The Citizen, 1998-02-04, Page 19DENOMME
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THE CITIZEN, WEDNESDAY, FEBRUARY 4, 1998. PAGE 19.
Wedding Showcase '98
Hire a pro for wedding videos
What once was the icing on the
(wedding) cake has now become
one of the most important
considerations of your day: the
video.
"People now recognize how a
well-made video is priceless," says
Bill Mannion, assistant general
manager of camcorders for
Panasonic. "It captures the
moments in a timeless living diary
that can be enjoyed all through the
years."
Of course, creating the perfect
video doesn't mean you should
become a videographer — that's for
the pro to do. But, before hiring
that pro, there are some important
things to know.
"Ask to see. a sample of his work,
just as you would with a still
photographer, and look at it with a
critical eye," adds Mannion.
What's critical?
• Tell a story: To keep it
interesting, the video should tell
the story of your day. It needs a
Here comes the bride. She looks
so beautiful, so radiant and so...so
natural. She would be fortunate to
have such natural good looks — but
chances are that look was achieved
through careful planning.
That natural glow is the look
brides should be trying to achieve,
said Maria Celiberti, makeup
specialist. When brides-to-be come
in to talk with her about their
wedding day, Celiberti discusses
the look they want to achieve and
then helps plan for it. This means
the blushing bride who looks so
natural on her wedding day, should
give her makeup as much
consideration as any of the other
preparations. •
"Sometimes I will go by the
bridesmaids' dresses," said
Celiberti, who freelances when she
isn't applying makeup at the studio.
"If they have a fuchsia gown,
try to match the colours with the
brides."
Makeup colors will also depend
on the season. "If it's spring or fall
we go to the warm tones and then
summer and winter we go more to
the cool tones," she said.
Foundations are used according
to skin tone, so if the bride has a
dark tan, it doesn't matter.
But while all this effort is being
made for the bride's benefit, what
about the groom?
Celiberti will put makeup on men
when they come in for photographs
at the photo studio where she
works. The company specializes in
makeup and photo packages and
has couples who come in for their
engagement or group wedding
photos.
"You don't put as much
foundation on men," she said.
Primarily they just want to cover
blemishes or eliminate a five
o'clock shadow.
She has never had occasion to
makeup a groom, but men require
little effort. "It's more to make
them look healthy.
"Brides need a little colour,
especially for their pictures," she
said, "because they're wearing all
white."
Most women prefer to apply their
own makeup. Celiberti's advice is
beginning, middle and end,
allowing the viewer to be part of
the entire event. It need not be an
epic, however.
"The images should give the
flavor of the moment and move
on," says Mannion.
Also look for creativity. A scene
of the bride and groom toasting
each other is nice; the same scene
shot in the reflection from the side
of a wine glass is memorable.
• Zoom out the amateur: Lots of
zooming — moving in and out of a
scene — is the sign of an amateur
and quickly creates a tiring series
of images. Also, fast panning —
moving quickly from left to right
or up and down — adds nothing to
the presentation and can even
annoy the viewers.
• Wa'd he say? Because videos
are such a picture-oriented
medium, it's easy to forget that the
sound plays an equally important
role in telling the story. Listen to
the audio track carefully. The
to start light. "It's easier to add than
it is to take away," said Alexia
Mondesire, manager at the
photography studio where Celiberti
works. "It's important to blend as
well."
"You want to match the blush to
the lipstick," said Celiberti. "You
don't want a peach blush and a pink
lipstick." Celiberti said using a
sponge makes it easier to apply the
foundation, blush and even the eye
shadow.
And the worst makeup faux pas?
"Blue," said Celiberti without
hesitation. "I hate it. But a lot of
people are so used to it from the
'70s. "Blue eye shadow should be
Continued on page 20
voices you hear should be from
only you or your guests, not
verbal directions from the
videographer telling people what
to do or where to go.
• Special effects — not too much:
Special effects include scene
wipes, minor images, titles,
borders and fades, depending on
the quality of the camcorder used.
Each can enhance a scene
significantly, giving a much more
professional and polished feel to
the final video.
But too many special effects can
be the sign of an amateur at work.
"The viewer should walk away
with memories of the video, not
the special effects," says
Mannion.
• Let there be light: If the
interior scenes of a church,
synagogue or even a romantically
lighted reception area lack colour
or are washed-out shades of gray,
question the quality of the
camcorder being used. Today's
camcorders can shoot good-
quality colour images by the light
of a birthday candle.
• Shake the shakes: While the
video should show action, each
picture must be a steady, smooth
transition of scenes. The pro
knows to use a tripod, or even to
brace himself against a wall, so
that shaky scenes from a shaky
camcorder are eliminated. The
"shakes" are also removed by
special camcorders that contain
Digital Electronic Image
Stabilization (DEIS) circuitry.
With DEIS, the camcorder
electronically compensates for
shaky hand movements. Even
scenes shot by a videographer on
the move come out steady.
• Does it play in my VCR?
Naturally, the final video of the
event must be on a standard VHS
videocassette so it can be played
in any VHS home VCR. But what
"Outtakes are just as memorable
as a polished finished video," says
Mannion, "and may be a lot more
fun to watch years from now."
The videographer has now
become one of the most important
considerations of the wedding day.
...Since 1983 Gary Walden
Photography
Specializing in:
• Weddings
• Sports
• Family
Phone/Fax (519) 482-7675
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Package can be altered to suit individual requirements
For best service please call one of our
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Your Wedding Specialists Since 1957
Finding natural glow
about the original unedited tapes
shot at the event? Only
camcorders that use full-size VHS
or Compact-VHS videocassettes
can create outtakes that can be
played at home on a VHS VCR.
Why would you want them?