Times-Advocate, 1988-01-20, Page 5n
the
Street
By Jim Beckett
Today is Weedless Wednesday, a day when all former two -pack-a-day
smokers like myself really have a chance to gloat.
By the time you smokers read this you've probably already experi-
enced a five-minute hacking spell in the shower, searched frantically all
over the house for a butt and mumbled undcr your breath that you'll
quit smoking sometime.
Today could be the day. In a time when health, fitness and self im-
provement are riding the wave of popularity... quitting smoking is
touted by most Doctors as the best single thing you can do to protect
yourself.
Even if you don't believe the medical experts, how about thc finan-
cial considerations? rr -
If you're in the 30% income tax bracket and you smoke two packs a
day you're spending $3,410.14 of before tax dollars (S2387 after tax
dollars) to support your habit. If your annual salary is 535,000 per year
you have just blown 36 days' wages up in smoke.
For many people this could be a considerable amount of money. Im-
agine...if you're renting and smoking two packs a day, and you quit and
effectively reduce your rent by S198 per month.
If 15 heavy smokers quit and put the money they would save into a
common fund the new self propelled ice scraping machine needed at the
Rec Centre would be paid for in one year.
There arc many variations on how much money smokers waste every
year without even counting the hundreds of millions spent on hospital
care for lung cancer patients annually in Canada. How can anybody put
a pricc on an extra few years of life? Smoking is possibly the biggest
threat to humanity in history.
* * * *
i
John and Linda Wuerth of Exeter have added another shoe store
to their growing company. Their new Goderich outlet opens this week
on the Squire making this their third location. John is the third genera-
tion of Wuerths who chose shoe retailing for a career. His first expan-
sion was in Clinton a few years ago and the Goderich store will be con-
veniently located from a management standpoint. Wucrth.Shoes will be
marking thcir 50th anniversary in April.
* * * *
The continuing story of rapid commercial growth in Exeter has not
slowed down for winter this year. -
Construction is almost complete on a new building for Jack's
Plumbing and Heating on Highway 83 just cast of the lights.
On the other side of Hwy. 4 on Hwy. 83 Paul and Cherie Seldon
have started building their new manufacturing and retail outlet for Sug-
ar and Spice Chocolates. The highway location should attract a large
number of shoppers who might not normally have the chance to dis-
cover the delicious taste of Sugar and Spice products. The extra room
will allow for the -installation of new equipment which will in turn in-
crease productivity.
. * * * *
Don and Joyce Brown, operators of the Exeter Hasty Market
store, have been rewarded by their head office for placing first in the
semi-annual store inspcction for the Southwestern Ontario territory.
Don feels this is a good accomplishment for his store which has only
been in business in town for a few months. They were judged against
24 stores in London, Kitchener, Sarnia, Chatham, Hamilton, etc. with
points awardcd for cleanliness, variety, quantity of stock and staff ap-
pearance. Kathy Masse is the assistant manager at the store.
As well as having the honor of placing first the Browns were present-
ed with a VCR valued at 5700.
One of Exeter's salts executives was telling me the othetdaftbout
working in Florida during his youth.
He made just enough money to live in style during the winter by
working for a posh restaurant parking cars. Of course, .when he met
girls he wanted to make his job sound as attractive as possible so when
they asked what his employment was, he always replied, "I'm a CPA."
Girls were invariably impressed and he never really lied. You see,
CPA has a dual meaning, it can bc.Ccrtified Public Accountant or Car
Parking Attendant.
* * * *
For all .of you out there who have wondered how Mayor Bruce
Shaw keeps so trim and fit looking I suggest you take a drive by
his place on Pryde Boulevard about 6:30 any morning.
Most mornings you can see him in the driveway skipping, an exer-
cise he says is one of the best. It definitely gets your heart rate up
where the exercise docs you the most good and it also docs wonders
for your stamina.
Shaw says hc.could only skip the rope a few times whcn he initial-
ly started the exercises but now he can continue indefinitely.
* * * * •
If you have musical ability it might pay to.ccntact Glenn Hay-
ter, cio the Hensall United Church. The church is looking for an or-
ganist and choir leader beginning in March. For more details see the
help wanted advertisement elsewhere in this issue.
* * * *
Jon Dinney of Dinney Furniture and Sue Stephens of Ste-
phens Furniture have recently returned from Canada's largest Furni-
ture Show held every year at the International Centre in Malton.
Indications arc that leather and the country look are two styles in
fashion this year.
* * * *
Exctcr Lion Jamie Gaul reports there are still tick is .available
for the 15th annual Sportsmcns Dinner on February 2
Mike Bossy, former star with the New York : anders, will be
one of the featured celebrities along with the I. rular Eddic Shack,
but... remember you read it here first... OOF THE STARS
FROM THE WORLD WRESTLING FEDERATION, SUPER-
STAR DR. BiLLY GRAHAM, is coming. . . -
* * * *
It's amazing how many adults wat h wrestling and actually get in-
volved in the good guys.vs. the ba guys routine. I was at one house
recently when the father said he h ly ever watched the sport. in fact
he went out of his way to deny knowing some of the biggest stars in
the business until his son spilled the beans.
The .younger put the record straight when he said .he regularly
watches with his dad.
Wrestling could be the largest kids' TV action in the world regular-
ly watched by adults who go around saying they never get involved
with this type of entertainment.
Times -Advocate, January 20, 1988
Pam 5
NEW DESIGNS - Lisa Rundle'.s
collection of five sweatshirt de-
signs may be hitting the stores be-
fore summertime. Above she shows
her "Scotty's Bistro" design while
wearing "Ewes". -
designs
-FOLK ART - "The Cellar Steps" is
the name given to Lisa Rundle's
series of painted wood decorations
in- the style of country folk art (at
left). By accident, the sheep carv-
ing in Rundle's hands matches the
design. on her own sweatshirt.
Markets open for Lisart designs
By Adrian Harte
Arca artist and graphic designer
Lisa Rundle has found a new outlet
for her talents in a line of sweat-
shirt designs that may find their
way into Ontario stores by sum-
mertime.
Rundle's creation of a series of
five bold designs has been bought
under the name "Collectables by
Lisart" by London's Antler River
Trading Company. Antler River
will promote the designs at a gift
It's
Your
Business
show in January and be looking for
distributors for marketing the fash-
ionable items.
After graduation from South Hu-
ron High School, Rundle headed
for Conestoga College for the
three-year design graphics program.
Her early graduation last January
resulted from the acceptance of her
portfolio and a job offer from a
business.
After workin* at Peter Anas, a
London advertising agency, and Pa-
perworks, also in London, Rundle
now works with AIS Communica-
tions Limited in Exeter. She is in-
volved in the layout of some of the
company's magazines.
It is, however, Rundle's spare
time which has led her to create her
own design studio named Lisart.
Several arca businesses.take advan-
tage of Lisart's talents in preparing
their advertising, packaging and
signage; she finds no shortage of
business or clients.
"I'm(sure I could make it into a
full-time business," says Rundle,
"It could get>pretty busy if I had
And when they were
Continued from page 4
likewise, I'm a ninny. And that's
what some skiers make me feel
like. inferior.
Why don't i crave the,,thrill
they claim they experience?
What's wrong with me? "You
haven't lived", they say, "if you
haven't -been helicopter skiing in
the Bugaboos-" "It's because I
like living," I reply, "that I
refuse to ski". But they point out
—.correctly— that relatively few -
downhill skiers get slaughtered on
the slopes.
,Downhill -skiing is a- fad
' When I tell Elizabeth (who
loves downhill) that -alpine skiing
is a fad, she denies it and calls it a
sport. Maybe so. But if it isn't a
fad, then how come there are
dozens of magazines in North
America exclusively or partly
'devoted .to downhill skiing? If it
isn't, a fad, why has a huge
fashion industry grown around it?
Why is it big business,
megabucks? If it isn't a fad, it
certainly has all the trappings of
one. .
Now you take modest, sensible,
'unglamorous cross-country skiing
in comparison: all you need is a
$100, investment for skis,
bindings, poles and boots, and
you're set up for life (unless
you're still growing). You can
wear a pair of jeans andny old
sweater. The only additional
expense is ski wax — if you
happen to prefer wooden skis.
Most trails arc free, and where 1
live, 1 can strap my skis on at the
back door and literately go•"across
the country" for as long as I want,
getting all the exercise !Need.
Although I'm sure that there are
magazin:s catering to those more
devoted to the sport than I am,
and although some people choose
to wear some pretty. fancy
"nordic" outfits, I don't think it
qualifies as a fad. .
• But the most important
distinction is this: we cross-
country skiers don't take our sport
more seriously than necessary.
We can take it or leave it. And as
far as our friends and neighbours
are concerned, we still recognize
them as human beings, whether
they ski or not. We're not elitist
because we don't feel that there is
any particular prestige to cross-
country skiing. We just feel good
everyone calling me."
Rundle has designed advertise-
ments, business cards, letterheads
and signs for clients such as Gentle- .
man's Choice, The Beat, Barb's -
Country Crafts, and R.H. Dougall
Building Products, but her work' is
probably best recognized in connec-
tion with the advertisements and
packaging used by Sugar and Spice.
Rundle, who used to work part-
time at the Sugar and Spice store in
Bayfield, was asked to make a sand-
wich -board sign for the Exeter store.
Since then, her work for the choco-
late factory has blossomed into
newspaper advertising, business
cards, and the designs used on the -
company's chocolate boxes.
Rundle feels her particular style of
artwork is best suited to only cer-
tain businesses' images.- For exam-
ple, one trademark of her work is
the extensive use of carefully hand -
drawn lettering instead of resorting
to the rigid prccision of typesetting.
"Hand lettering is really in right
now," says Rundle of the warmcr,
more informal appearance it lends
her designs, but Rundle cautions
that it is not for everybody. Type-
setting is still best suited to situa-
tions where neatness and orderliness
are paramount..
Although Rundle cannot herself
say what distinguishes her designs
from the work of other graphic art-
ists, she doesadmit that fricnds and
family arc able to identify her work
when they spot an advertisement in
the newspaper.
In' addition to her -sweatshirt col-
lection, Rundle has designed T-
shirts for Sugar and Spice, the
Tourism and Travel program at Fan-
shawe college, Oke Woodsmith
building systems, and several sports
teams. Anoth -of her recent pro-
jects includes the cover of a safety
booklet for Honda's Alliston plant.
Rundle has also created a collec-
tion of painted wood wall hangings
up..
•
doing it, and we enjoy the winter
scenery.
I'm not knocking the sport of
downhill or alpine skiing, and I'm
certainly not against skiers (I
wouldn't mind my sister marrying
one if she weren't already married,
and yes, some of my best friends
are downhill skiers). I only want
to tell the super -aficionados that
to me and a few others, the
downhill game seems like the
exercise that the Grand Old Duke
of York put his soldiers through
when he marched them up to the
top of she hillland he marched
them down againland when they
were up they. were upland when
they were down they were
down/and when they wire only
ha way uplthey were neither up
nor down.
that she describes as country folk
art. The.collection is named "The
Cellar Steps" and is avail. blc at
craft stores.
If the sweatshirt line is as succes-
fur as she hopes, which might
mean head-to-head competition with
other Canadian designers such as
Marcie Lipman, Rundle plans to
expand the number of her designs to
take -advantage of the market de-
mand.
"I'd like to get some more sweat -
Shirts out,". says Rundle, adding
that while the shirts are not yet
commercially available, she has
sold about 80 of them herself. The
Feather Tick in -Exctcr also had
some in stock before Christmas -and
s d• them all. .
isa Rundle has found a way to
make her pastime profitable, and
when asked what she intends to bc
doing in the years to come, she
simply replies, "I hope to still bc
doing this."
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