Signal-Star, 1956-10-04, Page 4PAGE, FOS
It takes
rnoiiey to make
good gasoline
Gasoline quality hos risen tremendously'in the
past few years. Tie gallons of today's gasoline
do the work of three in the '20s.
Finding new techniques to make these improved
gasolines, end new equipment to plot these
techniques to work, has costa lot of money.,
Imperial, with by far Canada's most extensive oil
research facilities, has spent 20. million dollars
over the past ten years on research alone.
imperial spent ks.rmillion in the same
period directly on new equipment to
i>nprove gasoline quality.
Id's costing move and more money
to make the gasoliies required
by today's mom potverltd cars.
TETE GQDERJCH SIGNAL -STAR
The majestic beauty of snow-capped mountain peaks the exhilarating thrill of camping in the
Canadian Rockies the panorama of azure blue lakes and alpine scenery all this awaits the
Trail Riders of the Canadian-- Rockies.
ab Mills, son of Mr. and Mrs.
• as. Mill •
to Deseeonto to the staff .of the nom • of Commerce om London.
Mrs. Chas. Ross and daughter,
Florence, of Lincoln Park, Mich-
igan, were week -end visitors with
Mrs. Ross' sister, Mrs. John Beatty.
1957 FORD IS BIGGEST CHANGE, has been tiansferrad
IN MODERN FORD CAR HISTORY'
For the first time in its 52 -year
4 istoy, Ford -of Canada will yid
duce five distinctive series of Ford
`cru a int 440'
tiiiTeiertc 5i7e lit rt'§ '
1957 line, it was announced Mon-
day by P. G. Willey, general man-
ager ForduNLonarch, Sales Division,
Ford Motor Company of Canada,
Limited. The 18 new models
unveiled by Ford -Monarch dealers
across Canada yesterday have the
highest performance engines ever
offered in the low price field.
Mr. Witley said —t e 1957 , Fcrrds
"re iresent the biggest .change in
arf'btler't history of the Ford
car."
The 1957 Fairlane and Fairlane
500 sedans are nine inches longer
and four inches lower than last
l year's comparable models. Custom
and Custom 300 sedans are more
than three inches iongrr and near-
tow mobs
*owlet AMMO'
qlek
FavOUr
/..,*E-00/101111/ -Ch is a most valuable food
and would you believe it—there are d L'9/14,more than 40 kinds of cheese made inn Canada.e
October is Cheese Festival Month and what a
wonderful variety awaits you ,rif3ht now at your food store!
�I free sell of Marie Frarer's aeese Recipe rt`orrlrlets -
Ps, yours for the askfcly. tfirite today.,
DAIRY FARIVIERS OF CANADA
ly 31a inches lower than the 1956
mod -els. Station wagons are
inches lower and nearly six inches
1,Dr g, aa•Fatirlatiera .: arid. -Tail-I'M
500's are built on a 118 -inch wheel-
base. Station wagons, Customs and
Custom 300's have a 116 -inch
wheelbase.
"There has been no sacrifice of
headroom inside the car, in spite
of their reduced height," M3.
Willey said. "The new frame ex-
tends to the sides of the car, and
this permits the floor to be lowered
inside the frame rails.
"The design and styling are new
from the ground up. Every dimen-
sion is changed. Wheels, frame,
rear axle, drive shaft, engines, and
every inch of sheet metal in every
body style are definite departures
from past models," he explained.
Riding ease has been greatly
improved by using a longer, wider
frame with lower pressure tires
on wider treads, and employing
redesigned ball -joint sus'pensi'on in
front and outboard -mounted longer
leaf springs in back.
"Durability is built into the 1957
Ford through stronger alloy metals,
greater use of insulation and
sound -deadening materials, longer -
wearing fabrics and plastics, and
strenthening of niech'anical parts,"
Mr Willey pointed out.
For 1957, a special high per-
formance V-8 engine is availableas
an optional power plant on all
Ford cars in the Custom 309, -Fair -
lane and Fairlane 500 series. The
engine, called the Thunderbird
Special, develops 245 horsepower,
and is equipped with a fourbarrel
low silhouette carburetor.
Standard engine, for the Fail lane
and station wagon series is the
212 h.p. Thunderbird V-8. A 190
h.p. V-8 is standa.d for the Custom
and Custom 300 series. Both have
two-harrel carburetors. In addition,
the 144 hip. Mileage Maker six is
available in Custom, Cu. tom 300
a nd some wagons. The Thunder-
bird Special engrhe is available
e'nly with Fordomaiti,c traumas-
sion.sa, All other engines can be
ordered with 'stafdard, overdrive
or Fordomatic transmissions.
Ford's new styling starts with
wade hooded headlights and a for-
ward slanting grille, and includes
streamlined wheel openings, a
windshield that wraps further
around the sides for better visibil
ity, distinctive fins .at .the rear,
and contoured sides that give the
car a sculptured look.
QUICK CANADIAN ° QUIZ
1. What Canadian inland waterway
is 600 miles longer than the
2.000 -mile St. Lawrence River -
Great Lakes navigation system?
2. A Hamilton, Ont., steel mill re-
cently set what record for steel
nroduetibn in Canada?
3. In the federal House a bill must
be discussed and' approved how
many times before it becomes
law?
4. Who is the only Canadian to
ever win the U.S. national am-
ateur golf title?
5. About what nrpnortion of the
national income of Canadians is
taken annually in taxes?
AN;SWFThS: 5. About one -guar_
tor. 3. Three times, 1. The Mac-
kenzie River s'aatem. 4. Ross
(Sandy) Somerville, of T.,Rndon,
Ont. 9. In T)ecember last the larg-
est steel mill in Canada, at Remil-
'ton. Ont , poured its two millionth
ton in the vea:•, first time any Can-
adian mill has reached that annual
output.
Dry cleaning by G-oderich
Frepch Dry Cleaners gives your
lovely woollens and sheers a
new lease on life. Bring them
in today for cleaning that will
renew them.
GODERICH
gar
DRY CLEANERS
WEST ST, .0+1e„ 12 2
C.R,LOWERY, PROP.
{
Free Cattle Vaccination
Now Effective In Area
The Brucellosis Act, which carne
into effect Monday, represents an-
other forward step in the fight
against the cattle disease. Under
the act, the cost of vaccination of
calves in designated areas is to
be borne entirely by the Province
of Ontario.
Included in the designated areas
are all townships ,n Huron County
except McKillop, Hay and Usborne.
Brucellosis, or contagious abor-
tion, has been causing heavy losses
in the cattle population, and the
infection may cause undulant fever
in humans.
A total of 245 townships are
designated as supervised areas
under the new . act which was
passed at the last session of the
Ontario legislature. These - are
townships in whleh by-laws were
passed under the Brucellosis, Con-
trol Act of 1953.
Included, in the total are all
townships in the counties of Brant.
Bruce, Dundas, Dunham, Grey,
Ilaldimand, Halton, Oxford, Peel,
Prince Edward and York.
Other townships may be added
from time to time but, before any
township can became a supervised
area, at least two-thirds of the
cattle owners must sign petitions
favoring the adoption of s'i compul-
sory calfhood vaccination program,,
an action which has been taken by
the cattle owners in the townships
that have been designated super-
vised areas.
Under the plan, the cost
of vaccination in supervised
areas will he borne by the
Province of Ontario. As in the
nasi. the vaccine will be supplied
by the Canada Department of Agri-
culture. In order to facilitate
,operations, every practicing veter-
inarian will be given an opportun-
ity of entering into an agreement
with the Minister of Agriculture
if all practitioners take advantage
of this offer as expected, each
cattle owner in a supervised area
will be able to get his female
aWes yasciiiated,_ at ainalirect cost
to himself, ,'by the veterinarian of
his own choosing.
The plan will be administered
by the live stock commissioner,
W. P. Watson, and his assistant,
Dr. Harold Wortoa, the provincial
veterinarian.
"During recent years Ontario has
made significant progress in reduc-
ing the incidence of Brucellosis as
evidenced by the fact that 244,924.
calves were vaecaaated in 1955,"
saki Agriculture Minister W. A.
Goodfellow. "However the, fight
must go on at all increased rate,
not only because of the economic
loris which the disease is cau.ing
at home, but to preserve our ex-
port markets as well.
"Last year Canada exported
41,691 ,head of purebred and grade
cattle for breeding purposes, al-
most 85 per cent of which origin-
ated in Ontario. The majority
went to United States, a market
which can only be retained if we
have animals that are free from
disease, and particularly Brucel-
losis."
O
Signal -Star
results.
0
classified ads bring
TIPLURSDAY, OCTO ft', R 4th, 110
SEEKING WORLD
PLOWING TITLE
TOItONTO, Oct. 1.--- Two young
Canadian farmers, one from West-
ern Canada, fly to England today
to compete for the world champion-
ship title at the "Plowmen's Olym-
pics," near Oxford, October 10.
They are Robert (Bob) Timbers, 29,
of Stouffvrlle, Ont., and Edwin
(Mickey) Demmer', 23, of Portage
la Prairie, Man. They will be ac-
companied by a team manager,
Russell Beilhartz of Bruce Station,
Ont.
The pair won the right to repre-
sent Canada at the annual world
matoh, sometimes called the
"Plowmen's Olympics," when they
placed first and third in the Esso
Silver Plow competitiOi:r at last
year's International match held
near Leamington, at Blytheswood,
Ont. Sixty -three-year-old Jerry
Ferguson, of Croton, Ont., was run-
ner-up but under Canadian champ-_
ireship rules no peovinme is all.rwea
to have more than one mean on the
two-man team. .Edwin Denman,
who was third, became Robert
Timbers' teammate to make the
overseas trip as guests ot Imrperial
Oil
E. M. ROSS
Representative - - Goder'ic-h, -Ont.- _ _ _ P_hone .3,7
Since /889
HEADOff/CE I/AT,ER100. 0//T.4R/0
ROSS
SAYS:
Dominion Security PIan means
immediate and substantial protection
for loved ones when they need it, and
—if you live—it means a retirement
'fund for you.
Ask me about "Dominion Security".
MOSTLY
•
STEEL PRICES are not simply the aggregate of costs in
a steel mill. Others also get paid, including those who
work in iron mines, coal mines, limestone quarries, on
railways, steamships, motor trucks, in sales offices, and
elsewhere.
salaries.
In fact, all prices are mostly wages and
So there is an upward pressure on prices with every
increase in wages, though investment inbetter equip-
ment does help to absorb such wage increases.
No one can afford to be indifferent to rising industrial
Wage costs, for these tend -'to lead to higher pr=ices. As
users of steel in many forms, all farmers in particular are
adversely affected when higher city wages raise pro-
duction costs and selling prices.
THE
STEEL COMPANY OF . CANADA
LIMITED
MONTREAL GANANOQUE HAMILTON BRANTFORD TORONTO
oe
0
LOOK
JUIT'2.50 DO
1,73qpiip
...A7 'MY BAN
HIP
To: N!![/ON CA IQNAt
DOWN 'PAYMENT OF 5% ® $2.50 FOR A $50.00 BOND, $5.00 FOR A
$100.00 BOND, ETC.—BALANCE IN EASY INSTALMENTS OVER A YEAR.
... BUY YOUR BONDS TODAY - For cash or by instahnonts at your neighbourhood BoFi$1 branch
ads a 91441 caws
WORKING WITH CANADIANS
• IN VER, WALK OF
LIFE SINCE 1019
BANK OF MONTREAL
Local Branch: BRUCR ARMSTRONG, Manager.