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The Rural Voice, 1998-02, Page 26HILL & HILL FARMS LTD. For Your 1998 Planting Needs • SEED SOYBEANS - Secan - OAC Bayfield - First Line - Beck - AC Bravor - OAC Exeter - Secord - 2700 H.U. - 2650 H.U. - 2700 H.U. - 2800 H.U. - 2800 H.U. • HISTICK SOYBEAN INOCULANT • SEED CORN - Novartis Seeds - Maximizer Hybrids MAX 23 - 2975 H.U. 1114T1110 NOVARTIS SEEDS INC. MAX 86 MAX 357 N3030Bt N2555Bt - 2900 H.U. - 2875 H.U. - 2800 H.U. - 2700 H.U. G4064 - 2700 H.U. MAX 40 - 2625 H.U. Call Pete or Mike at 519-233-3218 Remember: Quality Is Not Expensive, It's Priceless! 22 THE RURAL VOICE Gerry Fowler was the broker for the deal. His export company has been dealing in organic soybeans for the past 10 or 12 years. When Fowler discovered the demand for non -genetically modified soybeans, he "put out feelers" to find a supplier and touched on this area. "Luckily we came across Mike and Judy (Snobelen) to do the farm end of things," said Fowler. "They were head and shoulders above the rest." Snobelen approached farms in the Lucknow and Ripley arca and offered a premium to farmers willing to grow non -genetically altered soybeans. Contracts were signed, fields were planted, some were "spot-checked" with Round -Up, and now the beans are on their way to England. Fowler said his company is very satisfied with the response from Europe and he expects the market will grow next year as environmental labeling laws in the European Common Market become increasingly restrictive. Fowler called it, "A nice opportunity for Canada." As for Mike Snobelen, he's glad to see farmers take advantage of this opportunity and his philosophy is simple. "If you don't give the customer what they want, they'll go somewhere else." He said the shipment and the development of the market, will hopefully establish Canada as a legitimate choice in the soybean market and show that Canadian farmers can compete with the Americans. He said this region has always produced good beans, 'and this opportunity will provide another specialty market for area growers to satisfy. "If that's what the consumer wants and it's good for everyone concerned, then let's go for it," said Snobelen. In regards to other countries that produce soybeans, Fowler said Canada has the upper hand because farmers can provide the volumes and quality needed to beat the competition. For the buyers, Fowler said Canada provides a "double whammy" — buyers benefit from high quality and Tess risk.