The Rural Voice, 1999-01, Page 24Pasture Mat
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20 THE RURAL VOICE
stage). She explained that DFO has a
rule that she must use a shipment at a
time (two days worth of milk) to
make her product, rather than taking
a small quantity of milk out of the
tank each day. The milk truck will
still come to her farm regularly and
when she's keeping the milk for
processing ice cream, she'll leave a
note on the tank indicating it's not to
be picked up. However, the milk
truck driver will still take samples to
test for bacteria levels and somatic
cell count. This is why she is still
required to pay full transportation
costs, says Booy. "Transportation is
still an issue," she said, adding that
some things still need to be fully
worked out.
T h c
audience also
wondered
how accepted
specialty
products are.
Schmidt says
sales of limb-
urger have
"hot spots"
while the
processing
plant can't
keep up with
the demand
for baby
gouda and edam made from Jersey
milk. Rutledge says the organic milk
products, marketed under the
"Country Meadow" label, make up
four to five per cent of Pine River's
total sales and do exceedingly well in
British Columbia to which almost 80
per cent of the product goes. In
Ontario, it's only now, after three
years on the market, that they arc
seeing any dramatic increase in
cheese sales. Ontario sales, as in
British Columbia, are focused in
health food stores. He and Schmidt
admit they've met with some
resistance getting product into the big
chain stores.
The conclusion of the panel
discussion also ended the Holstein
club's focus on marketing, said Jorge
M uchlethaler at the end of the
meeting. "We've pushed the agenda
of the Holstein club to the limit," he
said. "Next year, we want to focus on
shows and how thcy can improve our
market and improve our bottom
lint."0
Bill Rutledge:
Organic cheese
slowly gaining