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The Rural Voice, 1998-04, Page 66When things go wrong, examine yourself first, she advised. And remember, she said, as a leader your words hold great power to build or to break. As it expanded, her company took the time to define its mission — the goal of the company. It set down a set of 11 values, such as teamwork and taking leadership it wanted the company to adopt. A leader should also set the direction of where the company is headed and decide how and when you'll get there and how each person in the company will contribute to the goal. In hiring, she said, Swine Graphics tries to get to know the people being hired. "Past work behavior predicts the future," she said. They try to see if the person will be interested in the job offered. They want to see if the person will fit the style of the company. "It takes a certain kind of person to work in our participatory style," she said, noting some people are used to following orders, not making decisions for, themselves. Hire people with character and a desire to work, she advised. Trust is an essential part of work, she said. "If you don't trust your workers and they don't trust you, work can be hell. Trust is a combination of character and competence." Be real. Express personal feelings, thoughts and concerns. Admit mistakes but don't repeat them. Make free promises, but keep them. Tell it like it is — don't hedge the truth no matter how tough the situation. Do what you say, say what you do. Honour the absent by not gossiping or breaching their confidences. "A good part of our people problems come about by absent or poor communications," she said in touching on her third tip. On your own part, listen to make sure you understand, giving full attention to the person who is talking. Listen deeply for the message, both the words and the feelings, both verbal and non-verbal. Keep focus on the individual's story, not yours and be open to the ideas of others. • When trying to communicate, use 62 THE RURAL VOICE Advice Loretta Leman: 10 tips for building trust and productivity with employees.' simple, specific, straight -forward terms and check for accurate understanding and interpretation of what you said. Practice getting more comfortable with emotional be.havior, both your own and others'. Unexpressed feelings can come out later in uglier ways. Encourage accurate responses. Ask: what will you do? what's next? who does what? If someone complains, ask them to go away and come back with the answers to our questions: what is the problem? what are the possible causes? what are all possible solutions? what do you recommend? On an organizational level, write things down such as routine policies and procedures. Swine Graphics developed checklists and forms for things like processing piglets. "We understood we had to standardize the routine things," she said. "It's important to develop simple tools." Wherever two people get together there will be conflict, she said. Common pitfalls with managers include ignoring the conflicts by procrastinating, minimizing or hiding them, hoping in time they will improve or go away or acknowledging them but failing to identify the root causes or applying ineffective solutions. A good manager should promptly address a known conflict, use a process and have a tool. Swine Graphics uses a six step method asking: What are the issues/problems? What are the feelings? What are the needs? What are the possible solutions? What is the win/win solution? Is it working? Managers should delegate, allowing them to double or triple their productivity. But delegate the routine necessary tasks and the things others can do. Don't delegate the crises, policy making, the vision and direction -creating parts of the job. Evaluate job performance as a way to give people a chance to improve and change. Do it to help, not hinder, to give direction and to communicate. Let people know what is expected. Praise a job well done both privately and publicly, verbally and tangibly, individually and as a team. Improve systems and processes. Quality experts estimate that waste and rework can amount to 25-40 per cent of business costs. Work with faulty systems demotivates emp- loyees. Get everyone involved in identifying and improving poor systems. Teach: people will grow as much as you allow them to. Know the skills needed in your operation and send people out to get them or teach them yourselves. At Swine Graphics they teach pig skills and people skills. Manage change. Change is normal and inevitable and resistance to it is normal and predictable. Focus on those who will change, with help. Others will either adapt readily or eventually leave. Making changes involves a process of denial, anger, bargaining, depression followed by acceptance. She posed 10 questions to help prepare yourself and others for change: who needs to change? why do we need to change? what will we gain by changing? what will it look like after we change? how serious are we about changing? how will this change affect me? what will I have to do? what help and training will I get? how quickly am I expected to change? when will we be finished?0