Times-Advocate, 1988-06-01, Page 10Page 10
Times -Advocate, June 1, 1988
What Makes Stain -resist Carpets Special
If you've been thinking about re-
placing the carpeting in your home
lately, but haven't been into a carpet
or home -decorating store in a few
years... brace yourself.
Gone are • the days of messy
samples and fast talking salesmen.
Today, when you visit a retail outlet
to buy carpet. you'll be facing. high
tech displays sporting the latest in
high tech, carpeting_ _ __
Retail stores. like Peerless
Fashion Showplaces. offer the
latest in carpet styles. colours and.
of course. stain resistant technol
ogles. You'll sleet well-trained car-
pet professionals who know about
-colour and decorating as well as
carpets. You may even see other
-customers deliberately l messing up
a carpet with blueberry jam. just to
see if it leaves a stain.
Thanks to a new era in carpet
fibre and finishing technologies:—
Choosing a carpet
to fit your lifestyle
At first glance buying a carpet is
Tike walking into a maze. Look
left, look right. up. down... it may
be hard to tell which way to go.
But there is a way to make things
clearer.
First. try to identify your own
image and lifestyle. Start by look-
ing at your wardrobe. Are you
conservative, colourful. formal.
avant-garde. or casual?
Next, look at the room you want
carpeted. What is the basic colour
scheme of your existing. or
planned. walls and furniture. Blues
and greys. browns and beiges.
pastels or heights'!
Try to 'add a word or two to
describe the style of your home:
traditional. country. contemporary.
deco or your own custom blend. •
Finally. consider the room. Will
it be used often or infrequently'' Do
you want to create a cosy feeling
in a Targe room. or.make a smaller
room appear larger''
Right now. even if your knowl-
edge of carpeting is limited to what
you're standing on. you can at least
go into a carpet store and. state: "i
want something conservative for
my living room. My decor is tradi-
tional, but the room is very Targe
and i want it to be a bit more cosy.
it's used every day so need some-
thing -sturdy that will go with
browns and beiges. What would
you recommend'!"
In a few fairly easy steps. you've
really defined what you want, and
you've given the carpet salesperson
some direction. so your time won't
he wasted looking at products not
suited to your needs.
If you have doubts as to whether
or not a carpet salesperson can offer
valuable help at this stage.. think
again.
•
- Canada's leading carpet manu-
facturer. Peerless Carpet Corpora-
tion. has a special training program
for its 500 -member network of re-
tailers across the country.
These specially trained carpet
consultants are thoroughly versed
M carpet styling. constructions. ap-
plications. colour. decor and care
and maintenance. •
"More and more people are
turning to uttined carpet •profes-
sionals for help before snaking such
a big buying decision." said Bob
Kennedy. manager. technical so --
vices. at Peerless. -
To help you define what you're
looking for at a price you . can
afford. contact a carpet profes-
sional. -
Getting the right
carpet advice.
If you're like most people buying
carpeting. you know the areas
where you wain carpeting. the
range of colours you'd prefer. even
your preference for one style of car-
peting over another.
That's a great start, but experts
say' that without some sound. pro-
fessional adv ice. you could end up
with a carpet that's not quite what
you had in mind. -
. According to Bob Kennedy.
manager, technical services at
Peericss Carpet. Corporation. 4here
are many factors to he considered
before you actually choose your
..arpet.•
"Ment people focus on the colour
of the carpet first. What they, don't
realise is that if the lighting m their
home differs from that in the store.
the colour appearance of the carpet
could turn nut to be entirely. differ-
ent." Kennedy said.
Kennedy adds that many better
carpet stores now have facilities to
show carpet samples under various
lighting conditions. so there are no
surprises.
However, -Kennedy points out
that 'how a carpet is used and how
much traffic it gets should be a
consumer's prime consideration.
"Carpets are • made in different
ways. Some• am designed specifi-
calh for high traffic areas. while
other. belong in low traffic areas
like bedrooms.
Also. the choice of underpad is
extremely important. Even the very
best carpeting requires a comple-
mentary underpad in order to sur-.
vive." Kennedy. said. •
Some carpet stores can help
With all these details to consider..
4
it seenos•that more people are turn-
ing to specialty carpet retailers to
help them with their buying deci-
sion. Not all carpet stores can pro-
vide this type of knowledge but.
according ,to Kennedy. Peerless has
taken steps to change that.
"Our carpets are sold through
specially selected stores known
as Peerless Fashion.- Show places.
Presently. there are close to 500
across Canada.
"One of the things every Fashion
Showplace retailer has in conmion
is training. Peerless has a special
program that teaches retailers how
to become experts in everything
from colour to care and mainte-
nance. We want our customers to
he satisfied when they buy from
these stores." Kennedy said.
Peerless alsp tries to help consu- .
mers he more informed about car-
pets in general. so the. can ask the
right questions and make informed
decisions. Peerless offers the Cana-
dian Consumer's Guide 10 Carpets
free of charge through their
network of Fashion Showplace re-
tailers.
4
introduced almost two years ago,
consumers no longer have to worry
about blueberry jam or other foods
and beverages with artificial colour-
ings:
"Most of the major fibre and
chemical suppliers have developed
new technologies that have enabled
them to add incredible stain resis-
tant properties into carpet yarns or
onto the finished product;' said
Bob Kennedy, manager. technical
services at Peerless Carpet Corpora -
1100.
The results are carpets that per-
mit the removal of most common
food and beverage stains. even
ones that. have set-in for hours.
"Carpets that are stain resistant
by virtue of fibre content or post -
dyeing treatments provide a barrier
between carpet and stain. This in-
visible force field prevents the
stains from bonding to the carpet."
said Kennedy. "Water and a mild
detergent will take stains right out."
It may all sound a little confusing
to carpet buyers who want to purch-
ase one of these new -tangled stain
resistant carpets. So. it's important
to know all the facts before you
buy. The more information you
have. the easier it is to decide
-v` hat shiest for you.
Most Peerless Fashion Show-
places offer- an extensive line of -
stain resistant carpets in a wide
range of prices to meet just about
every need and budget. And all
Peerless' specially trained carpet
consultants can answer any ques-
tions you may have.
If you have any questions
about caring for or
choosing the right carpet
for you, ask the
professionals at Dinneys.
Pick up one of our free brochures today
Carpet Care Tips
You're standing in your living room admiring your new,
plush wall-to-wall carpet. You've resolved to make that feel-
ing endure.
If you're one of the thousands of Canadians who want to
keep their carpet looking great, here are the three basics that
will help ensure lasting beauty and performance.
#1. Avoid soil accumulation: Avoid tracking outside
din into your home by having wipe -off mats at all entrant,.
Also, consider rotating your furniture, much like you would
auto tires, for more even wear.
#2. Vacuum regularly: Dirt and dust particles can have a
sandpaper effect on carpets. Yet it's so easy to pick these up
with a few, quick passes of a vacuum. But do it regularly,
even if your carpet doesn't look dirty.
#3 - Remove spills immediately: Even if you have one
of those magical new stain resistant carpets, don't push your
luck.
If you want anything to last, you have to take care of it. Car-
pets are no exception, and it takes so little time and effort to
keep them looking beautiful.
Peerless Carpet Corporation, Canada's leading carpet manu-
facturer, offers a booklet outlining complete carpet care and
selection, including a list of stain removal procedures and
materials for various types of stains.
Some performances are better than others.
When budding pop stars set up stage on
your Peerless Carpet, you need only worry
about one thing..
Earplugs.
Your worry -free Peerless Carpet
will look wonderful. Performance after
performance For years to come.
More Canadians choose Peerless Carpet.
Because Peerless has the colours, the
styles and the selection to help turn any
room into a special room.
And every Peerless Carpet is guaranteed.
One visit to your Peerless Fasttitin
Showplace retailer is all it takes. An the
colours, all the styles are right here. Add
a touch of friendly, expert advice. and
the perfect choice is simple and easy.
Drop in today.
`�o: Free Carpet Cleaning
Spray With Every In-home
Estimate
(111D
EERLESSeRompt...
SHOWPLACE
tvitte
PINE FURNITURE &
FLOORING
467 NI..k1\ ST. EXETER, ONT. 235-0173