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The Huron Expositor • August 19, 2009
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News
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Shoppers use $14,000 in Smart money during second round
Susan Uuudertinark
Over $14,000 in Smart money was
used by shoppers at Seaforth busi-
nesses during the month of July.
The second distribution of $20,000
in Seaforth Smart money in July
took two weeks to sell out, opposed
to six days during the first distribu-
tion.
"This time, we limited it to $300 per
family instead of $300 per person to
give more people the opportunity to
use it," says Seaforth BIA (Business
Improvement Area) chair Cathy El-
liott.
Seaforth's BIA Bucks were trans-
forined into Seaforth Smart money.
last spring in a new Seaforth Spirit
campaign, offering up to $300 per
person in currency that will bring a
10 per cent discount at 48 Seaforth
stores.
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The initiative was launched as a
way to promote shopping at home,
using 57 per cent of the BIA budget,
financed by merchants' property tax-
es on the local currency.
Elliott says the Smart money is a
success so far with more and more
local businesses seeing the BIA cur-
rency in their stores.
"It's been turned in to businesses
that hadn't seen it before and peo-
ple are hearing about it by word of
mouth," she says.
While the Seaforth BIA is issuing
another $20,000 in October, making
it a total of $60,000 in three dis-
tributions throughout 2009, Elliott
says a plan is in the works to make
four distributions of $15,000 each in
2010 if local merchants continue to
agree the shop -at-home initiative is
working.
She says merchants will be polled
before the new year for their opin-
ion.
Smart money, offered in $5 denom-
inations, has no cash value and can
only be used at participating stores,
identified by a Seaforth Spirit poster
in the window.
Elliott adds that there are many
ways the local currency program
could be expanded.
"Companies could give Smart mon-
ey instead of gift certificates to their
employees at Christmas time or they
could give their employees a portion
of their pay in Smart money," she
says.
Elliott adds the BIA has been look-
ing into whether it could create a re- ,
fillable card rather than issuing local
currency.
"Cost is the barrier. We don't want
to spend a lot of money on the work-
ings of the program," she says.
Elliott says she's thrilled to see lo-
cal merchants come up with their
own creative ways to promote their
businesses using the Smart money.
"For example, if you pay with Smart
money at Blooms and Rooms, they'll
give you an additional 10 per cent
off. They're really taking the initia-
tive in their marketing," she says.
•
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childcare in Huron County!
Please see the contact information for
each of the centres below...call today.
Bean Sprouts Nursery School, Zurich
Clinton Cooperative Childcare Centre
Goderich Municipal Childcare Centre
North Huron Childcare Centre, Wingham
Relouw Early Learning Center, Exeter
Seaforth Cooperative Childcare Centre
Tinker Tots Nursery School, Hensall
Tuckersmith Day Nursery, Vanastra
Walton ' s Little School
Huron County Horne Childcare
519-235-0710
519-482-5777
519-524-7441
519-357-2424
519-235-0710
519-527-0682
519-262-2305
519-482-7634
519-887-8440
482-8505 ext 204
REGISTER NOW FOR SEPTEMBER 2009
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