The Huron Expositor, 1995-03-15, Page 41,. • • 4, • • 4.o..., i ., /A,'L.
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Farm Progress 'tib' -Pape 23
Shoppers are uneasy about new technologies
Results of a recent consumer
attitudinal study show that con-
sumers may need to be reassured
about the safety of our food produc-
tion and processing practices. The
Grocery Products Manufacturers of
Canada (GPMC) annually conduct
a consumer survey entitled
"Grocery Attitudes of Canadian".
Key findings of the 1993 survey
include;
New Technologies
Shoppers are uneasy about new
food technologies and about some
of the additives and ingredients
used in food processing - they may
need to be reassured about the
safety of these techniques and
ingredients.
On average, about Vs of all shop-
pers expressed confidence m the
safety of these technologies and
ingredients, while one quarter had
serious reservations about them.
The remaining shoppers (almost one
hall) were generally undecided or
somewhat unsure about aspects of
food processing. As for existing
additives and ingredients, shoppers
seem to be more concerned about
the use of coloring, antibiotics and
preservatives than pesticides.
Among principal grocery shop-
pers, women express more concern
about food processing and
ingredients than men. The clearest
difference is in attitudes towards
irradiation -- male shoppers are far
more confident about the safety of
irradiated food than are female
shoppers. This gap in confidence is
important since women are
primarily responsible for purchasing
food and it points to the need for
education on new food tech-
nologies.
The history
on cucumbers
The first experiments with green-
house horticulture were by the
ancient Romans, so in fact we can
say that the true beginnings of the
industry go back a very great dis-
tance. The concept stayed at that
largely unformed -stage, however,
for many centuries.
Though there were greenhouses
that began to seem more like
modern ones several hundred years
ago in England and on the
European continent, it was not
really until the Victorian period,
when it became possible to properly
control such things as ventilation,
heating and irrigation in such en-
vironments, that we began to see
them in greater numbers. And
today, of course, the technology of
greenhouse growing is extraor-
dinarily advanced.
Today's greenhouse cucumbers, it
should be noted, are varieties
specifically bred for greenhouse
culture -- approximately 99 per cent
of the greenhouse cucumber
varieties now grown in North
America are varieties developed in
Holland. (Foodland Ontario).
Regionally, shoppers in B. C. are
the most hesitant about food safety
while attitudes in Quebec are
somewhat mixed.
The need for education about
food safety is consistent with the
findings of a 1990 study on food
safety conducted for the Con-
sumers' Association of Canada.
Providing shoppers with infor-
mation about food safety may
improve their overall confidence in
the food supply.
Spending
Across all households, Canadian
shoppers spend on average about
$85 per week on groceries. Four in
ten Canadian households spend at
least $400 a month on grocery
products. According to Statistic
Canada, food purchases account for
13 per cent of total average
household expenditure.
Shoppers
Women continue to play an
extremely important role in grocery
shopping (82 per cent of main
grocery shoppers).
Factors influencing male shoppers
are often different than those
influencing female shoppers. A
dramatic difference is that almost
half of male shoppers live on their
own. These men account for almost
one out of every ten shoppers.
(Canadian Animal Health Institute).
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