The Rural Voice, 1998-11, Page 8BOYD FARM
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4 THE RURAL VOICE
Keith Roulston
So who can you trust?
In a time when the consumer is
supposedly king, how come con-
sumers seem more and more to be
left to fend for themselves against the
growing power of multinational
companies?
There was a time
and the media
could be
counted on to
rein in the
excesses of big
business. But
government
seems to see
itself as an
enabler of
business instead
of a regulator
and the media,
desperate for
advertising, too
often is afraid to
rock the boat.
Thc federal
and provincial governments used to
see their role as encouraging
productivity in agriculture. Now they
see partnerships with the private
sector as a way to get money they're
afraid to get through taxes. The
federal government, Ottawa
journalist Barry Wilson recently
pointed out, claims that under the
Matching Investment Fund dollars
for research have actually gone up.
But researchers inside the system told
Wilson the kind of research they can
do depends on the money they can
convince corporations to invest, and
they want a return of new profitable
products. If a product is good for
farmers, but a big company can't
make money from it, the research
won't get done.
Rob Rennie, a former Agriculture
Canada researcher now in the private
sector said "It's disappointing to see
the cutbacks that go on now in public
sector research because the economic
wealth and the prosperity of this
country now is based on that era of
very strong support for research."
Governments are looking, in
effect, for a free lunch but it isn't
there. There's a price to pay for
everything. Recently scientists with a
Toronto university claimed the
company supporting their research
the government
tried to block the release of concerns
they had over the product's safety —
and the company was backed up by
the university.
Canada's food safety inspection
system has built a solid reputation
which farmers and food companies
arc happy to use to defend the
introduction of new products like
genetically -altered foods. Yet in its
zeal to cut costs, the federal
government made food safety a user
pay system with the user being, not
the consumer, but the company
producing the food. Recently a group
of five scientists with the agency said
their superiors tried to muzzle their
concerns over the health safety
implications of approving rBST, the
genetically -altered synthetic hormone
designed for dairy cows.
But surely the media is a watch-
dog to keep these agencies on their
toes. Perhaps yes. The national media
covered the complaints of both the
university scientists and the food
safety agency scientist. But in an age
of declining advertising budgets it's
becoming harder to make ends meet
in publishing and broadcasting. Some
advertisers also expect to buy more
than just advertising space with their
advertising dollars. I know. I've felt
the pressure.
Recently an organic magazine
carried a story about health dangers
from a popular farm herbicide. Thc
article quoted various scientific
studies from various agencies to
argue this chemical, declared safe by
most people, was a health and
environmental danger. Was this the
bias of an organic magazine? Maybe,
(that's why I'm not using any names)
but the article listed a bibliography of
22 documents to support its case.
I do know it's the kind of article
you'll never find in a main -stream
agricultural publication. Too much of
the advertising for those magazines is
dependent on multi -national farm
chemical companies.
So who's on your side if
government and the media aren't? If
you're feeling all by yourself, you
have a right to.0
Keith Roulston is editor and
publisher of The Rural Voice. Ile
lives near Blyth, ON.