The Rural Voice, 1997-05, Page 50The perfect pre -milking, teat preparation
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Just wipe the teats with one of the extra -thick Kleen & Dri towelettes
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teat preparation to improve milk let -down.
• Non -irritating • No residue
TT' Dory Equpm'nt o,v, .on • Biodegradable • Speeds milking
of DEC Im'rrwlanat, Inc
So it's the only ONE pre -prep you need.
eov�
1
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46 THE RURAL VOICE
new lines will be marketed by
traditional processors."
Flavoured milk, organic cheese,
organic milk, perhaps Jersey milk
cheese — are there other possibilities
for catering to niche markets?
There are potentially more such
projects out there, Mitchell agrees.
DFO wants to exploit all
opportunities to increase milk
production.
AAC could help some of the
innovative projects. Its CanAdapt
program has $28 million in funding
from Agriculture and Agri -food
Canada's Canadian Adaption and
Rural Development Fund over the
next four years. The program funds
innovative projects designed to foster
long-term growth, self-reliance,
employment and competitiveness for
Ontario's agriculture, food and rural
communities.
Despite the fact the organic
cheese production has
levelled off at less than the
most optimistic hopes, Rutledge says
Pine River is eager to explore other
niche opportunities. "The commodity
(cheese) market is quite comp-
etitive," he says. He indicates there
are a couple of other niches that
interest his company but he doesn't
want to discuss them at this time.
It's perhaps ironic that while
single -desk marketing agencies like
DFO are under attack for
inflexibility, attempts are being made
to go after these small market
products at the same time as
unregulated industries are pursuing
standardization. Through the
flexibility of DFO and the creativity
of producer groups, Ontario's dairy
industry is diversifying so that milk
is becoming more than just an
unidentified commodity.0
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