The Rural Voice, 1999-07, Page 191
attention to things like what we call
the 'Smart Money' on one of our
services here ... (that's) actual
business news," says Kentner, whose
station is also one of the Ontario
AgRadio Network subscribers. He
also insists information doesn't have
to have a "farm news" label to be
attractive to producers; that perhaps
more of the farm news today falls
under the heading of other
classifications — like health news,
consumer news, business news.
Jf there is a change going on at the
farm level. however, Kentner
believes a large part of it might
come from the internet — the Global
Village, as he calls it – enabling
people to talk to each other over a
computer in the same way they used
to talk about things across the top of a
fence.
In the end, it's difficult to say
precisely where broadcasting will
turn as the Dailys and the Gaunts
move on in life. For those involved in
radio, there is the steadfast resolution
to continue, revise a few things here
and there and try them for a while.
Foremost in their predictions is the
belief that they will continue to have
a place in the lives of producers — or
more simply put, in those issues that
pertain to life in the country and
away from the lights of the cities and
towns.
For Jack Gillespie, the future
depends largely on the people
involved in farming.
"I think agriculture is coming to
an era where (producers are) going to
have to, shall we say, learn the skills
of public relations better," predicts
the CKNX general manager.
From Dennis Guy's perspective,
the AgRadio Network could move
into rural lifestyles or agricultural
awareness for consumers but not in
its current format; in that respect,
farm news will remain farm news
while agricultural awareness would
take on a decidedly different format.
But perhaps the future of
broadcasting lies, as Ken Kelly
suggests, in a combination of the two
previous views; the evolution of farm
organizations and their members to
shift their priorities and "carry the
message to the people". That, or be
prepared to help the media —
television or radio — bridge the
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