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The Rural Voice, 1993-12, Page 32we r CULROSS MUTUAL INSURANCE COMPANY EST. 1871 at Teeswater, Ontario COMPANY OFFICE Teeswater 519-392-6260 For competitive quotations on FARMS and HOMES, contact the nearest Broker or Agent: To everyone we wish a safe and Merry Christmas aruf a prosperous 1994 from all the people at Culross Mutual Harold Fair, Kincardine McDonagh Insurance Broker Ltd. Lucknow Teeswater or James G. Mair, Teeswater Eric R. Thacker, R.R. #4, Kincardine CHAPMAN, GRAHAM & LAWRENCE INS. Walkerton Hanover Durham Ayton Markdale HURONVIEW INSURANCE BROKERS LT R.R. #1, Kincardine Phone 396-7082 Phone 528-3423 Phone 392-6200 1-800-265-3013 Phone 392-6806 Phone 395-5829 BROKERS Phone 881-0611 Phone 364-2790 Phone 369-3131 Phone 665-7726 Phone 986-4351 D. Phone 395-0539 "120 YEARS OF SERVICE TO OUR POLICYHOLDERS" L:. Alfa Laval Agri 1) A sum. -Y t. 1D Neustadt, Ont. A Special Offer from your Alfa Laval Agri Dealer: Heavy duty clippers for cattle & horses with all the trimmings! Swiss -made quality with all the features "Pros" look for: ✓ Powerful 200 watt motor ✓ Cooler running, lower vibration for your comfort ✓ Slimmer handle is easier to work with ✓ Clipper head casing designed for better flow ✓ Motor brushes can be replaced from the outside ✓ Patented blade tension system, rcinforced transmissions gears ✓ Includes carrying case, oil, cleaning brush, and service screwdriver Now with a special Trade -In Offer! Trade in your old, wom-out clippers and receive $50.00 off the price of a new set of Alfa Laval Agri Clippers. Check out this limited time offer from your Alfa Laval Agri Dealer! AgriMetalI 799-5366 `D ' Best Wishes of the Season from: pit, Lillian, Dennis, Steve, & Tom. -o•"), u.nu — 1 10 IOUI 28 THE RURAL VOICE trends and plan accordingly. Technology, rather than favour big companies, gives small business a real chance to compete, he says. "I think it's going to be a new industrial revolution. Because of technology you can do anything out of your house that a big corporation can." Thus the company is a fascinating mix of old and new, using 60 -to -100 - year -old recipes but advanced technology to produce their products and promote them. When the couple moved from the city to their farmhouse near the Huron -Perth boundary, they didn't take up farming. They quickly realized they didn't have the time to both grow their fruit and process it. They chose to do what they do best. They buy quality fruit from others, but they do have an herb garden. The couple decided to make the jump from part-time to full-time production after listening to middle- aged people in the companies they worked for in the city talk about wanting to move to the country and start their own business. They figured why not start when they were young and have all those years to live where they wanted to. They encourage others to follow the same route. "Do what you like," Judie says. "If you're doing something you like you'll do it well. If you don't like computers, you won't do it well. "If you make something and you do it well, think about who else might be interested." "You shouldn't feel you can't do something well from out of the home," Dave adds. "We have to change the attitude that 'I can't do that'." Ask questions, Judie advises. Talk about what you're doing to whoever will listen. Hand out business cards or brochures to anyone who might be able to help. Networking is important: you never know who might tell who and help your business. "Our best customers bring us their best friends who become our best customers." Farmers' markets are a good opportunity to expose your product and learn the business, she says. Even after the couple had decided to wholesale to stores instead of selling directly to the public, they continued