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The Citizen, 2004-06-16, Page 3BLYTH FESTIVAL SALUTE, WEDNESDAY, JUNE 16, 2004. PAGE 3. Artistic director reflects on first season A new year begins Artistic director Eric Coates begins his second season, a little older, a little wiser. (Bonnie Gropp photo) By Bonnie Gropp Citizen staff "Gone is the relaxed cavalier young man of yesteryear." Tongue planted firmly in cheek, Eric Coates reflects self-effacingly on last year, his first season as Blyth Festival's artistic director. While the season was for the most part a critical success, its financial bottom line was less than hoped for. It has meant a harder-nosed look at the balance sheets for Coates. He is also taking a closer look at what's happening with trends and cultural activities. "This is a little frustrating, of course, because it's not what artists like to spend their time doing, but it's a reality that's very much part of the theatre world now. Every theatre across the board has felt the impact." What Coates said he discovered last year was you can't count on anything, particularly relying on advance sales. "More people are waiting to make the decision about what they want ,to see during the season." One way to guarantee full houses is with the season opening return of The Outdoor Donnellys. "I would be less than honest if I didn't say some of the reason for bringing it back was financial. But it is also about popular demand. People asked last year why we didn't do it again. And I received phone calls from people asking if this is the theatre that has that Donnelly play. You can't ignore that kind of momentum. It tells me we're doing something that separates us from other theatres." Being involved with a production like The Outdoor Donnellys is also "incredibly gratifying," said Coates, referring to the high level of community involvement. As director for Some of the vignettes, Coates has enjoyed the experience of working with the volunteer actors. "It keeps me absolutely honest. I'm suddenly working with peoplewho essentially speak a different language than me. I must be very clear in what I'm asking. It's a great way to clarify my own approach." It also is giving him one more hat to wear in the busy pre-season. While preparing for his return as Will Donnelly, he is also gearing up for a new role, as Earl in Dave Carley's Test Drive. "I'm looking forward to it. The people working on this are some of my favourite on the planet." Director Miles Potter, says Coates, "is pound for pound one of the strongest directors anywhere." The only directing Coates is doing this year with the exception of the vignettes, is the radio play The Train being broadcast as part of the 30th season celebration. Coates is also looking ahead to a new season, reading through piles of scripts to plan for 2005. "After rehearsing I unwind by reading a script. 1 have to be honest it's not always how I want to spend my evening, but I have a responsibility to the people who send them to me." It is in those quiet evening hours that Coates strives to discover the magic for Blyth. Audiences have said they like comedy, yet in reality dramas seem to be better received. "People just want to be entertained. We try to constantly define what that entertainment is that they're looking for. It seems to me the audience can take a trip in an unhappy play as long as it's not a volatile play. I have to be sensitive to this." "It means I shop very hard and thoroughly for the next great comedy." That lesson was hard learned last year. "I thought Leaving Home (one of a series of plays by David French) was remarkably well done and its failure to win people over as a really objective look at family life surprised me. But more than that I was surprised by the volatile response from some who saw it somehow as promoting abusive relationships." That reaction prompted action on Coates's p.art. "I backed away from a long-term plan and rather than French's Of the Fields Lately, we're doing Salt-Water Moon, to see if people would care to see the other side of this beautiful, romantic comedy." When people do care about what they see on stage it's magic, for them, and for those responsible. "When you realize something's going to take off, it's often in the first- five minutes of the first public performance.". "That was the case with Having Hope at Home, last year. Within seconds of the opening you knew it was a hit. And for us, who have put so much into it, to see that kind of reaction your heart does respond." Its success, said Coates, is a feather in the Festival's cap. "It was picked up • immediately for production at other theatres." Another highlight is this year's anniversary celebrations. "It's exciting on the whole, but I'm really looking forward to the first Bonanza Weekend. There are things happening that are meant to celebrate the entire Centre for the Arts." Something else that's new is a concert by the Blyth Festival Singers as part of the season. "I'm not ever tired of talking about the am, zing fact that in this little village there is a theatre, concert choir, orchestra and art gallery." While Coates may be entering his second -season as artistic director a little wiser, he continues to dream big things for the Festival he loves. As he describes Earl, the character he plays in Test Drive it comes somewhat close to Coates. "Earl is every man, who thinks he's had no real effect on people who have travelled through his life. At some point we should all have a clear vision of what we've done." McKILLOP MUTUAL INSURANCE COMPANY Best Wishes for another great season! *Box 819, 91 Main Street S. Seaforth, Ontario NOK IWO Office: (519) 527-0400 1-800-463-9204 Fax: (519) 527-2777 Appearing in 2004 some of Myth's favourite artists return for Anniversary Season Janet Amos X OFFICE -877-862-5984 www.blythfestival.corn Artistic Director Jerry Eric Coates tIq 004 Season June 16 — September 4 The Outdoor Donnellys by Paul Thompson, Janet Amos & Co. "A magnificent achievement."* June 16 - July 3 Heat Wave by Michel Marc Bouchard saucy bedroom farce... July 7 - Aug. 20 Spirit of the Narrows \piW A zoe\- by Anne Lederman 0,0 powerful fiddling jamboree July 20 - July 23 Ted Johns Salt-Water Moon by David French an enduring 5 engaging love story July 14 - Aug. 21 Test Drive by Dave Carley a heartwarming journey of a life well lived Aug. i I - Sept. 4 Cricket and Claudette by Ted Johns knockout laughs at the landfill ... Aug. 4 - Sept. 4 * Robert Reid, K-W Record P.O. Box 10, BLYTH, Ontario NOM I HO 519-523-9300 / toll free I -877-862-5984 www.blythfestival.com Register online for our eNews for your chance to win tickets to the 2004 Season. www.blythfestival.com Paul Thompson