Times-Advocate, 1988-06-22, Page 19Times -Advocate, June 22, 1938 Page 7A
OBPMB's Charlie Broadwell honoured .tor zu year
By Yvonne Reynolds
For the past 20 years, Charlie
Broadwell has devoted most of his
considerable energy and skill to pro-
moting and marketing the white pea
bean. He is the first - and only -
manager of the Ontario Bean Pro-
duccrs Marketing Board.
1rr1967, bean producers had voted
in agency marketing and were look-
ing for someone to run the system.
Broadwell was hired as manager in
April the following,year.
Broadwell recalled the scenario
when he was first hired. Before
agency marketing, a levy of 77¢ per
100 cwt. was deducted on delivery.
At the end of the year, the levy was
used to support export sales of un-
sold beans.
"We were literally at the mercy of
the dealers; if they couldn't sell,
there was nothing you could do",
Broadwell said.
Under agency marketing, all pro-
ducers shared equally on the basis of
quality, and were not subject to the
whims of the market. Pooling
compensated for changes over the
year.
One big hurdle in the beginning
was the question of who set the
price. Giving responsibility to the
board, the executive and the chair-
man were'all tried. In cases where
fast decisions were required, all
three options proved cumbersome
and unworkable.
Working within a framework
agreed to by the board, Broadwell
wanted the price set at $3 plus or
minus the open price. The board
wanted $5. Broadwell protested
"that's more than enough to hang
me", and the board replied "that's
exactly where we want you".
"That's the way it's been ever
since. The board establishes poli-
cy; I manage the system We all
know how it operates, an:. it works.
Our system is unique to this or-
ganization, but every commodity is
unique in its own way", Broadwell
remarked. "I give my board the
best information available, and they
make the policy decisions."
Equipped for the job
Broadwell's previous upbringing,
education and experience all contrib-
uted to equipping him for his job.
He grew up in Kingsville, and after-
school jobs were in agriculture -
planting, cultivating or picking to:
matoes, cucumbers, melons and
other products of that area's famous
greenhouse farming, market garden-
ing and orchards.
Broadwell's parents encouraged
their only child to become the first
in the family to get a university ed-
ucation.
of his friends had enrolled the previ-
ous
hprevi-
ous year and gave one of Canada's
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During those years, Broadwell's
leadership qualities became appar-
ent. He was elected president of
the student council in his sopho-
more year. He was played on the
intramural championship football
team, and in the badminton finals.
(He packed away his guns after mar-
rying his wife Noreen, a fellow stu-
dent at Guelph, as she objected to
his hunting.)
Guelph dividends
Broadwell is still harvesting the
benefits. He is on a first -name ba-
sis with many people he first met
during his years at Guelph - Clay
Switzer, now deputy minister of ag-
riculture; provincial minister of ag-
riculture Jack Riddell, former mini-
ster Bill Stewart; federal minister
John Wise, and his predecessor Eu-
gene Whelan.
Aiming for a career in canning,
Broadwell spent his summer breaks
working in that industry, first for
Alymer Delmonte in Kingsville,
then Canada Packers at Niagara on
the .Lake, and his final vacation at
Campbell's Soup in Chatham. -
Broadwell applied to all three after
graduation, but no jobs were availa-
ble, so he turned to another sector
of agriculture.
Broadwell's first job once he had
obtained his BSA was as assistant
field man for Canada and Dominion
Sugar at Chatham. He soon took
over as field man for the district.
Other rungs upward in quick succes-
sion were mechanization overseer,
director of research, and district su-
pervisor.
In a change of pace, Broadwell
was sent overseas in 1959 and 1960
as head of a team of medical, securi-
ty and immigration personnel and
interpreters to select immigrants to
come to Canada to work on farms.
"I am proud to have been part'of
that experience, a heart-rending one
I won't forget", Broadwell recalled.
For years afterward, cards kept com-
ing from those he and his wife had
assisted in adjusting and settling in
a new country.
Change of job
At the end of 14 years with the
Chatham company, at a point when
Broadwell felt he wasn't far away
from a vice-presidency, Ontario's
sugar beet industry was torpedoed
by cheap imported sugar, and the
company closed.
Broadwell narrowed his job offers
down to two, the bean board and an-
other which he would not reveal,
though he confided he had watched
the progress of the person who took
the other job.
"I made the right decision, and
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Field .Crop
Competition
Anyone wishing to enter
their wheat, com or beans in
the Field Judging
Competition
Contact
Burns Blackler
Jim Nairn
Ewart Crago
Minimum of 10 acre field
`JOHN DEERE
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Up to $200 if you hurry
Spring is here. And so is our terrific lineup of John Deere lawn
and garden equipment. Choose from riding mowers to lawn
and garden tractors - complete with manufacturer's cash dis-
!counts of up to $200.00.
Offer ends June 30/88
U Law, & Gardend
HURON
("L\TRI;
EXETER
HWY NO 4 N
1.519) 235-1115
BLYTH
HWY NO 4. N
(519) 523-4244
WALKERTON
COUNTY RD. 3. W
(519) 881-2231
I've never looked back", Broadwell
asserted.
From the outset, he wanted a
challenge, and challenge has always
been the one consistent factor in
the business of selling white beans.
Legal dispute
One of the biggest challenges oc-
curred 11 years ago. The Ontario
Bean Producers Marketing Board
handled an average of 1.8 million
bags for the five years prior to
1977, and bean production in Onta-
rio hit a high in 1977. Then disas-
ter struck.
The OBPMB became involved in
a legal dispute with some dealers.
The litigation continued for seven
years. This hurt the industry and
resulted in a drop in production. It
has taken 10 years to bring produc-
tion back to the pre -litigation level.
Broadwell believes the fluctuation
in acreage during that period facili-
tated the development of the rival
bean industry in Minnesota -North
Dakota.
"Looking back, the parties to the
dispute should have been put in a
room, had the door locked, and told
to solve their differences", Broad-
well reflected.
Marketing one of Huron Coun-
ty's most famous products through
trade shows and trade missions has
taken Broadwell around the world.
The main market has been the UK,
but the white pea bean has been
promoted in Pacific Rim coun-
tries, Australia, New Zealand and
Japan, as well as Russia and Bul-
garia' Marketing firsts
"We were the first commodity to
go to ANIMA in Germany and
SIAL in Paris. This is the biggest.
food trade show in the world, and
we were there before Canada was
represented as a nation", Broadwell
said proudly.
Recently in-store displays were
set up in two supermarkets in Kua-
la Lampur. People bought beans
by the case. Realizing the country
could use help with canning, Broad-
well arranged for food technician
Gary Dymetrow from St. Clair
College, Windsor, to pass on his
technical expertise at a seminar in
Kuala Lampur.
This year has presented another
challenge. Producers have had to
take into consideration the one -and -
one -half to two million bag carryo-
ver from the largest crop in history,
and uncertainty about a tripartite
stabilization plan. The plan was
drafted in early April, but couldn't
be released until a series of meet-
ings produced consensus among
producers and federal and provincial
ministries.
Tripartite plan
A settlement on tripartite was fi-
nally reached earlier this month,
giving producers $192.53 per metric
tonne on the 1987 crop, and a pre-
mium of $22.17 a metric tonne on
this year's.
Broadwell foresees a bright future
for beans, predicated on vigorous
promotion. He wants more focus
on marketing, now that a strong re-
search base is in place.
A Canadian Bean Council is be-
ing formed to ensure close liaison
among the marketing board, Agri-
culture Canada, OMAF, Foodlands
Ontario and the canners. A
"substantial amount of money" is
being contributed by each group to
set up a three-year program with the
objective of setting up a game plan
aimed at stopping the decline in
bean consumption.
"We must look at the programs
which will affect the industry",
Broadwell said.
Government plays a role, and
must be part of the long-range plan-
ning. Broadwell stresses his belief
the Ontario white pea bean can
compete anywhere, except in a
battle with other countries' treasu-
ries. He quoted figures obtained
from Ottawa at the beginning of the
year putting Canadian intervention
at 29 percent, 35 percent in the US,
and 41 percent in the EEC, but
there is argument over the present
levels.
"Producers would rather take mon-
ey from the market than the govern-
ment, and roll with the punches",
Broadwell noted.
Looking ahead, Broadwell's appe-
tite for challenge will not be sated
for awhile yet. In the white bean
industry,something is always either
simmering away on the back burn-
er, or being unexpectedly put on the
bean board manager's plate. And he
.savours it all.
■
Other activities
Broadwell has found time in a
busy life to serve his profession and
his community. He is past presi-
dent of the Ontario Institute of
Agrolog-ists, a member of the Cana-
dian Society of Extension, and pres-
ident of the Agricultural Institute of
Canada, the highest elected position
in professional agriculture in Cana-
da. He is vice-president of the Inter-
national Pulse Association.
He is also past president of both
the Chatham and London Forest
City Kiwanas Clubs, fund-raiser for
the University of Guelph and its
Alumni Association, and a member
of the London Chamber of Com-
merce. He has served as chairman
of the Lutheran Church in Chatham
and London, vice-chairman of the
Kent County area school board, and
a three-year terns on Guelph Univer-
r sity's Senate.
Broadwell has been married for 34
years. He has one son, two daugh-
ters and a grandson. One daughter
is a teacher at Robertson Public
School in Goderich.
SURPRISE - Charlie Broadwell, manager of the Ontario Bean Producers Marketing Board, was presented with a
cake, a Shaeffer pen and a set of silver coasters to mark his 20 years with the board in the midst of the June meet-
ing. Broadwell (right) and OBPMB president Allan Siemon sit at the board room table. Around them are directors
John Walls, RR2 Denfield; Ken Carnochan, RR4 Seaforth, Allan South, RR3 Palmerston, Lloyd Taylor, RR6 St.
Thomas, John Gaunt, RR1 Belgrave, Tom Consitt, RR1 Varna and George Sitter, RR1 Thedtord. Missing:Cecil
Desjardine, RR1 Grand Bend.
Granton, Mrs. E. Summers
GRANTON - St. Thomas Angli-
can Church celebrated their 60th an-
niversary, Sunday. The church was
beautifully decorated. with roses and
peonies.
Rev. Beverley Anne Wheeler was
in charge of the Celebration of the
Holy Eucharist Service assisted by
Kayleen Roloson as Server. John
Herbert was Crucifer.
Silver collections plates were de-
dicated for use at St. Thomas An-
glican Church from Greenway An-
glican church due to closure. These
plates had been dedicated to Green-
way church in loving memory of
the late Richard' Hodgins Sr. by
their great, great grandchildren. Per-
cy Hodgins presented the plates and
Rev. Wheeler made the dedication.
A beautiful oak cabinet for collec-
tion plates was made and presented
for dedication by Richard Acres in
loving memory of his mother, the
late Betty Acres.
Lisa Moore read the two lessons
and the gospel was read by the min-
ister. The choir rendered a beautiful
anthem "1 am praying for You". A
solo, "Abba Father" was rendered
by Geoff Woodcroft.
Rev. Wheeler described in her ser-
mon how we need God's help in our
everyday life and He shall be our
guide for evermore. Following the
service, a time of fellowship was
enjoyed in the church hall. Refresh-
ments were served including a large
60th anniversary cake.
Service next Sunday will be at
8:30 a.m.
Personals
Mr. and Mrs. Kenneth Hodgins
attended the 60th wedding anniver-
sary of Mr. and Mrs. Wilmer
McClinchy of Parkhill. The cele-
bration was held in the new Leisure
hall, Parkhill.
Mr. and Mrs. Robert McNamara
and baby daughter Kristina of Ed-
monton, Alberta are spending a
couple of days with Eileen Sum-
mers and also with Mrs. McNama-
ra's father Kenneth Garrett, St. Mar-
ys and Bob and Liz Garrett.
Parkhill park ban
EXETER - An alcohol ban will
be implemented at the Parkhill
Conservation Arca on June 30, July
1, 2, 3, and 4. The Ausable Bay-
field Conservation Authority Exec-
utive Committee approved the ban
at its June 16 meeting.
There was no alcohol ban on the
Victoria Day weekend at the conser-
vation arca. Excessive noise led the
Authority to exercise the alcohol
ban on the Canada Day weekend.
The A.B.C.A. Executive anticipates
that the ban will result in an enjoy-
able weekend of camping.
Anyone wishing further informa-
tion should contact the Ausable
Bayfield Conservation Authority at
235-2610 or the Parkhill Conserva-
tion Arca at 294-0114.
Reminder Notice ._
The Council of the Township of Stantey will hold a public meet-
ing on Tuesday, July 12, 1988 at 7:30 p.m. in the Stanley Town-
ship Community Centre (west of Varna) to discuss a rezoning
proposal on Pt. Lot 4, Concession 1. The applicant proposes to
establish a farm implement dealership on Part Lot 4, Conc. 1
(north of Kippen on the Highway #4) and change the zoning
from "AGI - General Agriculture" to "AG3 - Agricultural Commer-
cial -Industrial". The zoning on the remaining farm would also be
changed to a special "AG 1-4 - General Agriculture" to recognize
a reduced lot area and frontage.
The attached map shows the property location; any further infor-
mation may be obtained from the Township office or the County
of Huron Department of Planning and Development.
KIPPEN
TOWNSHIP OF HAY
Ir
t
N
® Zone change from
AG1 to AG3
Zone change from
A01 to A01-4
200 0 400
metres
100 200
500 0 1000
INIFIONNF=61119 feet
250 500 !sod
Attention Property Owners and Tenants
in the County of Huron
WANT TO APPEAL
YOUR ASSESSMENT?
You still have time to appeal your 1987/88 assessment if
youfeel your home or business property has been
improperly assessed. Your assessment is important
because the amount of property tax you will pay in 1988 •
depends on it. The assessed value of your property is
multiplied by the municipal and school mill rates to deter-
mine your property taxes.
Notices of Property Valuation were mailed to all property
owners and tenants in the County. Open house informa-
tion sessions were held in your area to give you the oppor-
tunity to ask questions and correct any errors.
The Assessment Roll was delivered to your municipality
on June 10, 1988 and will be used to calculate the taxes
you will pay in 1988. You can review the Roll at your
municipal office during regular business hours. If you
believe your property has been improperly assessed and
you have not yet registered an appeal, you still have until
July 4,1988 to mail or deliver your appeal to the Assess-
ment Review Board. And remember, even if you did not
receive a Notice of Property Valuation, you still have the
right to appeal.
Appeal deadline — July 4, 1988
The Assessment Review Board is an indepe dent tri-
bunal under the jurisdiction of the Ontario Minis, of the
Attorney General. It is intended to provide you ith an
additional opportunity to have your assessment reviewed
if, in your opinion, it is not fair and equitable with the
assessment of similar properties in your area. The Review
Board is more informal and relaxed than a regular court
of law. You may present your own case, retain a lawyer, or
ask a relative or friend to speak as your agent.
To help you in filing your appeal, Notice of Appeal forms
are available from the Assessment Review,Board, your
Regional Assessment Office, or your municipal office.
You can also use the reverse side of a Notice of Property
Valuation, or write a letter giving the property address and
roll number along with your reasons for appealing.
Appeals should be forwarded to the Regional Registrar of
the Assessment Review Board at the address shown
below.
In those parts of Ontario designated for French Lan-
guage Services, you can appear before a bilingual (Eng-
lish/French) Appeal Board. Please check the space
provided on your appeal form if you wish to use this
service.
Ministry
of
Revenue
Ontario
Regional Registrar
ASSESSMENT REVIEW BOARD
MINISTRY OF THE ATTORNEY GENERAL
426 Third St . 1st floor
London Ontario N5W 4W6
r