The Citizen, 1991-08-07, Page 14PAGE 14. THE CITIZEN, WEDNESDAY, AUGUST 7,1991.
Gazing into the
crystal hall
Throughout history, humans have always wanted to know what the
future holds. Where will we be? What will happen to us? What will the
weather be? But gazing into the future from ancient times to the present
is, at best, a strange occupation.
In ancient Rome, Julius Caesar had the soothsayers look at the entrails
of chickens for clues to what the future held. Today, people still go to
fortune tellers to get their tea leaves read or tarot cards explained, and the
daily horoscope is still a very popular feature in daily newspapers. But if
you really could find out the future, would you pay any attention to it?
After all, Caesar was told to beware of the Ides of March, but he still died
with several knives in his back.
As a profession today, future gazing still falls somewhere in between
science and voo doo. Many companies employ legions of economists to
help predict marketing trends, but many times they’re better at telling us
what happened, than what will happen.
Farmers, too, rely of prognostigators to predict the weather, or the
direction of the markets or upcoming consumer demands so they can
tailor their production to meet the changing needs.
So what is the future of agriculture and how will that affect the incomes,
social structures and the well-being of our community in Huron county?
Former agricultural representative Don Pullen is currently working on
such a study for the county, so I concentrate this week on an overview
given by highly respected Canadian “futurist” Lloyd Quantz at a recent
conference sponsored by the Ontario ministry of agriculture and food.
But hang onto your hats. Quantz delivered a real dose of reality that
was, as far as I could tell, unreported by most of the media, so if you’re
feeling a bit down at this point, you may want to tum to the church news.
Quantz, an economist by training, heads up his own firm called
AgriTrends Research Inc. of Calgary. He says the Canadian economy in
the next decade will approach the 1920 to 1940 period (remember the
dirty ’30’s) with Canada only having a fair chance of making the transition
from a fringe, isolated economy to a world integrated player and farmers
will require a “new deal” to service and eventually prosper in the next
decade. We should be on the lookout for eight trends that will reshape
Ontario in the 1990s.
In his first trend he predicts that although the world population grows
by over 80 million a year, our agriculture products will both be too
expensive and unfamiliar to them. Food sales potential will be in Asia, but
only through highly complex barter arrangements for technology and aid.
Low population growth in Canada, the result of the “baby bust,” is a
second trend that Quantz says will cause unprecedented distortions in
production and consumption of food, but will open up niche markets to
those producing quality, ethical food for the aging market. The third trend
may be good news for the agriculture sector, as it recovers from a down
wave of productivity and innovation because of a massive economic
adjustment, and a debt crises of international scale.
As a fourth trend, Quantz sees a commodity price erosion as new
technology comes forward (fibre optic telephone lines have made copper
obsolete) based on biotechnology and genetic manipulation, which will
produce new pest resistant varieties requiring less fertilizer. Farmers will
make more money from specialization diversity than from increased
efficiency.
Farmers will see, as another trend, the growth of non-traditional
activities in rural areas that will require extensive labour and capital
adjustment. While traditional export markets languish, farm incomes will
be bolstered by new opportunities in recreation, tourism, environmental
services, specialized producer and consumer services, and professional
practice (Blyth is already leading the pack with attractions like the Centre
for the Ans, the Thresherman’s reunion and the Rutabaga Festival).
A sixth trend Quantz predicts will see farmers move away from
commodity-specific orientation to marketing and management clusters
within and across commodity groups. Most will be owner service driven,
rather than lobby driven as new markets, finances and technology become
dominant survival factors. This will inspire more local organizations and
producer/processor partnerships.
Farmers will be told how to look after their land in another trend, as
urban people have the greater political power and the final say on
environmental controls on land, water, air, and xouu. dui ^uamz. »«ys,
those city people will be willing to pay those additional costs of
production. New product opportunities from upgraded by-products will
be created by the three “Rs” of the environment —reuse, recycle and
reuse.
And finally, agriculture policy formation will be increasingly complex
and globally driven, with domestic policies frequently influenced by trade
issues and international development objectives. There will still be food
shortages in high population growth areas, but domestic food surpluses
will be seen by voters as proof that agriculture has little to complain
about. Consumer-sensitive, promotion-oriented marketing boards will
survive but supply controls will be eroded as global food trade issues are
resolved (better unload that milk quota while the price is still high).
Quantz says that it will be difficult to maintain Canadian policies which
protect high cost industries against the more competitive export markets.
The reality of the situation is that opeti markets will be relied upon for
allocating profits and resources —we haven’t found a substitute yet, he
says.
Whether you agree or not with Quantz's crystal ball, gazing, we have
already witnessed some of his predictions, and if only a small percentage
of his predictions are true, we know that some profound changes are
coming to our area.
Beef Carcass competiton
deadline set for Aug. 16
BY JOHN BANCROFT
FARM MANAGEMENT
SPECIALIST FOR
HURON COUNTY
With the Canadian Beef Grading
System to be revised in 1992, it is
important that beef producers gain
a good understanding of the pro
posed new system. Huron County
beef producers are invited to partic
ipate in the Huron County Beef
Carcass Competition.
The Competition has two objec
tives:
1. To provide a practical opportu
nity for Huron County beef produc
ers to gain a better understanding of
the proposed new beef grading
scheduled to start January 1, 1992.
Cattle sales heavy last
week at Brussels
Sales at Brussels Livestock for
the week ending August 2 were:
slaughter cattle, 556; cows, 135;
veal calves, 127; lambs and goats,
93; pigs, 124.
There were 414 steers on offer
selling from $84.41 to $88.20 to
the high of $94.75. One steer con
signed by Dennis Robinson, Gad-
shill weighed 1240 lbs. and sold for
$94.50. Fourteen steers consigned
by Gerald Geisel, Elmira averaging
1434 lbs. sold for $88.08 to the
high of $94.75.
Forty-four steers consigned by
W. B. Pletch Co. Ltd., Rockwood
averaged 1143 lbs. and sold for
$87.99 to the high of $93. Twenty
eight steers consigned by Maple
Emblem Farms, Dungannon aver
aged 1248 lbs. and sold for $87.89
to the high of $94.25. Four steers
consigned by Bill Sproul, Auburn
averaging 1373 lbs. sold for
$87.50. Twenty steers consigned by
George Blake, Brussels averaging
1337 lbs. sold for $87.24 to the
high of $89.50.
Sixteen steers consigned by Mur
ray Forbes, Clinton averaged 1246
lbs. and sold for $86.45 to the high
of $87.30. Seventeen steers con
signed by Ken and Mary B lac kier,
St. Marys averaging 1284 lbs. sold
for $86.30 to the high of $88.80.
Eighteen steers consigned by Cun
ningham Farms, Lucan averaging
1364 lbs. sold for $85.88 to the
high of $87.50.
Twelve steers consigned by Glen
Johnston, Bluevale averaging 1328
lbs. sold for $85.80 to the high of
$88.40. Fourteen steers consigned
by Maple Ridge Farms, Brussels
averaging 1229 lbs. sold for $85.74
to the high of $86.40. Twenty-two
steers consigned by Martin Metske,
Lucknow averaging 1205 lbs. sold
for $84.94 to the high of $86.90.
Six steers consigned by Tom
Helm, Lucknow averaging 1270
lbs. sold for $84.90 to the high of
$88.50. Twenty steers consigned by
Murray Shiell, Wingham averaging
1290 lbs. sold for $84.43 to the
high of $87.75. Thirteen steers con
signed by Dale Taylor, Creemore,
averaging 1398 lbs. sold for $79.28
to the high of $85.90.
There were 142 heifers on offer
selling from $78.32 to $87.25 to
the high of $94.25. Seven heifers
consigned by Dennis Robinson,
Gadshill averaging 1134 lbs. sold
for $88.48 to the high of $90.10.
Six heifers consigned by Frank
Nigh, Seaforth averaging 1068 lbs.
sold for $87.96 to the high of
$94.25.
Four heifers consigned by Gor
don Daer, Auburn averaging 1160
lbs. sold for $86.78 to the high of
$87.25. Two heifers consigned by
Greg Hackett, Lucknow averaged
1040 lbs. and sold for $85. Four
heifers consigned by Lome Hack
ett, Lucknow averaged 1095 lbs.
and sold for $84.81 to the high of
$85.30.
Two heifers consigned by
George Roney, Staffa averaging
1145 lbs. sold for $84.50. Fourteen
heifers consigned by Jim Nichols,
Mitchell averaging 1216 lbs., sold
for $82.37 to the high of $89.30.
Eight heifers consigned by Claire
Cox, Bayfield averaging 1209 lbs.
sold for $82.62 to the high of
$84.10.
Three heifers consigned by Don
Burnett, Gowanstown averaging
1203 lbs. sold for $81.75 to the
high of $82.80. Two heifers con
signed by Sylvia Lee, Brussels
averaging 990 lbs., sold for $79.93
to the high of $80.50. Six heifers
consigned by Frank Roney, Staffa
averaging 1268 lbs., sold for
$79.05 to the high of $84.50.
There were 135 cows on offer
selling from $56.11 to $62.75 to
the high of $70.
Five cows consigned by Wray
McConnell, Kincardine averaged
1218 lbs. and sold for $69.07 to the
high of $65.75. Two cows con
signed by Don Dodds, Seaforth
Continued on page 19.
2. To create consumer awareness
of the quality and the various
grades of beef that can be pur
chased.
In order to have animals and car
casses to view, a Carcass Competi
tion has been set up. Huron County
beef producers are invited to enter
either a market heifer or market
steer. These are to be delivered to
the Brussels Stockyards on
Wednesday, September 11. That
evening producers will have an
opportunity to evaluate all the ani
mals on a live basis. All of the ani
mals will be slaughtered and
graded by both the old and new
grading systems. Pictures will be
taken of the live animal and its car
cass.
On September 25 in Seaforth a
Carcass Evaluation Meeting will be
held. The grading system will be
reviewed along with the pictures of
the live animals and their carcasses.
For the Carcass Competition,
prize money of $200, $100, $75,
$50 and $25 will be awarded for
each class of market steers and
market heifers. Special prizes of
$200 and $100 will be presented
for the top two home bred animals.
Prize winners will be determined
using the proposed new grading
system.
The Competition is being orga
nized by the Huron County Beef
Improvement Association, the
Seaforth Agricultural Society and
the Ontario Ministry of Agriculture
& Food in Clinton. To enter the
Competition, or to get information,
contact John Bancroft at the Clin
ton OMAF office at 482-3428 or 1-
800-265-5170. The deadline for
entries is Friday, August 16.
VEAL PRODUCERS
CONSIDER THE FACTS ABOUT
SELLING YOUR VEAL
AT THE
ONTARIO LIVESTOCK EXCHANGE
WATERLOO, ONTARIO
SALES EVERY TUESDAY & WEDNESDAY
12:00 NOON
FACT: Large market, with modern penning reduces
bruising and shrinkage.
FACT: Every producer or trucker, delivering 10 calves or
more, Is guaranteed a separate pen further
reducing stress.
FACT: Strong buyer support from many packing houses
giving you the competition you deserve.
FACT: Guaranteed same day payment for your veal.
FACT: Bonded & Government inspected scales with NO
pencil shrink.
FACT: Your calves sell early In the week so they are not
held over the weekend before slaughter, which
means Buyers will pay more.
CALL US AT (519) 884-2082 FOR
FURTHER MARKET INFORMATION
" WERE HERE TO HELP"
LARGE SLAUGHTER COW MARKET ON
TUESDAY, WEDNESDAY AND THURSDAY WITH
BUYERS FROM THE UNITED STATES AND
QUEBEC AND SEVERAL LARGE ONTARIO
COW PACKING PLANTS JUST MINUTES FROM
OUR YARDS