The Goderich Signal-Star, 2009-11-18, Page 24Page 24 - Goderich Signal -Star, Wednesday, November 18, 2009
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A Channel seeks aid
Cheryl Heath
signal -star publishing
The A Channel wants to be
saved.
That message was delivered to
Huron County's Nov. 10 commit-
tee -of -the -whole session via Don
Mumford, the broadcaster's vice-
president and General Manager.
At issue, says Mumford, is the
current battle between broadcast-
ers and satellite and cable provid-
ers since broadcasters are seeking
to collect a fee for local program-
ming.
In a nutshell, says Mumford,
that desire is at the root of an on-
going public -relations campaign
between satellite providers and
corporate -owned TV stations
that say they need more money if
smaller broadcast stations are to
stay in business.
Mumford, who was on hand
at the behest of county council-
lors Neil Vincent (North Huron)
and Deb Shewfelt (Goderich),
who are on record as supporting
small broadcasters, says the goal
is to lobby for as much grassroots -
based support as possible in order
to get a better reception when
broadcasters appear before the
Canadian Radio -television and
Telecommunications Commission
to plead for a complete overhaul to
the 30 -year-old Canadian Broad-
casting Act.
Mumford reports that Wing -
ham -based CKNX TV ceased as
an entity in a conventional sense
on Sept. 1, 2009, when its present-
day owner, CTV/Globemedia, did
not renew its licence.
Still, says Mumford, Huron
County continues to be covered by
the A Channel's Wingham-based
Scott Miller.
As it stands, says Mumford,
CKNX TV is a rebroadcast trans-
mitter of CFPL of London.
"We're dealing with a legacy
station," says Mumford of CKNX,
noting the Cruickshank family
started the well -loved broadcaster
in 1955.
Nonetheless, he says, by pres-
ent-day standards, the TV station
likely should've closed 30 years
ago since it was not carrying its
weight in advertising dollars. Still,
says Mumford, the station's suc-
cessive parent companies opted
to subsidize the station through
national revenue.
But now that advertising dollars
are down due to a rough economy
and broadcasters are unable to col-
lect fees for service by direct -to -
home satellite services (Shaw and
Bell Expressvu), there is a distinct
possibility that Canada will lose
all of its small and medium-size
news stations.
"The CRTC doesn't compel car-
riage of local news," notes Mum-
ford of rules for satellite providers,
adding cable companies are ex-
pected to carry local news but they
are not compelled to pay for it.
He adds that if the CRTC is un-
willing to correct the present-day
business model, 10 of CTV's 11
stations will likely close.
"We're asking for that to
change," says Mumford.
In essence, adds Mumford, the
state of the industry is so dire that
company reps are lobbying to
bring the issue to a head.
Without change, says Mumford,
this region could see its London
and Kitchener news broadcasts
shut down.
During a question -and -answer
session, Coun. John Bezaire (Cen-
tral Huron) wondered whether
county council's support for the A
Channel would result in a commit-
ment to bring back CKNX TV and
local coverage.
While acknowledging A Chan-
nel staff hasn't had that discussion
yet, Mumford acknowledged that
Huron County coverage has fallen
to 90 minutes a week from its.pre-
vious 15 -hour commitment.
Yet, says Mumford, CFPL news
is the best -watched show in Lon-
don.
"At the end of the day, the com-
pany has to make a profit and that's
the bottom line," he says.
Coun. Vincent says former
CRTC chairman Harry Boyle, who
hailed from Huron County, "would
be rolling over in his grave" about
the state of the industry.
Vincent adds local news is cru-
cial to communities for things like
late -breaking reports and emer-
gency alerts.
Warden Ken Oke says the
broadcaster is guilty of long ne-
glecting local people. He adds that
urban newspapers have also been
lacking in local coverage and so
much so that people no longer see
the value of subscribing to city pa-
pers.
Oke adds he has been disap-
pointed by CFPL's election -night
coverage when it comes to Huron
County.
"Why can't you donate a few
minutes to rural Ontario?" he
asked.
Mumford says while municipal
election coverage is not the great-
est for surrounding rural com-
munities, provincial and federal
election night coverage is compre-
hensive.
"We do as much local as we
possible can."