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The Goderich Signal-Star, 2009-11-18, Page 24Page 24 - Goderich Signal -Star, Wednesday, November 18, 2009 We will not be undersold on tires!' Rebates available from select manufacturers on qualifying sets of 4 tires, including all season, performance, winter and light truck tires, purchased and installed at participating locations. We offer many national brands including Goodyear, Michelin, Dunlop, BFG, Pirelli and Continental. MANUFACTURE 'Wax* REBATE' ® GENUINE cc Did you know that your Genuine Ford Certified Technician can help you save up to $3501 a year in fuel costs?" Drive safer, drive smarter. Our exclusive Fall Service Package helps ensure maximum safety and maximum fuel economy. 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It R the responvb+lrtyr the aglow to Omit the wired lams and proof a°lact ase b the Meant the nartufacbrer widtsufbient postage by the leaked deadline to that rebate offer. See You Sarre Masa fa complete Mats "Ward off regriar retail once of appbcabfe service. Appbcade to most cars at60huh fn trrlentaldrsMifeeIONa001. *able lanes andpoindatleviesrotncladedbsoffamayratbecombinedvittarryehercderanderpittsDeoerhntier11,1009,"' Discount oft regia retail pnce of brale tepae Addbool PAS and seke domes WY affey Mid CO most betide motes ad models, *Oak taeS and preindal hies not indult. 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"See NoorpafOdOailn°Genuine Pats $StavtaeotFast tale staefadeWl(border bnoire acreedal achertsedprretires must be purctosed and Walled at lotr palratating Ford [teak Oder only amiable at patdpati gGentxw Pais & Service Fast lane stares Omer is veld on the old the Nair Rdties rdhide laboirYak sians,nadir°,baisnritq distortaidtaees.1hrorrultr'sadvertnedpremathakeIgenprfntedw#M30dafsadresateandthe4amatbethesamebrandsidewal.speedandloadratigsasshownnthecampettne ahatiel el (ompfdlors advertised Drtes Ay net Include eBay aliedisenents, fire wholesalers, closeout, 5°er:blade(dscatrued dome and Wilton offers Olkr wits Deaen& 11. 200). it No puc hoe necematit b enter, visa Forded baron t200.00 (ESI) on October 12, 2009 and 739/3969)on Darter 31, 1009,620firterOriest I* and andete midair/Adds co the cdne airiest erdry krin Win on 'Ora'. thrit one Marry ter ttuehold Oren to al legal residerts (mainly toe reached the ge maiyity in the pronna or tentiorYn *Milky 'add" One (gWee sebesatdidiiGine est*" or one 0) FA Tails SR ARO vid16-speed Seled5te haat** baranissionitanahppaQn*fetalvolaea65,00)basedmllanrfa fsSumestedHilalPricefansgobbletaches.Oddsa*n gtheprizeate se* dew** on Ihetral fUTtef delfella tenteiredDordakislauara2010.bwitaslNeslb°4aesliorhnretbeareidaticontegforcarol* crxAntnees,Ask Fadca A Channel seeks aid Cheryl Heath signal -star publishing The A Channel wants to be saved. That message was delivered to Huron County's Nov. 10 commit- tee -of -the -whole session via Don Mumford, the broadcaster's vice- president and General Manager. At issue, says Mumford, is the current battle between broadcast- ers and satellite and cable provid- ers since broadcasters are seeking to collect a fee for local program- ming. In a nutshell, says Mumford, that desire is at the root of an on- going public -relations campaign between satellite providers and corporate -owned TV stations that say they need more money if smaller broadcast stations are to stay in business. Mumford, who was on hand at the behest of county council- lors Neil Vincent (North Huron) and Deb Shewfelt (Goderich), who are on record as supporting small broadcasters, says the goal is to lobby for as much grassroots - based support as possible in order to get a better reception when broadcasters appear before the Canadian Radio -television and Telecommunications Commission to plead for a complete overhaul to the 30 -year-old Canadian Broad- casting Act. Mumford reports that Wing - ham -based CKNX TV ceased as an entity in a conventional sense on Sept. 1, 2009, when its present- day owner, CTV/Globemedia, did not renew its licence. Still, says Mumford, Huron County continues to be covered by the A Channel's Wingham-based Scott Miller. As it stands, says Mumford, CKNX TV is a rebroadcast trans- mitter of CFPL of London. "We're dealing with a legacy station," says Mumford of CKNX, noting the Cruickshank family started the well -loved broadcaster in 1955. Nonetheless, he says, by pres- ent-day standards, the TV station likely should've closed 30 years ago since it was not carrying its weight in advertising dollars. Still, says Mumford, the station's suc- cessive parent companies opted to subsidize the station through national revenue. But now that advertising dollars are down due to a rough economy and broadcasters are unable to col- lect fees for service by direct -to - home satellite services (Shaw and Bell Expressvu), there is a distinct possibility that Canada will lose all of its small and medium-size news stations. "The CRTC doesn't compel car- riage of local news," notes Mum- ford of rules for satellite providers, adding cable companies are ex- pected to carry local news but they are not compelled to pay for it. He adds that if the CRTC is un- willing to correct the present-day business model, 10 of CTV's 11 stations will likely close. "We're asking for that to change," says Mumford. In essence, adds Mumford, the state of the industry is so dire that company reps are lobbying to bring the issue to a head. Without change, says Mumford, this region could see its London and Kitchener news broadcasts shut down. During a question -and -answer session, Coun. John Bezaire (Cen- tral Huron) wondered whether county council's support for the A Channel would result in a commit- ment to bring back CKNX TV and local coverage. While acknowledging A Chan- nel staff hasn't had that discussion yet, Mumford acknowledged that Huron County coverage has fallen to 90 minutes a week from its.pre- vious 15 -hour commitment. Yet, says Mumford, CFPL news is the best -watched show in Lon- don. "At the end of the day, the com- pany has to make a profit and that's the bottom line," he says. Coun. Vincent says former CRTC chairman Harry Boyle, who hailed from Huron County, "would be rolling over in his grave" about the state of the industry. Vincent adds local news is cru- cial to communities for things like late -breaking reports and emer- gency alerts. Warden Ken Oke says the broadcaster is guilty of long ne- glecting local people. He adds that urban newspapers have also been lacking in local coverage and so much so that people no longer see the value of subscribing to city pa- pers. Oke adds he has been disap- pointed by CFPL's election -night coverage when it comes to Huron County. "Why can't you donate a few minutes to rural Ontario?" he asked. Mumford says while municipal election coverage is not the great- est for surrounding rural com- munities, provincial and federal election night coverage is compre- hensive. "We do as much local as we possible can."