The Rural Voice, 1993-05, Page 56GREY
County Federation of Agriculture NEWSLETTER
44610th St., Hanover, Ontario N4N 1 P9
519-364-3050
' The Rural Voice is provided to all Grey
County Farmers by the GCFA.
One of the main reasons why our
dairy industry's future looks so dark is
the surplus of butterfat. The cause of
this surplus is the myth that butterfat
is unhealthy. As dairy farmers we are
faced with price shifts and cuts
because of this decreased
consumption of butterfat products.
The industry must stop this trend
and educate people that butterfat and
cream arc healthy products as well as
great tasting.
We all know the more butterfat we
take out of dairy products the less
taste they have. Milk and milk
products have always been promoted
by words like nutritious and great
tasting.
Today the key word in dairy is
protein, you must breed and feed for
protein, that's where the future is.
The problem is no cow will ever give
high protein milk with no fat. So we
must in the long term increase our
promoting of butterfat. There is also a
need for new products, for example,
butter oil (which is butterfat with no
water or milk scrum and is easier to
make than butter) could compete
against cooking oils.
It's confusing to me as we switch
to more emphasis on protein that our
milk board's nutrition educator is
quoted as saying, "in the past protein
was considered a positive attribute,
now it's no longer the case. In my
view it would not be positive to focus
on the protein value of milk to
increase consumption."
What are we going to use to
increase consumption? We don't
want to end up like beer companies
who base their sales campaigns on
how cold their product is or how it
was filtered.
GCFA
Directors' Meeting
Thursday, May 27, 1993
OMAF Boardroom, Markdale
8:00 p.m.
Members are welcome to attend
52 THE RURAL VOICE
Cream still rises to the top
It's time we got back the market
that commercials like "you can always
use you know" (margarine
commercials) won away. People must
change their way of thinking towards
fat in their diets. You must have the
proper fats in your diet to live long
and healthy lives. Butterfat products
are an excellent way of getting these
fats.
I realize this task of re-educating
consumers is a long and slow process
but it must be done if we want to keep
milking cows. At the very least I hope
our friends and families can start
using more milk and butterfat
products without being scared to death
about "the world's most wholesome
drink."
Recently I have read a couple of
excellent articles about milk and
cream. One of them was written by
Annette Stevens, an author, food
science teacher and dairy farmer from
Alberta.
The following are facts about dairy
products which you may or may not
know. Photocopies of the entire
articles can be obtained from the Grey
County Federation of Agriculture
office in Hanover.
1. Cream is an excellent fat
source which requires no hydrogen-
ation, addition of chemicals or
alterations.
2. Cream contains 6X the protein
of other baking fats, margarines or
oils.
3. One cup of cream contains 170
mg of calcium, shortenings and oils
don't have any.
4. Fats in milk coat the lining of
our stomachs preventing ulcers.
5. 40 per cent of the fat in
whipping cream is unsaturated fat.
6. One cup of cream contains 88
grams of fat compared to shortening,
containing 108 grams of fat in one-
half cup. One-half cup of oil contains
115 grams of fat.
7. Many fat products claim to be
cholesterol free but can be high in fat
and calories.
8. Unsaturated fats that have been
hydrogenated contain (trans) fatty
acids which are like saturated fats to
our bodies.
9. Research and pharmaceutical
companies have spent the last 25 years
on cholesterol-lowering products.
During this time they have convinced
the public dairy fat is bad. Today
sales of cardiovascular drugs are
rising four per cent a year, while sales
of cholesterol-lowering agents are
growing 35 per cent a year.
10. In September 1992 the Journal
of Circulation reported that a
comprehensive review of 19 studies of
650,000 men and women world wide
led some prominent researchers to call
for a scaling back of wide spread
cholesterol reduction programs.
11. Growth of mammary cancer
cells may be slowed by a compound in
milk according to a study at Cornell
University.
12. Milk drinkers and butter eaters
actually may be less prone to heart
attacks according to a 10 -year British
study. Of 4,200 middle-aged men
studied, those who drank just a pint of
milk every day were 10 times less
likely to have a heart attack than those
who drank no milk at all. Butter
eaters had half as many heart attacks
as those who switched to margarine
during the 10 -year study.
13. Whole milk should be part of a
baby's diet starting at six months, says
the American Academy of Pediatrics.
They also recommend against skim or
low fat milk to children under two
years of age.
References from: Hoard's Dairymen,
November 1992 "In Defense of Milk",
by Hoard's staff. March 1993, "We
are Missing Out By Not Pushing
Cream" by Annette Stevens.
JeffTorrie
GCFA Executive Director
Chesley Agri -Fair
Free Draw Winners
Dennis White, R.R. 4, Paisley
(socket set); Amy Elder, R.R. 4,
Chesley (set of wrenches) and
Sheila Klerks, Chesley (toolbox).