The Citizen, 1994-07-06, Page 26PAGE 26. THE CITIZEN, WEDNESDAY, JULY 6, 1994.
Ministry notes tourism’s impact on Ont.
During June, which was declared
"Tourism Awareness Month" by
the Tourism Indsutry Association
of Canada, the Ontario Minister of
Culture, Tourism and Recreation
Anne S warbrick noted the recent
gains in the province's economic
performance as is relates to the
tourism industry.
Ms Swarbrick also recognized
the growing significance of tourism
across the province.
"More and more people are
travelling in Ontario, and that's
good news for the industry and the
economy," she said, nothing that
the number of visitors from
overseas travel to Ontario rose
three per cent last year and that
Ontarians are taking more trips at
home, while their visits across the
border to the U.S. have dropped
sharply.
"As we swing into the summer
high season for tourism, Ontario's
tourism industry is getting ready to
welcome millions of visitors," said
Ms Swarbrick. "We want everyone
to understand what an important
role tourism plays in the Ontario
economy, and the role they and
their communities play in helping
to make the province one of the
world's top travel destinations."
"We all need to recognize the
benefits that tourism provides to all
regions of Ontario, and especially
of the economic impact tourism
brings to the province," she said. In
Ontario, tourism generates up to
$17 billion dollars a year and
provides jobs for over 272,000
people.
During the next few years,
growth is expected to occur at a
much faster rate in the tourism and
hospitality sector than the
provincial average anticipated for
other industries, and will rebound
from effects of the recession it
experienced in the past two years, a
decrease which has been blamed on
recessionary factors.
The growth of tourism is a
worldwide phenomenon, and
according to the World Travel and
Tourism Council, tourism is the
world s largest industry and largest
generator cf jobs.
"People are starting to accept a
broader definition of the tourism
industry in Ontario, and they
understand that tourism not only
includes hotels, attractions and
restaurants, but it also includes
recreation and sports facilities,
historic sites and cultural facilities
... art exhibits and street vendors
... we're all part of the tourism
family," said Ms Swarbrick.
"Winter carnivals, local theatre
productions and special-themed
events bring in visitors, either from
neighbouring communities, or from
abroad. That's the true face of
tourism in Ontario, and it can be
found in every community in
Ontario."
Many people may not realize just
how many different jobs depend on
tourism in this province. There are
obvious tourist related jobs at
attractions like Science North in
Sudbury or the popular shops at
Niagara Falls, but a great number
of the jobs created by tourism are
in the independently owned
businesses found in smaller
communities. "They greatly depend
on tourist dollars for their living,"
said Ms Swarbrick. "Retail services
close to convention facilities are as
much a part of Ontario's tourism
infrastructure as the CN Tower or
Ottawa's Tulip Festival," she said.
In the past year, the Ministry of
Culture with Tourism and
Recreation has been working
closely with its tourism partners in
all regions of the province, and
together, they have developed a
Tourism Sector Strategy to enhance
the tourism and hospitality industry
in Ontario, and to strengthen
Ontario's competitive position as a
major world travel destination.
"We have been involved in
developing partnerships and long
term strategies to support and build
the tourism sector, but we have also
actively invested in a number of
important events and exciting
tourist attractions that will generate
big revenues throughout the
coming year," said Ms Swarbrick.
"These events will be big tourist
draws and the money that gets
spent will ripple outwards and have
an impact throughout the
community."
Ontario is a four-seasons
destination. While the summer
months traditionally bring large
numbers of visitors to the province,
the Ministry and its partners have
been actively supporting winter
tourism initiatives in order to
extend the tourist season
throughout the year. "People
normally think of summer
vacations in Ontario, with events
like the Marine Heritage Festival in
Haliburton, but we've got a lot to
offer throughout the year here," Ms
Swarbrick said. "In order to help
build the tourism industry through
the winter months we've been
active in developing the SNO-
TRAC program which, in
partnership with snowmobile clubs,
will upgrade and connect Ontario's
35,000 kilometres of snowmobile
trails into a province wide trail
system."
"We are identifying a variety of
ways and means to not only bring
more people into the province, but
to ensure that when they come to
Ontario, they have a wonderful
experience and great memories to
take home with them," Ms
Swarbrick said. "That means
ensuring that visitors here receive
high-quality personal service."
To provide visitors with
information on what to do and see
while they're here, the Ministry
operates its toll-free 1-800-
Mind your master
This was a hard-learned phrase for many dogs taking part
in the Bluewater Kennel Club's obedience course in Blyth.
Foxy does well staying along side owner Olwen Richmond
during the final portion of testing on June 28 at the Blyth
and District Community Centre.
ONTARIO information line to
provide instant updates on events
and attractions. The CRIS
ONTARIO reservation service,
through the 1-800 ONTARIO line,
can make reservations at selected
tourism facilities in the province.
CLASSIFIED
MARKETPLACE
"Advertise Across Ontario or Across the Country"
Is your message getting through?
People can find a lot of things to
do when the ads come on TV.
When you want your advertisement
to stick around put it in print.
{ COMING EVENTS )
WAYLON JENNINGS - George Fox -
Asleep at the Wheel - Goods - Valdy -
Murry McLauchlan - Crowbar -
Cassandra Vasik. Aug 12-14 Havelock
Country Jamboree and Trade Show.
Jack Blakely 1-800-539-3353.
( CAREER TRAINING )
COUNSELLOR TRAINING INSTI
TUTE of Vancouver offers correspon
dence courses for the certificate of
Counselling Studies to begin the 15th
of the month. For brochure phone- 1-
800-665-7044.
( SALES HELP WANTED )
START YOUR OWN home-based
business! Watkins is today’s best
business opportunity! For FREE infor
mation contact - Independent
Marketing Director, 218 Meglund Cr.,
Saskatoon, SK S7H 4Z6 (1-800-263-
2999).
NOT ENOUGH CASH? Excellent sec
ond income. Set your own goals, it
takes just one free call 1-800-575-
4852, ext. 6767.
travelling out of Canada without
Medical coverage. National Auto
League’s Health pac gives our mem
bers the peace of mind to travel worry
free. Buy the most flexible coverage
available starting at $49.00 for year
round coverage. Call 1-800-387-2298 -
8:00 a.m. to 8:00 p.m. EDT.
( PERSONALS "
GOOD SEX for seniors. Overcome all
erection problems caused by aging,
medications, surgery, diabetes etc.
Get the facts: Performance Medical,
Box 418, Valemount, B.C., Toll-free 1-
800-663-0121.
REAL ESTATE
C itizen
| Serving Blyth, Brussels, Auburn, Belgrave, Ethel, Londesborough, Walton and the surrounding townships.]
The North Huron
START YOUR OWN HOME BASE
business. Watkins is today's best busi
ness opportunity! For FREE informa
tion contact Claude Dalcourt,
Independent Marketing Director, 360
Arrowhead Place, Kingston, Ontario
K7M 3L3 or call 613-546-2550.
MEDICAL
OUT-OF-COUNTRY MEDICAL
ALERT. Don't risk financial loss by
110 ACRE PRIVATE ISLAND. Centre
island west coast Vancouver Island.
Some timber, subdividable, 2-miles
oceanfront, fantastic fishing. $440,000.
Richard Osborne, Realty World, White
Rock(604) 531-5561.
( STEEL BUILDINGS )
THE LAST BUILDING YOU’LL EVER
NEED. Future Steel is the recognized
leader in affordable, top quality, arch
style structures. For Value, Service &
Integrity, call 1-800-668-8653.
BEST BUILDINGS PRICES - Steel
Straitwall Type - not quonset - 32x54
$8,505; 40x72 $12,887; 50x90
$18,378.; 60x126 $28,150 - other
sizes available - Misc. clearance -
Paragon - 24 hours 1-800-263-8499.
Contact: Jeannette McNeil or Julie Mitchell
523-4792 887-9114
‘ It's Affordable • It's Fast • It's Easy • One Bill Does It All
• Northern Ontario $63 • Eastern Ontario $91
• Western Ontario $162 • Central Ontario $168 • All Ontario $380
• National Packages Available • Call this paper for details!