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The Rural Voice, 2006-09, Page 44(Photo supplied by The Keg) buy Canadian beef. Keg Restaurants Ltd. has long had a buy -Canadian policy according to the company's chief operating officer, Jim Crouteau, an assertion that's backed by Giguere and others in the industry. The catch is, because of the volume of specific cuts, Keg Restaurants occasionally must access beef from the United States. Giguere understands the position. You don't tamper with success and The Keg is a highly successful business. "Their brand is The Keg. They've pretty much branded themselves," he says. The company has a tight criterion for its beef purchases. The majority of steaks are cut from Triple A carcasses and special care is taken to ensure the preparation results in a superior eating experience. Despite the example of Keg Restaurants, there's growing evidence that regional, provincial and even national branded programs can also succeed. Some simply emphasize quality. The big packers, for example, working on their own or working through alliances with other food - sector partners, have developed a variety of branded beef programs. Branded programs may also emphasize local, provincial or regional production. Near Durham, Ontario, West Grey Premium Beef, Inc., is an example of how ,a family -operated business can establish a local market. The family processes and retails its own cattle along with cattle from neighbouring farms. In Saskatchewan, close to 400 producers have banded together over the past couple years to form Natural Valley Farms. The focus is on pasture -feed beef and beef that's free of antibiotics and hormones. There are plans to slaughter as many as 150,000 head each year. On Prince Edward Island, Atlantic Beef Products Inc. was created over the past couple years, with support from government and producers in three Atlantic provinces. There's also the Ontario Corn Fed Beef program, a program that's seen remarkable growth since it was launched four years ago. Today, BRUSSELS LIVESTOCK 887-6461 887-6811 SALES SPECIAL FALL SALES Vaccinated Calves 8 Yearlings: Mon. Oct. 23, Mon. Nov. 13 8 27 at 10:00 a.m. Bred Cow Sale: Sat. Nov. 4 at 11:00 a.m. Angus 8 Hereford Mon., Nov. 17 at 1 pm.. Tuesdays 9 a.m. - Fed Cattle, Cows, Bu s Thursdays 8 a.m. - Bob Calves, Veal, Lambs, Goats & Pigs Fridays 10 a.m. - Stockers Confidence • Trust • Service WESTERN STOCKERS AVAILABLE FOR PRIVATE SALE Visit our website at www.brusselslivestock.ca Email us at: info@brusselslivestock.ca ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ • ■■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ • ■ ■ ■ ■ ■ ■ • • ■ ■ ■ ■ yitr PURINA... Gets The Most Out Of Your Cattle Ger,eGcb Carcass aualtty Feed Efficiency Nutritional Modeling Feed Additives Phase Feeding \ ��`\r ac e.,r \ 1\\ana9e e� F DMI ADC By Fitting the Pieces of the Puzzle Together! To find out more... give us a call today! AI•Mar Feed Centre Exeter 1-888-644-2844/519-235-1919 Bluewater Feed Company Ltd. Tara Desboro 519-934-3122 519-794-2327 Bridge Country Feeds Inc. Listowel 519-291-4040/1-866-483-7150 Milton J. Dietz Ltd. Seaforth 519-522-0608 McPhail's Feed Services St. Marys 1-800-774-9758/519-284-4000 Leis Feed & Supply Milverton Wellesley 519-595-2048 519-656-2810 Springbank Farm Supply R.R. 3, Walkerton 519-881-4492/1-800-724-3850 ! X Pu ri na P'URINAls the Checkerboard des,gn and CHOWS6h, are licensed trademarks of Nestle Punna PelCare Compan ■ IN ■ ■ ■ ■ ■ ■ IN ■ IN ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ • ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ SEPTEMBER 2006 41