The Rural Voice, 1990-06, Page 80PERTH iritk
County Pork Producers NEWSLETTER
Vince Hulshof, President
R. R. 1, Sebringville, NOK 1X0 393-5586
• The Rural Voice is provided to Perth
County Pork Producers by the PCPPA
PERTH AND HURON PRODUCERS HIRE PROMOTION CO-ORDINATOR
The Perth and Huron County Pork
Producers Associations have recently
hired a regional promotion co-ordinator
in the person of Kim Scholl of R. R. 2,
Monkton. Kim holds a B. Sc. degree in
Consumer Foods from the University of
Guelph.
Following her graduation from
Guelph, Kim married husband Murray,
also a Guelph grad, and moved to their
Monkton area farrow -finish farm. She
was employed by Marks and Spencer in
the New Product Development Depart-
ment, commuting to Toronto three days
a week.
In her new promotion position, Kim
works closely with the promotion com-
mittees of the county associations under
the direction of the Ontario Pork Pro-
ducers Marketing Board. Her responsi-
bilities fall into four main areas of con-
centration.
1. Consumer: assisting with county
shows, home shows, mall displays;
being available to answer the concerns
and questions of the consumer.
2. Retailer: making contact with
retailers/meat managers, encouraging
them to use promotional materials and
helping with any problems or questions.
3. Food service: visiting hospitals,
restaurants, nursing homes, etc., pro-
moting pork as a healthy addition to
their menus.
4. Education: working with
schools, being available to speak to stu-
dents about the merits of pork.
Kim is enjoying the people she meets
in her work — the retailers, food service
supervisors in institutions, and the
county promotions committee. Com-
menting on the Perth committee, Kim
said, "The Perth association is great,
their enthusiasm is overwhelming and
they are fun to work with."
She also has words of praise for the
OPPMB training and updating pro-
grams for promotion co-ordinators.
There arc on-going training workshops
and a monthly newsletter which high-
lights promotion activities across the
province.
76 THE RURAL VOICE
It is easy to see that Kim is the right
person for this job. Her heart is in her
work. "People are brainwashed into
believing that pork isn't as good for
them as other meats or that pork has
higher fat content; however, today's
pork is lean and low in cholesterol."
Kim views the money spent on pro-
motion and marketing as a good invest-
ment in the pork industry. "There would
be lots of work for a full-time promo-
tional co-ordinator in the county," says
Kim, "if the dollars were available."
Until now, she has mainly concen-
trated on the consumer and retailer areas
of her job description. She enjoyed
speaking to one class of students and
looks forward to becoming involved in
the Agriculture in the Classroom work
at the county level.
Kim recommends barbecued
smoked pork chops for a quick meal for
the busy farm family. Accompanied by
a baked potato and vegetables cooked in
foil on the grill alongside the chops, this
meal can be turned out in less than half
an hour. The chops, which come frozen
in 12 -pound boxes, are available from
several county pork producers.
Kim has a new man in her life these
days: five -week-old Bradley is keeping
her busy at home. But she is looking
forward to getting back to the business
of promoting pork in Perth and Huron
counties.
"This is a perfect way for me to stay
involved in the food industry. Even
though I'm not actually working for a
couple of months, I find myself keeping
an eye on store displays and I'm always
watching out for new recipes and maga-
zine articles that feature pork. It's a job
that becomes a part of your life."0
Carol Rock
Frozen boxed pork
is available from the following
Perth County Pork Producers:
Fred de Martines (Sebringville) 393-6812
Alfred Young (Mitchell) 348-9352
Wayne Hartung (Gowanstown) 291-4038
Carol Rock (Monkton) 347-2776
Products currently available:
Boneless Rib of Pork
Smoked Pork Chops
Pork Chops
Pork Sausage Patties
Teriyaki Pork Steaks