The Wingham Advance-Times, 1965-11-25, Page 8Page 8 Wingham Advance -Times, Thursday, Nov. 25, 1965
Two Top Officials at
Co-op Medical Meeting
Celebrating 18 years of ser-
vice in the county, Huron Co-
operative Medical Services
banqueted on turkey and other
good things in the Ontario
Street Church hall, Clinton,
last Monday night. President
Gordon Kirkland was in charge
of the program, during which
members learned of net sav-
ings for the year of $9, 913 and
a growing participation through-
out the county.
Introduced was Miss Gail
Storey, recent addition to the
staff in Clinton, who replaces
Mrs. K. G. Byers as bookkeep-
er. Miss Storey, who is known
to many as a tap -dancer due to
her appearance on TV, did a
brief dance number, on stage.
Mr. and Mrs. William Holland
presented musical selections.
Other staff members are Miss
Catherine E. Plumtree, secre-
tary and G. Edward McCul-
lough, treasurer and account-
ant.
Gordon Kirkland was reelect-
ed
eelected to another three year term
(Ashfield and West Wawanosh)
on the directorate of the Co-op;
along with three other directors,
Bertram Klopp (Zurich and
Hay); Roy Strong, Gorrie and
Bert Irwin, Seaforth.
Professor Robert P. Forshaw,
president of the Co-operative
Medical Services Federation,
and a staff member at the Uni-
versity of Guelph, was guest
speaker.
Forshaw spoke encouraging-
ly of the futures of the medical
co-ops in Ontario, and the fact
that there would be plenty of
fields of medical care open to
L.O.L. Elects
New Officers
The annual meeting of the
Loyal Orange Lodge saw the
installation of the followingof-
fleers.
W. M. , C. Johnston; D. M.
C. Baird; chaplain, B. Hogg;
rec. -sec., J. Pattison; treas.,
W. Hogg; fin. -sec. , M. Case -
more; marshall, W. Thomp-
son; lecturers, J. McInnes and
W. Peacock; tyler, P. Hogg;
auditors, J. Pattison and J. Mc-
Innes.
Members of the committee
are H. Moffat, R. Sanderson,
R. Baird, G. Sanderson and B.
Jenkins.
County Master Bro. Robert
Hibbert conducted the election
and installation.
Following the meeting Roy
Bennett showed slides of his trip
to Europe.
Student Teachers
At Public School
Students from Stratford Tea-
chers' College are practising
their profession at the Wingham
Public School this week.
In Mrs. Nicholson's room,
Grades 1 and 2 are Misses Laurie
Bates of Clinton and Sandra
Henry of Blyth. In Grades 3 and
4, teaching for Mrs. Penning-
ton are Misses Gwen Yeates of
Clinton and Dianne Peck of
Zurich. The students teaching
under Mrs. Underwood in Grades
6 and '7 are Misses Mary Van-
dendool of Clinton and Anne
Ritchie of Lucknow.
The student teachers observe
the methods used by the regular
class teacher on Monday and for
the remainder of the week take
turns in actual teaching proced-
ures.
the Co-ops, even though the
federal plan of Medicare did
take over some areas now han-
dled by Co-ops.
He said that "health care is
one of the liveliest facets of
human endeavour,"
Draw prizes were won by,
Mrs. Vic Taylor, bushel of Nor-
thern spies from the orchard of
Alec Andrew, Lucknow; first
aid kits, Frank Raithby and Miss
Gail Storey; basket of quince,
Ralph Munro and Mrs. William
Holland; cheese, Mrs. Bert
Klopp.
Ted Schofield, who introduc-
ed the guest speaker, and is
provincial secretary of the Co-
operative Medical Services
Federation, spoke enthusias-
tically about Co-ops, noting
that there are 31 medical co-
ops in the province with 200, -
000 persons making use ofthem.
A Child's Garden
Of Commercials
BY RODERICK NORDELL
When a father goes to wake
up a child, when the child
squirms and arches and opens
reluctant eyes, when the child
then smiles a sunlit smile and
says, " The best to you each
morning!" -- how can such a
father really deplore the com-
mercialization of his children?
Easy, says the man who stops
to calculate how many times
the child probably heard this
line from a breakfast -food TV
campaign in order to have it on
the tip of his tongue.
True. But he could be learn-
ing worse things from TV, and 1
he has. The thing is that when
he mouths one of these com•
-
mercial bits at the appropriate
time, his eyes say that he knows
that we know what is going on.
There's a shared experience t'
here, and a family might have
been the poorer for missing it.
Another thing. When the
commercial prompts the child
to make his own variations on
it, it must be at least as useful
as some so-called creative toys.
If this seems a sentimental
rationalization of a demoraliz-
ing way of life, consider the
source. What father could hate
commercials after hearing how
much commercials like him?
According to a children's ad-
vertising specialist, interview-
ed in The New York Times, a
"father's" voice is more effect-
ive in commercials for children
because "the father's voice in a
home is the final authority,
though most mothers tend to
disagree." Also a male voice
is more noticed, because in the
child's world at home and
school the predominant voices
are female.
The voice can affect the
commercial's results by "as
much as 25 percent."
Now think if a father's voice
could affect results around the
house by as much as 25 percent.!
In the morning, towels would
wind up two feet closer to the
towel rods. At night, tricycles
would wind up ten yards closer
to the shed. At mealtime,
sneakers would be 25 percent
farther under the table. At
bathtime, 25 percent more wa-
ter would remain in the tub.
Any father confounded by
raising children should be com-
forted to know that merely
planning advertising for them is
"a delicate task, unlike any
other in the business."
What of the father who has
five at once? Surely Mr. Fis -
cher cannot be blamed for let -
NOTICE
With much regret LEE'S TAXI service will
be DISCONTINUED at 1:00 p.m. FRIDAY,
NOVEMBER 26th, 1965.
Lee's Taxi would like to thank their many customers
for their loyal support during the past 12 years. Mary
and Charlie wish to take this opportunity to extend
their best wishes for the coming holiday season.
Bowlers Hold
Bridge Party
The Lawn Bowling Club held
a very successful bridge party
on Monday evening, with 22
tables in play.
Mrs. Tom Henderson was
high lady followed by Mrs. Geo.
Howson. J. W. English was
high man with J. A. Wilson
second. Mrs. R. Ahara won the
lucky draw.
The ladies served a delicious
lunch and coffee after the play.
ting his quintuplets be signed to
an exclusive contract for the
promotion of products from the
Borden Company.
The participation of other
children in commercials is of a
different kind. But they do like
to participate, according to the
Times interview. They like to
"sing -along," for example.
Unfortunately big compan-
ies do not offer big contracts
for this sort of participation. In
fact, the more a child partici-
pates, the more it may cost the
parents.
The interesting fact is that
the child, like his elders, seems
to develop a certain sales re-
sistance. He begins to chal-
lenge the statements of thatim-
itation father's voice on the
screen, just as if it had no
more authority than the real
one at home.
The latter can only hope
that the boy knows which one
he is talking to when that be-
atific smile emerges from the
blankets and he says, " The best
to you, etc."
Doran Thornton
Lost New Barn
GORRIE-Doran Thornton'$
barn on Concession 4, Howick
Township, 24, miles south of
Gorrie was destroyed by fire
about 2.30 p.m. Friday. The
Wingham and Harriston fire bri-
gades combined their efforts to
salvage some of the straw and
grain.
The barn was new, having
been completed just two months
ago. Mr. Thornton lost hispre-
vious barn last November 28 by
fire. He was able to save about
40 head of cattle but was over-
come by smoke and was taken
by ambulance to Listowel Hos-
pital.
Mr. Thornton was still in
hospital early this week.
A lush managed to find the
keyhole with the key, navigate
the front hall, and work his
way through the front room to
the stairs. Suddenly his pro-
gress was interrupted by a loud
crash, as of broken glass. This
awakened his wife, who cried
down sweetly: "That you, dear?
What happened?"
"It's me, all right," mutter-
ed the woozy one, "and that'll
teach those goldfish to snap at
me.
G. A. WILLIAMS, O.D.
Optometrist
9 PATRICK STREET W.
WINGHAM
Phone 357-1282
JOHN C. WARD
CHARTERED ACCOUNTANT
PHONE 200 - Wallace Avenue N. - LISTOWEL, Ont.
The mob was enlisting a new
member into the crime, brother•
hood, and the chiefs were go- ,
ing over his past experience.
"After reform school," the
iioodlum told the bosses, "I
knocked over the .First National
'Bank, the Second National
;Bank, the Fourth National...."
• "Hey," one of the bosses in-
terrupted, "What happened to
the Third National Rank?'"
"Why, that's where I keep
my money," the hoodlum re-
plied.
fijft7
DO YOUR CHRISTMAS PLANNING EARLY!
DO IT IN STYLE!
Time isn't running out yet . .. but the early shopper enjoys leisurely
shopping plus a complete selection of all lines of merchandise.
FOR HIM ...
Why ,not make it an Arrow Christmas. Shirts
.with a flattering appeal he can't resist.
Arrow Whites from - $5.00
KENWOOD ALL WOOL
BLANKETS mak
wonderful gifts for the home
60" x 84" $13.95
72" x 84"....$15.95-$18.95
LUXURIOUS
THROWS $19.98
MOHAIR
HER .. .
Our Hankie Bar displays
numerous lovely hankies
for those little fill in
gifts.
50c up
All lovely
and lacy in
many
pleasing
styles
$2.98
to
$5.98
FOR "THE ,MAN WHO HAS EVERY- r.
THING" . . You're certain to find just
the right gift at our Gift Bar. There's a won-
derful selection of Jewellery with many added
novelty gifts in the line of Manicure Sets, Jew-
ellery Cases, Clothes Brushes, Pant Hangers,
Tie Racks and many more useful items.
Priced from $1.50 to $8.98
The usual fine selec-
tion of SOX and TIES
at $1.00 and $1.50
A very smart selection
of TIE and SOX SETS
attractively boxed
$2.95 and $3.50
Men's handsome new
WOOL SCARVES
Plain and Plaids
$2.95 and $3.95
White SILK SCARVES
$1.95 and $2.95
SLEEPWEAR ..
Cosy and warm flannelette or
beautiful silknits, in pyjamas
and gowns. All newest styles.
$2.98 up
SCARVES and GLOVES
from $1.00
SLIPPERS
all gayly trimmed
98c to $1.98
EDIGHOFFERS
(Wingham) Limited
THE FRIENDLY STORE
®.
4
•
R$
4
4
a
a
USE OUR HANDY C
ourCh?LS7Jt4SiLAY-AWAY PLAN
TERMS-
NOW. AVAILMILE:
1
■
4
14
44
4
■
4
is■
■
4■
■
■
■ 4
■
■ 4
■
■
■
Sewing Baskets
Attractive range of Sewing Baskets
that are exceptional gift items
$1.69 to $12.95
Bridge Sets
Make wonderful gifts that
are always appreciated
5 PIECE SETS FROM
$29.95
LUGGAGE
FOR PEOPLE ON THE GO.
BY SAMSONITE AND
INE
SPECTL PRICES ON
STARTER SETS.
Kitchen Suites
Beautiful range of modern
decorator styles
$44.95 to $169
You'll be amazed with our
tremendous selection
Give Dad a Chair
A comfortable gift for the
man of the house
Recliners $74.50 up
Table Lamps $9.95 up
Pole Lamps ....$14.95 - $39.95
131
1111
E
B
111
3
9
•
WALKER HOME FURNISHINGS
•
CLOTHES
HAMPERS
Always appreciated
$6.95 up
TV SNACK TRAYS
$9.95 to $16.95
■ ■■■■■■■■■■■■■u■■■■■■■■■■■■■■■■■■■■■■■■■■■■■fl■JU■■*PI■■■■■■lflha■■■u.