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Times-Advocate, 1979-12-12, Page 56 (2)Pogo 20 Times-Advocoto, Docombor 19, 1979 • %mewlw.•sa•••,>r. Cho SaQ 4..sa Cup pat pup AdP 44•G4 MERRY .I A1 `' CHRISTMAS 1 � 4d Sonta's making a list of all our friends so that he c can be especially good to each of you. Best wishes to all. 3 Milt Robbins 8, Son Ltd • Redi-Rad Automotive Repairs & Recoring 3 EXETER 235-2940 a 3 9 .?nesinweawmtivsselAaarowoPocoo WC3 Gitzt coomvsYoew--aPo y mwsore CAM A_ tam Sam •1m PG1 OdD DG1 QA Dem ao a,m AAA.- WO tam Sam Cl,m A, 4t a U esu 'TALLY 440, M 3 Y 8 a 1May your holidays be a gathering of lore and gtogetherness: We greet our I friends and wish your joy at Christmas. George Jeater u.nomas 429 Main St., Exeter ORGANS Phone 235-2522 .••••*ma Ova vd mcs ma vis cart •••••••••••••••11•10••r!•iei4pr9n vo o+n 94 a 3 3 GET PROVINCIAL HONOURS — Six girls received Provincial Honour certificates at Saturday's Perth County 4-H Achieve- ment Day of Kirkton Bock, left, Lana Marshall, Lori Gevaert, Linda Mumo and Sherri Hunsberger. Front, Barbaro Anderson, Terri Brintnell and Janet Parkinson. T -A photo Media is doing in giving farm • • • By RHEA HAMILTON Farmers learned Thurs- day night just how much the rnedia influences the public's perception of agriculture and just what they can do about it. A panel discussion with members of the media discussed the 'lousy job' that the media is giving agriculture and from questions the audience posed they seemed to do something about improving that image Panel members included Bob Trotter. farm columnist a who writes One Foot in the 3 Furrow. Keith Roulston. award winner of the Huron Farm award and past editor ▪ of the Blyth Standard and 3 Henry Hess. news editor of 1 the Wingham Advance gTimes Each member of the � panel spoke to Huron County Federation members capAG--e, acszasNo a61 ooho QCsopQea GAOi)m4aao si1mPiocun d:•peapaaiam_ a 3 \i\ Best is+�es• Satat¢'s here to help us deliver our Merry Christmas wishes to all our patrons and friends. May the best of the season be with you. Thank you /or letting us serve You. The Management and Staff GUENTHER TUCKEY TRANSPORTS A DIVISION OF LAIDLAW TRANSPORT LTD. EXETER 235-2500 answering the question "Does the media influence the public's perception of agriculture?' Mr. Trotter was outspoken in his condemnation of the media and pointed out that the national dailies. The Toronto Star and the Globe and Mail don't even have a farm editor or reporter. As and example of poor media work he recalled a recent news story concerning rising beef prices and he was elated to see an agricultural story on the air. Although the news ;tory concerned beef cattle the animals shown were dairy. Mr. Trotter also pointed out some time ago the exposure that rotten eggs got some time ago was front page news When the facts came out that it was only a one day supply of eggs that was destroyed. the news item was placed far back in the paper. "Farmers do a good job," said Mr. Trotter. "Who else in the economic sector can boast of a 450(7, increase in productivity. And yet the Globe can print an editorial and say that agricultural production is notoriously low and give no facts to back that statement up." Mr. Trotter stated Mr. Roulston backed up Mr. Trotter's statements ad- ding that there is a growing isolation between the urban and rural communities. He recalled reporting at an OFA convention where the reporters from the large dailies played up minor human interest stories and ignored the hard news "Farming is not a glamorous job and neither is reporting it." Mr. Roulston said. "Reporters want to be media stars like Woodward and Bernstein.and you don't get that reporting farm news or working weeklies." Mr Hess from the Wingham Advance Times took a somewhat different angle and although he wanted to remain optimistic he pointed out that the role of the media is to report and explain in context so as to help people understand. "Clearly the media has a vital role in getting the message out:' he said "The most influential reporters film ams -P's- '17'3�tl 7tl �tl 9c1 ytl �d '0 9a mac- : C oc �tl '0 �tl yl2 �tl •b er• 0•••_ cn• ore -- ens eve W onlert1tow,0 e 1 0 R g er G' J 0 - - 1• •w•.i.,, .� At N. The First Canadian Bank Sound the trumpet for a holiday that's a merry round of pleasures. We send a full measure of thanks to our loyal friends. Bank of Montreal SEVEN BRANCHES SERVING YOU Exeter - Hensall - Grand Bend - Luton - Zurich Dashwood - Crediton O.I.Otia d.O -_ 441 Ola Rel 400 Dill Ref'SAS dor dA1 C•Ie e••• Cko ••111•••• Res 0ti1 ••• 01.111414 0401 020.0 pup * A• ddp pi•• pies Dm pile PrD add Nal Ouo d2 WIS PIA lousy job message are urban and consumer oriented and have the desire to seek out the truth... "Farmers have a right to be heard and should insist on having their side heard." he pointed out. "Here in Huron County we have excellent access to farm news but due to lack of help and limited space in the newpaper there is a limit to what can be done." Mr. Hess encouraged members to contact the paper if they feel there is not enough information or if there are inaccuracies. In questions from the floor Tony McQuail wondered if there was anything that the farmers should be doing to help reporters understand their problems. Mr. Totter pointed out that reporters should be taught to ask more questions and that farmers could be a little more tolerant. Mr McQuail also suggested that a vocabulary on important issues be sent to papers. This would make it simpler to understand It was suggested that maybe a short course between the* Federation and the new 'reporters would help but Mr. Hess pointed out that because of the migratory nature of reporters it was hard to get them to learn enough in a short stay. Scholarships for the best agricultural stories in jour- nalism school were suggested and a member from the audience wondered how to get good farm writers where it really counts. Panel members agreed that that took time because the reporters had to work their way up the ladder Mr. Trotter pointed out that a lot of the bad PR that the agricultural community has is due in part to themselves. "Write for more farm coverage." said Mr Trotter. "In the last 4 or 5 years it has been declining. You have something to say and don't let the big organization do it all." Merle Gunby questioned Mr. Hess about the news releases sent out by both the local Federation of Agriculture and the Ontario branch. Mr. Hess said the reports that deal with the local level are pret'erred over Toronto oriented reports but both are taken seriously. "The more concise they are the better chance they will have of being used." Mr. Hess said. The question of militancy came up and members were encouraged to make themselves heard with letters to the editor and letters asking for more farm coverage. In other business a resolu- tion was passed that would urge the Ministry of Agriculture and food not to support such a short sighted measure as to allow retiring farmers to sever land for a retirement home. The resolution is to be sent to the Ontario Federation of Agriculture for their sup- port. Don Pullen. Huron County Agricultural rep.• passed out copies of a pamphlet that will be mailed throughout the county advertising short courses in agriculture at Centralia College. Huron Park and around the County, E I • •• ••'fit • Ml si 1 1 1 3 A happy 1 and your family at this very special time of year. And for the real pleasure of serving you, our thanks! home — that is our wish for you 3 Ralph Genttner Fuels Ltd • GULF OIL AGENTS IPHONE 235-2411 EXETER iii.+i•i•ai.esriw►wrow►er•w• Ohio ••••pi.iw..�...w i..�p Hallahan • receives recognition Simon Hallahan was awarded the Huron Federa- tion of Agricultures Farm Award Thursday night. The award which is usual- ly presented at the F of A an- nual banquet is given each year to someone who has made an outstanding con- tribution to agriculture. Mr. Hallahan over the years has been involved in about 25 organizations rang- a ing from the Federation of 3 Agriculture, and Huron Holstein club to the Pioneer ft ft Thresher and Hobby Association and in local o politics. it was a pleasure to serve ik the community" said Mr. Hallahan at the meeting in a Blyth. The award was g presented by Doug and g Gerry Fortune. Afterwards an Mr. Hallahan recalled anec- dotes from his past and end- 2 ed by saying "they will 2 never get me off the farm." ti Mr. Hallahan was at the f annual Threshermen's ban 1 , cam Cm= Sa•• >eg o..z Cu= od c..sa WO Cho WO Clay O Qd • wawa' Qda • • • e 411.4'4*.v21.•. Everyone's singing out in merriment and joy, announcing to the world that it's Christmas! And it's our time to thank you, customers, for your patronage. From all of us at g SAVE -U GAS BAR 6 EXETER quet the same evening of the `°"'ti`s"'N"ntorZ7v1M"n+ Federation annual banquet. •••s rs. serow•saxs socsv aruvesort :inure• rer+xs.e'nv!•3a.v.nvt 1 2 2 2 He presently serves as reeve of East Wawanosh. and is secretary -treasurer for the Pioneer Thresher and Hobby Association. Last year's award winner ... y was Jack Stafford, Howick'' Township. �,:• \� liJ'// g) g 3 gWishing everyone a Happy Holiday $ EXETER DECOR CENTRE41 gDon d Normo Hooper eln va 1"i OVS WAS esereaa10,•130,nettp g tl 1C 11 1 d 3 1 $ Season's Greetings to our 3 customers 3 & friends $ from McNAUGHTON 3 SHELL SERVICE Kirkton 0 O 2 2 2 22 of 2 2 2 2 2 2 a Thank you for your cooperation and good will. May your Yuletide be ornamented with ealth, Happiness and Prosperity! Compliments of the Co-operators tt a 2 2 2 9 2 2 ROSS FRANCIS - KIRKTON$ psspdaNO cam tam WA cam Ode Pea Res Dm cue Pm dal tam pd•• Pd.9 CO.OP • Oorrtitititi Ati the trtitllll' �il'il!illll iltt}lrnilrliL' i, with 'hi titlll-it tit l�llllllll dub !illilrlllg tit tdlllilli ttdi)ltlllll�i, the (.LO) -(i1,1 .itiltf alto their fitiiiilit' i uli�ill rurrl�nllr... A {lirrrll Llirit_ititt ui lull it :New tjear fillet with 1 iappitlr.i'i- iii 1 ,n, J } a ti• ►,4 • XE ET R DISTRICT CO-OP Exeter 235-2081 1� i