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Huron Expositor, 1999-09-08, Page 1212 -THE HURON EXCITOR, $.ptontbor i, 1!f! r--I ---3 --- -- em- --- um- --. —I 1 Starlight Lanes 1 i , is now i � "���� OPEN 1 New Ownership 1 IGary & Verlyn Huston invite you to' bring in this ad for a FREE GAME OF BOWLING Y.B.C. Registration: Friday Sept. 10 Saturday, Sept.11 and I 4:00 to 6:00 PM 10 AM to 12 NOON' L 45 Market St. Seaforth 527-0840 — arm allot stat: i — — —Ella B R 8 -DAY CHRISTMAS TOUR N S O N NOV. 9-16 • Festival of Lights • Christmas Season Shows • Guided Tours • 7 Breakfasts/6 Dinners $1145 p.p./dbl. "SJGHTS TO SEE" •Agawa Canyon •Algonquin Park •New York & Pennsylvania Carlson Wagonlit Ellison Travel Exeter (519) 235-2000 or 1-800-265-7022 www.ettravel corn Straight Talk From THE .BUSINESS r‘ A Fabulous selling System This article has specific advice so that you can com- municate more effectively with your customers, there- fore you will increase sales. (You have just read a set of words that form a selling statement.) Selling is about words. It is about you communicating with your customer. What you say to the customer is very important to the entire process. The customer is looking for logical support for a decision he or she has already made. But while you must address that need for logic, you cannot ignore the emotional needs that prompted their decision. It was those emotional needs, the benefits they will receive from buying the product, that brought them to you in the first place. It is neces- sary therefore that you pro- vide the support in both areas, through the words you use. The key to this process is the 'FAB' system. 'FAB' is an acronym for FEATURE, ADVANTAGE and BENEFIT. First define a FEATURE of the product. Secondly detail the ADVANTAGE that the feature gives and thirdly, relate that advantage to a BENEFIT that the customer will receive from owning or consuming the product. In order to understand how to do this we must under- stand the components. A FEATURE is a fact about a product. (For example, that microwave has a 1.8 cubic foot capacitji.) An ADVANTAGE is a state- ment about what it does. (That will let you cook an eighteen pound turkey.) A BENEFIT tells the cus- tomer what they have to gain from the FEATURE. (That's big enough to let you have your whole family over for supper.) When you define the feature and express the advantage you provide the logic that the customer is looking for. The benefit is oriented toward the emotional button that caused the customer to come to you in the first place. This simple formula pro- vides the ideal format for customer conversations. It directs your words toward a verbal definition of what the customer needs. The framework is simple and the words are easy. FEATURE This has. ADVANTAGE So that. BENEFIT Therefore you The use of the, "This has..., So that..., Therefore you formula won't let you forget that the customer is primari- ly interested in what the product can do for him or her. A product's features have tittle importance until they are translated into the language of customeabene- ftts. "This table saw has an acrylic blade guard so that your fingers can't get near the blade. Therefore it is virtually impossible to cut yourself." FABulous! The Business Doctor is available for annual meet- ings & sales conventions. Correspondents Sharing their success An appreciation night was held at the Walton area form of Chris and Judy Lee Sept. 3 with the volunteers of this year's successful motocross season. More than $9,000 was donated by the lees to a number of area groups and organizations. (Back, left) Dan Taylor and Jamie Dick, St. Columban Soccer; Deb Trollope, 51. John Ambulance; Jane Zwep, Walton Public School parents' association; Val Shortreed, Walton Sports Club. (front, left) Chris and Matt lee with Bruce Armstrong of the Brussels Optimists. Bonnie Gropp photo INN AOC tr•. SIF 1 itni Seaforth Golf & Country Club MILLENNIUM MEMBERSHIP AT SEAFORTH GOLF & COUNTRY CLUB 519-522-0985 NEW MEMBERS BUY YOUR 2000 MEMBERSHIP NOW AND PLAY FOR THE REST OF THE CENTURY FREE! Renewing your membership? We're glad to have you back with us for 2000 our 40th Anniversary! Renew your membership before December 31 and be eligible for the MILLENNIUM MEMBER'S BONUS BOOK with over $100.00 in bonus coupons to be used in 2000! Membership Rates for 2000 - 7 day adult $560.35 Weekday only $469.40_ Jr. $202.60 including taxes. Cala the proshop for details - Help us Celebrate 40 years in golf! Rest of Season Weekdays only Greenfees & Cart 2 green fees and a cart for 550.00 • including tax. Enjoy the fill at Seaforth Golf & Country Clul' Happy Citizens make fall rally plans Seaforth Happy Citizens gathered at the Legion on Sept. 2 for a potluck dinner followed by four tables of euchre. High scores: Beatrice Stoll and Frank Doyle. After cards, a short business meeting was conducted by Ariel Wood. A wreath will be laid at the cenotaph on Nov. 11. Arrangements for the entertainment at the Fall rally on Sept. 30 at Dungannon were made. It was decided to hold the October meeting on Oct. 7 at 1:30 p.m, at the Legion. All seniors are welcome. SEAFORTH & DISTRICT MINOR HOCKEY PRACTICE TIMES SATURDAY. SEPTEMBER 11. 1999 9:00-10:00 am 10:00-11:00 am 11:00-12:00 pm 12:00-1:00 pm 1:00 -2:09 -pm. • 2:00-3:00 pm 3:00-4:00 pm 4:00-5:00 pm 5:00-6:00 pm - Houseleague Only Players - Mites - Tykes - Novice , - Atom - Pee Wee - Bantam - Girls - Midget MONDAY. SEPTEMBER 13.1999 6:00-7:00 pm - Mites 7:00-8:00 pm • - Tykes TUESDAY. SEPTEMBER 14.1999 6:00-7:00 pm - Novice 7:00-8:00 pm - Atom WEDNESDAY. SEPTEMBER 15.1999 6:00-7:00 pm - Bantam THURSDAY. SEPTEMBER 16.1999 6:00-7:00 pm - Pee Wee 7:00-8:00 pm - Midget FRIDAY. SEPTEMBER 17.1999 7:00-8:00 pm - Girls SATURDAY. SEPTEMBER 18.1999 9:00-10:00 am - Houseleague Only 10:00-11:00 am 11:00-12:00 pm 12:00-1:00 pm 1:00-2:00 pm 2:00-3:00 pm 3:00-4:00 pm 4:00-5:00 pm 5:00-6:00 pm Players - Mites - Tykes - Novice - Atom - Pee Wee - Bantam - Girls - Midget SUNDAY, SEPTEMBER 19, 1999 SEAFORTH RUN SITE WILL BE AT THE SEAFORTH & DISTRICT COMMUNITY CENTRES kyr AND WILL BE OPEN FROM 10 AM-2PM PICK UP YOUR A -7(1F X,* PLEDGE SHEET TODAY AT VARIOUS SEAFORTH BUSINESSES FOR MORE INFO PLEASE CALL THE SEAFORTH RECREATION OFFICE AT 527-0882 d 1 sti flC Huron Strings performs Marie Flynn and The Huron Strings provided an evening of music at the Aug. 26 birthday party. Residents, family members and the seniors dining group all enjoyed the evening. Birthday greetings to Leila Becker, Edsel Ducharme, Annie Reid, Lorna Spencer and Bea McKenzie. Winnie Hutton, pastoral care volunteer led a meaningful memorial service on Aug. 31 for Irene Finlayson, Kathleen Lambert and Rose Walzack who have passed away in recent months. Staff and residents expressed their thoughtsfand memories of these people whom we have known and cared about. Ice cream parlours were held outside the past two Monday afternoons. Everyone savoured the taste of the sundaes of their choice. A couple of people did discover the disadvantage of sitting in the shade of the large trees outdoors that are home to, numerous birds. It's just one small inconvenience everyone chuckled about. Staff attended an inservice Thursday afternoon on tire drills and evacuation procedures in preparation for a drill sometime next week. Residents continue to benefit from morning fun and fitness sessions and mental aerobics. This week, wediscovered Palindromes. These are words that are spelled the same forward and back. There are many and everyone had fun with them. Residents are also in the process of deciding which trip they wish to take this month. We have a choice of The Threshers Reunion, Western Fair, Harmony Kings concert or the Plowing Match. Logistics may affect the decision. Sunday School begins Sept. 16 Hensall news The Hensall shuffleboard scores for Aug. 31 are as follows: Dave Woodward 574, Russell Ferguson 557, Hazel McEwen 557, Ina Williams 554. Doris Hamilton 539, Pearl McKnight 516, Tom Williams 514, Bill Coleman 503. Hensall United Church Sunday School begins on Sept. 12. Come out and visit with your friends or make new friends at the Hensall and Area Community Drop In. Our next drop in will be held Sept. 16 at the Hensall United Church. • We begin our day with foot care at 10 a.m. Please contact Marg Cole at 262- 2304 if you are interested in scheduling an appointment. Lunch will be served at noon. Following lunch, we will be having as dur guest speaker, Bev Henrey who will be speaking on the benefits of Tahitian Juice. We wrap up our day with cards for those who wish to stay. There is a cost. If required, transportation can be provided. To make reservations, contact Marg Cole at 262-2304 or Faye Skinner at 235-0258 by noon on Sept. 13. This event is operated by Town and Country Support Services and local volunteers.