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The Rural Voice, 1998-07, Page 12"Now is the time when we need a tire we can bank on". The GOODYEAR TRACTION TORQUE 14.9-28 $ 320.00 16.9-30 $ 380.00 18.4-30 $ 405.00 Call about our GOODYEAR On -Farm Service. We come to you, so you can concentrate on your work. Get It At McArthur Tire Hanover 364-2661 Owen Sound 376-3520 GOODYEAR #f in Tires 8 THE RURAL VOICE Robert Mercer England in the spring I spent the last month in England and Scotland admiring the glorious greens of the UK countryside. On the other side of the hedgerows were some of my cousins and brothers-in- law who are still in the farming business. Thus, I was given the opportunity on a number of occasions to listen to tales of doom and gloom about farming within the European Union. Although Great Britain looked more prosperous and more picturesque than I can remember, with roses and cow parsley displaying their different approaches to nature's art, all is not well with farmers. While I was there the National Farmers Union proposed a 10 -part list of demands that sounded all too similar to farmers' concerns expressed in Canada. One of the highlights of my trip was a visit to the annual Bath and West show, a show that bills itself as "Supporting the best of British Agriculture". This is a four-day show aimed squarely at the consumer and rural resident. There were displays of major livestock classes, poultry and rabbits but very little on farm inputs. The grounds are permanent on large acreage at Shepton Mallet with both tents and show -rings for livestock and horse trials. The grandstand makes the whole atmosphere feel more like the CNE than the Canadian International Plowing Match. There must have been close to 1,000 exhibitors with far more cars on display than tractors. This show was in fact more like a country living showplace than a farm show. I attended this show to try to get more background on the devastating effects of BSE on the UK beef market. I found that consumer confidence had not returned to the shelves of the supermarkets. A new farm program that is being introduced in the UK to try to improve consumer confidence is a cattle tracing system. This is as a result of the BSE crisis and the European Union requirement for member states to have computerized cattle tracing systems in place by the end of 1999. In the UK this means that all cattle of all ages, colour or condition must be registered by September this year. From then on all cattle movements must be recorded between farmers, merchants and abattoirs to the point of slaughter. This is done with the help of a passport for each animal. It is expected that there will be 20 million cattle movements a year. This is just about 100,000 data entry records a day that the new agency will have to handle. Although much of the record keeping is expected to be handled electronically, with farmers using their own data capture systems, critics say it will bog down in weight of paper. These systems will have microchips for the cattle and e-mail for the delivery of information. Farmers not on "the net" will use mail -in postcards. As farmers have to bear the costs of this program after the first year, there is complaint and further doom and gloom over the high value of the pound sterling as that too is depressing UK fatstock prices even further than the BSE effect alone.0 Robert Mercer was editor of the Broadwater Market Letter and a farm commentator in Ontario for 25 years.