The Goderich Signal-Star, 1954-05-27, Page 15'ATHOR,so4..Y, Joy wyth 1044,
rs y
>• r, Ro {
vf.:ll:vn... •+F� .:::. ..n.. v.m.)'h}:. .Yf .., nAA.AY�'.rN. ,,":'•;•".'S�'�w
Trays • of gleaming metal barrels to be used in the making of Sheaffer pens are laid
down 'by one of the many female• employees at the plant, Mrs. Mary Duke of Goderich.
Each part of the Sheaffer pen is given a rigid test before it is allowed to pass on into the
next prbdu'ction' stage. Inspection and quality control are, the two departments respons-
ible for keeping at a high•, level the quality of Sheaffer products.
--(Signal-Star Photo by Henry).
]Known.; far and wide as "The Prettiest Town ..
Canada," Goderich is the county seat of Hux^on
County,. situated in a rich and fertile agriculturat
district and ideally located in industrially expanding
West4rn Ontario.
According to an industrial survey compiled by
the Goderich Junior Chamber of Commerce and
published by Goderich Industrial Committee, the '
Province of Ontario with some 33 per cent of Canada's
population, holds 46 per cent of the productive capacity
and 52 per cent of the buying power, and the greater
part of this productive power is within overnight
shipping distance of Goderich.
Overnight Shipments
Shipments to and from Montreal,
Toronto, Hamilton and Niagara,
London, Windsor and Detroit, for
instance, are made overnight.
Goderich, is served by, the Can-
adian National Railways and the
Canadian Pacific Railways. The
CNR has two passenger and express;
trains in and out daily. The CPR
has one. Both have uptown ex-
press offices
and offer good service
in pickup and delivery of freight
and 'express.
Goderich . is situated on Blue
Water -Iighway No. 21, which runs
north and South from Owen Sound
to Sarnia, and on No. 8 Highway
running from Goderich to Niagara
Falls. Bus lines and transport
firms operate services in and out
of town.
Sky Harbor Airport is situated
one mile from town. '
Fine Harbor .
Gaderich has the finest harbor
on the east side qf Lake Huron.
Huge grain elevators are located
at Goderich harbor and more are
under construction. During the
shipping season, Goderich harbor
is the scene of constant activity.
Through the excellent harbor
facilities, contact is provided with
all ports on the Great Lakes, in-
cluding g Fort William m and Port
Arthur, Duluth, Chicago, Sault Ste.
Marie, Sarnia, Windsor and Detroit,
Buffalo, Hamilton, Toronto, King-
ston.
On the Iabor front, relations be-
tween employees and employers
have been consistently good.
Included in labor unions are the
International Association ' of Ma-
chinists, I.B'.O.E., Federal Union
A.Y. of L., arud° SFr* $`oSie"y
Weavers, An e6aciengy. rum aar.
tion�al gmn l+ayment Service °ace
is located n Ooderiell, _..--- -
Since Goderich is the couaat
town, county buaiii. ,transacted
here brings in many people from
the surrounding area.
-Sfeady Growth
A reflection of the steady growth
ctf Goderich is the fact that the
population has risen from 4;926 in
1951 to 5,252 in 1952 and 5,675 in
1953. • Population this year is ex-
pected to go -above the 6,000 mark.
Sound civic administration has
kept the tax .rate at 57 mills for
the past three years. •
Three banks have branches here.
—The Bank of Montreal, the .Catt-
adian Bank of Commerce' and the
Royal Bank of Canada. Goderich
is a port of entry and has customs
and excise and, inmmigration offices.
Goderich: has a voluntary fire
brigade, a police force .of a chief
constable and three constables, and
is county headquarters for the On-
tario Provincial Police with a -10-
man staff under a sergeant and a
corporaI.. •
Schools
Educational facilities are excel-
lent, with a 16 -room Public School,
a Separate School. a new District_
Collegiate Institute and a business
college. There are seven churches.
There are two playgrounds, one
with a wading pool and a modern
swimming pool which will be open-
ed this summer. Also in the rec-
reation fie•Id, the town has a; pine -
hole golf: course, a new artificial
ice arena
a ,
natural bathing beach,
artificially lighted bail park, a
bowling alley and race track.
Alexandra Marine and General
Hospital in Goderich is modern
and well-equipped and of sufficient
size tb cover all requirements.
Orr the whole, Goderich is a
.thriving town, well -situated for in-
dustrial purposes.
The W: A. Sheaffer Pen Company
of Canada Limited has an effective
advertising program, which con-
sists of the mediums of television,
radio and magazine. Magazine ad-
vertising • has been the primary
medium until this year, when it
has been ,replaced to some extent
by television advertising. The W.
A.' Sheaffer Pen Company of , Can-
ada Limited presents each Satur-
day night, in co-sponsorship, the
Jackie Gleason show over eight
Canadian T.V.. stations, from Tor-
onto to Vancouver to Saint John,
New Brunswick. Radio is also used
by the Company in various sections
of the Dominion.
The Harold F. Stanfield Agency
of Toronto is the Dominion'wide
Agency working with the--'efice-_-in-
Goderich in developing the pro-
motional program for the Com-
pany. The creation of an ad or
a teIevisiorr pro -gram is thus a co-
operative venture with the Agency
supplying arty -necessary art work
and copy,based on suggestions
made by the Sheaffer organization.
The advertising program in Canada
is directed by Mr. L. H. Black,
assisted 'b:y Mr. C. E. Everett.
c and
at hydrpelectri e turning
The vast Kitim project will b
smelter this year.
aluminum summer October,
by raid -sun -Inter out aluminum in
Completion of *Kenney Dam milestone.
In. - was the first 1,953,ajor the mile, through" .
,,, 3, ten- g
In -December, rc'ber, «h81ed
water tunnel was time
diameter vat world -record
Rugose in the OOO 11.Y.
Mourn Three '1.40,
of 21 months. 'Three in the
now in p and
generators are powerhouse,
P USeuse' a
,
power will soon pe
along the tr.to Kitimat.
line otlines
�anstuissip wilderness, p
At Kitimat, in f ortner ` have
base oproduction
for the first phase um at the rate of
Alunain to rate
from
been installed, • , scheduled
tons a year $
Kitimiti
ear, thus increasing, and a
Kmat this y acity to over
p,,lcan's ingot �P annually•
quarter billion pounds
QUEBEC
1 53Q �;� Frebe
c,. �1t Pca
y I'otverhou�s o co Plc ted
'smelting . and „tri t�'alumi• ..
ting •faciliti rinE',/ 95 its .
<,,;
The new e- during 10d aluminum
:::r du g`eneratin 3
biab]e and g stations <a
' Feribo Chute <- t Chute
•
nka' Riv la Sat„
• tributaries er one ane ci the
- °I Lake S John the principal
• a carnh;ned t ,% hrt
540,00 generating have
0 I-X.F., Tj 1' cal�ac•ity of
54 ,000 ,.,• ....fie otal installed
Altar- C d generating
Quebec has there P°werl)l ruts n )erabl�g
•
The
11.p, by been-increased
ei irrcrE'.rSed t
Teratecl'°
her, annual capacity
's !i;50p smelting facilities thc, added
i 9.73 ton's' a year, e s at Isle {lf
smelters ingot capacity ii,$y the e'ncl of aligne
Isle iXai n at Shawinigan Ins four Quebec
totalled fig o and Beau all-, Artida
over ° �rnois .�
°r
totalled
a one billion
quarter of Pound- a ye�u'
world capacity.
Alcan embarked in 1951 on an expansion programme
to meet the increased' demand for aluminum. This pro-
gramme, divided into two principal. parts, is completed
in Quebec ,and nearing conclusion in British Columbia.
In the fifty-four years since the first Canadian aluminum
plant opened at Shawinigan Falls, Canada's aluminum
industry has grown to be the second largest in the
world; .. and Canada now exports more aluminum than
any other country.
Still the need grows, both at home and abroad, for this
light, strong; modern metal Qf many uses. And Aluminum
Company of Canada is putting manTower, and money, and
engineering brains, and, imagination into the
job of keeping up with that demand.
Aluminum is "packaged power". The elec-
tricity needed to produce one ton of aluminum
would light the average home for nearly a
generation. By making use of Canada's -abundant,' iw-cost
power, this Canadian enterprise has created employment
and income for tens of thousands: for the men who build
and, • operate the dams and powerhouses, the docks and
smelters and power lines it needs; and for the more than
one thousand independent Canadian /companies who turn
aluminum into countless forms important to industry and
our own daily living.
alute...'
TO
W. A. Sheaffer Pen
Co. of Canada Ltd.
AND
Upper Lakes end St.
Lawrence Transportition
Co. Ltd.
Roderic$ Pu61ic"
Utilities Commission
CONGRATULATIONS TO 'OUR
NEW INDUSTRIES
All Motors and Controls
at the
Sheaffer Pen Plant
and
The Complete Electrical Installation -At The
New.. Storage Elevators of
UPPER LAKES AND ST. LAWRENCE
TRANSPORTATION 'CO.. LIMITED
are by MacDONALD ELECTRIC. �
We look Forward to being of service to others
in the building of a bigger and better
industrial Goderich.
AUTOMATIC PUSS B"tTTTON RANGES, WASHERS AND DRYER'S, REiFRIGERA.
TORS, KETTLE'S, IRONS, TOASTERS, HOT WATER TANKS, 'CLOCKS.
Plants at
e
�f
�rnpang•Caua
As.R. gz4,Producers and processorsof aluminum 'for, ✓Canadioh industry and world markets
Shawinigan f=alls. • arvida • isle Maligne • Shipshaw • Peribonka : Port Alfred Beauharnois • Wakefield • Kingston • Etobicoke • Kitimat •,
Kemano
ISRtTANIt , F,lD 3D