The Huron Expositor, 1995-03-15, Page 36Pegs if -Farm Progress 'ftl'
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N8EADLES "-
'A Taste of Country' brings
country to the consumer
by Tim Cumming
For the second year in a row a
group is bringing the country to the
consumer at a food fair called A
"Taste of Country, which will take
place on July 22 in Blyth.
One of the organizers, prominent
Huron County journalist and pub-
lisher Keith Roulston, said the event
is educational for the consumer.
"It's an opportunity to introduce a
product to the consumer they would
not (experience otherwise)," he
said. "It's a celebration of food and
a celebration of the region's contri-
bution to the food industry."
For the producers of exotic agri-
cultural product, says Roulston, it's
a chance for people to try a new
product in a non -threatening envi-
ronment.
"Last year exhibitors found out
that people were very willing to try
a sample and in some cases buy (a
new product)."
Huron County should be able to
process more of the food grown
within its borders, says Roulston,
who notes that while Huron is the
number one food -producing county
in Ontario there is very little food
processing done here. He points out
that while the area once had several
cheese factories there are none in
the county any more.
"We've got to find other ways
that people are going to get more
value out of what they do grow."
Cottage industries arc something
he says should be encouraged and
might help create a number of jobs.
This year the upstairs of the Blyth
community centre will be booked
for a number of workshops by the
Huron Business Centre on market-
ing and starting food -related busi-
nesses.
The region must pursue new
markets and new products to main-
tain the health of the rural econ-
omy, according to Roulston.
"In the future we're going to have
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to find more niche markets if we're
hoping to keep the numbers up on
the rural concessions."
A Taste of Country was a moder-
ate success in 1994 when, despite
going up against the tourist attrac-
tion of the Tall Ships in Goderich,
almost 30 exhibitors reported a
steady stream of about 700 con-
sumers who visited their booths.
The visitors were exposed to a wide
variety of agricultural products
including venison, bison, wild
boar, pheasant, elk, red deer, quail
eggs and more traditional fare such
as dairy products, beef, pork, eggs,
Iamb, corn and soybeans. Small
manufacturers of jellies, apple but-
ters and sauces showed their wares
as well as organically -grown food
producers,
Visitors learned new ways to
cook pork and saw food preparation
demonstrations from home econom-
ists Deb Campbell, of Exeter and
Deb Stewart, of Wingham. The day
finished with a barbecue where
almost 200 people enjoyed barbe-
cued beef, pork and turkey as well
as locally -produced buns, ice cream
and local maple syrup.
Food producers hoping to exhibit
at A Taste of Country are encour-
aged to register before June 1.
The idea for A Taste of Country
first began to take shape in January
of 1994 when a group met at the
Ontario Ministry of Agriculture,
Food and Rural Affairs (OMAFRA)
office in Clinton. Many people
showed interest over the next few
months but it was left to a small
core of volunteers to decide to go
ahead with the ambitious project.
That group included Ray and
Barb Storey, Keith Roulston,
Suzanne Robinson and Deb
Campbell.
Roulston said the food fair idea
was partly based on two successful
projects, A Slice of Huron, an agri-
cultural awareness events for school
children, and Market Grey -Bruce
which raised the profile for differ-
ent uses of farm products and
encourages local restaurants to use
local produce.
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