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The Rural Voice, 1988-12, Page 15government's Financial Protection Plan, McCall doesn't think farmers should lose one cent from this situation. The banks are morally wrong to make the guiltless farmers pay the cost of their own mistakes. Again in this case, a bank has demonstrated that "looking out for number one" is the theme song of business. To hell with everybody else, to hell with honesty and fairness as long as we cover our own ass. The lack of morality on the part of business leaders is one of the most troubling developments of this decade. We came out of the 1960s and 1970s, when business leaders were looked down upon, ready to be shown, as the plaintive cry went, that "profit is not a dirty word." But business seems to be proving that the 1960s radicals were right all along. The business community wants deregulation of the marketplace, but then turns around and proves that when it comes right down to it, they will take advantage of any reduction in rules. The only way there can be fewer rules is if people police them- selves, but too many big business leaders today seem to reject that. The only discipline they'll answer to is the marketplace. The only responsibility they have is to maximize profits. I can think of no faster way to undermine the free enterprise system than this kind of behaviour. Without morality, without consideration for fairness and responsibility to the community and the environment we all live in, business is just a greedy grab and business leaders are demon- strating that the only way ordinary people can get a break is through government intervention. The way things are going, it's only a matter of time before the pendulum swings back to the side of those who want more, not fewer, regulations on business. Playing with the letter of the law, not the spirit, provides the kind of moral vacuum that turns a Bruce McCall into an unlikely activist fight- ing the system. More of us should join him.0 Keith Roulston, a newspaper publisher and playwright who lives near Blyth, is the originator and past publisher of The Rural Voice. NEW 20 FOOT LARGE BALE FEEDER WAGONS Rugged Construction AdjustableTongue New Rubber Manufactured Locally DAVE HOLLIDAY LTD. 519-323-1340 Reduced Price $2,200.00 Season's Greetings and Best Wishes — Ruby, Gordon, Bev, Shirley Hill and staff. SOYBEAN GROWERS Quality Soybean seed is not expensive. It's priceless. 1 FIRST LINE TESTS FOR SEEDLING VIGOUR that may make all the difference to your 1989 yield. • MAPLE DONOVAN • MAPLE ARROW • MAPLE GLEN • OAC LIBRA • HISTICK INOCULANT Hill & Hill Farms Ltd. Bev Hill VARNA 233-3218 Pete Rowntree DECEMBER 1988 13