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The Rural Voice, 1997-04, Page 14"WE'RE GETTING OUTSTANDING VALUE WITH AN ECONOMY PRICE" The GOODYEAR Farm Utility/Wagon 9.5L-15 Starting at 8 PLY T.T. Sturdy, rugged construction for dependable service on wagons and other implements. '69.95 Cali about our GOODYEAR On -Farm Service. We come to you, so you can concentrate on your work. Get It At McArthur Tire Hanover 364-2661 Owen Sound 376-3520 GOODYEAR #1 in Tires! 10 THE RURAL VOICE Robert Mercer Prairie Co-ops become capitalistic raiders A $trjking example of the change in agricultural politics and practices is seen in the hostile takeover bid by the Alberta and Manitoba Wheat Pools of the United Grain Growers (UGG) of Winnipeg. This battle for the future of the prairie grain business has national overtones as farmers watch their pools (a fair resemblance to UCO prior to its U.S. buyout), fight for control of UGG so that the previously farmer -owned organization does not fall into the hands of U.S. agri-food conglomerates. The bid was brought to a standstill March 18 when a Manitoba judge ruled that the poison pill to dilute the UGG shares could be triggered by the hostile takeover bid. The judgement in effect returned the status to pre-bid activity as the Pools dropped their offer. However as a background to this move which may not be over yet, here is the guts of the battle. The United Grain Growers went public on the Toronto Stock Exchange in 1992, the Saskatchewan Wheat Pool went public in 1996. Now the other two major prairie farmer -owned co-operatives are turning capitalistic by mounting a hostile takeover bid for UGG. Co- operation is now capitalization on the prairies. There's more than just the grain business at stake. Prairie grain farmers have been seeing their local grain elevators vanish as multi- nationals, as well as pools, consolidate, centralize and become single service centres for grain handling, fertilizer, seed and chemicals. The potential elimination of one of the players, especially in Alberta and Manitoba, will make competitive buying or selling by farmers that much more difficult. Instead of hauling the harvest grain 20 miles for a competitive bid, it may now be more like 100 miles for some locations. Although size can equate with cost savings, it is doubtful if any of these savings will be passed on to the farmer customers as the two pools making the $172 million offer will have to finance that offer with debt. Debt servicing costs will likely absorb any cost savings and may even eat into any patronage dividends if the bid succeeds. In early March, the Board of UGG recommended that shareholders reject the takeover bid of $13.75 per share that it considered inadequate, unfair and coercive. In the background to this prairie play of the year is the changing role of the Canadian Wheat Board which is seeing its influence in the export market diminished and at the same time there is the growing strength of Cargill and ConAgra on the landscape. And since the removal of the Crow rate transportation subsidy, the position of the Manitoba Co-op has weakened as it is the furthest from the west coast ports that ship to the expanding Asian markets. In a recent study by the Dominion Bond Rating Service that looked at the five major players in the grain market — Alberta, Saskatchewan and Manitoba Pools, UGG and Cargill — who all have publicly traded debt, it noted that there were too many players for optimum results. This story is a long way from being settled even after the poison which will make the takeover less attractive, complaints to the Securities Commissions, and circulars to the farmer members and/or stockholders. If successful the two prairie pools would form a third company to manage UGG assets. If the current bid remains unsuccessful then watch for a second or rival bid to appear, possibly from a U.S. corporate interest. The assimilation of UGG into the new Pool structure would give both