The Exeter Advocate, 1889-12-26, Page 3DO YOU ADVERTISE?
,A1 Little Talk About How to
Reach the Public.
IlaTuoDs AND mEDI-uus.
'The Ethics or Advertising - Perfect
Probity ateceesery to secure the meet
Besalts-"Pakes"-itelittive Obeaimess
-Writing Ads. -Don't Hamper -We
VemPositer.
'The Non•Advertiser
We have all gem Itim
He neuelly had a small, dark shop in an
ebeoure street. He was consietent in that
be wag careful that the opecity of hi win.
-dows should preventeh_e prying publio from
entorilegions familiarity with We dusty Wad
abelfworn wares; and. he Wag OCAleaftent,
ton, in furnishing the publio with evideoces
of his business incepaity in the shope of
Bigots written in chalk or olierooal on shine
gles, barrel heads and tiox covet% and diss
played in delighttul irregularity hither and
thither about hie premises. "Slow &
Tardy, Artistik Talere," eteriug from.
dry goods box in Italic- lettere " oo
bender," alternated with Roman capitals
Amok by lightning, always impress people
with the idea of an artistic outfitting
•emporium. ', Hear is the epoti for your
Dna dress =dome," bashfully peering, on
A thee* of wrapping paper, thrbugh a murky
Vane, &veep cetehes the faney of faatidtons
thuiluou worshippers. The grocer whom
den is littered with pieces cif barrel heeds
decorated in thareal usually has ti.ne
+enough on his bands to improve his taste
for art.
THE VIIMOSOPUT OT arevElirtatNO,
Why do people advertise?
Ask why people trade! Why do they go
Into bueineee ? Generolly to buy and eell
geode? Why do they buy and sell gods ?
To ethumulete money from the prodts on
,014.tile trangeotions. %tow do these profits
arise? Commonly the reerchoota' profits
. arise in this way The dealer cetera to the
wants of the public. Heving studied his
constituency he seeks out the sources of
eupply in the required lines and by reason
of his shrewd business skill and his reedy
-cash buys at the IOWeet possible figures
'Oath a stock as he deem will meet the
reaniremente of his trade. Supply and
demand regulate prices, of pours°, but it ie
010 true that cheap:len increasee the con-
sumption of any given clue of geode; so
the theeperhe buys the more he may count
on ailing at a moderate profit.. 'Raving
,bought his goods and laid them dawn at
his shop he adda to hie inimical the
*mount of purchasing agents' enemata
.freight, customs duties, cartsge and that.
.dentale, each as damage to goods at his
own risk, and (it be has bean fortunate
enough to be able to pay spot cash and
Itilive it), hooting deducted hie ash discount,
tat marks his slime so as to leave him a
reasonable margin of profit after retying
the expenses of naming hie store. Shortly
(dated : Re goes into heathen to sell
geode; he mile goods to make money.
Tug MUTUAL MEND.
llere the edvertieensent onus in.
The merthant leases a +hop, agape
staff of clerks end bookkeepers and puts in
a dock. He le ready for work. It every
man in We employ is worked as hard a
reaeonable employer wants to see him
worked the expense of the inerchant for
rent, fuel, light, taxa, insurance and help
will be little over who it wou1d. he if things
dragged along in semialenese for three or
four days every week, while the deteriora-
tion of stook -lasses by shelf -wear, and
esoeumulatione of outefettyle •goods -will
•be very much less. How ie he to get thie
additional trade 2
He must advertise
He wants more people to visit his store.
Se wants more people to know that he has
what they want and that he stands ready to
sell to them at prices that willbe good news
to them. Is it unreasonable that he should
. invite people to do business with him?
Isn't it natural that people ehould be
;interested in anything relating to their
events and advantageous methods and
'Insane of supplying them? And ien't it a
f sot, proven by the experience of thotteands
upon thousands, that self.interest is thus
served to the mutual advantage of both
parties?
TiinaEse niOXET 18 IT.
1Does it pay?
'Leine make a calculation I
jones has been in business for some
-time. He has done a fair business, but in
these days only a large trade oan secure
mercantile prosperity in any branch. Cue-
-flowers must be promptly attended to and
to do so a good staff of duke is neoeseary.
' The freehest and best geode must be kept
in fall lines and the stook must be up with
the season. If goods are not sold in season
they are sacrificed without profit, if not
even at a discount off net odet, to the ae-
firoration of the trade. How has business
been going:
,s2 per torxeen: of store $2,000 00
475 00
" " light, fuel, etc- 350 00
"insurance and sundry expenses 800 00
duke, bookkeepers, :etc 6,400 00
$10,525 00
NoW to this ought to be added a very
• considerable sum for intesest on invest-
ment, deterioration of stook, eta. We find
he has been selling about $60,000 math of
. goods &yea, which, at 20 per cent. net
profit (Ube Immo bad debts) will leave.
: him a small, but fairly healthy, margin.
But he has the store the etook end the
•staff to do twioethe balloon. He reflects:
Why should I not increase my sales when
• by doing so I will not materially increase
bay outlay Every new easterner I get,
every old one whose purchases are inoreaged,
will add to my profits by the sum of the
net profit on mole trade bee the sum I am
• obliged to spend to get such trade.
His reasoning is sound!
He draws on hie resources for a few
hundred dollars in advertising space. He
uses the fund judiciously, and he finds that
at the end of the year hie trade has grown
to 575,000. The extra sates leave him a
iprofit of $3,750 out of which to , pay his
advertising bill. Be finds helm drawn a
better class of customers; he does not
acouninlate old stook, hie reputation as a
. Merchant has risen and his namehasbe.
come a household word. Yon can't bury
thie merchant again among. the cobwebs
and loneliness of a oonadveitising
store. He has out his business eye-teeth
THE SCIENCE OE ADVERTISING.
You will advertise 1
Good enough ; but bow?
Many men embark in business enter -
•,prises and lose money. Many men squander
• money in their efforts to advertise and Yet
derive but little benefit frora the outlay.
Advertising is a science; it requires to be
studied. Like every other investment it re-
quires to be,treated on businese prinoiples.
You pay so peach money for so much pub-
licity. The shrewd adVeetiser will secure
publicity among the people he desires to
reach and see that he gets the worth
of hie money. The advertiser start
out with eeneething he wishee
the public to know. The advertisement
will not make hie goods better than they
are; it will not furnish the readers of it
with money to buy them ; but if 1510 pre.
pared properly it will put before them
exteatly what the nterchent wishes to tell
them. That is its object ; the megohant'e
offers and the quality of the goods mutt
anewer for themselvee. .And tag* here it
may be remarked that mendaeity never
pays -it never heti from the days of An-
nanias down. If sat advertiser beguilee 4
customer with afore that are not iniple-
mented, or by the htekus between his
advertieentents and hie business, he will
lea tbe confidence of that oustomer, and
powerful as 4 good advertisement is it can-
not melte truth out of falsehood.
Tell the truth 1
And, make your advertigentents attrac-
tive. Specialize; talk businese to your
cuotomers. State your offer ptaildr,
briefly. Don't resort to circumlocution.
Don't fret about your specie. A reader
often gets the penile of a few well.displayed
lines when he would not stay to peruse a
regular ride illustration of redundancy.
And be particular about Whet you write.
Everbody can't write good advertisements.
Funny? Yes, it is; but there are men who
spend large sums in getting good ado.
written, Lagt Year a Chicago Mar Pia
a prize of f$1,000 for the writing of a single
advertisement for the purpose of booming
itself in ito OWA 00innina. A Deflate
epecialist has paid thousands of &dim in
prima for copy. One gentleman is employed
m this work by a Philadelphia mercantile
firm and earns a larger eatery than any
regularly eratoloyed newspaper water in
Canada. And *helm Menknow the import.
Ana ot "1(904 copy," itibon. eau't write
the best of ado. it will pi you to get tiorar.
bodyiwho an do so to put your mattee
late attractive shape before it goes out to
the public,
WO:4TM** TAM."
They are legion 1
And they got a good dal of the mar.
chants' looee °hinge, giving la return --?
What is AU advatielag " fake " ? Oh, the
tem is quite amnia, and will include all,
that clam of " echomes" which are in
reeulte equal to printing, (or palating) your
card paper and boreeng it, or using bp
$10 itt furnishing IR worth of publicity itt
an unprofitable and undignified way.
We've seen people who seemed afraid of
the merest mention of their mingee itt the
newspapers when they had by some lapse getinto police court or become conneeted
with a scaly transeotioo, who said
it advertisements "m4 read," ye* they
patronized every railway, theatre, direc-
tory, fair prize lid or other advertisement
mausoleum orel every transitory and Mar.
tietio dodger, ciroulor or card fake that
any glib.tongeed agent preeented ; and
we've lived to see several each concerns
attain distinction -in the hinds of the
eheriff. Of cease any degree of publicity
10 useful; 15 ie desirable, if not too °patty.
There's the rub.
Dealt your customers I
No Ontario rotait grocers edvertiee in
Quebec papers. Why? Boone° they
could not reach through them the people
whose trade they compete for. Here be
the key to the eituetion.
TUX BEST scovranzeo =mum
The newepaper 1
• One of atanding and influence 1
Ono that eiroulatee among those you
would reach. Circulation ramie publi-
city ; standing and character give Mau.
enoe. Both aro !motors in securing the
desired result. A. newepaper that endorses
humbug, either in its news or advertising
columns, depreelathe the value of its ewe
to it onetomers ; a *newspaper with poor
circulation, or with a oironletiett Meng
clam that is tuilikely under favorable dr-
cumeianthe to yield patrons, is a poor
medium. The respeotable, carefully con,
ductecinewepoper goes into the bosom of
the family ; 111 thousands of homes 15 10
a daily or weekly visitor and is as one of
the family oirole. It relates a history of
• the day's or wades events and ite advertis-
ing patrons' names grow so familia to the
readers that they attain, with them, to the
exclusive position of the business men in
their respeotive lines. When they offer
something special that strikes the fancy
the reader does not drop into town to make
a tour Of the stores of Brown and Robinson
and D'Smith, but saves time, trouble and
money by going direotly to Jones, on the
principle (and a very sound one, too,) that
if the others had anything worth offering
they would /Ave celled the attention of the
public to it.
Circulars?
They are all very well in their way, bat
they are expensive. A hundred dollars
epent judiciously in placing tasteful, well-
written advertisements in a good paper will
go farther thao four times the amoant in
earoulars and postage, and will have better
melte. Circulars and dodgers have their
um% but those uses are merely supplemen-
tary and cannot take theplaceof legitimate
newspaper advertising.
FEW roiNTEits.
Be liberal? •
Your advertising bill is as much an in-
vestment ea your rent. 11 1* is well done,
you should spend as muchin advertising as
in rent. The experiences of the world's
moat encoessful men warrant that observa-
tion. Get a goodaolean medium; see that
it reaches the people you would induce to
trade with you. Write your advertisements
• ha a neat style, or get them so written.
Don't weary your readers. Don't try to
get the worth of your money by crowding
-your space, or you will defeat your own
objeot, Don't let your ad. grow tale. Have
eome variety about you. Don't roinance ;
be scrupulous about carrying out all you
.promise; it is worth Emmet/ling to have a
reputation for strict advertising probity.
Don't think you can advertise enough in a
meek ora month to do all year4or you
cen't do* it, any more than you can eat
enough at a meal to:do you a month. Keep
your name before your readers and don't
let them fancy you've been queezed out.
Ajtd when you get your copy reedy put it
o the printer's hands early.
Give the printer a chance.
Unlees you, are a printer don't try to run
the composing room; if you do you'll very
likely make a botch of it, even if you don't
know it Of course he will try to help ont
your ideas, as he ought ; but the generol
"build "of the ad. is much safer in his
•bands than in tapirs. Anyway he would only
• laugh if you aked him to set dieplay nnes
in agate and body matter in four
Many a good ad. „isepoiledhy limiting the
i
taste of the compositor n its display.
When.yott send reading notices let them
• tell a plain, business story and not too long
a one at that. But the most ,important
thing, after a good medium is secured, is to
be,always at it. A good journal works
every day or every week, and it is • largely
to the regular, soientifio and liberal use of
suds that our modern . merchant princes
owe their standing in the business world
to -day.
Moral.:• Begin now I MASQITETTE.
Chicago, pretty girl, has hung up her
dainty, silk stockings interwoven with gold
threads, and will give Mr. Santa Claus a
kiss • if he will depoeit that longedf-or
World'a Fair in ft. -Chicago Totes.
cIIRIOSITIES , OF TATERATGRE.
Tbe longest word we have ever seen in
any longtime is " Lepadotemaohoselaoho-
galeekranioleipsanodrimripotrimnistosilph.
loparaemelitoketakechtimennhivhlePilmsn-
phophattokeristeralektruonoptegkephalok -
ig kb o pe leiolagoosiraiobaphetraganoptern.
goo." This is e Greek word used by Aria.,"
toptittnes, and it be the name of a dish
oompoeed et ell kinds of dainties, &IL
tiesla andfowl. It may be briefi,y trans-
lated "
For long sentencA311 We had always sup.
poeed that on. Edward Blake's speeohea
and Bev. DL Oarman's lettere ott the
Jesuit question would be the chief sources
of supply, but there is one in notion 322 of
Rev. Dr. Theokeray's book on " The Land
and the Community," recently noticed in
these columns, that must take precedence.
The author ie disposing the question
of compensetith to landlords in the
event of the State taking ground
mote for public revenue. After giving -the
argument and a decision in a Court of
Low, he imagines An appeal to a Court of
Equity, where the landlord would plod
that he had inherited the bola from his
ancestors, who had for averal generations
held it in possegaien for their own use and
enjoyment, and that it wait a Manifest
hardship that lto should be prevented from
doing the same* that he arid hie children
after him, had &lama nothing bet whet
had been permitted to hie ancestors for a
temple of centuries at least preeticelly
without question; and, that he himself had
in no may abased his privileges or so be-
haved himself as to hove justly. forfeited
his riot to she continued emeyment of
them. Why then should the State now
atop in and ejel3t biro from his position,
taking front him so malt to which, he had
been long ansuatomed, and which had be,.
ream new se eseentiel to hie continued,
comfort and floppiness, without rendering
hire any compensation therefor?
It ie in mower to this plea that the fol.
lowing long sentence mune
fiit wald then he mailed how than
onceatere baa PO other original right to
the excluelve poseceeion of them lands than
can be derleasi from conquest; that they
had afterwards coutieutid to hold them as
they had first gained them, by might only,
DOS by right that their origins' estate
had been stolidity enlarged by parectieg
persietent policyof taking unfair advantage
of the weekuess of them neighbors; that
they had at all time need them preponder.
Ming influence in the Legislature to give
legal anatien to their eyetem of &pada,
*ions; that they had appropriated aud
etiolate for theirown use the commonithle
lade and waste* which had for pane
Siena prerielia been recognized o belonging
to the whole community ; that in order to
do so, they had, without scruple, ejected
from their humble homes the Bottlers who
were entitled to gain * scanty though inde-
pendent livelihood from the land, and had
oftneed them often to be degraded and
branded as poachers mon the lade from
which they had been driven t. that they
had caused poverty and proclamation of
livelihoodto take the plow of horaely oom.
fort end independence in the laborer's
household; that by their fencing in of the
laud and divorcing of tbe laborer trona the
soil, they bad brought upon the minim of
poor in the land unnumbered instereses of
unrecorded privations and wont, resulting
itt eicknees and suffering, wasting away of
health and strength, and premature decey
and death; diet they had built up their
prosperity upon the adversity and tnie.
fortunes whioh they had inflicted upon
thousands of those ,whom they had made
by their selfleh polity to be dependent on
them ; that they hAri grown rich by spate -
Matte extortions Or large proportions of
She earnings rightfully belonging to labor.
ere and that without contributing any
real labor on their own part ;
they had need the hoards which
they had thug colleated to min-
ister to their own extravagance and
luxury, °fan beedlese of the eatery and
want which surrounded them; ilia instead
of endeavoring to relieve the distrese and
equator which was so largely due to their
behavior they were content if only it could
be removed to some place where it meld
not offend the fastidiousness of their tastes,
or perchance excite the compassion ot their
eyes; that they have habitually looked
down with pride and conecione superiority
on tbe meanneee and degradation of those
whore they have depressed, and frowned
and trampled upon the efforts of those who
'would endeavor to arise and escape from
their oppression; that, *in short, every
page in the hietory of landlords in the past
furnishes a record of the injustice of their
oonduot to the reat of the people; and that
without attempting to consider whether the
present existing landlords are less selfish
and unjust than the line of their predeces-
sors, it is manifest that they are quite
unable, even if they were ever so wel/ dis-
posed, to undo the °vile which have
remitted from the pernicious system of the
past; that in basing their claims to a
lenient consideration upon the fad of their
inheritance from their ancestors, they mud
perforce be accounted in a measure
responsible for the many misdeeds and acts
of injustice whioh their forefathers com-
mitted, and of which the present landlords
by virtue of their enjoyment of the inheri-
tance hem allowed themselves to become
sharers in and to benefit by; that they are
now posseseed of immense wealth which
ought rightly to have passed as rental
values into the common treasury in past
years, and which would haveprevented the
growth of the heavy national' and loud
debts with which the community is now
and must continue perhaps for generations
to come still burdened; that there is
no suffieient evidence to show that
they will be really injured by the
proposed change which they so
Wed th dread ". that if iideed they,
should be injured to some extent, they
would still possess much ospital in houses
and personal property, and would remain
more than saffidently wealthy and pro. ,
vided for • that throughout the many
centuries during which the landlords, by
their -continuous Policy in •legislative
matters and by their repeated acts of '• op-
pression and spoliation towards their
weaker neighbors and dependents, were de=
priving the cointrtunity of theie•rlghte iff
the lane, there is no single instance on
record to show that at any time any pro-
posal of compensation emanated from them
for the benefit and relief ofthose whore
they thus dieinherited ; .that 'even if any
such a proposal of oompeneation had ever
been made,lt ie not too much to pay thitt
it' would not have been seriously entertained
by them, even for a moment; that even if
the resumption of the lend by the commie.
nity should involve some real harclehip to
some fewlandlords, it could yet be excused
as being only a necessary and unavoidable
•concomitant in making a Otriotly just and
• 'mu& needed and Most beneficial change
for all other members of the community,
whereas the wrongs done by landlorde to
the community had been recklessly and
•ruthlessly inflicted for their selfish gains ;
that there is in fact, no souroe from whiteh
compensation to landlords 'could be
provided except at the expense of the
community whioh has been for so many
generations, and is' now BO greatly de-
frauded of its rights by the landlords, who
. .
might rather, if strzot Justice were to be
1110iSted OBI be celled on to refund to the
community a large portion of their ills
gotten gains; and, Anatly, that to Impale
a tax on the community's earninge in order
to provide compensation for the landlorde
would be precisely equivalent 59 allowing
them to continue to receive the reatal
values of the Med, only substituting for it
the slightly changed tom ,.at tittered on
debt, and thus would in effeot perpetuate
the preplan% evile, and entirely nullify the
benefioial effeot which the &lenge of system
M deeigned to Rodeo."
essrx.erteXNyO ntxrri.
Remarkable Story Told of a Popular
Brooklyn Writer.
4. New York pahlither, or rather a gen-
tleman. editorially oonnected with a pub-
lishing Arm in New York.told recently thie
story about a now popular gontribtitor to
the megaainetk He, with hie partner;
was seated in their private office one day
about sin yeses ago, when a gentleman
entered. He was in great distress, ood,
after some hesitation said In words some-
thing like these It is with much em-
barrassment that 1 luive oome 10 you I
have an excuse, however, that I hope you
will scoot* fily daughter is a Young,
beautiful, and talented giti. She is tot'
only child and elle is metherlese- I hove
spoiled and petted her, and I confess her
violent temper has given me great nototp.
Ogees, since it greatly affeote her health.
She is lying desperately ill at my residem
in ftrooklyn with a fever that we teer will
terminate fatally. This fever was brought
on by exceesive rem, grief and diseppotote
meat heoeuse yen Java rejected her
meoueeript. She refused to at when
the recenved the new Of ite fellore
to pleeee you, Mai:aged ia t.eare wed
cries, and finally worked herself into e.
delirium. It ie impossible for Xne or her
nurses or her phyaielea to antral her,
She -aye ehe will tithe neither fad nor
medicine and will die if elm oenoot eee her
story in print, and Ile she ha always done
what oho threatened to do, 1 believe tbet
ellen lose my detiehter it you will not eq.
lent and arefept it."
The par fellow was overwhelmed with
ntortinostion After tbie confession, but
managed to stammer oot that be was a rich
man and would be williog tom the editors
handsomely it they would gratify the whim
of his opened child, and, producieg the
mitnueoript, begged them te re -reed it and
ea whether it did net heve etiffioienti merit
to enable them to print it without seriouely
refloating on their literary late. The
editerstot come related the bribe, hot,
being knolheard.d men, and vatuinge life
more than their readers' approbation, oon.
anted, atter some diem:aloe to take the
stay, my Wood having oso4thined from
the girre physiotaile that the father's
amount was Absolutely true. lie *leo
learned tho melt of the intelligence upon
the i,etmg WOMAD, who at onoe took * earn
for the hater, rapidly recovered, and *it
soon as poesible ',toga to write again, send-
ing her not contribution to the gime pub.
Inhere, who toned it to good that elm 10
now one of their regular contributors.
Ritrtford Courant.
Forth and Cede Ship Canal,
15 10 proposed thet tins route should dart
from the 'Forth et a sulteble point shove
Grangemouth, paeeing Stirling, and fol.
lowing the direction of the Forth and
Clyde Janata= Railway to within a abort
distance of the Water of Bartok, where
it would branch off and enter the loch
near tbe month of that stream. tipto this
point a cuttiog of about $2 Mile; would
be xectulred, without taking the deepening
of the Penh from Grangemouth Into so.
count. From the loch itself several routes
are praticeble. A, cutting C011iti he mid*
across the narrow nook of the land et Tu-
bed, or the valley of the Leven could be
converted into a cared. looldng at it merely
from the standpoint of a water -way be.
tween the Forth Sea and the Atlantic
Orman, the route passing through Zooh
Lomond has a number of potato in its
favor. The lath is -about 20 fat above
see -level, while the ground from Stirling to
within a few mita from the loth is lees
Shan 60 feet above setalevel, being eon-
elderably lower than the ground on the
direct route between Maryhill and
Falkirk. •Near Loch Lomond, how-
ever the ground rims oonsiderebly, and a
very' deep cutting would be required. • The
supply of water from Loch Lomond for
looks would be greatly superior to any that
could be obtained on the direct route. One
or two looks at etch end would be suffi-
cient, whereas if the ordinary eyetent of,
locks were adopted on the direct route pro.
bebly eight or ten would be required at
each end. On this mute there are fewer
railw aye and roads crossing the line than on
She direct route. Further, on this route
vessels could enter or lame the canal at the
western end in deeper water than by the
direot rade. As the cutting reseired on
this route in any case would be very great,
it is eatimated that the cost would probably
be seven or eight minions. From a national
standpoint the distances of the respective
route may be taken from Greenools to
Grangemouth. By the direct route the dis-
tance would be about 4$ miles; by the
Looh Lomond route, via Vale of Leven,
about 60 miles, and by the same route, via
Terbert, about 75 miles. From the great
armaments whioh European countries are
building up, there is an increasing risk
that Great Britain may sooner or later be
involved in war. Were two or more first.
class powers to combine in making an
attemk that country would, beyond doubt,
be expoeed to serious danger. The bit.
moose extent of the empire, mattered
as it is :in detached portione over the
globe, would tax even the great resources
of the fleet to guard it. Only a compara-
tively small number of ships of war would
be available to protect the 3,000 miles of
coasts. The present Government have
recognized the urgent necessity for aug-
menting the naval defence of the country,
and Parliament has voted a sum of about
twenty millions for the purpose. Any
soheine, therefore, which tends to increase
the noel sresouroes of the onnutry is
worthy eftetational support. Thilpeoheme
is pre-eminently one to aid in the .defence
of the nation. Were it curia out a passage
would be afforded to ships of war through
the heart of the country at important
strategical points. Fewer ships would be
required, as a greater nunabee could by
metes ot the canal be concentrated at ,any
point in a given tithe. Glasgow and Edin-
burgh and the towns on the two firths
would, at all events, be rendered practi-
cally itOpregnable. Men-of-war would
constantly bein the vieinity of the canal,
ready for service on either side of the
island, and for • the protection of the moat
itself, and thus the firths would be thatirely
guarded. The national advantages of the
canal in times of peace would also be mat.
By providing this highway for British
ships and those of foreign nations the trade
of the whole country would be stimulated,
and the revenue of the Government in:
creased. •
"I'm bright. I'm sharp," exolainaed the
counterfeiter when he stood'up for sentence.
" Yes, yotere guilt edged," observed the
judge prior to giving him 20 yeare tor re-
flection.
CRUELTIES IN (METE.
The " Deaf News" Reiterates its Cheroot
Againat the Tarkiali Government,.
The special correspondent of the Daily
News, writing frees Olney, says:
The Daily News' revelitione of the Turk-
ish exemsee horrore in Crete oaueed
great contusion in the eiroles of the Turkish
Government. The Orst step taken oo the
part ot Chaliir Pasha and hie sepportere
among the European Goneule in the ielend
wao to oontradiot the feats. But as Vele
failed, accusations followed. eid Excel -
hemp endeavors to threw an blame on
hie assistant Galip Bey, who is aupposed to
haVe beeu. given to hien as a spy, and the
commander Ibrahim. Peeba. .Both are
represented as thwartiog Caeltir Peeha's
work of paolfication. Tne Porte ia besides
amused by Chattir Pasha of refusing to
give him definite orders es tolde future
polioy.
The Terkish Goverument 10 aleo per -
plotted by the recent mutiny of tear
battalions of mans (reserves) who have
already been sent home, and of three Mere
batialione who mutinied since. They feel
tmeasy lea other eroops may follow those
eXanapiee. Indeed, signs et A rebellious
tendeue7 are becetaing manifest not only
enotog the remainiog troops, but even
among the faincen Alhenien gendarmerie
reeentlY recruited, to replace the Cretan
meo. Troops and gendarmes alike 00n3-.
plates the farmer of the eeentioese of their
food, clothing aria payment, the latter of
the non-payment of their salaries. Since
the let of Augame tat no more that
417.000 heve been reevivei from coneten-
tinople tor the meleteleenee of 25,00
soldiers hi Onto
CONBlieging er vu arena&
Meanwhile alt eats of Incase* oontinu
to beperpetreted in the ielend, and the
newedeily reoeived here fosin the dietriot
of Rethymo ie *laming. Whitmore in
botches ore daily brought into the prittone,
inad the ill,treatMelat Continuos.
All eherobee within MI* Of the troopa
beve been (lacerated and damaged, woe -
-
lima in *Meat brutal nuinuer. Whaling.
steffe, OA Whiell gags repreeenting their
p&Sron ealute were hitherto hoisted, have
been taken off by order of Oluilde Zoe*
who has abolished that old religious ca-
tom- J301010$ ie etifl in, fall practice, veld
in ardor to MOM it more palatal, water le
often poured over the 14(4Y et the victim
before *he oral proceeding boom The
prieonere are not only beaten hard 011 their
way to the fertreee, bet within the prieons
they aro periodically gauged till the floor
le atm covered with spots et blood caused
by the whip.
The orisons are full of such victim, au
espeeielly la the district of Itethyroo,
reported to be packed with them. The
terror of the knout hi felt not only by the
prisoners bat by the entire _population.
Renate are whipped/I:alba alighted pre.
text. I witneeeed le few days ago *Houten*
ont.00lonel beating * poitient slusetr be
caauo he did not tosice the remrnsli--Turk-
iah
selutee-to
OCIEUM8 ON 80=0
THE ISSUE OF TB/a toaer.
Azoozing Igziorance of an Ambit:lova and
Aspiring Young Ban.
" 1 Darling!"
Osere Was a tremor in the fun, riche
=only tones. He looked tip with beneeek-
ing eyes, itt whioh the faint suspicion of a
tear glistened, at the fair, perfeot type Of
all that could be lovely io woman thek
good before him, and as no looked Imes,
earilts1Y2 intensely, his 1/01ce broke in-.,
tremellug treble. Outside on the briek
ewathed pave could be heard the low, dna
sog of the rain drops and the soft, plaintive.
gurgle of the organ grinder ite he gyrated
• GHQ crank for ell there wee in it, while the
merry invitation of the men next doer kA
have Ammer one 'fore wog° home" broke
neoe his °are with a etertling diametrical:
teat eesde hie tired heed ache,
"Phylli's1"
o Whet is le, Clem:moo ?" sAla the beitt44*
04. girl, turtling the rammed deseling !eve -
tutus of her face toverds his, bat there
was no answering treiner in her voice.
"Rave you. & pain? Perlospe a porous
plaster or a 011,-; "
Do yen; mock me atilt ?" ha cried,
springing to his feet, while all theOent•Itif
hg0131' that 1144 twieted hia internal
+meanly with A gaeilier twist tortured
hie teatime him au awful leek ei deslatir.
" Ton knew hew roaaiy, paseloaatety,
!elope, le trite, you are rich and I
"Owe for your teat week's bead," came
the cold, calm, matter -a -4C* and broinelli.
like reply-
" True, Alla I tee URN Dat it Will Ord
elweye be Om* 1 4M
AG4 callow," chipped in the reeidea.
Not notiolug the interruption be eon.
United " I will work, nerve IMMO for
ikoapate it OR oath intootiesivie
, the loader of bone, until wealtk.
and poslticri are mine. For yon I
4$ 'ate; to nee, Claence Cough
and there wee & told, steely glitter itt hs
eye -it I oohed you 4 question last night—
AMIple every day qoation that etory
choo1 boy and wheel girl 10 the lend oqulit-
have auewered with their eyes ehut-yow
oiiared et tee in Wink amaromeat. Tow
illettember it, do you not ? "
drat," he faltered, "1 remember. Xi
was whether I favored the Lagos or the
BrOther1100317 "
44 Asia you told me -told me without gen
helloW of * jolt, but in deed earnest, the*
*flyover head of the Lento or Brothae
ocel and did not know whet theY MASAI*
le it out so?"
Ciarierse bowed lite bead, He wield net
And you expect roe to merry yew'
tuned the now thOtenghly arouasd
An. 44 Too 1 A man who oedema
baleen lethally ignorant Of the existenott
ti League or Brotherhood. Tour:met
think I'm a chump."
And Slaw parted forever 4-101441kurg
40044
Thie regime, paver beard of previmely,
is especially telt by the women. They do
t venture to go out in order to get water,
or to collect their olives, now in seeeoa,
They are Wen upon, or had pursued by
the soldiere or goodermee, who reit after
then( with orireinel intentlone. A greet
number of eaves of violation of women
might he given, if it did not expole to
dauger or compromise the viotints or the
sonars It 111 obvious that any *Motel
inquiry on the subjeot would expel* theiat
to greet risks, the more so 44 the eorapret,
mised authorities would hoe to carry out
the investigatione.liroreover,,the question
le co delicate that it la a point ot honor
with any injured woman to avoid making
public: a scandal refleoting not only on her,
but aim on her husband and the whole him.
1ly. For these oonsideretions no women or
man will eveeperralt the n ame of the violated
person to be known to the public. I know
perarmaity of several 04809, bat I am
threatened with personal injury if I pablish
the names of the Indiana A.gentleman of
the highest standing ooiatessed tomo some
dope ago that his own sinter, with two
other young women, while returning from
their olive gardens, were fallen open by
eoldiers, and had, only after a diming ex-
pedient, a narrow agape. But I am also
particularly requeeted to avoid compromis-
ing his sister. I repast then, it would be
wrong to give definite and precise leak,.
The situation is aggravated by the fact
that the Christian population is subjeoted
to forced labor. Thus the inhabitants of
Setino were invited by the Itaimakan 4.11
Biz' a, on the 16th ult., to labor attho emo-
tion of blockhouses intended, fie the
authorities ironically prat:indite eeoure pub-
lic peace.
The Pet Wedding Months.
The rasjority ot summer bridal chows
Sone for the happy event which terminates
their el engagement," while the winter
brides favor November of all eh° chilly
months. Apropos of engagements, the senti-
ment regarding the selection of the stone
seams to be entirely lost to thought. With
but few exceptions the diamond is chosen.
In olden times there wee a sentiment
surrounding the various!stones, and the
character of the ring was determined
by the month in whioh the bride
was born. If ia January, the stone
was a garnet, believed to have the
power of winning the wearer friends where.
aver she went. -Cleveland Union.
Fires are Raging- Everywhere.
Firat Small Boy -We had a fire at our
house last night..
Seoond Small Boy -That so?
F. S. B. -Yes. Pa fired sister's bean.
No one is satisfied with his own forams
nor dissatisfied with his own wit.
He hoped to ,inhe ,by his presents
but she said hie pregenoe wasn't desirable,
so .4.9 didn't Bend apy. t, •
=Watt:et trL DANCES.
The kisses that are never kissed,
Sad poets sing, are sweetest,
And opportunities we've missed
Must over seem the 'neatest.
But this is true, wliate'er may mar
The rest of Fate's bright chances.
• The dances thatwe sit out ars
The most delightful Actives.
-Wife--I believe4on only married me
for my money. Husband -Everybody else
thinks the same thing.
Why doth the Reverend Doctor shoot
The Wady coutil-a, base pursuit-.
Since by his weekly pupu rail ,
• Be makes his congregation ,
X do notwant it dog forfeitr he'll bite me;
I do not wish a girl, for fear she'll siignt ;
do not want a horse, for fear he'll kick me;
1 do not wish a friend, who'll miyhap stick me
I do not want to live, for really I
Am fearful, when life's over, I must die.
The liVilkesbarre magistrate who last
Thareday came down from the bench and
unmercifully thumped a. wife beater who
• had been brought before him, preferred to
adrRinister justice rather than, law.
, The death is announced of Bey. award
Bradley; :" Chthbert Bede," the author of
" Verdant Green," perhaps the best story
' of Oeford University lite after " Tom
• Brown." Rio' Little Mr. %meter," will
long be remembered.
E. Talking Umber.
No One nowadoye on put * joke an
theca se a garrulous! tribe. The " talki
borher bee disappeared. No clam
artigana talk less, unlegs it be boiler.mater. In none of Mir Aril -oleos chops
does it barber spear until 10 10 'poket at
by a anotomer. If the customer is chatty
and the harbor reeponde he is soon brought
to ggietude by 1101330 algaet from ties
roprufter. be barber.bat eviclentljr
dotornilnod to deprive the newspepee
tate of one joke, at beet.- irarbingues.
Gaping.
• The Power et rale.
"A small drop ot ink, falling, like aew
upon& thought, predefine that which makes;
thous:ands. perhape =Whine, think," wrote
Byron. The inspiration of his pea miht
give the dusky fluid such 4 far-reaobing
power, and wa with we were posseesed ot
such an inspiration, thet we might, through
a like medium, bring into such extended
intim the matchless virtues of Dr.Plerotaii
Pleasant Purgative Pellets those tiny's,
sugaremth
eted granalee wid' contain, In a
concentrated form, the active ptinctiples of
vegetable extracts Ilia Dame Nature des
eigned especially to promote a -healthy
action of tbe liver, etomaole and bowels.
A rata Farm.
Recently the Duke of rite sold& farm to
two of his tenante under intoreosittg
circemetanoee. Messrs. A. and G. Shand
are the eels:Tiers of a holditignear Meodufe,
and they represent the oldest family on the
estate, the seine farm having demanded in
sucoession from father to eon 4or over 300
years. /t is now their freehold, bought
from the Duke, together with the adjoining
Drafts, at the rate of 26 years' purchase.
Don't hawk, hawk, blow spit, anddime
gust everybody with your offensive breath,
but use Dr. Sage's Catarrh Remedy and end
it. 50 cents, by druggists.
Bard Muck.
Aunt Susan Turner (just returning front
a visit)-D'ye mean ter any that Big
Simpson' i died 'n' been buried since I ben
gone? Well, I never! It jest beats the
Dutch how lack runs agin me 1 I was sick,
'n' lost Decoration Day. Jane Thompson
ant for me to miss her when Maria
had her quiltina Fourth o' July it up Ox.
rained; 'n' now l've lost funeral
I always set Beth store by buryinat too
Poor Widow- Redott 1
She tried to write love poetry to the
deacon, and could frame only--
" Affliction Bore
Long time I bore."
Had the lone creature need Dr. Pierce'e
Favorite Preeoription-the sue remedy for
the weaknesses and reenlist ailments of
her sex -she might have secured the
deacon's fever by the cheerful oharaoter of
her.verses.
• Let the Good Work Go on.
Young lady -I want a very stylish hat
and something aw4ully becoming.
Milliner -Now, here is one that I think
would suit. The broad brim is especially
,suitable for you.
• Young lady -That won't do at alt.
Show me something with a narrow brim.
(Sotto voce) -The sleighing swoon is
coming on and Harry must have half a
show at least
• Many a man has east it shadow on hie
life by standing in his own light.
.t 513 89.
„A GENTS MAEE $1004140N111
1-31.- with us. Send 20e. for tenni. A colored
rug pattern and 50 colored designs. W. it la
St. Thoma, Ont.
THE COOK'S BEST FRIEND