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The Citizen, 1998-02-04, Page 19DENOMME FLOWER SHOP INC. 140 The Square, Goderich 524-8132 Choose a -king as Individual as Your Love.o take a look at our selection of wedding bands. Whether you prefer a traditional plain, an intricately hand-engraved, or a contemporary two-tone band, we have the style that is right for the two of you. Matching ladies' and men's and Comfort-Curve' styles are available in 10K, 14K and 18K gold. Az, Anstett Jewellers since 1950 London Clinton, Exeter White Oaks Mall St Marys Goderich 519-482-3901 519-235-2468 519-680-1750 519-284-1036 519-524-4195 With every purchase Feb. 1st - 14th, enter our draw for an "Instant Romance" gift basket THE CITIZEN, WEDNESDAY, FEBRUARY 4, 1998. PAGE 19. Wedding Showcase '98 Hire a pro for wedding videos What once was the icing on the (wedding) cake has now become one of the most important considerations of your day: the video. "People now recognize how a well-made video is priceless," says Bill Mannion, assistant general manager of camcorders for Panasonic. "It captures the moments in a timeless living diary that can be enjoyed all through the years." Of course, creating the perfect video doesn't mean you should become a videographer — that's for the pro to do. But, before hiring that pro, there are some important things to know. "Ask to see. a sample of his work, just as you would with a still photographer, and look at it with a critical eye," adds Mannion. What's critical? • Tell a story: To keep it interesting, the video should tell the story of your day. It needs a Here comes the bride. She looks so beautiful, so radiant and so...so natural. She would be fortunate to have such natural good looks — but chances are that look was achieved through careful planning. That natural glow is the look brides should be trying to achieve, said Maria Celiberti, makeup specialist. When brides-to-be come in to talk with her about their wedding day, Celiberti discusses the look they want to achieve and then helps plan for it. This means the blushing bride who looks so natural on her wedding day, should give her makeup as much consideration as any of the other preparations. • "Sometimes I will go by the bridesmaids' dresses," said Celiberti, who freelances when she isn't applying makeup at the studio. "If they have a fuchsia gown, try to match the colours with the brides." Makeup colors will also depend on the season. "If it's spring or fall we go to the warm tones and then summer and winter we go more to the cool tones," she said. Foundations are used according to skin tone, so if the bride has a dark tan, it doesn't matter. But while all this effort is being made for the bride's benefit, what about the groom? Celiberti will put makeup on men when they come in for photographs at the photo studio where she works. The company specializes in makeup and photo packages and has couples who come in for their engagement or group wedding photos. "You don't put as much foundation on men," she said. Primarily they just want to cover blemishes or eliminate a five o'clock shadow. She has never had occasion to makeup a groom, but men require little effort. "It's more to make them look healthy. "Brides need a little colour, especially for their pictures," she said, "because they're wearing all white." Most women prefer to apply their own makeup. Celiberti's advice is beginning, middle and end, allowing the viewer to be part of the entire event. It need not be an epic, however. "The images should give the flavor of the moment and move on," says Mannion. Also look for creativity. A scene of the bride and groom toasting each other is nice; the same scene shot in the reflection from the side of a wine glass is memorable. • Zoom out the amateur: Lots of zooming — moving in and out of a scene — is the sign of an amateur and quickly creates a tiring series of images. Also, fast panning — moving quickly from left to right or up and down — adds nothing to the presentation and can even annoy the viewers. • Wa'd he say? Because videos are such a picture-oriented medium, it's easy to forget that the sound plays an equally important role in telling the story. Listen to the audio track carefully. The to start light. "It's easier to add than it is to take away," said Alexia Mondesire, manager at the photography studio where Celiberti works. "It's important to blend as well." "You want to match the blush to the lipstick," said Celiberti. "You don't want a peach blush and a pink lipstick." Celiberti said using a sponge makes it easier to apply the foundation, blush and even the eye shadow. And the worst makeup faux pas? "Blue," said Celiberti without hesitation. "I hate it. But a lot of people are so used to it from the '70s. "Blue eye shadow should be Continued on page 20 voices you hear should be from only you or your guests, not verbal directions from the videographer telling people what to do or where to go. • Special effects — not too much: Special effects include scene wipes, minor images, titles, borders and fades, depending on the quality of the camcorder used. Each can enhance a scene significantly, giving a much more professional and polished feel to the final video. But too many special effects can be the sign of an amateur at work. "The viewer should walk away with memories of the video, not the special effects," says Mannion. • Let there be light: If the interior scenes of a church, synagogue or even a romantically lighted reception area lack colour or are washed-out shades of gray, question the quality of the camcorder being used. Today's camcorders can shoot good- quality colour images by the light of a birthday candle. • Shake the shakes: While the video should show action, each picture must be a steady, smooth transition of scenes. The pro knows to use a tripod, or even to brace himself against a wall, so that shaky scenes from a shaky camcorder are eliminated. The "shakes" are also removed by special camcorders that contain Digital Electronic Image Stabilization (DEIS) circuitry. With DEIS, the camcorder electronically compensates for shaky hand movements. Even scenes shot by a videographer on the move come out steady. • Does it play in my VCR? Naturally, the final video of the event must be on a standard VHS videocassette so it can be played in any VHS home VCR. But what "Outtakes are just as memorable as a polished finished video," says Mannion, "and may be a lot more fun to watch years from now." The videographer has now become one of the most important considerations of the wedding day. ...Since 1983 Gary Walden Photography Specializing in: • Weddings • Sports • Family Phone/Fax (519) 482-7675 Ask about our Bridal Edition Package 210 Hill St., Box 448 Clinton, Ont. NOM 1L0 Beautiful Weddings Are Our Speciality At Denomme's, we take great pride in assuring the flowers for your wedding are beautiful and unique. Introducing a new complete Wedding Package... • Bouquets for the Bride, 2 Bridesmaids and Maid of Honour • CorSages for Mothers • Boutonnieres for Groom, Groomsmen and Fathers • Church Flowers: choice of candelabras, 2 fresh arrangements or wedding arch. • Local delivery and set up if required. Fresh or artificial flowers ONLY $ idia oo Plus • Taxes Package can be altered to suit individual requirements For best service please call one of our consultants for an appointment. Your Wedding Specialists Since 1957 Finding natural glow about the original unedited tapes shot at the event? Only camcorders that use full-size VHS or Compact-VHS videocassettes can create outtakes that can be played at home on a VHS VCR. Why would you want them?