Times Advocate, 1994-12-28, Page 17FARM 1JPDATE
Times -Advocate, December 28, 1994
Page 17"
Small producers focus of report
Steckle reports on Canadian agriculture and agri-food
By Heather Vincent
T -A staff
OTTAWA - Paul Steckle, Huron -Bruce MP
has put together a report, the product of the
Huron -Bruce consultations of Agriculture and
Agri -Food in Canada held in October. Steckle
is a consultation advocate and plans to con-
tinue to use the process.
As a result of the discussions, several areas
of concern have been brought to light. The ev-
olution of the family farm, deficit control, the
whole farm concept, trade and the environ-
ment were among the issues which Steckle's
report addresses.
Steckle states that in a new climate of global
trade, with the advent of NAFTA and GATT,
the Canadian agriculture industry must re-
define its priorties. A goal of $20 billion in
exports by the turn of the century was put
forth in Steckle's paper.
The poulty producers meeting, held in
Wingham on October 11, emphasized the need
for continued support of the small producer.
Small and young farmers should be offered in-
centives and allowances in order to establish
themselves in the marketplace.
The fruit and vegetable growers meeting
was held in Exeter on October 12. Although it
was agreed that the most reliable source of
seasonal labour comes from Mexico and Ja-
maica, this labour is expensive for producers.
The local work force has proved not to be de-
pendable, leaving if they find permanent work.
It was concluded that producers do not need to
devlop futher local labourer retraining efforts.
It was expressed that practical legislation and
regulation of crop insurance is required in or-
der for the small producers to make claims and
lessen the financial burden.
The agri-business meeting was held in 3-len-
sall on October 12. Deficit control is the lead-
ing concern of the federal government to en-
sure economic stability. It was discussed that
a balance between eastern and western Canada
must be established by the government to pro-
vide trade equality between provinces. Spe-
cialty crops which are grown for the sake of
subsidy distort the markets for other pro-
ducers. Maintaining high quality standards
and global standardization of chemical and
pharmaceutical development were also rec-
ommended.
Additional meetings included the "Line in
the Dirt" meeting held in Amberley; the farm
implement dealers meeting in Seaforth; the fi-
nancial planning meeting in Clinton; the crop/
commodity meeting in Varna; the pork pro-
ducers meeting held in Clinton; the beef pro-
ducers meeting held in Formosa and the dairy/
milk producers meeting held in Lucknow.
Further recommendations included more at-
tention to value added products such as eth-
anol, canola(rapeseed) and hemp. Steckle sup-
ports these products as means to revive the
local economy while helping to preserve the
existing resources.
Canadian and U.S. Cooperatives join hands
MISSISSAUGA - Local agricul-
turally -based cooperatives in Onta-
rio have cast their lot with a large
U.S. regional cooperative.
At a press conference in Missis-
sauga, Norm Jones, chief execu-
tive officer of GROWMARK, Inc.,
announced that GROWMARK
purchased United Co-operatives of
Ontario's (UCO) assets for $34
million (U.S.) or $45 million (Ca-
nadian), Tess adjustments. This
marks the first time an American
agricultural cooperative has under-
taken this type of venture.
GROWMARK is a regional agri-
cultural supply and grain market-
ing cooperative with headquarters
in Bloomington, I11. It markets
products under the FS trademark
retailed through a system of more
than 90 local member cooperatives
in Illinois, Iowa and Wisconsin.
Grain marketing services are pro-
vided by nearly 100 grain member
cooperatives in the same three
states. In 1994, it posted operating
earnings of $19.4 million on sales
of $884 million (U.S.) and re-
turned $17 million in patronage re-
funds to its members.
Terms of the deal include the
purchase of feed mills, dry fertiliz-
er storage facilities, a distribution
centre, and 50 percent ownership
in UCO Petroleum, Inc. (UPI). UPI
is a marketing subsidy jointly
owned with Sun Oil of Canada. A
four percent investment in CF In-
dustries, the world's largest fertiliz-
er supply cooperative, was also ac-
quiredrby GROWMARK.
The Ontario member companies
have agreed to make an initial in-
vestment commitment in GROW -
MARK of $3.4 million (U.S.) or
4.5 million (Canadian).
In exchange they will re-
ceive stock ownership
in the U.S. cooperative.
Even though the
groundwork for this deal
began several months ago, it
was formalized on October 12,
when UCO agreed to sell its assets
to GROWMARK pending member
cooperatives' approval.
In November, the Ontario coop-
eratives voted overwhelmingly to
sell those assets. By mid-
December,these same cooperatives
signed a membership agreement
authorizing GROWMARK to be-
come their regional supplier. Dur-
ing the same time frame, the U.S.
member companies voted on a by-
law change that would add two
seats to the board of directors.
According to Jones, operations in
Canada will be divided into two re-
gions, with an office in Mississau-
ga. It is expected that the regions
and operating facilities will be
staffed primarily by current em-
ployees.
"Our strategy was to offer em-
ployment to those from UCO who
can best manage the assets and op-
erations in these regions. We in-
tend to blend our cultures for the
benefit of our member coopera-
tives on both sides of the bor-
der," Jones said.
Jones added that this ven-
ture will enhance the Onta-
rio cooperatives' already
strong marketplace presence
through a network of local cooper-
atives and the expertise of their
personnel.
"This transaction will let us use
our most important resource - peo-
ple - as we work toward the num-
ber one goal of ensuring the health
and vitality of our member cooper-
ative system," Jones continued.
"This move into a wider geography
combined with broader produce
lines will enable our system to
market more effectively."
He also said there is a potential
for solid growth in this new mar-
ketplace that could significantly in-
crease sales volume to the local
Ontario cooperatives. Last year
purchases by these cooperatives
from UCO was approximately
$134 million (U.S.) or $179 mil-
lion (Canadian). They also pur-
chased more than $150 million
(U.S.) or $200 million (Canadian)
from UPI.
Claude Gauthier, UCO's board
president, said the cooperative
looked at several options for revita-
lization before entertaining
GROWMARK's purchase offer in
October. "UCO wasn't equipped to
handle the high level of service our
customers deserve. As a result, we
entered negotiations with GROW -
MARK to ensure a strong regional
would serve the needs of Ontario's
ag-based cooperatives."
Until this transaction, UCO was
the largest farm supply and market-
ing cooperative in Ontario. It pro-
vided its 40 member cooperatives,
several affiliates and 21 indepen-
dent dealers with purchasing, mar-
keting, distribution, consumer
goods and a wide range of value-
added services, like livestock nutri-
tion and crop services. This year,
UCO's sales were estimated to to-
tal $134.2 million (U.S.) or $179
million (Canadian). Sales for UPI
exceeded $150 million (U.S.) or
$200 million (Canadian).
One Foot in the Furrow
By Bob Trotter
Buchanan - a strong voice in Ontario
A year ago I recall writing
about the two big names in agri-
culture in Canada and Ontario
and the effect they might have
in 1994.
Agminister Ralph Goodale
was mentioned as being a wel-
come face for farmers when he
took over the post in 1990 but a
government that was broke
could not add to the help given
to farmers.
The same could have been
said about Elmer Buchanan in
Ontario but this former vice-
principal has plodded doggedly
ahead in Cabinet even though
his party, the New Democrats,
have never been known for
helping agriculture. The NDP
favor labour and small husiness
although this base of support
has been eroded recently.
Buchanan, one of the best ag-
riculture ministers in 20 years,
in my opinion, has shown sk
much dedication and determina-
tion in his portfolio that -it is dif-
ficult to find any fault with him. •
He had a near -fatal car acci-
dent which would have nuked
many men in his position. In-
stead, he was up and running in
a few days from a couch in the
livingroom of his Bancroft
home.
No matter that his government
has cut more than $100 million
from his budget since 1990, Bu-
chanan's appeal still remains
high among farmers.
The thing that makes him pop-
ular, I'm convinced, is his grasp
of the facts of agriculture. Al-
though born on a farm, he was
an educator for many years be-
fore getting into politics but he
knows farming. He has said
many tines that most people
have no idea about what goes on
in agriculture including his cabi-
net bolleagues. He has, on occa-
sion, taken some well -aimed
shots at the media for a lack of
knowledge or concern about
farming.
Agriculture, he says, affects
the entire economy and he is so
right. It is a $6 -billion industry
and cannot be ignored.
Nobody seems to have a bad
word to say about Elmer who
candidly reported that he was
chosen to be the agminister be-
cause he came from eastern On-
tario and his name is Elmer, a
country name.
Farmers, looking forward to
the new year, may have Elmer
to thank if the year's fortunes
improve. He will be remem-
bered, of course, for getting the
legislation passed which pro-
vides stable funding for farm or-
ganizations. But he has worked
quietly and efficiently in many
other areas. He got $20 million
for Niagara fruit farmers a
couple of years ago. His minis-
try has sunk $17 million into a
food technology centre in
Guelph which could have a ma-
jor impact on consumers in the
years to come. He has made it
easier for farmers to borrow
money, especially young farm-
ers, through the Agriculture In-
vestment Strategy.
He has pooh-poohed the idea
that he is a lone voice in the
Cabinet speaking for agriculture
by saying that he is listened to
and often heeded by his peers.
Many changes are coming to
the boondocks in the next few
years and having a representa-
tive in Cabinet with some clout
-- as Buchanan seems to have --
is most important to farmers.
GATT agreements, the ero-
sion of the power of marketing
boards, no -till farming, new
crops such as canola surfassing
even corn acreage in the east
and wheat in the west are all
fundamental changes for agri-
To Ail
Residents
of the
Township of
Tuckersmith
The Township will provide for
the
DISPOSAL OF NATURAL
CHRISTMAS TREES
if dropped off at the Township
Shed or Municipal Office prior
to January 6th, 1995.
Marry Christmas and
Health and Happinsss
, for tit* New Year.
Reeve. and Council of the
Township of Tuckersmlth
culture which many farmers are
finding difficult to accept.
Elmer Buchanan, although not
a fanner, has been a strong '
voice in Ontario and even
though his party seems doomed
to defeat in the next provincial
election, he will probably garner
a great many rural votes simply
because of his determination,
his honesty and his tenacity in
,Cabinet.
Seems to me that agriculture
has a brighter outlook this year
than any in the past decade. To
all you wonderful people out
there who pursue this deathless
prose every week, have the hap-
piest of New Year's. Bless you
all.
Season's
Greetings
to al[ my
friends and
customers
Beef Linkages alms to
end adversarial approach
with government
Dialogue started
to bring produc-
ers, retailers and
consumers closer
together
TORONTO - Bob Kerr is bullish
these days about a new, more prof-
itable way of doing business in On-
tario's beef industry. It's called the
Beef Linkages project, and the idea
is to develop better communica-
tions and strategic alliances among
suppliers, producers, packers and
retailers so that the entire industry
can respond more efficiently to
consumer demands.
"In the past, we've had fairly ad-
versarial relationships within the in-
dustry, and we're trying to change
that - the idea now is co-ordination,
not domination," says Kerr, a beef
producer, past -president of the On-
tario Cattlemen's Association
(OCA), and driving force in
the Linkages project up and run-
ning.
The three-year, $850,000 project
is being run and partially funded by
the OCA. The Ontario government,
through jobsOntario Community
Action, and Agriculture and Agri -
Food Canada are also providing
funding.
The Linkages project reflects the
spirit and substance of the Vision
2020 process. Vision 2020 started
two and a half years ago when On-
tario Minister of Agriculture, Food
and Rural Affairs Elmer Buchanan
met with leaders from Ontario's
producer, supplier, processor, re-
tailer and food service groups, as
well as labour and consumer
groups. They talked about how the
industry as a whole could remain
competitive in a fast -changing glo-
bal trading environment.
"I think what the process has
done is given everybody a better
idea of the issues faced by every-
body else involved in the food
chain," Paul Oliver, president of
the Ontario Restaurant Association
said. "It used to be that we each
worked in relative isolation, and
were wary that the other players
were making a fortune - now we
know that while no one is making a
fortune, we can do better both indi-
vidually and as a sector by working
with one another."
Oliver says that people in his
husiness are now more comfortable
talking directly to producers, and
working with them to focus more
closely on meeting consumer de-
mands.
During the Vision 2020 process,
which has included two conferenc-
es and numerous sector meetings,
the industry has examined strengths
and weaknesses, identified ways to
improve, and developed a vision
for the future that says:
"Ontario will be a world leader in
agriculture and food markets, creat-
ing a sustainable, profitable and dy-
namic environment in which its
stakeholders can compete, prosper,
grow and serve the needs of consu-
mers.
The workplan sets out ways the
industry and government are work-
ing on improving education and
training, focusing research, har-
monizing current regulations and
tightening up the efficiency of the
industry. It also documents efforts
to build new partnerships, explore
niche markets and develop value-
added products.
The last is exactly the kind of ini-
tiative the Beef Linkages project
was set up to accomplish. The pro-
ject basically will put two facilita-
tors in place whose jobs will be to
help match up customers and sup-
pliers in the beef industry in mutu-
ally beneficial business arrange-
ments. Participation is strictly
voluntary, and Kerr is optimistic
from the- positive -reception -the -idea -
has already garnered that several
industry players will give the con-
cept a try.
"For example, if a retailer sees
that his customers want smaller
portions and higher tenderness in
their beef cuts, the facilitator Would
work with the packer and producers
to supply that market," Kerr said.
"It's creating a win-win situation.
"We decided to walk the talk,"
Kerr said. "We agreed that in order
to maintain our market share, we
had to start acting like the beef in-
dustry is a supply chain, that in-
cludes not only cattle producers,
but also suppliers, packers and re-
tailers."
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