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10 THE RURAL VOiCE
DOES LEAN BUSINESS
MEAN MEAN BUSINESS?
"Lean and mean" is the business
watchword of the 1980s, but as
someone who has worked in a lean
and mean company for the past few
years, I don't know how much more
I can take.
Lean and mean is supposed to
describe a new era when all the fat is
taken off companies, leaving only the
muscle. Farmers, of course, have been
lean and mean for years, and they
know that being lean and mean isn't
particularly fun.
While there is some truth to the
theory of leaner companies, in most
cases I think it's just an excuse to do
what big business wanted to do all the
time: get bigger and make more
money. The recent merger mania in
Canada, for instance, has been done in
the name of making leaner, more
efficient companies to compete in the
cut-throat world of global economics.
This is opposed to the reason given for
the mergers of a few years ago, which
was just to make more money.
To the people at the bottom of the
scale, people like you and me, leaner
usually means meaner. It means
longer hours for less pay. It means
having to try to put black ink at the
bottom of the page while you take in
less on everything you make.
Meanwhile, what do the people at
the head of these lean and mean con-
glomerates do? I recently read a copy
of Bronfman Dynasty by Peter C.
Newman and came across a descrip-
tion of the executive offices of the
Seagram building in New York:
"The executive offices are panelled in
English oak, and visitors waiting to see
Edgar (Bronfman) find themselves sitting
in the original Barcelona leather chairs
Mies van der Rohe designed for the Berlin
Building exposition in 1931. On the fourth
floor there's a wine museum, kept at a
constant 65 degrees Fahrenheit, where
executives, seated around three medieval
wooden tables, can sip samples of Bern-
kaster Doktor 1904, Mumm's Cordon
Rouge 1928, Chateau Leoville Barton
1924, and other priceless vintages."
Granted, this description was
written before lean and mean arrived
in the 1980s, but I'll bet if the Sea-
gram offices have been redecorated,
it hasn't been with furniture from a
government surplus office supplier.
The truth is, this lean and mean
business only applies to people who
can't manipulate things to have their
cake and eat it too. Lean and mean
doesn't mean that Lee Iaccocca takes
less in salary; it means he moves more
jobs south over the Mexican border.
While there is much talk about
efficiency, I don't think old-fashioned
efficiency has much to do with the real
world. The efficiency of larger opera-
tions has more to do with power than
making things cheaper. It has to do
with being able to tell the bank what
to do rather than have the bank tell
you (had Dome Petroleum been a fam-
ily farm, would it have hung around
for so many years?). It has to do with
being in a position where when you
speak, government officials listen.
True efficiency comes from those
scrambling to make a living. Farmers
are efficient because they know that
all but the most efficient are going to
be broke. Third World labourers are
efficient because they're so glad to
have any job they'll work for less a
day than North American workers get
in an hour (maybe even less than our
workers get on their coffee break).
Our big companies aren't really
lean and mean, they're just fat enough
that people are afraid to be sat on by
them and so they get their own way.
They have so much power that smaller
businessmen (including farmers) have
to stay skinny to stay alive.0
Keith Roulston, a newspaper publisher
and playwright who lives near Blyth,
is the originator and past publisher of
The Rural Voice.