Times Advocate, 1999-06-02, Page 21Wednesday, Julie 2, 1999
Exeter Times --Advocate
21
Business
Hensall-based company
Successful Iceculture Inc. develops
By Katherine Harding
TIMES -ADVOCATE STAFF
HENSALL -- Water is
Iceculture Inc.'s bread
and butter and they
don't want to . waste one
drop.
The Hensall-based
company which ships
300 lb. ice blocks and
finished ice carvings all
over the world, has
come up with an elabo-
rate water recycling sys-
tem.
"Our whole business is
water," says Julian
Bayley, vice-
president of
product
development.
He estimates
of the
approximate-
ly 12,500 gal-
lons of water
they use a
week, 500 goes down
the drain.
Waste comes mainly
fromscrap ice leftover
from
from ice sculptures and
crackedor cloudy ice
blocks.
"Our stuff has to be
;100 per cent clear. If it's
cloudy we have to throw
it away," said Bayley.
Bay!ey credits his
the company's general
manager, for coming up
with the idea to recycle
their waste water.
"We've got to be
responsible," said
Julian. "We're just one
jump ahead trying to:
foresee problems... If
they are having prob-
lems with water in
Exeter then it will be
here soon." ..
"With this new system
now nothing goes down
the drain."
He also credits Dave
Passmore, who owns
Dave Passmore's
Plumbing and Heating,
for creating the recy-
cling system which uses
reverse osmosis.
"I told him the problem
and he came up with the
solution," said Bayley.
The recycling process
is important now more
than ever
because
business is
booming for
the family -
r -un compa-
ny who
counts
numerous
iio.tels,
Evian, Coca-Cola and the
NHL among =their clien-
tele.
"We're just -one jump .
ahead trying to
foresee problems..."
- Julian Bayley
Iceculture Inc.
•
Last year, Julian
Bayley helped to co
invent a machine called
the Iceculture 5200. The
revolutionary ice -cutting
machine uses computer-
ized templates and can
whip off detailed ice
cart/ ins in just nine
s. A human carv-
er would take three
hours on the same job.
The machine has opened
new doors by expanding
their production capabil-
itiesr Recently they even
. filled an order to
engrave Smirnoff on
3,Q00 ice cubes for a
reception the vodka
President of Promoculture Canada Inc. and Iceculture
Inc. Ann Bayley with her bronze Summit Creative
Award.
company was holding in
England --- a job they
may not have been able
to complete without the
new machine.
The machines are also
in demand. Julian says
that he has already sold
three and deals to sell
five more are in the
works. An Iceculture
5200 sells for $55,000
(U.S.).
Brochure wins
award
Last month,
Promoculture Canada.
Inc., an advertising
agency based -out of
Hensall and Toronto
picked up a bronze in
the 1999 Summit
Creative Awards compe-
tition for its work for
Iceculture Inc. -
The award-winning
piece was the multi -page
corporate brochure
which details the comps-
ny's activities in the hos-
pitality ice business.
"The brochure has
been in the planning
stages for five years,"
said -Ann Bayley, presi-
dent of both
Promeculture Canada
Inc. and Iceculture Inc.
:s•"At;*u nber of area;
photographers, copy-
writers, creative artists,
designers, typesetters,
film people and printers
had a hand in the fin-
ished product."
Bayley is very pleased
to have been recognized
in the international com-
petition.
"With the. number of
entries 'and geographic
diversity, we are very
proud of our accom-
plishment," she said.
"Hensall is not exactly a
major hub for interna-
tional advertising so
BEST G.I.Q. RAT
Gaiser
Kneale
Exeter Grand Ben
235-2420 238-8484
responsible neighbour
recycling system for waste water
being recognized in this
competition means a
lot."
The Summit Creative
Awards were created to
recognize exceptional
work by smaller adver-
tising agencies, video
production companies,
multimedia firms and
other creative groups
with annual billings of
$15 million or less.
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•
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