The Citizen, 1991-11-13, Page 15Heavy trade
at Brussels
Livestock
Sales at Brussels Livestock for
the week ending November 8 were:
slaughter cattle, 915; cows, 210;
veal calves, 190; lambs and goats,
85; stockers, 1400; pigs, light run.
This week’s trade was steady to
previous week with heavy over-fat
cattle discounted. The cow trade
was steady. There were 650 steers
on offer selling from $71 to $77.80
to the high of $86.
One cow consigned by Ham
mond Bros., Monkton weighed
1320 lbs. and sold for $79. Forty-
four steers consigned by W.B.
Pletch Co. Ltd., Rockwood averag
ing 1249 lbs. sold for $76.50 to the
high of $82. Two steers consigned
by Earl Geisel, Elmira averaging
1390 lbs. sold for an average of
$74.95 to the high of $76.25.
Thirty-five steers consigned by
Cunningham Farms, Lucan averag
ing 1391 lbs. sold for an average of
$74.20 to the high of $86. Seven
teen steers consigned by Glen
Johnston, Bluevale averaging 1323
lbs. sold for an average of $73.05
to the high of $77. Forty-five steers
consigned by Geo. Underwood
Farms, Wingham averaging 1366
lbs. sold for an average of $70.15
to the high of $79.
Nineteen steers consigned by
Alton O'Neil, Lucan averaging
1440 lbs. sold for an average of
$69.60 to me high of $78.
There were 265 heifers on offer
selling from $68.90 to $76.30 to
the high of $81.25.
One heifer consigned by Kevin
Gray, Harriston weighed 1300 lbs.
sold for $81.25. Fourteen heifers
consigned by John Barbour,
Orangeville averaging 1204 lbs.
sold for an average of $78.75 to the
high of $80.75. Four heifers con
signed by Aaron Fisher, Ayton
averaging 1095 lbs. sold for an
average of $75.95 to the high of
$78.
Six heifers consigned by Lome
Hackett, Lucknow averaging 1242
lbs. sold for an average of $75.70
to the high of $79.75. Five heifers
consigned by Bell Hackett, Luc
know averaging 1114 lbs. sold for
an average of $74.40 to the high of
$75.
Five heifers consigned by Greg
Hackett, Lucknow averaging 1178
lbs. sold for an average of $74.35
to the high of $75. Fourteen heifers
consigned by Neil Williams,
Gowanstown, averaging 1171 lbs.
sold for an average of $73.50 to the
high of $76.50. Six heifers con
signed by David Proper, Wingham
averaging 1050 lbs. sold for an
average of $72.30 to the high of
$79.25.
Twenty-nine heifers consigned
by Maurice Coe, Shelburne, aver
aging 1216 lbs. sold for an average
of $71.70 to the high of $76.30.
There were 210 cows on offer
selling from $48 to $55.75 to the
high of $64.75. One cow consigned
by Jack Hatten, Chesley, weighed
1310 lbs. sold for $58.50.
There were seven bulls on offer
selling from $60 to $65 to the high
of $66.50.
One bull consigned by Robt.
Thompson, Ripley weighed 1460
lbs. sold for $65.50. One bull con
signed by Hans Straub, Gowans
town weighed 2100 lbs. sold for
$62.
There were 190 veal on offer
selling from $94.50 to $110 to the
high of $114. Two veal consigned
by Doug Marroit, St. Marys aver
aging 600 lbs. sold for $111.80 to
the high of $114. One veal con
signed by Murray Clarke, Kincar
dine weighed 570 lbs. sold for
$113.
Speaking
of Farming
By Jim Fitzgerald
Consumers will change farming
Amid all the doom and gloom in the agriculture sector lately, there are
some rays of hope shining through for Ontario food producers and
processors, as a recent study on consumer trends by the Food Development
Division (FDD) of Agriculture Canada has shown. In a recent edition of
their newsletter Visions, the FDD, after examining attitudes and
demographic factors that influence purchase patterns, has detailed five
major consumer trends we should be anticipating .
In order of preference, consumers of tomorrow will be demanding
freshness, variety, convenience, nutrition and safety, and environmental
friendliness, and they are willing to spend more for products that meet
these specific needs.
First of all there's freshness. Studies by Ag Canada and the Grocery
Products Manufacturers of Canada show that 68 per cent of consumers
want food that looks and tastes fresh, because they equate quality with
freshness. This has led to an increase in consumption of fruits and
vegetables, organic produce, bakery products, deli meats and cheeses, and
fresh pastas. This trend has also spurred prepared main dishes which are
frozen or chilled to preserve freshness, and inspired the development of
new processing and packaging technologies such as modified atmosphere
containers For instance the Ontario pork board is examining a process to
vacuum pack pork in carbon dioxide that extends its freshness by several
weeks). Many local farmers have benefitted from the fresh trend as well,
because of the resurgence in the popularity of direct marketing channels
such as farmers’ markets, pick-your-own farms, and local food
“boutiques” run by farmers to speed up the delivery of fresh food to the
customers.
The second trend is the demand for variety, which is becoming one of
today’s most powerful trends, affecting everyone from the farmer through
to the retailer, to the foodservee manager. Tired of basic “meat and
potatoes” diets, consumers — partially because of the changing ethnic mix
of Canada — want hundreds of fruits and vegetables available year round
(broccoli, cauliflower and peppers) as well as new varieties of breads,
meats, and other formerly unavailable foods. For example, only a few
years ago, bagels and nacho chips were unheard of in Blyth, and now you
can buy them fresh, daily at the local store. Many area farmers will spot
these new niche markets and grow some of these once exotic foods locally.
The third trend, convenience, is the result of Canada’s changing
demographic profile which shows higher levels of education, higher
average incomes, more working women, and smaller households than ever
before, says FDD. The resulting time pressures have created demands for
name-brand food and beverage products that are easy to prepare and
tailored to meet the consumer’s busy lifestyle. With microwave ovens in
70 per cent of households now, processing and retailing opportunities exist
for chilled or frozen microwavable products, for precut, cleaned produce,
and for new, take-home, prepared dishes.
The fourth trend for nutrition and safety is the result of high consumer
confidence in the Canadian food system. But with an aging population,
there is increasing concern about health, and consumers want to avoid
chemicals, additives, and contaminants in food. Ag Canada studies have
shown that 68 per cent of Canadians are concerned with chemical residues,
and 71 per cent are concerned about the use of herbicides and pesticides.
There is a demand for products perceived as nutritious, high in fibre, and
low in cholesterol, calories, fat, and salt.
And lastly, consumers are demanding products that are not highly
processed or over packaged in order to reduce waste and environmental
degradation. With the food and beverage processing sector in Canada
accounting for nearly 60 per cent of all packaging, or over $3 billion in
1988, manufacturers are becoming concerned because 45 per cent of
Canadians perceive waste from food packaging to be a serious
environmental problem, and almost 60 per cent are worried about air
quality, waste management, and the depletion of natural resources. As
well, groups will have different demands, depending on their age group.
While the “traditionals” or over 50 group generally consume fewer
prepared foods and beverages and have lots of money, few debts, and
plenty of time for shopping, they will be receptive to convenient, portion-
packed, prepared produce and meal cuts backed by a brand name. The
“boomer families” (25-49 years) will continue to demand healthful,
convenient products that are easy to prepare, and offer a variety of choices,
while the “after boomers” (under 25 years) who place little value on
brands but like attractive products, could be sold on distinctive, appealing
products with minimal packaging to reduce waste and environmental
implications.
So there are local opportunities that entrepreneurial farmers in the area
will be able to take advantage of. However, they will need retraining to
equip them with new skills in marketing and processing, along with new
capital investment to change them from being simple suppliers of raw
products — that in some cases are no longer in demand in a glutted market
— to successful, profitable operations with the ability to meet the demands
of the new markets.
• GATES •FEEDERS • ETC.
at Brussels Stockyards
OPEN: TUESDAY, THURSDAYS AND FRIDAYS
$2,00 discount on long distance phone orders
669-4472 VICZIESKE
THE CITIZEN, WEDNESDAY, NOVEMBER 13, 1991. PAGE 15.
Farmers get amnesty
on old pesticides
BY JIM FITZGERALD
Huron County farmers still have
a chance to dispose of all their
unused or out of date pesticides, no
questions asked, on November 20
and 21 to the Centralia College
Research farm, which is 1/2 mile
north of the campus.
It’s all part of a new pilot experi
ment being undertaken by a group
of Ontario farm groups called Ag
Care with funding by the Ontario
Ministries of the Environment
(MOE) and Agri-culture and Food
(OMAF).
Originally, farmers were to have
pre-registered what they planned to
bring with their Clinton OMAF
office by October 25, but at a news
conference last week, Bill Allison,
a farmer from Halton who is vice-
chairman of Ag Care, said that
farmers could bring right up to the
date.
Alan McCallum, OMAF soil and
crop advisor for Huron, said that as
of Nov. 1, 50 producers had already
registered to bring in unused pesti
cides. “They’re from right across
the county,” said McCallum. “We
hope they'll phone ahead so we can
tell them how to handle and trans
port the chemicals safely to the
Centralia site.” The site will be
open from 8 a.m. to 8 p.m. on both
dates.
Allison said that the Centralia
site was the best suited for the dis
posal, as it can be made safe.
“Strict safety procedures will be
observed with Laidlaw Waste Sys
tems carefully repacking the con
tainers for shipment and disposal
elsewhere. He anticipates that most
of the pesticides will be unused
Continued on page 19
TUESDAYS 11 a.m. Slaughter Cattle
& Cows
THURSDAYS 11 a.m. Veal, Goats,
Sheep &
Lambs
FRIDAYS 10:30 a.m. Pigs
11:00a.m. Stockers
>ELS 887-6461
__________________________________
NOW OPEN!
BRUSSELS
AGRI-SERVICES
LOCATED AT BRUSSELS LIVESTOCK
R.R. #3 BRUSSELS
CALL 887-9391
We are one of the largest suppliers of feed to the Canadian
farmer offering a complete line of feeds, supplements,
premixes, and minerals for all animal species.
Brussels Agrl-Services can offer you a quality performance
proven and competitive feed to meet your needs.
MIKE CHAMBERS
Manager
JACK ROBINSON
OPEN
Monday -1 p.m. - 5 p.m.
Tuesday-8 a.m.-5 p.m.
Thursday - 8 a.m. - 5 p.m.
Friday -9 a.m.-8 p.m.